7 Figure Furnace | Digital Marketing Discussions With Internet Made Millionaires

This was recorded as part of our weekly live workshop series. In it I get vulnerable, sharing an area of my life I've awkwardly confronted and how you can use it to propel your business growth forward You can join our full weekly live calls here https://wildfireconcepts.com/live - where we discuss various marketing techniques and provide great software strategies and tips to help you grow your online presence, in an approachable, newbie friendly environment.

Have you heard about making money with affiliate marketing but you aren't even sure where to start learning about what works and what not? Wondering how come some of the people in the affiliate marketing industry make loads and loads of money while you failed so far? Looking for straight answers about becoming an affiliate after all you've got so far were riddles? Give yourself a round of applause, because you just reached one of the gates into the world of affiliate marketing and the knowledge we gathered for you can only be described as massive. Michael Cheney, the affiliate marketing leaderboard king, sat down with me to discuss how to start out as an affiliate marketer the right way, select your niche, find the best products, and get record conversions.

Have you stumbled across the Warrior Forum and started wondering if internet marketing is something you could go into? Are you still on the fence about joining the world of affiliate marketing and product creation? Thinking you'd never be able to make it big? Well, let me just say: a. good for you; b. what's there to be afraid of? and c. you really need to read this.

For this episode, I interview the Hangouts Marketing Expert - the fabulous Brandee Sweesy. She had great tips to share on budgeting and testing your YouTube ads campaigns, how to use the generated traffic, what are the biggest mistakes you could make, and so much more.

For this episode, I interview Cyril 'Jeet' Gupta, who is a veteran software developer, the CEO of the high-quality online marketing products company called Teknik Force, and a leading video marketing expert running YouTube channels that get millions of views like Rhymecast, Zee Khana Khazana, Two Min English and many others. Cyril shares how video recipes got him involved in this space, what to focus on when you start a YouTube channel, what's the best way to monetize your videos, how to get free youtube traffic and how to correctly optimize your channel.

