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The Buy Box Maverick Podcast
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The Buy Box Maverick Podcast

Author: Jon Cutler

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I rebuilt my career after 40 — from owning a taxi company to building a brand-direct wholesale Amazon business. I began with online arbitrage, evolved into brand direct wholesale, and now share the real play-by-play.

Here you’ll find my journey, deep-dive conversations with industry leaders, and honest insights on what it actually takes to win in modern eCommerce.

54 Episodes
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TOOLS I USE & RECOMMENDSeller Snap (AI Amazon repricer) — 10% off 3 months + 2-week free trial: https://referrals.sellersnap.io/l/BuyBoxMavSmartScout — 25% off 3 months, code BUYBOXMAVERICK: https://partners.smartscout.com/?fpr=buyboxmaverickAll my links: https://linktr.ee/BuyBoxMaverickAmazon wasn't working for her. She had an office full of dead stock and damaged returns she couldn't move. So last October she put her phone on a ring light, went live on Whatnot with zero followers — and sold almost all of it in one show. One year later, streaming 2-3 hours a day, five days a week, she's done over $300,000 in sales. Part-time.This week Jon steps off Amazon and sits down with Dani Duck (Potluck Premier) to break down how live selling on Whatnot actually works — and why the cash flow alone should make every Amazon seller pay attention.Dani walks through the real fee structure (8% commission, Premier Shop discounts, and new volume tiers down to 6%), why active buyers matter more than follower count, and the feature that changed everything: after 1,000 items sold, you can cash out an entire show into your bank account the next morning. No 14-day reserve. Test 10 units, sell them, reorder before the market saturates.They also get into the side-hustle-to-real-business math, why she traded a 3,000 sq ft Philly warehouse for a $12K backyard she-shed studio, how three VAs run her listings, Jon's own $8,000 dead-inventory lesson, where Whatnot is headed as brands and restrictions catch up, and why your personality is your biggest sales asset on any platform.CHAPTERS00:00 Intro — Stepping Off Amazon This Week00:41 Dead Stock to a $1,000 First Show02:26 Take Action First, Research Later04:07 $300K in Year One — Part-Time04:30 Followers vs. Active Buyers07:03 Whatnot Fees: 8%, Premier Shop & Volume Tiers09:12 Instant Payouts After 1,000 Sales10:29 Cash Flow vs. Amazon — Ask for Net 711:19 Jon's $8,000 Dead Inventory Mistake13:10 Tunnel Vision vs. Diversifying14:42 Pitching Brands to Launch on Whatnot16:40 The Storefront That Sells While You're Not Live17:40 Running Listings With 3 VAs18:39 Doing the Math on Leaving the 9-to-521:16 From a Philly Warehouse to a Backyard She-Shed28:03 Scaling Without Streaming 8 Hours a Day29:19 What "Enough" Actually Looks Like34:18 Where Whatnot Is Headed: Brands, Restrictions & TikTok38:07 Lean Into Your Personality42:31 Whatnot Is the New QVC43:53 Starting With Capital vs. Without It45:59 Dani's Coaching — Modules Launch November 151:29 Wrap-Up: Why Whatnot Might Be for YouCONNECT WITH DANIWhatnot / Instagram: @pot_lucckShop & coaching: https://stan.store/potluckpremierWebsite: https://cartuul.comFOLLOW BUY BOX MAVERICKAll links: https://linktr.ee/BuyBoxMaverickInstagram: @BuyBoxMaverickYouTube / Spotify / Apple / Amazon Music: @marketplacemavsNew episodes weekly. Like, subscribe, and drop your biggest takeaway in the comments.#Whatnot #AmazonFBA #LiveSelling
🔧 TOOLS I USE & RECOMMEND▶ Seller Snap (AI repricer – 10% off your first 3 months + 2-week free trial, no credit card): https://referrals.sellersnap.io/l/BuyBoxMav▶ SmartScout (25% OFF for 3 months with code BUYBOXMAVERICK): https://partners.smartscout.com/?fpr=buyboxmaverick🔗 All Buy Box Maverick links: https://linktr.ee/BuyBoxMaverickCONNECT WITH BRYAN LIMITLESS📸 Instagram: https://www.instagram.com/bryan_limitless▶️ YouTube: https://www.youtube.com/@sourcefliprepeatofficial🛠️ MultiSellerPro: https://www.multisellerpro.com/?a=b1Qk00sdQLhOhSac (use code: limitless30)What if Amazon paid you, with no inventory, no capital, and no social media following?This week we're stepping outside wholesale to break down the Amazon Influencer Program (AIP) with Bryan Limitless. Bryan lost his Amazon seller account to a Section 3 suspension two years ago, when Amazon was his only income. He swore he'd never let one platform control his income again. Today he runs seven income streams, and AIP brings in about $8K/month. It's neck and neck with his Walmart business.Bryan walks through the whole model live on screen: how to get accepted and approved, how Creator Connections unlocks 10–50% commissions, how the video carousel works just like the buy box, and how he films, uploads, and cross-lists a product to eBay in a few clicks. He also does a live unboxing and films a real AIP video on the spot.In this episode:- Why AIP cash flow is completely different from reselling- Acceptance vs. approval, and why you only get 3 shots- Creator Connections: requesting free products for 10–50% commissions- How commissions are earned (hint: last video watched wins)- Creator stars, Platinum status, and why brands care- The 50-videos-a-week consistency target- Turning one product into two incomes with eBay- Offsite links + international storefronts (CA, UK, AU)- The #1 rule for sellers: never review what you sellIf you're in your first 90 days of wholesale outreach and not making money yet, this might be the side income that carries you through.👍 Like, subscribe, and share with a seller who needs another income stream.
🔗 Try Seller Snap free for 2 weeks (no credit card) + 10% off your first 3 months: https://referrals.sellersnap.io/l/BuyBoxMav🔗 SmartScout — 25% off for 3 months with code BUYBOXMAVERICK: https://partners.smartscout.com/?fpr=buyboxmaverick🔗 Join the AIP Challenge: https://buyboxmaverick--entreresource.thrivecart.com/aip-challenge/🔗 All my links: https://linktr.ee/BuyBoxMaverickAmazon doesn't award ONE Buy Box anymore — it awards hundreds, based on where your inventory sits. That changes everything about how you should be repricing.In this episode I sit down with Adrian, CEO of Seller Snap, for a full screen-share walkthrough of their brand-new repricing engine. I switched to Seller Snap two weeks before recording this, and on one listing my margin went from 14% to 16.5% while velocity went UP. Adrian explains exactly why that happened.We cover:- Why a repricer is the #3 subscription every Amazon seller needs (after Keepa and SellerAmp)- The evolution from rule-based → algorithmic → B2B → localized Buy Box repricing- The "Alaska pool toys"
🔧 TOOLS I USE & RECOMMEND▶ Seller Snap (AI repricer – makes us extra money every day): https://referrals.sellersnap.io/l/BuyBoxMav▶ SmartScout (25% OFF for 3 months with code BUYBOXMAVERICK): https://partners.smartscout.com/?fpr=buyboxmaverick▶ Amazon Influencer Program Challenge: https://buyboxmaverick--entreresource.thrivecart.com/aip-challenge/Alex from FBA Boys has been selling on Amazon since 2017 — before the courses, before the community, before anyone was talking about it on social media. In this episode he breaks down the whole journey: flipping PS2 games on eBay at 13, fixing cracked iPhones out of his mom's basement, quitting a liquidation sales job (and turning down a $100K offer to stay), getting $100K frozen by Amazon, and rebuilding his entire business around clean distributors and brand-direct accounts.We get into the stuff nobody posts on Instagram: being $50K in the hole, subleasing warehouse space from other sellers (including a guy you definitely know), and why the "barrier" that makes wholesale hard is exactly what protects your margins.WHAT WE COVER- Why liquidation/gray market inventory will get your account suspended today- The Capital One Spark strategy Alex used to scale buying power from $5K to $100K/month- Why a distributor who says "no" to protect their existing sellers is the one you want- The 90-day / 100-calls-a-week method Jon used to break into wholesale- Pipeline mistakes: why you should never stop sourcing, even when cash is tight- Trade show prep — how Alex's VAs scout floor plans before he shows up- Brand direct vs. distributor: margins, cash flow, lead times, and which one you should start with- The exact questions to ask a brand at a booth to find the gap you can fill- Networking in wholesale: what's secret and what isn't- Multi-channel: Whatnot, TikTok Shop live auctions, Walmart — and when to stay in tunnel vision- Why the Amazon Influencer Program is the real side hustle (OA/RA is not)- Evolve or die: what a 40-year Cape Cod taxi business taught Jon about Amazon📍 NYC E-COMMERCE MEETUP — Sept 19, 5–8 PM at Fifth & Mad. Amazon, Walmart, Whatnot, TikTok sellers all welcome. Alex has a few tickets left — links below.CONNECT WITH ALEX / FBA BOYSInstagram: @fbaboysCONNECT WITH JONInstagram: @buyboxmaverickAmazon storefront: Pinnacle LaneNew episodes every week. Like, comment, and subscribe so you don't miss next week's episode with the Seller Snap team.#AmazonFBA #AmazonWholesale #BuyBoxMaverick #FBABoys #AmazonSeller #Ecommerce #Wholesale #BrandDirect #Whatnot #TikTokShop
Abe started selling on Amazon at 16, flipping used books from Goodwill and library sales with his mom. By 19 he did $550K in a single month. But the story most sellers need to hear is what happened in between: a $190K December that netted him about $9K in profit because he had no VAs, no prep center, and no one watching the leaks.In this episode Abe breaks down the exact systems that fixed it, why the vetting process is 90% of a good VA hire, how to structure incentives so your VA is actually motivated, and why "oversaturated" is the worst word in this business. He's also personally hired and trained over 500 VAs for around 300 Amazon sellers — so if you've ever had a VA "not work out," this one will sting a little.CONNECT WITH ABE Book a free VA/business audit call: https://calendly.com/abe-ecgwholesale/va-sales-call VA hiring service: https://www.ecgwholesale.com/va-hiring?preview=true
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