The DPC NP

Send us Fan Mail Being the first direct primary care clinic in your city sounds exciting until you realize you also have to teach your entire community what DPC is and why a monthly membership can beat insurance-based primary care. We sit down with Stephanie Miles, nurse practitioner and owner of Smith’s Primary Care and Wellness in Winston-Salem, North Carolina, to share what it really took to grow a thriving cash-based practice with a clear patient cap and a plan to scale. Stephanie ...

Send us Fan Mail Your logo is not what makes patients trust you. What they trust is the position you hold in their mind, and whether the real-life experience backs it up. We talk through how to choose a clear positioning statement for a direct primary care clinic, how a name can instantly signal belonging, and why “brand assets” matter less than the feeling patients get when they interact with you. From there, we get practical about digital presence and local SEO. We cover how to set u...

Send us Fan Mail Most people start a direct primary care practice because they want better medicine and more time with patients, but the part that quietly decides whether the clinic survives is the financial foundation. I sit down with Dan Luna, a bookkeeper who works inside the DPC world, to talk through the unglamorous basics that keep a membership-based clinic alive: planning for the income gap, building a simple cash-flow buffer, and understanding what your fixed costs really are when you...

Send us Fan Mail We just watched a room full of nurse practitioners and physician assistants realize they don’t have to practice medicine the way they’ve been told and that shift is the heart of what we’re talking about today. Coming off our second annual DPC Launchpad conference, we’re processing what we learned, what surprised us, and what we think is changing inside the direct primary care movement for advanced practice providers. We break down the real-world wins and limitations of hosti...

Send us Fan Mail Monica McKittrick returns to the podcast with a wealth of insights from her remarkable transformation from hands-on nurse practitioner to CEO of a thriving Direct Primary Care practice with seven providers across three locations. Her journey offers a roadmap for anyone considering the entrepreneurial path in healthcare. When Monica transitioned away from patient care, she worried her 350 patients might leave. Remarkably, she lost only two. This testament to relationship-buil...