Unknown to Known presented by (ON CAM) Ready

What does it really take to get booked as a TV news guest — and once you’re booked, how do you show up with confidence and credibility on camera?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with Wendy Guarisco and Emilia Gledhill of Guarisco Group to pull back the curtain on how television bookings actually work.Together, they break down common myths about being on TV, explain what producers look for when booking guests, and share practical guidance on wardrobe, talking points, confidence, and media relationships. If you’ve ever wondered how to move from wanting press to being bookable, this episode delivers clarity.In this conversation, you’ll learn:How TV producers and media matchmakers pair guests with showsWhat makes a pitch stand out — and what gets ignoredHow to prepare for a strong on-camera interviewWhy appearance, wardrobe, and makeup matter (yes, even for men)When to pitch yourself vs. working with a professionalWhy social media now plays a critical role in TV bookingsWhy most TV news guests aren’t paid — and why that still mattersThis episode is essential listening for experts, founders, authors, and professionals who want to show up on television with confidence — and be invited back.🎧 Watch on YouTube or listen on your favorite podcast platform.00:01 – Intro00:09 – Meet Emilia Gledhill00:13 – Meet Wendy Guarisco07:00 – How media matchmakers pair guests with TV shows08:15 – Pitching the press & building media relationships09:05 – How to nail an on-camera interview11:28 – Should guests “look the part”?13:00 – How to look your best on television17:30 – Yes, men should wear makeup18:00 – Confidence and client preparation18:30 – Pitching yourself vs. hiring a professional19:50 – Why social media boosts your chances of getting booked20:30 – Thought leadership and visibility23:50 – Why TV guests are usually unpaid24:00 – How to become a contributor27:30 – Final advice for aspiring TV guests🔗 Learn more about Guarisco Group: https://guariscogroup.com/Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across YouTube, podcasts, and social media.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW

What does it really take to become a trusted expert in today’s media landscape — without pitching, self-promoting, or chasing trends?In this episode of Unknown to Known, host Jamie Maglietta sits down with Dr. Lina AbiRafeh, a global women’s rights leader, author, and TEDx speaker whose work has appeared on CNN, Good Morning America, and international stages.Dr. AbiRafeh shares how she built credibility and visibility organically — by writing clearly, speaking with conviction, and showing up consistently — not by chasing headlines.In this conversation, you’ll learn:How experts attract media attention without pitchingWhy clarity matters more than credentials on cameraHow to prepare for live interviews with confidenceThe role writing plays in long-term visibilityWhy courage often shows up in small, quiet momentsHow to stay grounded when your work becomes publicThis episode is a must-listen for experts, academics, nonprofit leaders, authors, and professionals who want to share their work publicly — with integrity, confidence, and purpose.If you’re navigating visibility, reinvention, or the pressure to “show up,” this conversation will remind you that becoming known starts with being clear about who you are and what you stand for.Resources:Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

In this episode of Unknown to Known, host Jamie Maglietta sits down with strategist and former CNN colleague Shannon McKinstrie to break down how showing up consistently on social media led to a national media moment on Inside Edition.Shannon shares how authenticity — not perfection — helped her stand out in an era of AI-generated content, algorithms, and constant noise. From growing her presence on Instagram to using LinkedIn for thought leadership, this conversation is packed with practical insight for professionals who want to attract clients, press, and speaking opportunities.🎙️ In this conversation, you’ll learn:How producers discover experts through social mediaWhy authenticity matters more than ever in the AI ageHow Shannon built community instead of chasing viralityWhat imposter syndrome looks like after you land pressHow to position yourself for media, clients, and stagesIf you’re a consultant, executive, creator, or expert wondering how to become more visible — this episode shows what happens when you show up before you’re asked.🔔 Subscribe for weekly conversations on visibility, confidence, and becoming a reliable on-camera source.Connect with Shannon:Podcast: https://shannonmckinstrie.com/good-content-podcastWebsite: https://shannonmckinstrie.com/Instagram: https://www.instagram.com/shannonmckinstrie/?hl=enConnect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW

