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Vet Launch

Author: John Younker, DVM, MBA

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As veterinarians, we are trained to handle the most complex problems in medicine and surgery. So why is it that the moment we look at a business items that we feel like we’re back in first-year anatomy?

The truth is, the same brain that understands medicine can understand business concepts.

If you are a clinic owner, a medical director, practice manager, an aspiring owner, or even a lead tech looking to understand the mechanics of how a practice actually runs, you’re in the right place. Every week, we’re going to tackle a new topic in the business of veterinary medicine.
21 Episodes
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How To Get The Most Out Of Your Practice Manager | Maria Parita, CVPMDo you need a practice manager? When should you hire one? And once you do, what should you actually hand them, and what should you never let go of?In this episode, Dr. John Younker sits down with Maria Parita, a Certified Veterinary Practice Manager (CVPM) and Business Development Coordinator at Uncharted Veterinary Conference. Maria spent years running a practice herself and now helps other practice managers communicate, lead, and grow their teams.We cover when it's the right time to hire, whether to bring in an experienced manager or grow one from within, how to interview for values instead of resumes, the daily, weekly, monthly, and annual rhythms of the job, what to outsource, what to delegate down, and the safeguards you need in place before you hand anyone the keys.Whether you're pre-opening, running a two-doctor practice, or managing a 60-person team, this episode will help you get more out of one of the most important hires in your practice.TIMESTAMPS00:00 Highlights02:25 Episode Intro03:08 Does Every Practice Need a Practice Manager?04:48 When Is the Right Time to Hire?07:54 Management by Committee: Does It Work?09:59 Why More Revenue Doesn't Mean More Profit14:10 Experienced Hire or Grow From Within?18:44 Interviewing for Values, Not Resumes (The Super Tech Trap)25:56 Where to Actually Find a Practice Manager32:31 What a Practice Manager Does Every Day, Week, and Month37:48 Weekly Meetings, Monthly Reviews, and Annual Goals41:14 You Can't Aspire Your Way to Great Culture41:40 The Practice Manager as Your Implementer42:50 The Highest Value Task: Team Development47:48 What to Outsource (Bookkeeping, Payroll, Marketing)51:33 What to Delegate Down (Inventory, Social Media, Training)57:08 Give Every Role a KPI59:59 What the Owner Should Never Hand Off01:06:27 Hourly vs. Salary: How to Pay a Practice Manager01:08:52 Your Manager Needs a Network Too01:11:58 TLDR: Key TakeawaysRESOURCES MENTIONEDVHMA Job Framework and Job Description for Veterinary Managers: https://www.vhma.org/resources/practice-owner-toolsCONNECT WITH MARIALinkedIn: https://www.linkedin.com/in/maria-pirita-cvpm-b06a1aa2/If this episode helped you, hit like, subscribe, and share it with a practice owner who's drowning in management work.#VeterinaryPracticeManagement #PracticeManager #VetPracticeOwner #VeterinaryBusiness #CVPM #VetLaunch
Most practice owners think they have a great culture. Almost none of them have a system for it.In this episode, Dr. Brianna Armstrong, medical director and co-owner of Firehouse Animal Health Centers in Austin, Texas, and co-host of Choose People Love Pets: The Veterinary Culture Podcast, walks through the exact systems her hospital uses to hire the right people, hold them accountable, and keep the team talking to leadership.This is a how-to episode. You'll leave with a hiring process you can copy, a one-on-one format you can run next week, and a survey approach that actually changes something.What we cover:- Why "nice" leaders fail their teams, and what kind leadership sounds like in a hard conversation- Hire fast, fire slow: why 95% of candidates should be a no- The one interview question that predicts culture fit- How to write core values with your team in one meeting- Why the open door policy is a myth, and what replaces it- Engagement surveys: what to ask, how often, and why the follow-up is the whole point- Quarterly leadership sessions with every employee, doctors included- The "at capacity" scheduling rule that lets doctors control their own workload- Skill gap vs. will gap: training problem or wrong hire?- Setting boundaries with clients without blowing up your cultureBook mentioned: The Ideal Team Player by Patrick LencioniFind Dr. Brianna Armstrong:Instagram, TikTok, Facebook: @DrArmstrongDVMLinkedIn: Brianna Armstrong DVMPodcast: Choose People Love Pets: The Veterinary Culture PodcastChapters:(00:00) Intro and highlight reel(03:09) What is culture, really?(05:33) Building core values with your team(07:20) Hire fast, fire slow(08:52) Behavior-based interview questions(11:24) Using AI to write values and interview questions(13:09) The annual culture survey(16:29) Why survey follow-up is non-negotiable(20:55) One-on-ones and team bonding(23:16) Kind vs. nice: having hard conversations(27:04) Lead with curiosity and build trust deposits(30:47) Skill gap or will gap?(33:03) The full hiring process, step by step(40:08) Working interviews and making the offer(43:34) Giving the team a vote on new hires(44:03) Hiring veterinarians through externships(45:44) Hiring through your referral network(47:42) Why the team would rather be short-staffed(49:54) The daily 1-to-10 check-in(52:02) The five-minute huddle(54:27) Workload, capacity, and doctor autonomy(58:52) Setting boundaries with clients(01:01:47) Quarterly leadership sessions(01:06:45) Why one-on-ones are the number one culture tool(01:10:29) Leading by example and owning your mistakes(01:15:46) Where to find Brianna(01:17:36) TLDR
Debbie Boone never hired a CSR with a medical background, and her average receptionist stayed 15 years. In this episode, she breaks down how to hire, train, and keep the person who shapes every client's first and last impression of your practice.Debbie spent 23 years managing veterinary practices before founding 2 Manage Vets Consulting. She wrote Hospitality in Healthcare, co-founded the North American Association of Veterinary Receptionists, and has trained veterinary teams across North America on communication and client service.We cover where to find front desk candidates outside vet med, the behavior-based interview questions that beat hypotheticals, working interviews, onboarding that actually sticks, how fast to let a bad hire go, why she paid great CSRs the same as licensed technicians, and how to use recorded phone calls for coaching instead of surveillance.CONNECT WITH DEBBIEWebsite: https://debbiebooneconsulting.comBook: Hospitality in Healthcare (Amazon)Podcast: The BendLinkedIn: Debbie BooneNAAVR (North American Association of Veterinary Receptionists): https://naavr.orgTIMESTAMPS00:00 Highlight Reel02:44 Welcome and Guest Intro04:05 From Barbecue Ribs to the Front Desk07:06 What Clients Get From a CSR They Get Nowhere Else10:58 The Traits of a Great CSR13:13 Hire for Hospitality, Teach the Medicine15:05 Interview Questions That Predict Behavior20:36 Recruiting Outside Vet Med25:01 Hiring Mistakes and Why Diversity Pays28:14 Hospital Tours and Working Interviews31:30 Onboarding a New CSR33:22 Training Lists and Teach-Backs37:46 How Fast to Know, and When to Let Go42:47 Making Core Values Real48:34 Call Recordings as a Coaching Tool52:17 Pay, Train, and Retain: Why Her CSRs Stayed 15 Years57:19 Be the Best Hospitality Person in Your Hospital58:38 Where to Find Debbie
Top 10 Myths of Veterinary Practice Ownership (Part 2) with Peter Weinstein, DVM, MBAThink owning a veterinary practice is too expensive? Too risky? That now isn't the right time? In Part 2 of this conversation, Dr. John Younker and Peter Weinstein, DVM, MBA finish busting the myths that keep veterinarians from making the leap to ownership.Here's the number that changes everything: veterinary hospitals have a success rate over 99.5%, second only to one industry (you'll have to listen for the punchline). One bank's default rate on practice loans is 0.15%, about the same odds as being born with six fingers. Meanwhile, a well-managed $2 million practice at 25% profitability puts an extra $500,000 a year in the owner's pocket.We cover why "too expensive" is a myth when you understand both sides of the P&L, how a profit and loss statement is just a blood panel for your business, when startups reach cash flow, niche practice opportunities, why you need a support team instead of doing it all yourself, and the mindset that matters more than any technical skill.Missed Part 1? Go back and listen first. We covered student debt, competing with corporate groups, balancing doctor and CEO, and the thousands of practices waiting to be bought.Connect with Peter at Veterinary Ownership Advocates: https://www.veterinaryownershipadvocates.comPick up his book, The E-Myth Veterinarian, or find him on LinkedIn.Timestamps00:00 Highlight Reel: You're Not Going to Fail01:38 Recap of the Part 1 Myths02:19 Myth: It's Too Expensive to Own05:42 Profitability and Controlling Expenses09:05 Niche Practices: Stand Out in Your Community10:51 Cash Flow, Working Capital, and When You Get Paid16:43 The Real Risk: A 1-in-600 Default Rate18:37 Build Your Support Team22:16 Mindset and Entrepreneurial Grit24:09 Myth: Now Isn't the Right Time26:34 Closing Thoughts and Resources27:19 Final Wrap Up: Share This With a ColleagueKnow a colleague sitting on the fence about ownership? Send them this episode. That's who we made it for.#VeterinaryMedicine #VetPractice #PracticeOwnership #VeterinaryEntrepreneur #VetLaunchPodcast
Top 10 Myths of Veterinary Practice Ownership (Part 1) with Peter Weinstein, DVM, MBAThink you can't own a veterinary practice because of student debt? Convinced you can't compete with corporate groups? In this episode, Dr. John Younker sits down with Peter Weinstein, DVM, MBA, to bust the biggest myths that keep veterinarians from making the leap from clinician to entrepreneur.Peter is a practice owner turned educator, co-author of The E-Myth Veterinarian, business and finance instructor at Western University College of Veterinary Medicine, and co-founder of Veterinary Ownership Advocates. In Part 1, we tackle the first myths on the list: student debt, competing against national consolidators, balancing the doctor and CEO roles, and whether there are actually practices out there to buy.You'll learn why banks consider student loans "a ticket to the show," why an independent practice is a speedboat next to a corporate tanker, the three hats every owner wears, and why roughly 7,000 baby boomer-owned practices are waiting for their next owner.Connect with Peter and learn more about practice ownership at Veterinary Ownership Advocates: https://www.veterinaryownershipadvocates.comTimestamps00:00 "I'll Just Say Bull": Why Now Is the Time to Own02:30 Welcome and the Myth List03:34 Myth 1: My Student Debt Disqualifies Me06:52 Cash, Credit Scores, and What Banks Actually Want08:57 The Ownership Wealth Mindset10:28 Myth 2: I Can't Compete with Corporate15:48 Speedboat vs. Tanker: The Independent Advantage16:50 They're Sprinting, You're Running a Marathon17:21 Myth 3: I Can't Be a Doctor and a CEO20:14 The Three Hats: Technician, Manager, Entrepreneur23:50 Building Your Leadership Learning Library26:03 Myth 4: There Are No Practices to Buy32:04 Buy vs. Start from Scratch: The Tradeoffs34:21 Your Associate Is Your Exit Strategy36:30 The Three-Doctor Sweet Spot37:07 Wrap Up and What's Coming in Part 2Subscribe for Part 2, where we bust the rest of the myths holding veterinarians back from ownership.#VeterinaryMedicine #VetPractice #PracticeOwnership #VeterinaryEntrepreneur #VetLaunchPodcast
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