Claim OwnershipCanadian Gelbvieh Connection
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The Canadian Gelbvieh association explores the benefits of the Gelbvieh breed and it's relevance in today's beef industry alongside producers and beef industry enthusiasts. Youth are an integral part of the beef industry and Season 1 features senior and intermediate junior marketing projects, completed for the 2025 National Jr. Gelbvieh Show. Watch for new episodes uploaded every Wednesday.
22 Episodes
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Bull sale season is underway! Seedstock producers make a significant investment is DNA testing animals in their herd, commonly herd sire prospects for sale. The Canadian Gelbvieh Association has repatriated our DNA testing services to within Canada to ensure the best possible security, management, and utilization of this investment. This episode is meant to shed light on the changes the CGA has made and why we have made them. It is meant to help commercial and seedstock producers read DNA results and use the information in a way that may help them to narrow down the selection for new herd additions.
Lane Wall, intermediate junior participant, discusses the benefits of the Gelbvieh breed and the traits that add to the bottom line for any cattle producer.
Ash Davidson, senior junior participant, interviews Tyler Davidson from Davidson Cattle Company. Together with his family Tyler runs a commercial cattle operation. Tyler's roots run deep in the Gelbvieh breed and he continues to utilize the breed today in his own operation.
Today Jaime Davidson, intermediate junior participant, interviews Dr. Rodney Walliser, owner of the Horse Shoe Vet clinic in Swift Current. Dr. Walliser grew up on a mixed farming operation in Saskatchewan and he was always interested in becoming a veterinarian. Bunty Allen was the first Gelbvieh producer that introduced Dr. Walliser to working with Gelbvieh cattle. In his experience, Gelbvieh is a nice breed to work with. They discuss the mothering ability, milking ability and growth that make Gelbvieh a good choice for Canadian beef producers.
Mackena Kriger, intermediate junior participant interviews Jennifer Kriger a commercial cattle producer near Springside, SK. Together with her husband, Jennifer runs 130 head of commercial Angus, Simmental, Gelbvieh cross cattle. They discuss how Jennifer and her husband were introduced to the Gelbvieh breed and why they chose to continue using Gelbvieh genetics in their herd. A great listen on the details of their operation and why they like their Gelbvieh cross.
Kylee Sickler interviews Lori Maude, previously the communications director for the American Gelbvieh Association for 12 years. Together they discuss marketing of a cattle operation. They discuss the role of data and the marketing and financial value in the data. Check out the latest MARC data on heterosis performance comparing 18 breeds of beef cattle in the US. Gelbvieh cows have a 22.7lb weaning advantage over the other breeds. In an industry where pounds pay, this can make all the difference.
Chayse Hollman, intermediate junior participant, interviews Michael York, a veterinarian specializing in reproductive technologies in the US. They discuss the regrowth of the North American cow herd and the impact that Gelbvieh and Balancer cattle can have on the industry. Utilizing crossbreeding is having a positive impact in the beef on dairy industry and profitability on the resulting calves. Gelbvieh would be a great sire source for dairy producers to increase yield on their calves.
Kaitlyn Kunze, intermediate junior participant, interviews Grant Scheirlinck from Southwest Genetics. Grant is an artificial insemination technician, selling semen for six companies; BoviGen, Alta Genetics, Select Sires, Semex, Genex, ABS. He also delivers nitrogen and teaches AI schools in the winter time. Together they discuss the availability of Gelbvieh semen at these companies and where opportunities may exist to expand Gelbvieh semen availability. Grant explains the benefits of utilizing A.I. breeding and they discuss the merits of the Gelbvieh breed and how the breed has everything producers need to be profitable throughout the entire beef production chain.
