How Do You Do? with David Bennett

Mary Spender is a singer-songwriter who has built a career with her YouTube following. She has toured her original music, released various albums and made hundreds of YouTube videos all thanks to nurturing her fanbase and avoiding getting hung up on the old record label model. Today Mary and I chat about how musicians can use YouTube to launch their career, how to deal with the threat of AI and how to really connect with your fans.Check out Mary's channel: https://www.youtube.com/@MarySpenderWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.(0:00) Introduction(2:00) Starting YouTube(6:10) Record label is no longer the way(8:28) Nurturing 1000 true fans(18:10) Live shows(22:50) The YouTuber workflow(34:04) Starting side channels(37:57) AI Music & how to survive(50:35) Meeting Mark Ronson and travel(56:30) New music in 2026(1:00:00) Advice for aspiring musicians

Tom Lum, Caroline Roper and Dr. Ella Hubber all met each other on Tik Tok and now host the successful podcast Let's Learn Everything. So today I'm asking them for advice on how to podcast, how it compares to other platforms like TikTok and YouTube and what challenges can be involved in podcasting.Check out Let's Learn Everything: https://www.letslearneverything.com/Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.(00:00) Introduction(02:14) Creating The Format(04:19) Podcast V.S. YouTube(11:46) Appearing on Lateral with Tom Scott(15:30) What Podcast Networks Can Offer(18:33) No View Count(23:09) Coming Up With Topics(27:50) Working Together Without Ever Having Met(34:33) Making Educational Content(40:12) Meeting IRL for the First Time(44:23) Learning Through Failure(46:44) Live Shows(48:57) David's Appearance on Let's Learn Everything

Joshua Lee Turner is a guitarist and singer who has made a career on YouTube with his cover versions of classic songs and original music. His YouTube videos have clocked up millions of views and have afforded him countless opportunities to tour and play his music. So today I'm chatting with him to see what advice he might have for musicians who are looking to YouTube as a place to launch their career. Check out Josh's channel: https://www.youtube.com/c/JoshTurnerGuitarWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.(0:00) Introduction(1:18) Going Viral(5:09) Touring Thanks to YouTube(12:41) Working with Other Musicians(15:03) The Value of Authenticity(19:39) 1960s and 70s music(25:25) Fixing It In Pre(30:53) Recording On Location(38:25) Copyright on YouTube(41:41) Unexpected Hits & Unexpected Flops(46:49) Opportunity For Musicians On YouTube(50:10) YouTube V.S. TikTok V.S. Instagram(53:31) Advice For Aspiring Musicians"

Jay Foreman and Mark Cooper-Jones, best known as The Map Men, make silly geography videos on YouTube, both educating and entertaining their audience of over a million subscribers. So today I'm chatting with them to find out what goes into their videos, how they first met and also any advice they'd have for aspiring YouTubers.(0:00) Introduction (1:03) How did the Map Men first meet?(5:15) New channel name and is Unfinished London(8:23) Live comedy shows and writing a book(16:16) Famous cameos (20:22) Sharing the workload for Map Men(23:17) Dealing with sponsors(31:25) Coming up with video topics and thumbnails(35:15) Making mistakes on YouTube(40:50) Jay's most viewed video and music(43:40) Appealing to a global audience(47:38) Advice for aspiring YouTubers