Danny Cevallos: From Local Attorney to National TV Legal Analyst (NBC News)Danny Cevallos, NBC News legal analyst and practicing attorney, joins Jamie Maglietta on Unknown to Known to share how he went from a small Philadelphia law firm to becoming a trusted voice on national television.In this candid—and often funny—conversation, Danny breaks down how he built a media career with:No famous last nameNo formal media trainingNo “perfect” résuméJust preparation, persistence, and a willingness to raise his hand.How one local TV appearance changed Danny’s career trajectoryWhy he calls live television “nerd skydiving”What actually makes an expert bookable (from a producer’s POV)Why being bad at first is part of the processHow passion and credibility outperform pedigree in mediaIf you’ve ever wanted to become a guest expert, appear on camera, or pitch your expertise to producers, this episode is a practical roadmap to getting started—and sticking with it.🌐 Website: https://www.dannycevallos.com💼 LinkedIn: https://www.linkedin.com/in/dannycevallos/🐦 X (Twitter): https://x.com/CevallosLaw🎙 About the ShowUnknown to Known is hosted by Jamie Maglietta, a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

Carol Costello on Courage, Career, and the Future of JournalismFrom the CNN anchor desk to true-crime storytelling, Carol Costello joins Jamie Maglietta for a raw, revealing conversation about courage, reinvention, and what comes next for journalism.In this episode of Unknown to Known, Carol opens up about:What inspired her to launch Carol Costello Presents: The God HookHow to produce deeply researched, ethical true-crime stories that honor victimsWhat it really takes to show up on camera with courage—especially when life gets hardWhy trust, not trends, is the foundation of long-term media credibilityHow she’s helping shape the next generation of journalists at Loyola Marymount UniversityJamie and Carol also dive into:The shift from legacy television to podcasts, YouTube, and SubstackHow journalists and experts can become reliable on-camera sourcesOvercoming perfectionism and fear in today’s creator-driven media landscapeIf you’ve ever wondered how to stay relevant, show up authentically, and lead with courage in a changing media world—this episode is for you.00:00 – Bring Your Courage01:00 – From CNN to True Crime04:00 – Producing Ethical Crime Stories08:00 – The Challenge of Monetizing Podcasts10:00 – Rebranding and Building on YouTube14:00 – Finding Confidence on Camera17:00 – Listening Like a Journalist22:00 – Becoming a Reliable Source25:00 – Teaching Journalism in 202531:00 – The Future of News & the Substack Shift40:00 – When Life Interrupts Work54:00 – Dipping to Black & Reinvention56:00 – Final Thoughts on CourageWebsite: https://carolcostellopresents.comPodcast: Carol Costello Presents: The God Hook (Ohio Craigslist Killer)🎧 https://apple.co/3XyNE6w🎙 About the ShowUnknown to Known is hosted by Jamie Maglietta, a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose. Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

If you’ve been sitting on a book idea — this is your sign to start.In this bonus Greenroom Pep Talk, New York Times bestselling ghostwriter Amelia Forczak shares encouragement and practical wisdom for authors who want to finish their book in 2026 and use it to transform their career in 2027.✨ What you’ll take away:* How to turn fear into fuel* Why clarity beats creativity when you’re starting out* The importance of getting help and building a writing rhythm* How your book can become your most powerful personal branding tool🎧 Watch or listen for a quick mindset reset before your next writing session.🪶 Guest: Amelia Forczak, Founder of Pithy Wordsmithery🎙 Host: Jamie Maglietta, (ON CAM) Ready & Unknown to Known#GreenroomPepTalk #BookWritingTips #MindsetShift #AuthorMotivation #ThoughtLeadership #PersonalBranding #VisibilityStrategy #OnCameraReadyThanks for reading (ON CAM) Ready Media! This post is public so feel free to share it. Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe

“I’ll Write My Book Someday” — This Episode Is Your Sign to Start in 2026If writing a book has been sitting on your someday list, this episode of Unknown to Known is your permission slip to start now.Host Jamie Maglietta sits down with Amelia Forczak, a New York Times bestselling ghostwriter, to break down exactly how busy professionals can finally write and publish a book—and use it to build authority, attract media, and open new career doors.Turn your expertise into a clear, marketable book conceptBuild an audience while you’re writing—not afterAvoid the “journaling trap” that stalls progressChoose between self-publishing, hybrid, or traditional publishingRepurpose podcasts, talks, and content into book materialCreate a marketing strategy that helps your book sell itselfWhether you’re a CEO, consultant, author, or creator, this conversation will help you stop overthinking, start writing, and position yourself as the go-to expert in your field.🎙 Hosted by Jamie Maglietta — former CNN and FOX News producer, media strategist, and creator of (ON CAM) Ready, helping experts go from unknown to known.📚 Connect with Amelia Forczak: https://pithywordsmithery.com🎧 Listen to her podcast: Sticky Stories That Stick Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

From Page to Screen: Cas Sigers-Beedles on Turning Stories into FilmsIn this inspiring episode of Unknown to Known, host Jamie Maglietta sits down with Cas Sigers-Beedles—the writer, director, and producer behind A Soulful Christmas on BET+.From her early days in costume design to producing films for BET, Lifetime, and Hallmark, Cas shares her creative journey, hard-won lessons, and the mindset it takes to turn ideas into finished projects.In this conversation, Cas breaks down:How she turned a book into a film dealWhat it really takes to produce on a tight budgetWhy every creator—filmmakers, authors, and entrepreneurs—must think like a marketerHow to protect your vision while collaborating with networksWhat aspiring storytellers need to know before pitching or producingIf you’ve ever wondered how to get your story from page to screen, this episode is packed with wisdom, heart, and practical advice from someone who’s done it—again and again.🌐 Learn more: https://www.cassigers.com📸 Follow Cas: https://www.instagram.com/cassigers📺 Watch the show: https://www.youtube.com/@oncamready🎬 Stream A Soulful Christmas on BET+Unknown to Known is hosted by Jamie Maglietta, a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts show up with confidence, clarity, and purpose—on camera and beyond.🔔 Subscribe for weekly conversations with creators, storytellers, and industry leaders navigating new media.Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

How to Become the Podcast Guest Hosts Actually Want (with Alex Sanfilippo)How do you get booked on the right podcasts—not just any podcast?How do you show up confident on camera, stand out on YouTube, and turn interviews into real visibility?In this episode of Unknown to Known, host Jamie Maglietta sits down with Alex Sanfilippo, founder of PodMatch, to break down exactly what it takes to become a high-value podcast guest in today’s creator economy.This is a practical, no-fluff conversation for experts who want to stop pitching blindly—and start getting invited.How to position yourself as a high-value podcast guestWhat podcast hosts actually look for before they book youWhy your “why” and point of view matter more than your credentialsHow to prepare for interviews so you sound clear, confident, and quotableWhy YouTube now drives podcast discoveryHow to stay consistent without burning outHow experts can use podcasting to attract opportunities, press, and clientsThis episode is ideal for authors, speakers, executives, and high-stakes communicators who want to become seen, known, and in demand—without chasing algorithms.🔗 PodMatch: https://podmatch.com🔗 Alex on LinkedIn: https://www.linkedin.com/in/alexsanfilippo/🎧 Podcasting Made Simple: https://podcasts.apple.com/us/podcast/podcasting-made-simple/id1511290463 Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

