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Startup Hypeman: The GOAT to Market Show
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Startup Hypeman: The GOAT to Market Show

Author: Startup Hypeman

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Become the GOAT To Market!


This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives.


Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!).


Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION.


New episodes on Sundays.


Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com


Hosted on Acast. See acast.com/privacy for more information.

323 Episodes
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8-figure revenue. $123 million raise. A community of 100,000+ members.The buzzword in Silicon Valley is 'Product-Led Growth', but is PLG really the future?Lloyed Lobo Lobo thinks its CLG -- COMMUNITY-Led Growth. Building COMMUNITY is a low-cost, high-growth option that can become your ultimate moat. Lloyed would know — building up the Tractionconf.io community allowed his company Boast to bootstrap to that 8-figure revenue and pull in that massive raise. In the season finale episode of Startup Hypeman: The Podcast, I had the honor of interviewing Lloyed. He shares:-What you need to start a community-How to master CLG for your startup-How to make sure it isn't a massive failureHe also shares how his initial exposure to community came early in life as a Gulf War refugee, and how that's shaped his point of view.Find Lloyed online:LinkedIn: https://www.linkedin.com/in/lloyedlobo/Find Boast and Traction online:Boast Website: https://boast.ai/Traction: https://www.tractionconf.io/This episode is sponsored by Miquido - a full-service software development partner that supports companies in building their digital products. Learn more at miquido.com/hypeman Hosted on Acast. See acast.com/privacy for more information.
When we think of raising capital we usually default to VCs, Angels, Friends & Family, and maybe Family Offices. But there are a whole host of other funding instruments that can put you on the map, like alumni groups, sovereign wealth funds, and more. Randall Crowder raised over $100 million for Phunware, then took the company public via a SPAC and raised another $100 million. He's experienced the good, the bad, and the ugly behind every possible funding path. He steps to the mic in this week's episode to break it all down so that you can be more educated in your capital pursuit. He also shares how fighting in Iraq prepared him for entrepreneurship.Find Randall online:LinkedIn: https://www.linkedin.com/in/randallcrowder/Website: http://www.randallcrowder.com/Find Phunware online:Website: https://www.phunware.com/This episode is sponsored by Miquido - a full-service software development partner that supports companies in building their digital products. Learn more at miquido.com/hypeman Hosted on Acast. See acast.com/privacy for more information.
When we work on investor pitch decks, one of our questions to founders is, "What's your G2M / distribution strategy?" Too often we hear, "Social media", "buying ads", or "SEO". Now, it's not that these channels don't work, it's that it usually requires a ton of upfront capital to even start to figure out what's working and what's not. Capital that you don't have yet, for CAC that won't pay you back for a long time (potentially ever). On top of that, once you do have the keyword or targeting figured out, the platform could change its algorithm overnight, leaving you back at square one. Hadi Radwan's insuretech startup, Asteya, has successfully raised $15 million, processed over $20M in Premiums, and achieved $5M ARR. At the core of their success is a B2B2C distribution flywheel. This model has significantly lower CAC than the aforementioned paths, with higher LTV, and way more control over the outcome. He steps to the mic in this week's episode to share exactly how they've done it. We also learn how his experience from Lebanon, to Boston, to London has shaped his communication style.Find Hadi online:LinkedIn: https://www.linkedin.com/in/hadiradwan/Find Asteya online:Website: https://www.asteya.world/This episode is sponsored by Miquido - a full-service software development partner that supports companies in building their digital products. Learn more at miquido.com/hypeman Hosted on Acast. See acast.com/privacy for more information.
You've seen it in the news, in your Linkedin feeds, and from industry experts. Y-Combinator sent out their doomsday letter. All the classic characteristics have started to show themselves already. I'm talking of course about 'The R Word'. What does a potential recession mean for you as a founder, both in running your company and raising capital? Who better to ask than a VC. Navin Goyal is a physician turned entrepreneur turned venture capitalist. I've gotten to know him well over the years first through networking, and even more so as LOUD Capital invested in multiple Startup Hypeman portfolio companies. With such a broad experience and true empathy for the founder journey, I wanted to bring Navin on to share his take on a potential recession. Spoiler alert: like me, he's an optimist! He steps to the mic in this week's episode giving his assessment on the market and advice to founders.Find Navin online:LinkedIn: https://www.linkedin.com/in/navingoyalmd/Find LOUD Capital online:Website: https://loud.vc/This episode is sponsored by Miquido - a full-service software development partner that supports companies in building their digital products. Learn more at miquido.com/hypeman Hosted on Acast. See acast.com/privacy for more information.
I'm a firm believer that the majority if not all, problems that exist are ultimately a communication problem.And as your company scales, how you communicate sets the precedent for your leadership style.Aviva Rosman and her Cofounder Alex Niemczewski have scaled BallotReady to 100 employees with 300+ customers including names like Spotify, TikTok, Snapchat, and Levis.But they were on the verge of this never happening because they didn't have the right model to communicate with each other.Enter Conscious Leadership.Once they adopted this model of leadership and communication they were able to be 100% open and honest with one another, which allowed the company to grow.Aviva steps to the mic in this week's episode to share how both of their pent-up frustration led to a 3-hour conversation at a bar, which changed the face of their relationship for the better and paved the way for healthy company culture.Find Aviva online:LinkedIn: https://www.linkedin.com/in/avivarosman/Find Ballot Ready online:Website: https://www.ballotready.org/This episode is sponsored by Miquido - a full-service software development partner that supports companies in building their digital products. Learn more at miquido.com/hypeman Hosted on Acast. See acast.com/privacy for more information.
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