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The Studio Takeover Podcast
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The Studio Takeover Podcast

Author: Cat Ford-Coates

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The Studio Takeover podcast is about and for Portrait Photographers from all walks. Join host Cat Ford-Coates as she shares her journey and interviews other Portrait Photographers to learn how they navigate personal and professional challenges, their businesses, and their lives.
59 Episodes
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Send a text In this powerful and present conversation, Cat Ford-Coates sits down with Rachna Rattindev to explore the intersection of artistry, authority, and the quiet courage it takes to lead your brand from embodied truth. They unpack the creative evolution that happens when you stop performing for the algorithm and start building a category of one, from within. This episode is a deep dive into aligned marketing, energetic leadership, and the nuances of showing up with clarity, calm,...
Send us a text You’re not undercharging because you don’t know your value. You’re undercharging because your message and sales process haven’t caught up with your evolution. If you're creating content every day, testing price points, running ads, and still attracting hesitant buyers who need convincing, you're not dealing with a sales issue. You're facing a positioning leak. In this episode, I reveal why so many talented, visionary photographers stay stuck in $3K to $5K months, even while pro...
Send us a text You’re not underpaid because you’re under-skilled. You’re underpaid because your messaging still reflects a version of your work that you’ve outgrown. In this episode, I reveal the real reason premium photographers feel stuck at $3K–$6K months, despite having evolved, elevated work. If you're still trying to break through your next income level using recycled content prompts, pricing calculators, or marketing tactics designed for beginners… this is your wake-up call. You don’t ...
Send us a text Some transformations are born in quiet moments. Others are forged in fire. In this conversation with Stef Graston, we go far beyond the highlight reel of running a photography business. Stef shares her journey from building success in a small Colorado town, to starting over in Charlotte, NC — and facing setbacks that would make most people walk away. From losing her studio to navigating the raw grief of miscarriage, Stef’s story is one of resilience, self-discovery, and turning...
Send us a text What if your next level wasn’t about doing more — but about creating space to be more? In this conversation with Sissela, we explore the art of building a business and life that reflect not only your skill, but your values, vision, and pace. From refining your offer to structuring your days, she shares how intentional choices can lead to more freedom, more impact, and more fulfillment. Inside, we talk about: Designing your business around your life, not the other way aroundFind...
Send us a text Cat Ford-Coates and Pratik Naik explore the evolving landscape of AI in the creative industry, particularly in photography. They discuss the duality of AI's impact, from fear and uncertainty to excitement and opportunity. The dialogue emphasizes the importance of adaptability, intentionality, and the human experience in a tech-driven world. They also touch on environmental considerations, the role of curiosity, and the potential for AI to enhance creativity while urging listene...
Send us a text What if “success” as you’ve been chasing it isn’t the version that will actually fulfill you? In this conversation with photographer and former corporate leader Cate Scaglione, we move past the surface of business strategy and into the heart of alignment - building a life and business that supports your values instead of eroding them. Kate shares her journey from high-powered, high-stress corporate roles to crafting a photography business rooted in creativity, peace, and purpos...
Send us a text The intricate relationship between self-worth and business success is a path every business owner travels. Cat and Lisa explore how confidence in one's value impacts pricing strategies, the importance of building a business that can operate independently of personal emotions, and the necessity of continuous learning and feedback. The discussion also touches on the evolving role of AI in creative industries, the significance of client education, and the need for accountabi...
Send us a text In this episode of the Studio Takeover Podcast, host Cat Ford-Coates delves into the significance of sponsorships and partnerships for business growth for photography business owners. She emphasizes the importance of building in-person relationships and how they can lead to substantial economic impact for both businesses and communities. The conversation covers effective strategies for creating sponsorship packages, identifying potential partners, and marketing events to maxi...
