The Zac Anesbury Show: Your Marketing Podcast

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The Zac Anesbury Show S03E04: Insights from Prof. Ray Taylor

2026-02-0602:10:22

Welcome! On today’s podcast, we have Professor Ray Taylor. Ray is a Professor at Villanova University, Pennsylvania, United States. Ray is not only a world-class advertising researcher known for his work, but also a world-class individual! As a young academic, finding commonality with the fundamentals and beliefs of the field is a relief – phew, maybe I am on the right track. I hope you, too, can seek harmonies in learning from Ray’s incredible experience. Ray’s multi-decade tenure...

The Zac Anesbury Show S03E03: Insights from Assoc. Prof. Benedetta Crisafulli

2025-08-2102:02:38

Welcome! On today’s podcast, we have Associate Professor Benedetta Crisafulli. Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, l...

The Zac Anesbury Show S03E02: Insights from Assoc. Prof. Re-an Muller

2025-06-1701:46:50

Welcome! On today’s podcast, we have Associate Professor Re-an Müller. Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. Re-an is a passionate educator in the university sector. His teaching philosophy centres on seeing students as much more than just students. In this same vein, Re-an advocates for rewarding excellent educators and creating innovative methods for identifying at-risk students (not an easy task across multiple languages and camp...

The Zac Anesbury Show S03E01: Insights from Prof. Jackie Eastman

2025-04-1302:03:20

Welcome! On today’s podcast, we have Professor Jacqueline Eastman. Jackie is a Professor at Florida Gulf Coast University, United States. Until now, I had only really known Jackie through our connection with the Journal of Consumer Behaviour – her being one of the Editor-in-Chiefs and I a Senior Associate Editor- but you instantly feel like you are close friends. Jackie’s story of hanging her father’s parchment in her office and sharing his life advice with us is something really specia...

The Zac Anesbury Show Season 2 #EPISODE 5 (Bob Moore)

2024-11-1201:43:23

Welcome! On today’s podcast clip, we have our very first return guest, Bob Moore. Bob is the podcast's, which is undoubtedly an honour for me and the audience. Bob has had an extensive career in brand management and customer insights in the United States for some brands you would recognise, such as Campbell’s Soup, Sara Lee, Nabisco, and SC Johnson. We talk about what Bob has learned by seeing the Laws of Growth in action and his growing and enduring affiliation with the Ehrenberg-B...

The Zac Anesbury Show Season 2 #EPISODE 4 (Professor Colin Campbel)

2024-09-2501:31:45

Welcome to today's podcast. We have Professor Colin Campbell. Colin is an Associate Professor of Marketing at the University of San Diego in California, United States. Colin is also famous for being the editor-in-chief of the Journal of Advertising Research. One of our field's top-tier journals bridges the gap between academia and industry. Colin has had a truly international career, landing various positions at prestigious universities. H...

The Zac Anesbury Show Season 2 #EPISODE2 (Professor Billy Sung)

2024-05-1602:01:38

Welcome! On today’s podcast, we have Professor Billy Sung. Billy is a Professor of Psychology and Neuroscience at the Curtin University. Billy shares with us the secret to his success, one that would should all aim to emulate and that is building a capable team around him that he empowers and enables. We talk about his experience with the largest marketing Committee in Australia and New Zealand and the value of being an adjunct at a University. Billy then takes us through one of his mos...

Education changes lives (Professor Ekant Veer)

2024-03-2910:43

Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer. -------------------------------- Guest Profile Professor Ekant Veer Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en Twitter/X: https://twitter.com/VeerOffTrack Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer Article: https://doi.org/10.1016/j.ijhcs.2023.103144 Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&amp...

Meet the Guest - Professor Ekant Veer

2024-03-2312:50

Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer. -------------------------------- Guest Profile Professor Ekant Veer Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en Twitter/X: https://twitter.com/VeerOffTrack Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer Article: https://doi.org/10.1016/j.ijhcs.2023.103144 Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&amp...

The Zac Anesbury Show Season 2 #1 (Ekant Veer)

2024-03-1702:06:30

Welcome! On today's podcast, we have Professor Ekant Veer. Ekant is a Professor of Marketing at the University of Canterbury. He is just one of those people you meet and instantly get good vibes from. Despite his rapid rise from completing his PhD to becoming a full-fledged Professor, he remains exceptionally humble. In today's episode, we discuss various topics, including how he built a successful international career, navigating the academic promotion cycles, and what it means to be a ...

Words of wisdom (Simona Bronzi)

2021-07-0808:31