Business of Color Analysis

We answer a listener question about staying safe while running a color analysis studio out of our home. We share the layered approach that helps us feel comfortable welcoming clients into a personal, relaxed space. • not hosting clients while we are home alone • using cameras and clear visibility at entrances • installing a home security system for peace of mind • setting higher end pricing to filter for aligned clients If you have questions you want me to answ...

We come back after a busy month and break down what five events in ten days taught us about running a color analysis business. We share the real time cost of pop-ups, how we changed our event pricing, and why we no longer accept “exposure” as payment. • The hidden workload behind events such as prep, travel, setup, breakdown, and follow-up emails • The physical and mental demands of back-to-back color analysis sessions • Why we switch from per-person or hourly pricing to a f...

We take you inside a real workday as a professional color analyst, from behind-the-scenes preparation to the live client session and the business systems that make it all sustainable. This episode also explores the emotional side of color analysis, including identity, self-perception, and how to support clients with care and confidence. You’ll hear about: what color analysts actually do, and common myths clarifiedclient intake, planning, and studio preparationvirtual photo review and testing ...

Certification trains your eye. Business builds your career. In this episode, I break down the gap between being technically trained and running a sustainable, profitable color analysis business. We cover the systems, boundaries, and decisions that protect your energy while increasing demand, so your certification actually turns into long-term work. You’ll learn: Why certification is the foundation, not the finish lineThe technical skills every analyst must master: undertone, depth, contrast, ...

Welcome to The Business of Color Analysis. I’m Kirsten Welsch, Master-Trained Color Analyst and founder of ATX Color Studio. This podcast is for color analysts who want clarity, confidence, and a sustainable business, whether you’re just getting started or ready to scale. In this first episode, I’m sharing who this podcast is for, why I created it, and what you can expect moving forward.