Foam-It-Right

Is your paperwork a chore or your best insurance policy? In this episode of Foam-It-Right®, hosts Frank Mortl III and Eddie Canales dive into the high-stakes world of jobsite documentation. We're not just about filling out forms; we’re about protecting your profit and professional reputation in an industry where getting it right is everything. Special guests Robert Naini from Spray Foam Advisor and Jason Hoerter, SPFA Director of Technical Services, share practical insights on how documentation and checklists support successful projects. They break down why consistent logging—from environmental conditions to equipment settings—is the difference between a defensible project and a massive liability.   Episode Highlights: [02:34] New SPFA Resources: A look at the updated Tech Tips, technical documents, and the Member Plus app designed for field use. [06:34] Texas A&M Hailstorm Report: Evidence-based results on how spray foam roofing stands up to extreme weather. [16:00] Why Documentation is Essential: Why a paper trail is actually a profit trail. Resources & Links RICOWI Reports: https://www.ricowi.com/reports Spray Foam Advisor: https://www.sprayfoamadvisor.com/ SPFA SprayFoam 2026 Convention & Expo: https://sprayfoamshow.org/ SPFA Contractor Membership Information: https://www.sprayfoam.org/spfa-contractor-membership/   Foam-It-Right® is produced by Association Briefings

In the inaugural episode of Foam-It-Right®, hosts Frank Mortl III, CAE, and Eddie Canales of the Spray Polyurethane Foam Alliance kick things off with a preview of the SprayFoam 2026 Convention & Expo, taking place March 22–25 in Las Vegas. Joined by Gary Harvey, President and CEO of Wedge Roofing, and Lisa Smith, SPFA’s Director of Member Engagement, the conversation explores why this year’s event matters for the industry and how attendees can make the most of their time on-site. From networking and relationship-building to education, certification opportunities, and practical tips for saving money, this episode breaks down what to expect—and why the convention is designed to deliver both serious learning and a little fun along the way.   Show Notes Gary Harvey is President and CEO of Wedge Roofing in Marin County, CA, and serves as treasurer of the SPFA Board of Directors. Wedge Roofing was one of the first contractors in California to specialize in spray foam systems, long before they became industry standard. Under Harvey’s guidance, we became the first company in the U.S. to earn SPFA’s highest-level credentials for both project managers and installers. Today, he helps shape national best practices through his role on the Spray Polyurethane Foam Alliance Executive Board.    The SprayFoam 2026 Convention & Expo will take place March 22-25 in Las Vegas. For more information about the convention, including registration, visit sprayfoamshow.org.   The Spray Polyurethane Foam Alliance (SPFA) is the leading U.S. trade association for the spray polyurethane foam industry, representing contractors, manufacturers, distributors, and related professionals across all 50 states. Founded in 1973 and based in Virginia, SPFA supports the health and growth of the SPF industry by providing technical resources, professional certification programs, educational events, advocacy on federal and state issues, and networking opportunities. The alliance also publishes industry-focused content and hosts the annual SprayFoam Convention & Expo, bringing together industry leaders for learning, collaboration, and innovation. For more information about SPFA, visit sprayfoam.org.  For more information about joining SPFA and its membership benefits, visit sprayfoam.org/spfa-membership-benefits.   Foam-It-Right® is produced by Association Briefings.

Foam-It-Right with SPFA is the new podcast from the Spray Polyurethane Foam Alliance, created for spray foam contractors, suppliers, distributors, consultants, and applicators. Hosted by Frank Mortl III, CAE, and Eddie Canales, the show delivers practical, no-nonsense conversations to help you work smarter, stay compliant, and grow your business. Episodes feature industry experts and cover topics like SprayFoam 2026, technical insights, government affairs, and professional certification. Launching February 2026. Check out the podcast trailer.   Foam-It-Right with SPFA is produced by Association Briefings.