Barb Betts on Authentic Confidence, Vulnerability & Becoming Known to YourselfIn this powerful episode of Unknown to Known, host Jamie Maglietta sits down with speaker, coach, and entrepreneur Barb Betts for a deeply honest conversation about authenticity, confidence, and what it really means to be known.Barb opens up about her journey—from childhood bullying and hair loss to becoming a confident keynote speaker and business leader. She shares how learning to be known to herself first changed everything, and how embracing vulnerability became the foundation of both her life and brand.This episode explores the mindset shifts and practical frameworks behind Barb’s work, including her Authentic Confidence Formula, and why human connection—not perfection—is the real driver of success.The difference between fitting in and truly belongingWhat authenticity actually is (and what it’s not)Barb’s 3-step Authentic Confidence FormulaWhy vulnerability builds trust and authorityHow to merge personal and professional brandingHow confidence grows when you stop hidingThis conversation is especially powerful for leaders, authors, entrepreneurs, and anyone struggling to show up fully as themselves—on camera or in life.💬 Subscribe for more conversations on visibility, confidence, and the journey from unknown to known.00:00 – Building authentic relationships01:00 – Meet Barb Betts02:00 – From real estate to keynote speaker05:00 – What it means to be “known” (starting with yourself)07:00 – Hair loss, bullying & the courage to show up09:00 – Unmasking and embracing authenticity12:00 – The “dip to black” moment15:00 – Confidence through vulnerability16:00 – Defining real authenticity19:00 – The Authentic Confidence Formula22:00 – Measuring your own authenticity23:00 – Personal branding (listener question)26:00 – Relationships as a superpower28:00 – Barb’s book & human connection31:00 – Advice for showing up authentically35:00 – Final question: “Who are you and what do you do?”🌐 Website: https://www.barbbetts.com📸 Instagram: https://www.instagram.com/barbbetts/💼 LinkedIn: https://www.linkedin.com/in/barbbetts/Special thanks to Jackie for submitting a listener question.📩 Submit a question for a future guest: hello@oncamready.com Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

Shira Lazar on Creator Burnout, Mental Health & Sustainable On-Camera ConfidenceThe creator economy isn’t just about visibility—it’s about survival.In this episode of Unknown to Known, host Jamie Maglietta sits down with Emmy-nominated host and digital media pioneer Shira Lazar for an honest conversation about burnout, mental health, and what it really takes to show up on camera sustainably.Shira shares insights from the first-of-its-kind Creator Mental Health Study, revealing the emotional and financial pressures creators face—and why 62% report experiencing burnout. Together, Jamie and Shira unpack how performance culture, algorithmic pressure, and constant visibility can impact self-worth, confidence, and longevity.Why 62% of creators experience burnoutHow creators have become today’s digital gig workersThe hidden mental health costs of performance cultureWhat it means to be sustainably on-camera readyHow authors, experts, and high-stakes communicators can stay visible without burning outWhy community is essential for creative longevityWhy mental health must be central to the future of content creationIf you’re an author, expert, executive, or mission-driven communicator building visibility online, this episode will help you show up with clarity, confidence, and care.🌐 Shira Lazar: https://shiralazar.com🧠 Creators for Mental Health: https://creators4mentalhealth.com🎙 The AI Download Podcast: https://www.youtube.com/@ShiraLazar/podcastsConnect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

