Business School for the Rehab Chiropractor

In this episode of Business School for the Rehab Chiropractor Justin speaks to Kurtis Gryba, a practice owner from Saskatoon, Saskatchewan, Canada who shares how opening a clinic during COVID exposed the cracks in traditional pricing, insurance dependence, and service models.   He also shares how it forced him to rethink how a sustainable chiropractic practice is actually built. Justin and Kurtis also talk about those crucial leadership moments that determine whether a clinic stays small, becomes chaotic, or grows with intention.In this episode, you’ll hear about:The biggest pricing mistake chiropractors in Canada keep making.How the insurance model shapes patient behavior and clinic profitability.What it really takes to restructure a clinic without losing momentum or team trust.Your Host: Justin RabinowitzFounder of RehabChiro Coach.Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.

This episode is a solo Q&A.The Ask Justin Show is where real practice owners submit real questions they are dealing with right now. No theory. No surface level advice. Just practical answers based on what actually works inside growing clinics.In this episode, Justin Rabinowitz answers questions around hiring, leadership, sales discomfort, and what to do when growth creates tension inside your team.These are the questions many owners think about but rarely say out loud.Here’s what we cover:Hiring a digital marketing assistant and what questions actually matterGrowing a practice without feeling pushy or sales drivenHiring your first chiropractor and navigating salary, benefits, and expectationsWhat to do when you want to grow but your staff does notHow to decide when to push for accountability and when to pull backLeading team members who resist change or struggle with confidenceJustin breaks down how to think through each situation instead of reacting emotionally. The goal is not to force growth. The goal is to build a business that can grow without burning you or your team out.If you are feeling stuck between where your practice is and where you want it to go, this episode will help you think more clearly about your next move.Apply for a Non Member Ticket to Our Next Live Event in Orlando on Jan 31–Feb 1Your Host: Justin RabinowitzFounder of RehabChiro Coach.Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.

Dr. Chris Spinella  built his early career owning an insurance based chiropractic practice. The work was steady, but the margins were thin. Low reimbursements meant high volume, long days, and constant pressure to see more patients just to stay afloat. Then everything changed. After a major insurance company mishap, Chris lost more than $50,000 in unpaid claims. Money that had already been earned simply disappeared. That moment forced a hard look at the business he had built and the risks he was carrying without realizing it. Chris knew he wanted out of the insurance model, but the transition was not easy. He worried about losing patients. He worried about his staff. He worried about supporting his family. Despite the fear, he had a strong conviction that a cash based model was the right path forward. Instead of easing into it halfway, Chris committed fully. He invested heavily in business education, refined his clinical skills, and even became a patient at Justin’s practice to experience the model firsthand from the other side. The result was a successful transition. By clearly communicating the value of the new model, Chris retained many of his existing patients. Over time, he expanded into a larger facility and brought on an associate, creating a business that supported both growth and quality of care. In this episode, Chris shares what it really takes to leave insurance behind and why conviction matters more than comfort. Here’s what we talk about: Life inside an insurance driven chiropractic practice The $50,000 insurance loss that changed everything The fears that come with leaving insurance behind Why conviction matters when changing your business model Investing in education to support a major transition Retaining patients through clear communication Expanding into a larger facility and hiring an associate Helping other chiropractors make the move to cash care Chris’s story shows what can happen when you commit fully to a model that aligns with your values and your long term goals. Apply for a Non Member Ticket to Our Next Live Event in Orlando on Jan 31–Feb 1 ----more----   Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.  

Click HERE to watch this video episode on YouTube! The Ask Justin Show is where real practice owners submit real questions about the decisions they’re stuck on right now. No theory. No comfort answers. Just clear thinking around what actually moves a business forward. In this episode, Justin Rabinowitz tackles some of the most common traps that keep practices stuck at “stable but not growing”—including perfectionism, underpricing, and waiting for the right time to act. If your business is technically working but hasn’t meaningfully changed in months (or years), this episode will challenge you to look at what you’re avoiding. Here’s what we cover: Why calling yourself a “perfectionist” is useless unless you can clearly define what perfect actually means How vague goals create stress, indecision, and stagnation instead of progress Why the best time to raise your prices was yesterday—and what your schedule is already telling you The economics behind pricing and capacity (and why waiting until you’re slammed is backward thinking) Why being stuck in the middle on pricing confuses the market and guarantees mediocrity The hard truth about cash practices charging $80–$150 and trying to compete on both value and affordability The “when–then” fallacy that keeps smart clinicians waiting instead of building Why hoping things will change is not a business strategy The tension between needing new patients and needing systems—and why avoiding systems caps your income What it actually takes to grow past $25K–$35K per month without burning out Why “fine” is often just fear in disguise—and not the vision you signed up for when you took on debt and risk Justin breaks down how business owners get stuck by playing small, delaying decisions, and protecting short-term comfort instead of building something intentional. This episode is for owners who know their practice could be more—but haven’t yet decided if they’re willing to do what that actually entails. Apply for a Non Member Ticket to Our Next Live Event in Orlando on Jan 31–Feb 1 ----more---- Your Host: Justin Rabinowitz Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.

