THE COMMERCIAL CONTENT PODCAST

In this episode, I sit down with Florian Meimberg, to talk about how his job as a commercial director completely changed in short time due to the possibilities of AI. From how he started to use the technology out of curiosity, his professional projects, hybrid production and working directly for clients. A tour through the changes of traditional production, hybrid projects, disruption, chances, and the magic happening on set.

In this first episode, I sit down with Max Penk, to talk about how AI is reshaping commercial content production. We start with childhood media, first encounters with advertising and favorite channels, before we dive into why AI is more than “a new tool”, how it changes classic TVC production logic, what full AI productions look like in practice, and why human craft still makes the difference.