Media Has Shifted: Sara Fischer on YouTube, Streaming & Becoming a Trusted SourceThe media landscape has officially changed.In this episode of Unknown to Known, host Jamie Maglietta—former CNN and FOX News producer—sits down with Sara Fischer, Axios Media Correspondent and CNN Media Analyst, to break down what today’s shift means for journalists, experts, and anyone building credibility in public.Streaming now surpasses broadcast and cable combined. YouTube has become the largest “TV network” in America. And experts who once relied solely on traditional outlets must now think like producers to stay visible, credible, and relevant.Sara shares her journey from Reliable Sources to Axios, her evolution on camera, and practical advice for becoming a reliable source in an algorithm-driven world—without sacrificing trust.Why YouTube and streaming now define modern “television”How experts can build credibility outside traditional mediaWhat reporters actually look for in reliable sourcesHow to prepare for on-camera moments in a fast news cycleWhy saying “no” can protect your reputation long-termHow personal brands and institutions now coexistThis conversation is essential listening for journalists, academics, founders, and professionals navigating visibility in the new media era.📬 Subscribe to Sara’s Axios Media Trends newsletter: https://www.axios.com/signup/media-trends🎓 Learn how to build on-camera confidence: https://oncamready.com🎙 Bonus: Think Like a Producer tutorials available on Jamie’s companion podcast00:00 – Introduction00:27 – The media landscape has officially shifted01:00 – Streaming & YouTube as the new “TV”02:11 – Meet Sara Fischer03:00 – Building confidence as an on-camera expert04:00 – Becoming a reliable source for reporters07:00 – Producing for the algorithm without losing credibility11:18 – Personal brands vs media institutions14:21 – How to pitch yourself as an expert17:20 – Why academic experts stand out19:22 – Why saying “no” protects your reputation19:44 – The 30-second “Who are you?” challenge🔗 Sara Fischer on X: https://x.com/sarafischer📸 Instagram: https://www.instagram.com/sarabfischer Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

The YouTube Strategy That Built a 6-Figure Creator Business | Latasha JamesWhat does it actually take to turn a YouTube channel into a sustainable, full-time business?In this episode of Unknown to Known, Jamie Maglietta sits down with Latasha James—creator, educator, and host of The Freelance Friday Podcast—to break down the real strategy behind her 200,000+ subscriber YouTube channel and six-figure creator business.Latasha shares how she intentionally built an audience, monetized beyond brand deals, and created systems that support long-term growth without burnout. This is a behind-the-scenes look at YouTube as a business—not a hobby.The exact strategy that helped Latasha grow a loyal YouTube audienceHow she monetized and scaled beyond brand deals and AdSenseSystems that support consistency without creator burnoutThe business mindset creators need to grow long-termWhy community and clarity matter more than chasing trendsIf you’re ready to stop treating YouTube like a side project—and start treating it like a business—this episode is your roadmap.🎓 Learn how to get visible online: www.oncamready.com00:00 – From unknown to known00:40 – Meet Latasha James02:30 – How her YouTube journey began05:15 – The strategy behind 200K subscribers08:50 – Turning a channel into a business12:25 – Systems that keep her consistent16:10 – The creator mindset for long-term growth20:30 – Common mistakes creators make early24:55 – Monetization beyond AdSense28:45 – Community, authenticity & trust32:00 – What’s next for Latasha34:00 – Her “Unknown to Known” moment📺 YouTube: https://www.youtube.com/@thelatashajames🧠 Courses & services: https://www.latashajames.com/🤝 Free membership community: https://www.skool.com/down-to-business-with-latasha-5593📊 Metricool (Code: LATASHA)Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW

From U.S. Navy to 9-Figure Businesses | Douglas James on Storytelling, AI & VisibilityIn this episode of Unknown to Known, host Jamie Maglietta sits down with entrepreneur, veteran, and high-ticket sales strategist Douglas James—known online as The High-Ticket Client Guy.Douglas shares his journey from serving in the U.S. Navy to building multiple 7–9 figure businesses, coaching 10,000+ entrepreneurs, and founding LeadFi.ai, a fintech company changing how businesses qualify and convert leads.Rooted in military discipline and mission-driven values, Douglas explains why storytelling—not tactics—is the foundation of modern marketing, how AI can accelerate growth when used correctly, and why visibility through video is no longer optional.How Douglas built a six-figure business while still serving in the militaryWhy your personal story is your most powerful marketing assetHow to use AI tools like ChatGPT to scale smarter and fasterThe truth about work-life “balance” as an entrepreneurWhy video and visibility drive trust, authority, and salesHow to turn expertise into a scalable, impact-driven businessThis conversation is especially valuable for entrepreneurs, veterans, creators, and leaders who want to build with purpose—not just profit.00:00 – Marketing 101: tell your story01:00 – Meet Douglas James02:00 – From Navy to entrepreneur04:00 – AI, ChatGPT & marketing plans06:00 – Visibility, consistency & growth07:00 – Humanitarian work during Navy service12:00 – Running a six-figure business in uniform15:00 – Coaching 10,000+ entrepreneurs18:00 – Why every sale starts with video23:00 – Balancing business, faith & family27:00 – Redefining success & priorities32:00 – Visibility, YouTube & thought leadership35:00 – Douglas’s #1 marketing rule39:00 – What is LeadFi.ai?40:00 – Final thoughts & next steps🌐 LeadFi.ai: https://leadfi.ai📸 Instagram: https://www.instagram.com/the_douglasjames/📺 YouTube: https://www.youtube.com/@DouglasJamesOfficialUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with 20+ years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, confidence, and purpose across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW

Creating High-Impact Content in the New-Media Era | Eric AbbenanteIn this jam-packed episode of Unknown to Known, host Jamie Maglietta sits down with Eric Abbenante—producer of The Tara Palmeri Show and stand-up comedian—to break down what it really takes to create high-impact content in today’s new-media world.Eric brings a rare blend of newsroom discipline and comedy instincts, sharing practical insights from behind the scenes of a fast-moving political show—plus lessons from the stand-up stage that every creator can use.Producing a show that’s both professional and personalHow comedy and improv can make content more human and engagingThe audio gear and production basics every podcaster should understandHow AI is reshaping content creation—and where human judgment still mattersGrowing on YouTube and social platforms with short-form clipsEmbracing imperfection while building consistency and communityWhether you’re an aspiring podcaster, comedian, or creator ready to step into the arena, this episode delivers real-world advice and insider perspective from two seasoned producers.00:00 – Introduction & show overview00:53 – Why comedy works in podcasting03:49 – Eric’s background & viral moments05:59 – Politics and comedy: balancing both12:31 – What makes a successful show19:35 – Production tips & gear recommendations25:21 – Post-production workflows32:26 – Essential audio gear38:51 – AI in content creation & human oversight44:53 – Why good audio matters49:14 – Using comedy & improv effectively53:52 – The producer’s role behind the scenes56:17 – Final thoughts & encouragement Connect with Eric🐦 X (Twitter): https://x.com/EricAbbenante📺 Subscribe to The Tara Palmeri Show: https://www.youtube.com/tarapalmeriUnknown to Known is hosted by Jamie Maglietta—a veteran TV news producer with 20+ years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, confidence, and purpose across podcasts, YouTube, social media, and television.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW

YouTube Creator: Lena Taylor on Building Flipping GorgeousIn this episode of Unknown to Known, host Jamie Maglietta sits down with Lena Taylor, creator of the YouTube channel Flipping Gorgeous, to unpack her journey from real estate agent to DIY content creator with 75,000+ subscribers.Lena shares how a simple act—painting a wall during the pandemic—reignited her creativity and sparked a thriving online brand. She breaks down what it really takes to start and grow on YouTube, from finding your niche and building camera confidence to staying authentic, handling criticism, and balancing family life while creating consistently.How taking imperfect action can unlock momentumPractical strategies for starting and growing a YouTube channelWhy authenticity builds trust (without oversharing)How to deal with trolls and negative commentsBalancing personal storytelling with a clear brandTurning content into community, speaking, and new opportunitiesWhether you’re a creator, entrepreneur, or professional ready to turn passion into purpose, Lena’s story will encourage you to start where you are—and keep going.00:00 – Start with actionable steps00:33 – Meet Lena Taylor02:15 – How painting a wall changed everything04:58 – Overcoming fear & finding creative confidence07:15 – How authenticity builds connection09:38 – Staying authentic without oversharing11:54 – Dealing with trolls & criticism14:45 – Evolving beyond a niche19:05 – Weaving personal growth into content21:32 – Building camera confidence as a former realtor26:50 – Consistency & sustainable growth28:20 – From YouTuber to public speaker32:05 – Actionable tips for starting YouTube35:40 – Defining success on your own terms39:40 – Final thoughts & resources📺 YouTube: Flipping Gorgeous📸 Instagram: https://www.instagram.com/lenabtaylor/🌐 Website: https://lenabtaylor.com/Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs turn expertise into influence and show up with confidence on camera. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW

Finding Your Voice Without Losing Credibility | Victoria Churchill (Daily Mail)How do journalists and experts show up authentically online—without sacrificing integrity?In this episode of Unknown to Known, veteran TV producer Jamie Maglietta sits down with Victoria Churchill, U.S. Politics Reporter at the Daily Mail, to unpack what it really means to build a public voice in today’s media landscape.Victoria shares her journey from covering Congress and the campaign trail to stepping into the spotlight as a conservative commentator. She explains how she balances reporting with opinion, navigates online criticism, and uses social media strategically to extend her reach—without losing trust.In this conversation, you’ll learn:How journalists can share perspective while staying factualWhen and why Victoria chose to step into commentaryHow social media became the new town square for newsStrategies for handling criticism and online trollsWhy showing your face—and owning your expertise—mattersHow to become a reliable source over the long termIf you’ve ever wondered how to confidently share your point of view, build credibility, and find your voice in new media, this episode is for you.00:00 – Becoming a reliable source00:30 – Meet Victoria Churchill02:00 – Social media as the new town square03:00 – From Congress reporter to commentator05:00 – Reporting from the campaign trail09:00 – Simplifying complex political stories12:00 – Staying factual while sharing opinions16:00 – Leveraging experience and expertise20:00 – Why journalists should show their face online24:00 – The slow burn of building a brand27:30 – Handling tough questions on camera28:00 – The “block and bridge” interview strategy33:00 – Dealing with criticism and trolls40:00 – Final advice: become the reliable source📸 Instagram: https://www.instagram.com/victoriasnitsarchurchill🌐 Website: https://www.victoriasnitsarchurchill.com/📰 Daily Mail profile: https://www.dailymail.co.uk/profile-3921/victoria-churchill.htmlUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with 20+ years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW

From Zero to Visible: Amanda Brooke on Starting Social Media from ScratchFeeling stuck at the beginning of your social media journey? You’re not alone.In this episode of Unknown to Known, host Jamie Maglietta sits down with creator Amanda Brooke to talk honestly about what it takes to build an online presence from the ground up.Amanda shares how she went from posting to no one to building real momentum online—and why starting from zero is something every successful creator experiences.In this conversation, you’ll hear:Why everyone starts from scratch (even the creators you admire)How to push through the early days when no one is watchingThe role of vision, persistence, and consistency in brand growthTurning “failed” content into learning, confidence, and communityPractical encouragement for creators, service providers, and business ownersWhether you’re launching a personal brand, growing a business, or simply trying to show up online with more confidence, Amanda’s story will motivate you to keep going.🔔 Subscribe for weekly conversations with creators, anchors, and experts on how they go from unknown to known.▶️ YouTube: https://www.youtube.com/@amandabrookehome🎵 TikTok: https://www.tiktok.com/@theamandabrooke🎥 Watch more episodes: https://www.youtube.com/@oncamready00:00 – Starting from zero on social media01:49 – Amanda’s TikTok growth story04:48 – Building a personal brand09:16 – Adapting to new platforms14:15 – Why YouTube matters22:13 – Finding authenticity on TikTok29:33 – Content ideas for service providers35:20 – Overcoming fear on camera38:56 – Opportunities that come from consistency41:24 – Final encouragement📩 Want to submit a question for a future guest?Email hello@oncamready.com🎙 Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with 20+ years of experience helping professionals show up with clarity, confidence, and credibility across podcasts, YouTube, social media, and television.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW

John Ulsh on Resilience, Reinvention & The Upside of DownWhat does it take to rebuild your life after a near-fatal accident — and turn adversity into purpose?In this episode of Unknown to Known, host Jamie Maglietta sits down with John Ulsh, author of The Upside of Down.After surviving a catastrophic car accident and enduring 45+ surgeries, John shares how he reframed unimaginable loss into fuel for growth. He walks through life after paralysis, the long road of recovery, and how writing became both therapy and a blueprint for helping others. Today, John uses his story to inspire audiences, expand into speaking and writing, and build a purpose-driven brand.In this conversation, you’ll learn:How setbacks can become fuel for growthWhy daily wins matter more than big milestonesThe role of advocates and community in recoveryHow writing a memoir can unlock clarity and impactTurning lived experience into speaking, content, and brand momentumWhether you’re an author, entrepreneur, or professional navigating challenges, this episode will inspire you to fall in love with the process and see obstacles as catalysts — not endpoints.00:00 – Turning setbacks into fuel02:00 – The accident & survival story12:00 – Life after paralysis & recovery20:00 – Writing as therapy & building a memoir25:00 – Daily wins & loving the process32:00 – Advocates & community support38:00 – Deciding to publish The Upside of Down45:00 – Expanding into speaking & writing52:00 – Building a brand on social & new media56:00 – Frameworks from The Upside of Down01:02:00 – Final takeaway: Fall in love with the process📘 Get the book: https://amzn.to/4c4Rqsv📸 Instagram: https://www.instagram.com/johnulsh/🎤 Book John to speak: https://www.johnulsh.com/Brittany Guiles — Team Leader & PA Licensed Realtor; Founder, Central PA Women’s Mastermind | Keller Williams of Central PA🔗 https://linktr.ee/kwofcentralpaAmanda Roberts — Marketing Manager, SERVPRO of Shippensburg/Perry County🔗 https://shorturl.at/PFv10📩 Submit a question for a future guest: hello@oncamready.comUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with 20+ years helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW

Alisyn Camerota on Life After CNN, Reinvention & Finding Sanity in the News CycleAfter years as a familiar face on Fox & Friends Weekend and CNN, Alisyn Camerota helped guide viewers through some of the most turbulent moments in modern news. But what happens when the camera turns off — and life takes an unexpected turn?In this candid episode of Unknown to Known, host Jamie Maglietta sits down with Alisyn to talk about identity after network news, using your voice in uncertain times, and building what’s next with intention.Alisyn opens up about:Navigating life and work after leaving CNNWhy staying vocal and curious keeps her groundedHer transition from cable news to podcasting and new media projectsLessons on resilience, reinvention, and authenticityHow she’s finding sanity in a chaotic media landscapeWhether you’re facing a career pivot, redefining success, or wondering how to stay centered while the world moves fast, Alisyn’s story offers clarity, courage, and perspective.📘 Get Alisyn’s book, Combat Love: https://amzn.to/4c4Rqsv🔗 Connect with Alisyn: https://www.alisyncamerota.com/🎙 Sanity Podcast: https://www.youtube.com/@SanityShow📺 Connecting America: https://www.youtube.com/@ConnectingAmericaTV🔔 Subscribe for weekly conversations with anchors, reporters, and experts on how they go from unknown to known — and what comes next.00:00 – Introduction & reflections00:41 – Meet Alisyn Camerota03:05 – Career journey & network news05:27 – Resilience during transition15:21 – Life after TV & new media18:43 – Writing books & personal stories31:34 – Lessons on reinvention36:07 – Current projects & podcasting01:03:14 – Staying sane and motivated01:04:36 – Final thoughtsSpecial thanks to viewers who submitted questions.Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW