The Marketer's Exit

We built terrible consulting offers. Tas made a 45-slide deck for a client who ghosted her. Tim tried to sell ""advisor-only LinkedIn ads"" with zero takers. Neither of us charged enough.This is the offer episode. What we got wrong, what finally worked, and how your offer should evolve if you actually want clients.We cover:1. The psychology behind three-tier pricing (and why we both defaulted to it)2. When to add an intro offer, audit, or guarantee3. How to test your offer without torching your reputation4. The delivery cube framework (Hermosi, but actually useful)5. How to ask the right questions to find what's broken before you kill the offerIf your offer is still in a Google Doc draft, congratulations, you're right on schedule.

Most annual reviews are boring. This one got uncomfortably honest.In this episode of The Marketer’s Exit, Tas and Tim discuss the thing nobody does publicly, a real annual review of their businesses and another solo founder. Numbers, stress, pricing decisions, and the moments where each of them genuinely questioned their life choices.Three business models. Three very different years.1. Fractional demand gen2. Productized services3. Niche retainer consultingWe get into:• Why more revenue didn’t automatically mean more freedom (and for one of us, it meant less)What actually drove growth — and it wasn’t impressions• The pricing changes that increased income without adding a single extra hour• Where we overcomplicated things, and where structure quietly saved us• Why time-based goals ended up mattering more than revenue targets for some of usNo slide decks. No “”10x your business”" koom baya energy. Just solos who built their own thing, telling you what the year actually looked like.If you’re freelancing, consulting, or just quietly wondering whether going solo is worth it, this one’s got real numbers and real reviews.

In this episode, we explain exactly how to get new clients for your solo business becuase new business solves all problemsWe break down the six levers every consultant should use to get clients:1. Thread Sniping: hanging out in Slack communities like a sniper waiting for someone to ask for help2. Friends With Revenue Benefits: partnerships that make you money while you’re asleep or ignoring your inbox3. Outbound: not the sleazy kind — the “hey, I left my job, tell your friends” kind4. Exclusive Club Referrals: tapping the people you already know because shocker, they actually like helping5. Network-onomics: why a single coffee chat can do more than three months of posting6. Vitamin Content — the endgame. You don’t have to love it, but it worksWe also cover: why referrals eventually dry up, why content isn’t a magic wand, and how I somehow turned “Growth-finity Stones” into a legitimate framework.If you’re trying to get clients without losing your mind or you want to steal the systems we accidentally built, this is the one to listen to.

How do you price yourself as a freelancer or consultant… without spiraling, undercharging, or attracting the world’s worst clients?That’s what we get into in today’s episode of The Marketer’s Exit, the pricing conversation we wish someone had with us before we quit our jobs.In this episode, Tas and Tim break down their actual prices, the mistakes they made early on (hi, hourly billing), the clients who tried to nickel-and-dime them, and the exact packages they use today.We cover:• How Tim went from $6K/month to $8K/month by accident• How Tas raised her prices from $500 audits to $18K productized projects• Why the cheapest clients are always the neediest• How to create boundaries and charge premium• Whether you really need pricing on your website• Why raising your rates feels terrifying (and why you should do it anyway)If you're freelancing or thinking about a solo jump, this is the pricing episode we wish we had.

Should you productize your offer or stick with retainers?Which one makes you more money?Which one gives you your time back?Which one secretly destroys your soul?In this episode, Tas and Tim pull apart the two business models most solo marketers start with and reveal what actually happens behind the scenes.Tas breaks down why productized offers work (fixed scope, zero scope creep, minimal meetings, repeatable process) and why they also create terrifying revenue swings. Tim shares why retainers feel stable (recurring revenue, fewer sales calls, long-term relationships) but quietly turn into a meeting factory if you’re not careful.We dig into:• True definition of productized with examples• Why Tas refuses Slack and Tim is slowly trying to escape meetings• Why pipeline anxiety exists in both models• The moment three of Tim’s clients left in the same two weeks• How Tas rebuilt her entire delivery system after hitting a wall• Capacity limits, hiring, bringing on contractors• And the secret third model that gives you the best of both worldsIf you’re a marketer thinking about going independent — or you’re already doing it and want to fix your business model, this is your front-row seat.

Most marketing consultants pick a niche by accident. We picked ours by chaos, panic, and one Panera-based intervention.In this episode, Tas and Tim break down exactly how they landed on landing pages for B2B SaaS (Tas) and ABM with LinkedIn Ads (Tim), what they tried before that, what blew up in their faces, and why the internet oversimplifies the whole “just pick a niche” thing.We get into:- The real difference between going broad vs. picking a niche- How Tas went from “I do everything” to becoming the landing page person- The slide-deck text exchange that pushed Tim into ABM + LinkedIn- The client Tim lost because he was too niche- The client Tas won the day after she niched down- Why people will still hire you for stuff outside your niche- When not to niche (yes, that’s a thing)- How to use data + time-tracking to choose a niche you won’t regretIf you’re freelancing, consulting, or thinking about jumping, this is the episode that shows you what niching actually looks like in the real world, not the LinkedIn version.

Welcome to the first episode of The Marketers Exit, where we talk about what it really looks like to go out on your own.Two marketers. Two completely different backgrounds. One shared exit.In this kickoff episode, Tas and Tim break down how they went from burned-out in-house and agency jobs to running their own consultancies and why neither of them planned on becoming “entrepreneurs” at all.They talk through:• What finally pushed them out of corporate• How LinkedIn accidentally became a growth engine• The early mistakes, awkward starts, and unglamorous parts• The difference between agency vs in-house paths to going solo• Why everyone keeps asking them “How do I do what you do?”• And why this podcast now replaces all future “pick your brain” callsIf you’re thinking about freelancing, starting a side hustle, or just wondering what life looks like outside the 9–5, this is your front-row seat.