Dr. Tony Tran graduated chiropractic school in 2016 and followed a familiar path. He joined a personal injury focused clinic, learned the system, and fell into the trap many associates do early in their career- overworked and underpaid. Over time, the model started to wear on him. The days felt repetitive. His schedule was full but his autonomy was limited. He wanted more control over how he practiced, how he spent his time, and how the business actually worked. In 2020, during COVID, Tony opened Prolific Wellness. He started in a 150 square foot office with a clear intention to build something different. Over time, he strategically dropped insurance panels, leaned into cash care, and kept PI patients only when he could control the quality and structure of care. Today, Prolific Wellness operates out of a 1,500 square foot space with three treatment rooms and a team of  five people. The business is roughly 50 percent cash and 50 percent PI, with a long term goal of becoming fully cash based. In this conversation, Tony breaks down the decisions, tradeoffs, and math behind building a practice that supports growth without sacrificing control. Here’s what we talk about: Why Tony left a PI heavy associate role to open his own practice Starting a business during COVID and why it forced clarity early How and why he dropped insurance panels strategically Building a profitable practice inside a 150 square foot office Growing into a 1,500 square foot space with a real team The current 50/50 cash and PI model and where it’s heading What he looks for when hiring an associate Why understanding the math of your business matters more than feelings Tony’s story is a reminder that scale does not start with more space or more patients. It starts with understanding your model and building intentionally. Apply for a Non Member Ticket to Our Next Live Event in Orlando on Jan 31–Feb 1 ----more---- Your Host: Dr. Justin Rabinowitz Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.

Click here to watch this week on Youtube! Most chiropractors struggle with money—not because they aren’t great at what they do, but because they’re focused on treating patients instead of building a business. So, if you want to double your revenue without adding more hours to your schedule, this episode is for you… There are only 3 ways to make more money in your business: 1- More customers – but only if you have the right marketing and sales systems in place 2- Increase your pricing – treating for an hour at a higher rate can double your revenue without adding more clients 3- Increase visit frequency – more appointments from existing patients = more revenue with less effort Still not convinced? My business grew 34% in just 10 months back in 2020 using these exact strategies. Ready to take action to get unstuck? Get your non member ticket for our next live event in Orlando FL on January 31-Feb 1

In this episode, I sat down with Dr. Jeremy Dinkin to talk about what growth actually looks like behind the scenes. Jeremy shares the real story of building a profitable practice out of the corner of a gym, resisting the urge to scale too fast, and eventually moving into his own space the right way. We dig into the decisions that protected his profit, the chaos of a build-out no one prepares you for, and the leadership mistakes that show up once you start hiring. We also talk honestly about the identity shift from clinician to leader, the pressure that comes with growth, and the moment family forced a hard look at how the business was being run. In this episode, you’ll learn: - How to think about space, rent, and profit before you expand - What most clinic owners get wrong about hiring and leadership - Why simpler communication and fewer KPIs create better results - How personal brand impacts your ability to hire and scale - If you’re building a practice and feel stuck between growth and burnout, this conversation will hit close to home. Connect with Dr. Jeremy Dinkin: Instagram (Personal): @RSMAthleteDoc Instagram (Practice): @RSMSportsMed Website: rsmsportsmed.com Follow me on Instagram: @justinrabinowitz Want to go deeper? Join us at our next live event to learn how to scale profitably, lead with clarity, and build a business that supports your life.

