More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

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Why More Podcast Episodes Won't Get You More Clients

2026-10-2827:22

When your podcast isn't generating the leads or sales you expected, it's tempting to assume you need to do more. Maybe that means moving from biweekly episodes to weekly, adding more promotion, or finding another platform to share your content. Sometimes that instinct is right, but before you add anything to your workload, it's worth asking whether what you're currently creating is actually doing its job. Two business owners can record episodes on the exact same topic and walk away with compl...

What It Takes to Launch a Profitable Podcast

2026-10-0732:32

There are people with perfectly good podcast microphones sitting in closets right now. Sometimes more than one. They bought the gear, maybe even picked a name, and then stalled somewhere between “I want a podcast” and actually getting the thing out into the world. The equipment wasn’t the problem. They got stuck because buying a microphone is a much easier decision than figuring out what the podcast is supposed to do in their business. That gap matters if you’re launching a podcast to support...

Podcast Housekeeping: Is Your Podcast Process Still Working for You?

2026-08-2626:13

By the time your podcast has been running for a while, you probably have a process. You know when you record, how much prep you usually need, what kind of episodes you tend to make, and how the whole thing moves from idea to published episode. The problem is that a process can keep functioning long after it stops working particularly well for you. That can look like recording taking three times longer than the finished episode, defaulting to interviews or solo episodes because they feel easie...

Podcast Housekeeping: Do Your Podcast Cover Art and Description Still Fit Your Business?

2026-08-1918:12

Your podcast cover art and description are two of those things you make a lot of decisions about at launch and then mostly stop thinking about. They keep sitting there doing their jobs while your business, your offers, your audience, and even the way you talk about your work can shift around them. Neither one needs to be changed constantly, and they probably shouldn’t be. But they do need an occasional check-in to make sure your cover still looks like your show belongs to your business and yo...

Podcast Housekeeping: How to Build a Better Podcast Outro

2026-08-1223:28

It’s easy to treat your podcast outro like the least important part of the episode. You record something once, tack it onto the end, and assume hardly anyone is listening by then anyway. The problem is that the people who are still listening are often the people most ready to take a next step with you. Your outro is where you help them make that move. That means looking at more than the prerecorded “thanks for listening” piece. You also need to look at the call to action you’re making in the ...

#box-pro-ellipsis-179329587095549{-webkit-line-clamp:2;}More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants