Making Strides for Animal Chiropractic

Dr. Katie Lackey provides an update on her takeaways from the recent Animal Chiropractic Freedom Rally. She discusses the impact of the rally, challenges in the animal chiropractic profession, balancing practice and teaching, educational offerings, revamping the Business Basics course, supporting the profession, unique struggles of animal chiropractors, and shares insights into her behind-the-scenes work and future plans.TakeawaysAnimal Chiropractic Freedom RallyChallenges of Animal Chiropractic ProfessionLinks:Rally replay- https://www.makingstridesforanimalchiropractic.com/freedomrallyreplayDr. Katie's courses- https://www.makingstridesforanimalchiropractic.com/courses

SummaryIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and experiences of animal chiropractors, particularly focusing on Dr. Valentina's journey. The conversation covers the importance of political involvement in the profession, navigating legalities, facing complaints, and the emotional toll of legal battles. Dr. Valentina shares her insights and advice for future animal chiropractors, emphasizing the need for community support and advocacy for change in the field.Join the freedom rallyhttps://www.makingstridesforanimalchiropractic.com/freedomrallyTakeawaysDr. Katie emphasizes the importance of community and support for animal chiropractors.Dr. Valentina's journey into animal chiropractic began with a passion for animals.Navigating the legal landscape is crucial for animal chiropractors.Complaints can arise from misunderstandings in advertising and practice.Having proper documentation and disclaimers is essential for legal protection.The emotional toll of legal battles can be significant for practitioners.Community support is vital in advocating for changes in animal chiropractic laws.Future animal chiropractors should be proactive in understanding their legal rights.The profession faces ongoing challenges that require collective action.Advocacy and political involvement are necessary for the future of animal chiropractic.Chapters00:00 Introduction to Animal Chiropractic Podcast01:19 Dr. Valentina's Journey into Animal Chiropractic04:24 Navigating Legalities in Animal Chiropractic10:18 Facing Complaints and Legal Challenges18:43 Advice for Future Animal Chiropractors24:50 The Emotional Toll of Legal Battles30:02 Community Support and Advocacy for ChangeKeywordsanimal chiropractic, legal challenges, animal health, animal chiropractor

SummaryIn this podcast episode, Dr. Katie and Dr. Mike Adney discuss the evolving field of animal chiropractic, the importance of social media in promoting the profession, and the need for law reform to allow certified animal chiropractors direct access to care. They explore the challenges and opportunities presented by social media, emphasizing the need for authenticity and an area for potential for growth in the profession. The conversation also highlights the importance of collaboration with veterinarians and the ethical considerations surrounding animal care.Save your seathttps://www.makingstridesforanimalchiropractic.com/freedomrallyTitlesRevolutionizing Animal Chiropractic: The Freedom RallyHarnessing Social Media for Animal Chiropractic Growth sound bites"It's about the pops, right?""You have to get your name out there.""We want to work with them."Chapters00:00 Introduction to Animal Chiropractic and the Freedom Rally03:59 The Importance of Social Media in Animal Chiropractic06:52 Authenticity and Building Relationships Through Social Media09:41 Overcoming Hesitations: Sharing Your Work Online12:50 The Impact of Social Media on Business Growth15:37 Navigating the Challenges of Social Media Content Creation18:33 The Ripple Effect of Social Media on Client Relationships27:14 Conclusion and Call to Action for the Freedom RallyKeywordsAnimal Chiropractic, Social Media, Veterinary Law Reform, Animal Health, Chiropractic Education, Animal Care, Professional Development, Animal Chiropractors, Animal chiropractic business

SummaryIn this podcast episode, Dr. Katie and Dr. Bek discuss the challenges and opportunities within the field of animal chiropractic, particularly focusing on the need for legislative changes, the importance of education and awareness, and the role of veterinarians. They explore the philosophy behind animal chiropractic, the business challenges practitioners face, and the necessity for growth of multi-doctor practices. The conversation emphasizes personal growth, hiring dynamics, and the importance of systems in running a successful practice. Ultimately, they call for a collective effort to advance the profession and improve animal healthcare.Save your seathttps://www.makingstridesforanimalchiropractic.com/freedomrallyTakeawaysThe need for legislative changes in animal chiropractic is crucial.Awareness and education about animal chiropractic are lacking.Veterinarians and chiropractors should work collaboratively.Chiropractic is a philosophy, not just a modality.Business challenges are significant in the animal chiropractic field.Multi-doctor practices can enhance service delivery.Personal growth is essential for business success.Hiring the right team is critical for scaling a practice.Systems and processes can alleviate administrative burdens.Self-reflection is necessary for personal and professional development.Chapters00:00 Introduction to Animal Chiropractic Freedom Rally02:45 Challenges in Animal Chiropractic Legislation05:51 The Importance of Awareness and Education08:58 The Role of Veterinarians and Miscommunication12:02 The Philosophy of Chiropractic Care14:55 Building a Thriving Animal Chiropractic Practice18:14 The Need for Multi-Doctor Practices21:07 The Entrepreneurial Journey in Animal Chiropractic24:02 Identifying Break Even Points in Business29:05 The Challenges of Scaling in Animal Chiropractic29:55 Balancing Personal Life and Professional Demands33:58 Transitioning from Practitioner to CEO38:57 The Importance of Self-Reflection in Business41:10 Preparing for the Future of Animal ChiropracticKeywordsAnimal Chiropractic, Legislation, Veterinarians, Business, Education, Awareness, Multi-Doctor Practices, Personal Growth, Hiring, Systems

In this episode, Dr. Katie Lackey interviews Dr. Clay Sullwold about his role in the Animal Chiropractic Freedom Rally and his expertise in equine upper cervical chiropractic techniques. They discuss the evolution of animal chiropractic, the importance of upper cervical adjustments, and the anatomical differences between horses and humans. Dr. Sullwold shares insights on techniques, case studies, and the need for collaboration with veterinarians. The conversation emphasizes the importance of advocating for the profession and the need for freedom in practice.TakeawaysDr. Clay Sullwold has a background in both human and animal chiropractic since 2007.Upper cervical technique focuses on the top two bones in the neck, with specific adjustments based on detailed analysis.There are 274 possible combinations of misalignment in humans, but only about 9 in horses due to anatomical differences.The upper cervical area is often overlooked in animal chiropractic, leading to a lack of updated knowledge.Case studies show significant improvements in horse behavior and health after upper cervical adjustments.Collaboration with veterinarians is crucial for effective animal chiropractic care.The Freedom Rally aims to raise awareness and advocate for the rights of animal chiropractors.Chiropractors need to evolve their techniques and understanding of animal anatomy.The importance of specific adjustments in chiropractic care cannot be overstated.Advocacy for animal chiropractic freedom is essential for the profession's growth.Chapters00:00Introduction to Animal Chiropractic Freedom Rally02:02Dr. Clay Sullwold's Journey in Animal Chiropractic04:14Understanding Upper Cervical Technique07:55Techniques and Observations in Animal Chiropractic11:33Anatomical Differences Between Humans and Horses15:12Case Studies: Success Stories in Upper Cervical Adjustments18:19The Impact of Adjustments on Horse Behavior20:13Collaboration with Veterinarians in Animal Chiropractic24:27The Importance of the Freedom Rally27:47Closing Remarks and Call to ActionGet registered for the event:https://www.makingstridesforanimalchiropractic.com/freedomrally#AnimalChiropractic, #UpperCervicalTechnique, #EquineChiropractic, #ChiropracticFreedomRally, #ChiropracticAdvocacy #MakingStridesPodcast

The podcast features a discussion between Dr. Kaitlyn Lackey and Dr. Petra Sullwold about the upcoming Animal Chiropractic Freedom Rally. They discuss the history, struggle, and barriers of animal chiropractic, as well as the lineup of speakers and their topics. TakeawaysThe Animal Chiropractic Freedom Rally aims to address the history, struggle, and barriers of animal chiropractic.The lineup of speakers brings expertise in business, clinical protocols, and the passion for animal chiropractic.Get registered today:https://www.makingstridesforanimalchiropractic.com/freedomrally

Keywordsanimal chiropractic, business growth, pricing strategy, ideal customer, self-care, veterinary collaboration, practice management, supply and demand, compassion fatigue, professional developmentSummaryIn this podcast, Dr. Kaitlyn Lackey reflects on the significant lessons learned during 2025 as an animal chiropractor. She discusses the challenges of scaling her practice, the importance of setting appropriate pricing, understanding supply and demand, identifying her ideal customer, and the necessity of self-care and community support for practitioners. Through her experiences, she aims to provide insights that can help others in the field avoid common pitfalls and enhance their practices.TakeawaysBeing a business owner is challenging and requires continuous learning.Setting your prices based on your worth is crucial.Avoid competing on price; it leads to burnout.Understanding supply and demand is essential for practice growth.Identifying your ideal customer helps tailor your services.Self-care is vital; no one else will prioritize it for you.Community support is important for mental health in practice.Niche down to attract the right clients.Your practice should reflect your values and interests.Implementing learned lessons can save you from future headaches.

In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares what she learned from teaching her very first Clinical Essentials course, a program designed to help animal chiropractors grow both their clinical confidence and their business skills.She talks about how important it is not to feel alone in practice, how to keep refining your hands-on techniques, and how to connect with the clients who truly value what you do. You’ll also hear about practical tools like muscle palpation and evaluation methods, plus real-world tips for showing owners the results of great chiropractic care.Dr. Katie doesn’t shy away from the business side either. She digs into how to price your services, recognize your ideal (and not-so-ideal) clients, and define what success really looks like for you.Topics covered in this episode:Reflecting on the Clinical Essentials CourseBuilding a community in animal chiropracticClinical skills and business acumenRefining clinical analysisUnderstanding ideal and unideal clientsPricing spreadsheet and structureDefining success in animal chiropracticMaking Strides for Animal Chiropractic links:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticHave an idea for the podcast? Leave us a survey! 

Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic.He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled hundreds of healthcare facilities and employers, evolving a profound understanding of the professional environment.His venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors worldwide, to establish cultural authority, and ensure global access to chiropractic care. Achieving these goals will make chiropractic the world's leading healthcare choice. Topics covered in this episode:Baron’s journey into Animal ChiropracticChallenges and politics of Chiropractic LegislationEfforts to standardize and gain recognitionEducation, certification, and the diplomat debateNavigating legal hurdles and veterinary oppositionProgress, lobbying, and getting involvedLinks and Resources: Learn more and get involved in the Chiropractic Defense CounselLearn more about OneChiropractic Find OneChiropractic on FacebookFind OneChiropractic on InstagramFind OneChiropractic on YouTubeMaking Strides for Animal Chiropractic links:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticEquigateHave an idea for the podcast? Leave us a survey! **DISCLAIMER: I am not affiliated with Bharon Hoag or the Chiropractic Defense Council. I do not benefit personally or monetarily from having him on my podcast. This podcast today was designed for your information ONLY. Do your own research, should you choose to donate any money to this cause.

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the distinct aspects of managing an animal chiropractic business. She delves into the differences between human and animal chiropractic practices, emphasizing the micro-practice or boutique model often used, the intricacies of insurance and billing, and the importance of creating personalized schedules. Dr. Katie also highlights the significance of building relationships, implementing effective systems, and tackling compassion fatigue. She shares personal insights and practical advice for current and aspiring animal chiropractors to help them navigate the unique challenges of this field.Topics covered in this episode: Why Animal Chiropractic is differentThe role of technology and systemsRelationship marketing strategiesChallenges and misconceptionsCompassion Fatigue in Animal ChiropracticMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator.Visit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticEquigateHave an idea for the podcast? Please leave us a survey! 

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores how to price services with confidence. Drawing on seven years of experience and guidance from her business coach, she walks through calculating your breakeven point, using tools like her pricing calculator and Fair Health Consumer, and tracking key metrics such as new patient visits and retention. She emphasizes aligning prices with financial needs, business costs, and the true value of your care. This is a deep-dive episode, so grab a notebook, take notes, and get ready to transform the way you approach pricing!Topics covered in this episode: Factors that influence pricingBreak-even point & pricing calculatorAppointment capacity & business metricsOvercoming imposter syndromeRetention strategies & client communicationMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator.Visit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticEquigateHave an idea for the podcast? Please leave us a survey! 

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and solutions for fostering better collaboration between veterinarians and animal chiropractors. She addresses the reasons why veterinarians may be hesitant to refer to chiropractors, emphasizing the importance of interprofessional communication, understanding medical jargon, and maintaining comprehensive case notes. Dr. Katie also highlights the need for chiropractors to manage their egos and ensure they don't overstep their scope of practice to build trust with veterinarians, ultimately emphasizing a team approach to animal care.Topics covered in this episode: The Great Divide: Veterinarians vs. ChiropractorsCreating a collaborative environmentThe importance of interprofessional communicationEffective documentation and communicationEgo and open-mindedness in practiceReinforcing professional boundariesMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticEquigateHave an idea for the podcast? Please leave us a survey! 

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie is joined by Lauryn Williams, Certified Financial Planner™ (CFP®), from Student Loan Planner, to demystify the complex world of student loans. She is the founder of the financial planning firm, Worth Winning, and the "Worth Listening" podcast. She graduated from the University of Miami with a Bachelor of Finance and also has an MBA from the University of Phoenix. Lauryn is a 4-time Olympian and the first American woman to medal in both the Summer and Winter Games! Together, they discuss recent policy changes, repayment plan options, and how to navigate loans while building a chiropractic or veterinary practice. Lauryn also offers practical tips for future and current borrowers and highlights why proactive loan management is key to long-term financial success.Topics covered in this episode: Meet student loan expert, Lauryn WilliamsUnderstanding Student Loan PlannerRecent changes in student loansIncome-driven repayment plansPublic Service Loan ForgivenessFuture borrowers and inflationLinks and Resources: Find out more information about Student Loan PlannerClick HERE for $100 OFF a consultation and start building your custom repayment strategy today!Click HERE to gain more insight into student loans from their blogFind Student Loan Planner on FacebookFind Student Loan Planner on InstagramFind Student Loan Planner on YouTubeMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticEquigateHave an idea for the podcast? Please leave us a survey! 

Alon Landa is the CEO and co-founder of MedcoVet, where he leads the development of cutting-edge veterinary technologies that help pets heal at home. He played a key role in creating Luma, an at-home red and infrared light therapy device (PBM) designed to relieve pain, reduce inflammation, and accelerate healing in pets.With hands-on experience working alongside veterinarians, pet owners, and clinical researchers, Alon is driven by a deep belief in accessible, evidence-based care. Before founding MedcoVet, he spent over two decades leading innovative tech companies across industries, including medical devices, satellite systems, internet media, and pet health.He also created PupReady, a digital platform for new dog owners. Alon holds a B.S. in Electrical Engineering from the University of Pennsylvania and an MBA from NYU Stern. He regularly writes on medcovet.com about PBM therapy and pet recovery, combining expert knowledge with lived experience. Alon lives in Boston, MA.Topics covered in this episode: Alon Landa's journey to animal healthUnderstanding Red Light therapyDifferences between Red Light, Infrared, and Laser therapyChoosing the right device for animal careMedco Vet's innovative app and rental programHow to get started with Medco VetLinks and Resources: Find out more information about the Luma DeviceClick HERE to get a round-up of the best devices on the marketClick HERE for a deeper dive into red light therapyFind MedcoVet on FacebookFine MedcoVet on InstagramMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticEquigateHave an idea for the podcast? Please leave us a survey! 

Dr. Katie of Making Strides for Animal Chiropractic discusses the importance of effective communication in building rapport and confidence in animal chiropractic practices. She shares personal stories highlighting the significance of understanding client needs and overcoming imposter syndrome. Katie also provides strategies for handling new patient phone calls, offering solutions to improve customer service and ensure clients feel heard and cared for. She also includes great takeaways such as the power of permission-based questions, maintaining confident word choice, and the importance of follow-up to build trust and retention.Topics covered in this episode: Building rapport and confidencePersonal experience with a holistic vetLearning from competitorsClient feedback and building trustEffective communication strategiesPermission-based questionsConfident word choice and setting expectationsMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticEquigateHave an idea for the podcast? Please leave us a survey! 