In this episode, I sit down with Dr. Nicholas Hedges to walk through his journey from graduating chiropractic school to building his own practice in a new state—without a built-in network or safety net. We talk honestly about the realities of opening a practice early, the mindset shifts required to grow, and why scaling and hiring become non-negotiable when your body becomes the bottleneck. Nicholas also shares how a serious wrist injury forced him to think differently about leverage, longevity, and building a business that doesn’t rely solely on hands-on care. This is a real conversation about ownership, risk, leadership, and what it actually takes to build something sustainable. In this episode, we cover: - Opening a practice in a new state with no connections - The early struggles most new owners don’t talk about - How injuries can force smarter business decisions - Why hiring and scaling aren’t optional long-term - Shifting from “do everything myself” to real leadership   Want to experience these conversations live? Join us at the next Rehab Chiro Mastermind Live Event — non-member tickets available.

In this episode, I sit down with Dr. Mike Guardino, owner of Functional Chiropractic & Rehab in Raleigh, NC — and someone whose story perfectly captures what it really looks like to build a rehab chiropractic practice from scratch.   Mike moved to a brand-new city where he knew no one, opened immediately out of school, and spent the first few months barely seeing patients. But instead of quitting, he doubled down on learning sales, marketing, pricing, and leadership — and rebuilt his practice into a thriving, scalable business.   If you’re a student, new grad, or current practice owner feeling stuck, this episode will show you exactly what’s possible when you develop the skill sets no one taught you in school.   In this episode, you’ll learn: - How Dr. Mike opened in a new city with zero connections - The mindset shift that finally moved his business forward - Why most rehab chiros undercharge (and how to fix it) - The hiring mistake he’ll never repeat again - What it actually looks like to go from clinician → CEO   Want to get in the room with us? Our next Rehab Chiro Live Event is coming up in Orlando, Florida. If you want the workshops, the playbooks, and the breakthroughs that move your business forward, Click here to get your non-member ticket before we sell out.     📲 Follow Justin on Instagram For daily business insights & behind-the-scenes coaching: @drjustinrabinowitz

In this episode, I sit down with Dr. Tito — one of the most resilient and disciplined business owners in our entire community. His story isn’t the typical Instagram highlight reel. In fact, Tito opens up about the month he lost $20,000, the days he went 0-for-7 on sales, and the moment he questioned whether he should shut his doors for good.   But what happened next is exactly why he’s winning today.   If you’ve ever had a bad month, questioned the work, or wondered if you’re cut out for this — this episode will hit home.   In This Episode You’ll Learn - Why the only way to lose in business is to quit - How to avoid “working hard on the wrong things” - The exact Instagram strategy Tito uses to fill his pipeline - How to think about hiring when your market demands bilingual staff - What new grads should look for in their first job - Why Tito is doubling down on growth — and what’s next for his business   Want to be in the room for the next evolution of your business? Our next Rehab Chiro Mastermind Live is happening January 31-Feb 1 2026 in Orlando, Florida. Non-member tickets are officially open. Click here to reserve yours and experience the event everyone’s talking about.   Follow me on Instagram: @justinrabinowitz  

This week's episode is a special, behind the scenes look. You're going to want to watch this one. Click here to watch on YouTube! In this episode, I'm giving a behind-the-scenes look at what goes into making a live event You’ll hear the real conversations with my team, the prep, the energy in the room, and how we get ready before anyone walks through the door You'll learn... - The biggest business lessons that emerged from this year’s event. - Why “how you make people feel” matters more than any strategy. - Real member transformations, including revenue jumps from $77K to $587K. - How being in the right room can collapse years of trial-and-error. - The role team plays in scaling what you can’t do alone. Want to be in the room for the next one? Grab your non-member ticket for our Orlando Live Event on January 31–February 1.   👉 Click here to reserve your non-member ticket    Follow me on Instagram: @justinrabinowitz

In this episode, Justin talks with Dr. Nicholas Bledsoe of Valley Spine Chiropractic about how he launched a successful cash-based practice in a small town, built a powerful marketing engine from scratch, and eventually transformed his entire business model through coaching, systems, and mindset shifts.   Dr. Nicholas shares: - How he opened a cash practice in a town where he knew no one - The exact marketing moves he used (gym networking, chamber events, boots-on-the-ground hustle) - Why Google reviews became a foundation of his growth - What changed when he joined the program and raised his prices - How writing his new book is helping him attract and convert better clients - His vision for hiring, expansion, and becoming the go-to provider in his community   Connect with Dr. Nicholas: Instagram: @valleyspinechiro Book: Beyond Relief: Finding the Root Cause — available on Amazon   Ready to take your practice to the next level? Click here to grab your non-member ticket at our January 31–February 1, 2026 Live Event in Orlando, Florida — the premier experience for growth-minded chiropractors ready to scale, systemize, and lead.   Follow me on Instagram: @justinrabinowitz