Quin Hamilton, intermediate junior participant, interviews Eileen Davidson from Davidson Gelbvieh, Ponteix SK. Vern and Eileen along with their family started using Gelbvieh bulls on their commercial cow herd and then decided to become purebred breeders after experiencing the temperament and adaptability of the Gelbvieh influenced calves. Body structure, eye appeal and easy fleshing ability of the Gelbvieh breed are discussed. Listen until the end for a fun story on how Vern and Eileen met Mel Gibson through ranching!
Today Brantley Horn, intermediate junior participant, interviews Don and Lorna Okell from Jen-Ty Gelbviehs. Together the discuss the evolution of the Gelbvieh breed and how it meets the demands of today’s beef industry and how youth involvement is helping grow and evolve the breed today.
Collin Hames, intermediate junior participant, interviews his Grampa, Sam Ledgerwood, on his experience bringing Gelbvieh genetics into his commercial herd. Maternal ability, growth, longevity, fertility are highlighted in his stories.
Cameron Davidson interviews Cory Audette, the owner of Ranch House Meat Company in Shaunovan SK. Ranch House Meat Company is a butcher shop with retail store, doing custom cutting of cattle for Ranchers in the area. Cory provides his expertise on what makes for a good carcass and the traits that the Gelbvieh breed has that makes them a good choice for beef producers. One cool fact about Gelbvieh carcasses is they have the biggest ribeye in relation to the carcass size.
Cameron Davidson, intermediate junior participant was awarded reserve champion for his marketing project. Congratulations Cam!
Gaby McLeod, senior junior participant, interviews Teanna Johnson who raises purebred and commercial Gelbvieh cattle near Strasbourg, SK with her husband Levi as part of Last Mountain Livestock. They have grown in producing and selling Gelbvieh seedstock and together they discuss the traits Gelbvieh brings to the herd and how Gelbvieh has impacted their commercial and purebred operations.
Today Shelby Horn, senior junior participant interviews Deanne Young who owns and operates High Country Cattle Services with her husband Rob, raising Simmental cattle. Together they discuss the direction of the North American beef industry and how Gelbvieh can play a role in commercial cattle operations by adding to the profitability and success for those producers.
Today Aspen Blake interviews Don Oberg covering marketing strategies being utilized by the Gelbvieh Associations and Gelbvieh traits to be promoted. Everything from junior programming and incentives, print, and social media promotion are covered. Don provides his expertise on what breeders and associations can utilize to gain market share.
Today Colby Hollman interviews Tannar Maschmeyer who owns and operates Maschmeye Cattle Co. They discuss the maternal instincts that maximize performance for the inputs provided, making Gelbvieh a profitable addition tothe cow herd. They discuss advocacy for terminal Gelbvieh performance in the cattle buying community and feedlot industry and how the breed is meeting today’s demand in the beef industry.
Today Cassie Chubb, senior junior participant, interviews Allison Anderson, who discusses her experience crossing Gelbvieh with Angus on their cattle operation. On this maternally focused episode, they discuss how Gelbvieh cattle excel in fertility, calf vigour, udder structure, milk production, and mothering ability.
Today Kaden Hollman interviews Scott Severtson who owns and operates Severtson Land & Cattle with his wife Lisa. Scott describes the evolution of the Gelbvieh breed and his experience breeding up an Angus base cow herd with Gelbvieh. Scott dives into the demand for Balancer genetics and the importance of marketing Balancer cattle to the commercial cattle producers to increase market share. Scott gives his advise to new up and coming breeders.
Levi Hamilton, senior junior participant, interviews Alan Jackson, a cattle buyer with Miller Livestock. Together they explore the role of cattle buyers in the beef industry and they discuss the traits Gelbvieh has to offer and how they are a profitable choice throughout the beef production chain.
Today Skyler Schmitz, senior junior participant, interviews Kelsy Schmitz, the Canadian Junior Gelbvieh Association past president. They discuss the benefits of Gelbvieh particularly for families and youth looking to get involved in showing cattle through 4-H or other junior events. Gelbvieh’s fertility, milking ability, and docility contribute to what makes Gelbvieh great for families and 4-H.
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