Dr. Katie of Making Strides for Animal Chiropractic discusses the vital role of hiring an assistant for your animal chiropractic practice. This podcast covers when to know it's time to hire an assistant, the steps to successfully onboard and set them up for success, and how this can help scale your business. Dr. Katie shares her personal experiences and practical tips for managing administrative tasks efficiently to focus more on patient care.Topics covered in this episode: The importance of having an assistantPersonal experience with assistantsSigns you need an assistantFinding the right assistantTraining and quality controlEffective meetings and being a real bossMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey! 

Dr. Katie from Making Strides for Animal Chiropractic discusses the impact of artificial intelligence (AI) on the animal chiropractic profession with guest Darcy Sullivan from Propel Marketing and Design. This episode covers what AI is, how it can be used effectively in chiropractic practices, and practical ways to integrate AI tools for marketing, content creation, and administrative tasks. Darcy shares her expertise on improving online presence through SEO and website development, emphasizing the importance of small, manageable steps to adopt AI technology.Topics covered in this episode: Understanding AI in animal chiropracticPractical uses of AI in marketingExperimenting with AI toolsAI for content creation and efficiencyGetting started with AIWebsite optimization tipsLinks and Resources: Learn more about Darcy Sullivan through her websiteFind the Propel Marketing & Design, Inc. on FacebookFind the Propel Marketing & Design, Inc. on InstagramMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey! 

Dr. Laura Colman is a passionate chiropractor with roots in both medicine and horsemanship. Growing up on a farm with a physician father, she was drawn to healing from an early age. After studying Humanities and gaining leadership experience in college, her journey led her to chiropractic when she witnessed its life-changing impact firsthand. She earned her doctorate from Life University and went on to specialize in pediatric, prenatal, and animal chiropractic care. Now based in Clarksville, TN, Dr. Colman not only serves the Fort Campbell community but has also played a key role in changing Tennessee law to expand access to animal chiropractic. She believes precise, holistic care can be a powerful catalyst for healing, whether for people or animals.Topics covered in this episode: Dr. Laura’s journey and motivationEarly obstacles, unexpected lessons, and navigating professional hurdlesThe political climate in Tennessee, key legal battles, and legislative victoriesFacing OppositionSetting Standards and Building BridgesEncouragement and guidance for future animal chiropractic practitionersLinks and Resources: Learn more about Dr. Laura Colman through her websiteFind the Holistic Health Center on FacebookFind the Holistic Health Center on InstagramMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey! 

Listen to the podcast: https://pod.link/1493136789Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie shares her experiences and insights into different animal chiropractic practice models. After starting as a mobile practitioner with low overhead and flexible scheduling, she transitioned to working in various vet offices, appreciating the collaborative care aspect. Recently, she achieved the milestone of opening her own physical office, which allows for more control and a tailored patient experience, albeit with higher overhead and logistical challenges. Dr. Katie discusses the pros and cons of each practice model, emphasizing that each can be rewarding and adaptable to different lifestyles and career goals.Topics covered in this episode: Starting a mobile practiceTransitioning to vet officesOpening a brick and mortar officePros and cons of different practice modelsMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey! 

A few years after closing his practice, Dr. Jerry Kennedy started Black Sheep DC (now Rocket Chiro). His original goal was to create a resource for new chiropractors. His journey from ignorant new graduate to competent chiropractor was a rough one. It was expensive too. He was hoping he could create some trainings and resources that would help young chiropractors in a way that no one helped him. Basically, he wanted to go back in time and help 24-year-old Jerry.Over the years, Dr. Jerry has added more services for chiropractors. Honestly, he feels he should have done it sooner, but says he was pretty slow to adapt. Now Rocket Chiro offers websites, SEO, reputation management, and online advertising services for chiropractors along with affordable, practical business and marketing trainings. Topics covered in this episode: Building strong relationships and networking with purposeDeveloping effective marketing strategiesGetting clear on your ideal client and messagingUnderstanding and confidently sharing your value as a practitionerEmbracing tools like SEO, social media, and patient education to broaden your reach and build trust.Links and Resources: Learn more about Rocket ChiroFind Rocket Chiro on FacebookFind Rocket Chiro on InstagramListen to the Rocket Chiropractic PodcastMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey!