Everything Social Media in Travel

Tour guides should dominate social. Most just won’t press record. This episode is for every tour operator who’s ever said: “Yeah… I should do more on social.”John O. Sullivan (One Minute Tours / Depot Adventures / Hidden Middle)  is the guy who actually did it — from tour guiding in Europe to walking the streets with a gimbal building One Minute Tours into a creator-led media business that has tours as just one of the revenue generating products. We unpack the craft (and the business model), plus the Amazon lockdown tours, the viral dam moment, and why “great content” still needs the right distribution.John explains the exact format he uses to turn hyper-local stories into millions of views — and how tour operators can copy the principles without copying the style.Topics: filming confidence, movement hooks, repeatable formats, content moats, local algorithm advantage, reposting, and turning social into a media business.To get your hands on your free trial of Videreo, check out our most recent case study with details on the free trial here.

Today I’m joined by Maddie Rifkin, a builder who’s been doing standout work at the intersection of travel + creators + social distribution.We talk about:Why she started throwing pre-conference golf days (relationship cheat code)How her first company began as a bike lock at 12, then pivoted through scooters into travelThe real play for short-term rentals: sell the destination, not the hot tub“ROI thinking” that kills great ideas (including a Taylor Swift ticket stunt that went huge)Creator retreats and how local operators can plug in (often by simply comping the experience)Why operators should stop letting OTAs own the creator relationships and contentWhat PopFly actually is, and how it helps local tour operators work with creators without the chaosIf you’re a tour operator, activity business, or experience brand and social still feels like an afterthought, this one’s your wake-up call.If you are looking for the case study or free trial of Videreo you can find that here

New show, new obsession: social media.For episode one of Everything Social Media and Travel, I’m joined by Justin Buzzi — founder of Get Up And Go Kayaking, now at 32 locations, averaging 300M organic views per year over the last three years.We unpack what actually drives that kind of reach:Why “followers don’t matter” anymorePosting 3x/day across major platforms (and why volume wins)The banger bank: reposting what works, without shameHow to recruit micro-creators using burner accounts + local tagsIncentives for guides and franchisees to capture content consistentlyThe blend: Google still drives the majority, but social is a serious revenue channelIf you sell tours, activities, or experiences, this is a practical blueprint for building attention — and turning it into bookings.Get Up and Go Kayaking Instagram: InstagramFollow or contact Justin: Justin Buzzi | LinkedInSee the Videreo case study and start your free trial here: https://gamma.app/docs/Creator-Marketing-gets-measured-in-Palau-oicfv54zvjq0ckb