Are you continuously dreaming about becoming an entrepreneur and quitting your job or have you recently started your first business? Is mentorship one of those things you are super-curious about but didn't have the time to explore this subject because you are already too busy working on your business plan? To help wantrepreneurs (people WANTING to succeed as entrepreneurs) and new business owners make the most of a relationship with a mentor, I've sat down with Dan Lok for a new episode of the 7 Figure Furnace podcast. We've talked about his "million-dollar year", his two mentors, the best way to build a successful business, and how to master persuasion and authority. More About This 7 Figure Furnace Episode Before we jump in, if this is your first visit to my website, you should know that 7 Figure Furnace is a relatively new podcast, rapidly gaining new listeners, thanks to our esteemed guests. Each person I interview has made a name for themselves in digital marketing, affiliate management, product development, social media, content marketing, and entrepreneurship. With each new episode, I am trying to expand my listeners' understanding of how online marketing can bring in huge profits while offering them an arsenal of selling tools, actionable advice for growing their business and improving their bottom line. dan-lok In this episode, I interview Dan Lok, who is a Vancouver-based serial entrepreneur, business consultant, and internet marketing strategist. He shares how he made his millions, what his experience as a mentee and later as a mentor taught him about being a successful entrepreneur, and how you can easily persuade people to give you what you want. Rather Listen? If you are on your way to work, on your lunch break, or out for a jog, you can just listen to the episode and come back to this article later for the notes. Play the audio in a new window or download it. You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Some of the things you'll learn about in this episode are: The Background of an Internet Millionaire Dan started his first business when he was still in high-school, and from then on there were many ups and downs. He failed at 13 businesses before having his first success. He found a mentor in Alan Jackson, who at the time was running one of the biggest financial seminar companies in Canada, and who was the first to bring Robert Kiyosaki in the country. Dan worked for Alan Jackson for a year for next to nothing, but ever since he refers to that year as the "million-dollar year" of his life because he thinks he got a million-dollar education during that time. Soon after, he started his one-man advertising agency, writing copy for speakers, authors, entrepreneurs. He was making good money and feeling on top of the world, but one day Alan Jackson told him he needs a website, and he is happy he followed his advice. Dan wrote a book called "Psychological Tactics" and decided to sell in on this new website. He only printed 100 copies, planning to sell them for $20 each. When marketers found out about the book, they stormed his website, buying all copies in under 30 days. He was also buying products and collectibles from Hong Kong and selling them on eBay. He even became involved with ClickBank, having his products among the most profitable ones in there. He was making money from multiple sources. He was smart to use his revenue to invest in various niches and companies, making the transition from entrepreneur to investor. For Dan, Alan Jackson and Dan Pena were his most important personal mentors. You can also find a mentor who will have a big impact on your life. First, you'll need to determine what kind of a mentor you want. Most people are concerned with where to find mentors, how to ask them to take you under their wing, but those things aren't what they should focus on. Mentors can be found everywhere; the important thing is to look for a mentor that is right for you. To be a good mentor for you, the person you're thinking about needs to: A. Be more successful than you are. They should be in a whole other league. If you're making $50,000/year, you don't want a mentor making $100,000/year, but someone making $1-2 million/year. B. Still be active in business. They should still be actively involved in running their business. You don't want someone that made some money 2-3 years ago, but someone who is still making money as you read this. C. Have a story you can resonate with. Chemistry is important not only in love but also in selecting a business mentor. You need to click. Listening to a speaker at a conference isn't like having a mentor. Mentorship is about one-on-one discussions, getting personal, allowing yourself to be open. D. See value in something you can bring to the table. Great mentors are already successful, so you need to really think about you can offer them in exchange for their time and interest. It could be working for free, paying them, exchange of service, anything - but you need to bring some value to their life before asking for something in return. Getting the Best out of Your Relationship with a Mentor To keep your mentor around and extract as much value as possible of the arrangement: Don't question your mentor. Sometimes you'll have to put aside your ego, even your own belief system, and listen to what they want to teach you. You need to be totally immersed in the relationship for it to work, you can't get anything out of it if you constantly question and argue with your mentor. Decide that you really want to be successful. Most entrepreneurs don't want it bad enough. The number one quality of a prosperous entrepreneur is the ability to endure pain for extended periods of time. Most people don't understand how to deal with pressure. They don't want to be successful bad enough, so when there are bumps in the road, they quit. A Shock Therapy for Resetting Your Mind Sometimes, when we're going through something very stressful, we lose focus, can't put our thoughts into order, we're easily distracted and derailed. A very effective way of snapping out of this is to take a normal shower like you do every day, but in the last 30 seconds, suddenly turn off the warm water and continue your washing up with cold water, letting it run over the back of your head and your wrists. As soon as you step on your bathroom mat, you'll feel like a new person - energized and focused. Switching from an Employee's Mentality to an Entrepreneur's Mentality When you're an employee you know that you're putting in a month of work and you get paid. As an entrepreneur you can put in years of work and still don't get paid. What do you do then? This is something that shocks people, and that's why not everyone is an entrepreneur and why not every entrepreneur achieves success. Entrepreneurs need to be optimistic, but also to be prepared for the worst. How to Influence People and Get What You Want Dan is the author of "Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect". He says that everything you could possibly want in life (money, relationships, products, fame) other people have. So what we need to do is to influence others to give us what we want in exchange of value - that's how businesses work. You exchange something of value you have, for something of value somebody else has. To influence people so they'd give you what you want, you need: A. Authority. Authority figures make us follow their lead without questionings what they say (doctors, policemen). We just do what they say. In your business, you can create authority by becoming an author. You'll be the person that wrote a book on your niche. You'll be the person who gives talks on your niche. Slowly you can build your authority, one book or speaking engagement at a time. B. Social Proof. What other people say about you is infinite more powerful than anything you could ever say about yourself (testimonials, reviews). Think about a restaurant - you don't really trust a place where there are only two customers, you trust the one that's packed, where it's difficult to get a table. C. Exclusivity. The human brain is hardwired to want what it can't have, what's scarce, what others also want. By making people think your offer will be gone by tomorrow or that there are already many people that would do anything to get what you're selling, you're influencing people into wanting it. D. Consistency. You want people to say yes very often before you make the sales pitch. You do this by asking simple questions during a meeting or webinar like "have you see this?", "are you still with me?", "do you want to be able to perform this task this easy?". That way, after they've said "yes" 10-20 times before, saying "no" would be inconsistent, which is uncomfortable for the human brain. E. Involvement. If you give people that chance to use your product before asking for a sale, you'll have a better shot at closing the deal, because they'll get used to it and even convince themselves the product is now part of their new reality. Influencing People Online Each opt-in, each checked box, each action potential customers perform because you've asked them to is part of the involvement we described above. Your job is, thus, to design your sales funnel in such a way that each new action is effortless enough for the customer that they'll do it, slowly guiding them toward a sale. List Building in a New Paradigm and the Need for Platforms People are already on too many lists. This is the reality. There are too many lists already, so it's increasingly difficult to make yourself noticed, and even more complicated to build trust with potential customers. Dan thinks that to be effective as a marketer you need to embrace a new model that he imagines a triangle on which you have your website, your lead magnet and lists, and a platform. triangle This third element, the platform, is what Dan thinks it's going to sepa

In this episode number 23, I interview Eric Weiss who entered the online marketing space when he launched a product on Warrior Forum a few short years ago and now more recently some software brands in the JVZoo space. He has now sold over $5 million of his information and software product sales. Eric’s also a top Udemy Instructor with over 15,000 students, always happy to share his strategies and useful tips, which is what we are going to focus on today. During today’s episode, Eric will discuss how to generate leads and build a massive Facebook following using Udemy’s 10 million student marketplace, how to structure your course to get around Udemy’s limitations for lead capture and how to monetize it successfully, to make more than just sales of your courses within the platform.

In this episode number 22, I speak with Delilah Taylor who is a wife, a mother of 4 and also works from home managing product launches for info products, digital products, software and plugins in the Internet Marketing space, helping product creators to get more affiliates to promote their offers.

In this episode number 21, I speak with Anthony Aires who discovered affiliate marketing in the winter of 2003 after losing everything in the massive real estate crash. He moved into lead generation, mastering SEO to gain high paying leads, then pay-per-click traffic, and more recently video marketing. During this episode, Anthony will share what he calls his “Goodwill Video System”. A 7 part, step by step strategy to earning fast cash for when you are in a bit of a financial crunch - and need cash right away.

In this episode number 20, I interview Randy Stuppard, who has been helping business owners manage their online reputation and turn potential negative press, into masses of leads and sales. Randy’s life experiences include many near death experiences, including two drownings, a hippo attack, chased by a cheetah, being face to face with a water buffalo and falling off of a waterfall. Fortunately he’s survived it all because today, During this episode, Randy will be teaching how to build your bank of testimonials (he shares the magic method and number with us), and how to build a 10x10 frequently asked questions and how to turn what you already answer on a daily basis, into material that will give you instant expert status.

In this episode number 19, I interview email marketing millionaire, Stephen Gilbert who has sold millions of dollars worth of products to tens of thousands of customers. Capturing emails and marketing to them respectfully and authentically is his passion, building an online tribe of long lasting fans. During this episode, Stephen shares how to capture leads and the 5 step process he uses to build intimacy and lock in that initial connection with them. We talk about how to time your emails and when the best time is to hit send, how to increase conversions for any promotion and the sequence he uses to regularly dominate affiliate marketing leaderboards.

In this episode number 18, I talk with Harris Fellman who has been the ‘go-to-guy’ in list building since 2012. With many contacts in multiple niches from his 14+ years of relationship building with key players online, he now connects list owners with people who want to buy mail outs from those list owners - allowing people who don’t have big lists yet, to buy clicks from people who do. During this episode, Harris shares how to avoid common pitfalls when buying email traffic, how to make sure the traffic is a perfect match for your offer, how to protect yourself against click fraud and how to still bank big-time even if you initially lose out on your paid email blast investment.

In this episode number 17, I talk with Jonathan Van Clute who has been online since the days of BBS’s and rotary phones, starting in the late 70s/early 80s as a child. His interest in paid traffic was sparked late 2007, where he went from kicking around ideas, to dominating CPA affiliate contest boards using paid traffic sources and scaling those to generate an income online.

In this episode number 16, I interview Tuan Vy whose multi-million dollar super affiliate methods have gained him respect in media buying and Cost Per Acquisition (or CPA) marketing. He has extensive knowledge in multiple niches and experienced at finding targeted cheap traffic for high paying offers, most recently, in the adult dating niche. During this episode, Tuan shares his actionable plan for media buy beginners and the secrets to finding good affiliate offers, setting up profitable campaigns and scaling your media buys income while minimising risk and streamlining the process.

In this episode number 15, I interview Matt Ford who has been an internet marketer for longer than me - doing everything from direct sales to affiliate launch management and most recently being the go-to guy when it comes to Facebook marketing. During this episode, Matt shares from his experience managing facebook promotions leading to millions of dollars of product sales. We go into depth about how to create custom audiences, so that it feels like you have a massive budget, when really - you are just doing very clever targeting… the 3 tricks to avoid having your Facebook ad account banned, how to make facebook ads that convert, how to sequence for ultimate automation and engagement and much more...

In this episode number 14, I interview Shawn Casey who has been involved in Internet Marketing so long, that he is affectionately known as ‘old man casey’. He has helped more than 300,000 people with his information products, books and software tools for internet marketers, smashing marketing records, having sold over $1 million dollars in single days (multiple times!) During this episode, Shawn shares how to find traffic sources who are ready and begging to buy from you, how to deliver your message with class and how to choose great products to promote and leverage free content and free traffic to sell them.

In this episode number 13, I interview Wilco de Kreij who started out online in 2003, when he imported 17,000 Euros of sunglasses and then resold them online. He has gone on to sell millions of dollars worth of extremely viral software products, with marketing campaigns that inspire people to not only buy, but tell excitedly tell everyone about it too! During this episode, Wilco will discuss the mechanics of how the ‘word of mouth’ concept works, the 3 characteristics your offer needs to go viral, the math behind determining if it WILL go viral or if you need to tweak it and if so, what to focus on and what you should give away to kickstart the buzz.

In this episode number 12, I interview Earl Flormata, known online as the Evil Marketing Genius. Today he shares from his 15 plus years in sales, marketing and technical experience and in particular his real strength, which is content marketing and building massive online authority by creating and repurposing tiny videos for huge, evergreen traffic. During this episode, Earl reveals how to use your current skills to set yourself apart. He shares his 10x10x4 framework method to discover what people need to know, how to share it with them and how to profit fast. He breaks down the method he uses to build authority using a three phase 365 system, for simple content creation that pays dividends all year round.

In this episode number 11, I interview Steve Olsher, creator of several multi-million dollar companies, from scratch, co-star in his award winning film “The Keeper of the Keys” and New York Times bestselling author. He has shared the stage with, mentored by, interviewed and worked with some of the world’s most influential people, including, John Lee Dumas, Alex Mandossian and even President Obama and has presented at TedX too! During this episode, Steve talks about how to use build a powerful following for influence and authority marketing. We cover how to discover your perfect fit when using social media, how to pace your activity and properly engage in a way that creates a steadily growing tribe of dedicated followers.

In this episode number 10, I interview Ryan Maher - a sought-after Social Media Strategist who has built many popular Instagram pages with a collective audience of over 500,000 followers. He is an entrepreneur at heart and loves online training,podcasting blogging, consulting and coaching. During this episode, the first in our traffic training series, Ryan shares what Instagram is and why you want to be a part of this exploding platform, how to be an account worth following, how to make money with Instagram and why most marketers screw this up, how often you should post, how to create posts for maximum interaction and engagement, what free tools you can use to make stunning eye catching instagram posts, when is the best time to post and a whole lot more.