Most people talk about how to start a practice — but not what happens once you actually make it. In this episode, I sit down with Dr. Angela, founder of Synergy Chiropractic & Sports Rehab, to talk about her journey from working blizzard shifts as an associate to building a thriving, all-cash, six-figure practice. We break down what it really took for her to go from playing it safe to taking the leap, scaling fast, and facing the real cost of success — the mental, emotional, and leadership challenges that come once the money starts coming in. This conversation is raw, honest, and one every chiropractor needs to hear — especially if you’ve built a job for yourself but haven’t yet built a business. 💡 In This Episode, You’ll Learn - Why waiting until you’re “ready” keeps most chiropractors stuck - The mindset shift that helped Angie scale from $0 to $40K months - The emotional cost of success (and what to do about it) - How to move from operator to CEO without losing yourself in the process - The risk of not growing — and why staying the same is the real danger If you’re ready to build a practice that gives you both freedom and profit — this one’s for you.   👇 Next Steps: Book a Free Strategy Call: If you’re tired of guessing what will finally move your business forward, let’s talk. Click here to schedule your free strategy call. Follow Justin on Instagram: Get daily strategy, mindset, and behind-the-scenes coaching at @justinrabinowitz. Download the Rehab Chiro Checklist: The exact 10 steps top rehab chiros use to grow and scale faster — grab it here.

When Dr. Kyle Hemsley opened his 170-square-foot office inside a Reno powerlifting gym right before the pandemic, few could have predicted what would come next.   In this episode, Kyle sits down with Justin to unpack his journey from renting a mold-infested room to running a 5,000-square-foot, multi-clinician performance clinic — all while growing an 80K+ social media following and redefining what success looks like as a rehab chiropractor.   You’ll learn: - How Kyle built confidence to start his own practice right out of school - The social media mindset that took him from 7K to 80K followers in 6 months - The existential crisis that helped him stop caring what colleagues think - How therapy, fatherhood, and discipline shaped his business philosophy - The systems he uses to filter, qualify, and convert online followers into real patients - Why success came when he finally gave himself permission — to rest, to grow, and to lead   If you’ve ever felt stuck between your potential and your fear of judgment — this episode will hit home.   Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team.   🎧 Listen now to hear how Dr. Hemsley turned his practice into a movement. 📍 MVMT Rx – Reno, NV 📧 @mvmtrx

Click here to watch this week's episode on YouTube!   In this episode, I’m sharing the exact workshop formula I’ve used to generate new patients and grow my practice — and now teach to every single one of my mastermind members.   It’s not flashy. It’s not complicated. But if done right, it’s the single most profitable thing you can do in your business.   What You’ll Learn:   - The workshop formula that can generate $8,000 in an hour — even if you’ve never spoken publicly before. - Why most chiropractors waste years doing “brand-building” workshops that don’t convert. - How to fill your workshop with 10–12 qualified leads (and why that’s the magic number). - The one line that completely changed how I close — and converts 25% of the room into new patients. - How to position your “discovery visit” offer so it feels valuable, not salesy.   And if this episode hit home — our upcoming live event is 100% about workshops.   You’ll learn how to fill the room, deliver the talk, and turn every workshop into real profit. 👉 Click here to grab your seat now.   Follow me on Instagram: @justinrabinowitz

