More Than Counts

n this episode of More Than Counts, we sit down with Andres, a Mexican choreographer whose work is making an impact on teams around the world. From his journey as an athlete to coaching and building a global choreography career, Andres shares how his experience has shaped his creative process and his approach to athlete experience.We dive into the evolution of cheerleading in Mexico, the reality of working with half-season and non-tumbling teams, and how he balances difficulty, creativity, and team identity when building routines.Together, we break down three impactful routines from different programs, exploring the story behind each team, the choreographic choices, and the moments that truly hit the scoresheet.This episode is a deep look at culture, collaboration, and what it means to create routines that are not only competitive — but meaningful.Because cheerleading is More Than Counts.TakeawaysGlobal expansion of cheerleading careerImportance of positive athlete experience Collaboration is key to successful choreographyNon-tumbling routines require strategic choreographyCompetition experiences shape team growth and learningStorytelling and emotional themes enhance routine impactDetailed analysis improves routine qualityChapters00:00 Introduction and Cheerleading Beginnings05:27 Season Structure and Development in Mexico10:54 Progress in Mexican Cheerleading17:16 Difficulty vs. Creativity in Choreography29:01 Routine Showcase: All Star Revolution J336:15 Non-Tumbling Team Dynamics - Barcelona Bears47:17 2026 Routine Theme

Welcome to More Than Counts, a visual podcast about what really goes into cheerleading routines.Hosted by cheer judge Mimi, this show brings choreographers, coaches, and athletes together to break down choreography, creativity, and the stories behind the routines you see on the floor. We talk about what makes routines special, what actually hits the scoresheet, and what these routines teach us about teamwork, leadership, and life.In our first episode, we sit down with Ashley Williams to explore her journey in cheerleading, the different hats she wears in the industry, and her creative process. Together, we watch and analyze routines from this season and previous years, diving into the decisions that shape strong choreography.This channel is for coaches, choreographers, parents, and athletes who want to better understand choreography — and start seeing cheerleading in a whole new way.Because cheerleading is More Than Counts.