Send us a text Summary In this episode of the Studio Takeover Podcast, Cat Ford-Coates discusses the importance of marketing for photographers, emphasizing the need for networking and hosting events to gain visibility and connect with potential clients. She shares insights on creating memorable events, engaging attendees, budgeting effectively, and leveraging sponsorships to enhance event experiences. The conversation highlights the significance of building relationships within the community...
Send us a text In this conversation, Elle Yeon shares her journey of entrepreneurship over the past year, discussing the challenges and triumphs of starting her photography business. After having officially completed her first year as the business owner of a Portrait brand in the DC area she emphasizes the importance of community, the transformative power of photography for clients, and the need for confidence and courage in pursuing one's calling. Elle also reflects on her role as a m...
Send us a text Welcome André Smith, a photographer transitioning from sports photography to beauty and branding photography. They discuss the importance of empowerment in photography, the emotional reactions clients have during their photo reveals, and the significance of self-portraits in building confidence. André shares his journey, the challenges of being seen as a sports photographer, and his desire to help others see their beauty through portraiture. The conversation emphasizes the valu...
Send us a text In this episode of the Studio Takeover Podcast, Cat Ford-Coates discusses the challenges faced by photographers in the unregulated creative industry, emphasizing the importance of a strong portfolio and effective marketing strategies. She highlights the need for photographers to curate their portfolios to attract their ideal clients and create emotional connections through their work. Cat also stresses the significance of consistency in style and messaging to foster clien...
Send us a text Janice shares her journey into the world of portrait photography, starting her business after turning 60, emphasizing the importance of printed art over digital images, and the importance of intention in our work. She discusses the challenges and decisions involved in establishing her photography business, including the necessity of having a dedicated studio space. Janice also highlights the impact of community and systems in her work, leading to her current project focus...
Send us a text Tanya Boggs shares her journey as a photographer, discussing her evolution from family portraits to personal branding. She emphasizes the importance of authenticity in photography, especially in showcasing who you are as the face OF your brand and how understanding clients' stories can build trust. Tanya also highlights her new project "As You Are" focuses on women's resilience, aiming to empower and connect through shared experiences. The discussion delves into the significa...
Send us a text Jenna shares how she started her photography business with her husband with weddings in the northwest US. As they worked together more and more, and she stepped farther into her role as the Creative Director with setting scenes and posing during wedding creatives and realized they could make far more of an impact if she were also shooting. Diving deeper into learning the technical side of her camera work, she fell more and more in love with the craft and shares all about how th...
Send us a text Starting as a "momographer" in 2009 simply because she wanted real imagery of her four children and uncovered a LOVE in the medium which she turned into a business the way many of us do; at $100 per session. After practicing and learning posing, lighting, post production she has grown her business into a source of confidence with her repeat customers year after year capturing moments and milestones for families. Colleen also contributes to a charity known as Kids In Focus where...
Send us a text Having lost everything on more than one occasion, Keri innovated her life and how she was showing up for her family, her business, and herself. At times it felt like she was creating something from nothing; her photography business, she wrote a book, stepping forward to teach manifestation online during the pandemic, and then in 2022 she created a 40 Over 40 campaign and she discovered her impact on a larger scale. "I didnt want models. I didnt want influencers. I wanted real p...
Send us a text Get OBSESSED. Like so obsessed within your creative process that you grow, evolve, and become more as an Artist. Jerry shares how if you're only considerate of the outcome; the final shot, the revenue, then the joy experienced from achievement is only from the result. It lasts for a fraction of a second, and it is in his obsession with the process of creating that he stays IN the joy of being a professional Artist. That's the key. There are seasons, & one of those seasons i...
Send us a text In business now for ten years, Kimberly has found her stride as a boudoir photographer based out of Raleigh, NC. She has this enthusiasm for her work and what she does for her clients that is magnetic and her studio is finding new heights. She's spent the past ten years loving on her community and clients and finding that is paying off in more than just referrals but in authority. Just this summer Kimberly was recognized as one of The KNOW Women's "Women to KNOW in North Caroli...
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