If your marketing has ever flopped — your posts tanked, your ads stopped converting, or your workshop seats didn’t fill — this episode is for you.   In this episode, Hannah Matheson, Marketing Director at Rehab Chiro, breaks down the exact framework our team uses when marketing stops working.   Instead of panicking, scrapping everything, or assuming you’re “just bad at marketing,” you’ll learn how to diagnose the real problem and fix it fast — using a simple three-step system that we use inside our own business.   Here's what you'll learn:   - The 3R Framework to get your marketing back on track: Reuse, Refresh, Refine. - Why “marketing is always a test” (and what that really means when results drop). - How to rebuild trust in your audience when engagement falls off. - The single biggest mistake most clinicians make when trying to fix their marketing.   Whether your ad performance has tanked or your content just isn’t landing, this episode gives you a roadmap to figure out why — and get back to generating leads and new patients again.     If you’ve been listening for a while and getting value from the podcast — but haven’t taken Chiro Biz 101 yet — now’s your chance. Our clients are averaging 177% growth, and you can too.   👉 You’ll regret waiting on this — join Chiro Biz 101 before the rate increase   Follow Justin on Instagram: @justinrabinowitz   Want more free resources? Download the Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, I take you behind the scenes of how Rehab Chiro Coach has evolved — from helping brand-new startups to now working with established practice owners generating $20K–$50K per month who are ready to scale.   If that’s you — you’re busy, you’re grinding, you’re making a living… but you can’t figure out how to make more money without working more — this episode is for you.   After coaching hundreds of rehab chiropractors over the last few years, I can tell within 10 seconds why someone is stuck. And in this episode, I break down the six exact reasons why—and what to do to finally get unstuck.   What You’ll Learn - The truth about why your goals are way too low (and how to fix them). - Why hard work is no longer the currency that grows your business. - How to know if your associate model is broken — and how to fix it fast. - Why the “middle” in pricing and volume will kill your practice. - The real reason high cost of living isn’t your problem (and what is). - Why most “business coaching” fails — and the one thing you actually need to get right first.   I’ve seen this pattern hundreds of times — practices stuck between $20K and $50K/month, doing great clinically but still frustrated financially. The good news? Once you fix your business model, scaling becomes predictable.   If you’re listening to this and realize I just described your business — you don’t need to wait until next year to fix it. Get in our world now before prices increase in 2025.   👉 Book your strategy call: go.rehabchirocoach.com/strategycall   Follow me on Instagram: @justinrabinowitz   Want more free resources? 📥 Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, I’m giving you an exclusive inside look at one of our team’s live sales training sessions—a raw conversation on how to help chiropractors break through the belief systems that hold them back from growth.   Here’s the truth: The reason you think you can’t is the reason you should.   Inside this session, you’ll hear exactly how I coach our team to challenge false beliefs, shift perspective, and sell through truth — not pressure.   What You’ll Learn - Why “If–Then” thinking is the belief pattern keeping most chiros stuck. - How to lead and sell by dismantling false beliefs instead of pushing harder. - Why waiting until “someday” is the most expensive decision you’ll ever make. - The key question I ask in every sales conversation: “Is it actually true?”   If this episode hits home — if you know you’ve been waiting for “the right time” — stop waiting.   Book a strategy call with my team and let’s talk about building a business that grows because of your decisions, not your circumstances.     Follow me on Instagram: @justinrabinowitz   Want more free resources?  Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—shares the exact boots-on-the-ground strategy that helped scale their practice from $500K to $1M.   She breaks down how Strive2Move refined their community event marketing—specifically, sponsoring a local 5K for the second year in a row. By investing $5K into the race, they generated over $20K in return, plus dozens of new prospects in the pipeline.   You’ll hear the step-by-step playbook: from pre-event nurturing, to race-day execution, to post-event follow-up that turns runners into long-term patients.   What You’ll Learn: How to structure a profitable community event that goes beyond “goodwill.” The pre-event email, text, and Instagram strategy that warmed leads before race day. Why multiple compelling offers are essential—and the exact ones Strive2Move used. The team roles that made execution seamless (and profitable). Lessons learned from year one—and how they leveled up to triple the ROI.   If you’re stuck in the cycle of working harder without seeing growth, it’s not because you’re lazy—it’s because you’re missing the right playbook. That’s exactly what we give you inside ChiroBiz101. Book a strategy call to see if you’re a fit. 👉 go.rehabchirocoach.com/strategycall   Follow Justin on Instagram: @justinrabinowitz   Want more free resources? Download the Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

👉 Click here to watch this episode on Youtube!   In this episode, Justin shares his keynote from our recent live event—a hard-hitting message every chiropractor needs to face.   Instead of the usual inspiration, you’ll hear the “obituary” of a chiropractor who played it small: busy but not profitable, safe but never fulfilled, waiting for “someday” until it was too late.   It’s heavy. It’s raw. But if you want a different outcome, you need to confront these truths head-on—and choose to live the opposite story.   What You’ll Learn in This Episode: - Why half of new chiropractors are out of practice within 5 years. - The real cost of shrinking reimbursements (and how to escape it). - The dangerous beliefs that quietly kill your career. - What to put to rest today so you can build the business and life you actually want.   If you’ve been listening for a while and getting value—but haven’t taken ChiroBiz101—it’s time.   Click here to book a free strategy call with our team so we can see if it’s a fit.   Follow me on Instagram: @justinrabinowitz   Want more free resources? Grab the Rehab Chiro Checklist—your step-by-step guide to building a practice that lasts.