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Lemon Drops

Author: smokeylemon

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Lemon Drops is your inside look at what makes a creative agency so creative. Whether it’s local brand stories, smart marketing advice, or general chit-chat, we’re here to inspire, inform, and occasionally go off on a good tangent!
40 Episodes
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In this episode of Lemon Drops, Anna Richardson is joined by Campbell Mattson, Founder and Trustee of Building Wellness Taranaki, and Christina Lorth, General Manager, for an important conversation about wellbeing in the construction industry. Campbell shares the big-picture vision and purpose behind Building Wellness, while Christina offers insight into the day-to-day work happening on the ground — supporting people, building connections, and changing culture across the sector. An honest, practical discussion about leadership, mental health, and why looking after people is essential to a stronger industry. Learn more at www.buildingwellness.co.nz
This Lemon Drops episode Anna sat down the BIg Cheese Mands to talk all about slowing down to do things properly 🍋 Boundaries, saying no, and better scheduling Giving more love to our clients What’s coming next  Celebrating 25 years of Smokeylemon Community, connection, and doing business with heart No hustle culture. No rushing. Just intention, clarity, and building something that lasts. 🎧 Listen now and subscribe for more!
In this powerful and important episode of Lemon Drops, we sit down with Dan Haskell, Coordinator/Manager of Taranaki Safe Families Trust (TSFT) to talk about the vital work being done across our region to prevent family violence and strengthen community wellbeing. Taranaki Safe Families Trust is a collaborative network of agencies working together to create safer homes, healthier relationships, and more resilient communities. Dan shares insight into how this collaboration works in practice, the realities of family harm in Taranaki, and the positive change happening every day through education, prevention, and community connection. We discuss: • What Taranaki Safe Families Trust does and why their work matters • Common misconceptions around family violence • The power of collaboration across agencies • Real-world community impact (anonymised) • How individuals, businesses, and sports clubs can help • The future of prevention and community-led change in Taranaki This conversation is honest, hopeful, and deeply rooted in the belief that safer communities are built together. If you or someone you know needs support, we encourage you to reach out to local services via Taranaki Safe Families Trust. 🔗 Learn more: https://www.taranakisafefamilies.org.nz 🎧 Subscribe for more Lemon Drops conversations with inspiring people across Taranaki.
In this episode, Jamie Allen co-founder of Taranaki Retreat shares with Anna his families personal journey from deep loss to creating a sanctuary of hope for people. We explore what inspired the foundation of Taranaki Retreat, the challenges faced, how the kaupapa (purpose) has evolved, and what led to the creation of Waimanako (Hope Centre) in New Plymouth. Jamie discusses the impact these initiatives have had, the realities of expanding support in the heart of the city, and what hope truly means. We also talk about moving premises and envision the future of wellbeing in Taranaki. Note: This conversation includes mention of suicide and distress. Please take care while listening, and step away if needed. If you or someone you know is struggling, reach out for support. Learn how to get involved, seek help, or support the work of Taranaki Retreat and Waimanako. Together, we create hope. Taranaki Retreat If you or someone you know needs support, free help is available: Free call or text 1737 any time to talk to a trained counsellor.​ Lifeline: 0800 543 354 or free text 4357 (HELP).​ Suicide Crisis Helpline: 0508 828 865 (0508 TAUTOKO).​ Depression Helpline: 0800 111 757 or free text 4202.​ Youthline: 0800 376 633, free text 234, or email talk@youthline.co.nz.​ Rural Support Trust Helpline: 0800 787 254 For emergencies or if someone is at immediate risk, call 111. Whatever you’re facing, you’re not alone, people are here to listen and help.
In this episode, we’re flipping the script and Anna chats to the guy who’s usually behind the camera, Stu Sutherland. He’s our senior designer at Smokeylemon, plus the creative mind behind Franchise NZ Magazine’s fresh look and feel. We’ll dive into how Stu mixes design smarts and storytelling to bring brands and magazines to life.
Step into the world of Jimi Hunt, Smokeylemon’s Creative Director, in this candid conversation with host Anna Richardson, Jimi peels back the layers of creativity, career, and personal growth. Discover how his upbringing and values have shaped his outlook on wellbeing, his journey through major roles at Newshub and MetService, and what drew him to lead creativity at Smokeylemon. Whether you're a fellow creative, aspiring professional, or simply curious, this episode offers insight into Jimi’s daily life, passions, and the experiences that continue to inspire him.
Discover the secrets to getting your brand found online! Mands, the Big Cheese at Smokeylemon, breaks down SEO in simple terms, explains how AI is changing search, reveals what analytics really tell you, and shares her top tips for boosting visibility and creating content that connects. Whether you’re new to digital marketing or sharpening your strategy, tune in for actionable advice and expert insights. Subscribe for more marketing wisdom and practical strategies!
In this episode of Hope in Action Anna sits down with Michelle from the Roderique Hope Emergency Housing Trust in Taranaki. Together, we explore the heart behind the mahi, how the Trust began, the families they support, and the hope that drives their mission every day. Through honest kōrero and powerful stories, Michelle shares what “wrap-around support” truly means for whānau navigating housing insecurity and how community plays a vital role in creating lasting change. ❤️ Learn more about Roderique Hope Trust’s services like Transitional Housing, Sustaining Tenancies, and Ready to Rent — and discover how you can help build hope in your own backyard.
In this episode host Anna Richardson goes behind the scenes of the security world with Phil Jackson, founder of 24/7 Security Solutions. From managing night shifts and live event protection to navigating unexpected challenges, Phil shares what it really takes to keep Taranaki safe. Discover how a locally owned business built trust across the region, adapted to tech innovations, and maintained team spirit in one of the toughest industries around. Whether you’re a business owner, event organiser, or security professional, this episode offers grounded insights on leadership, resilience, and community safety.
Welcome to “Global Roots: The Gavin Faull Story.” From Tikorangi fields to international skylines, Gavin Faull’s journey is one of vision, hard work, and family heritage. A proud Taranaki native, Gavin has been supported throughout his remarkable journey by his wife of 54 years, Carol, who also hails from Taranaki. In this episode, Gavin sits down with host Anna Richardson to discuss his early days in rural Taranaki, the challenges of scaling Swiss-Belhotel to over 145 hotels worldwide, and the values that guide him as a global hospitality icon. Subscribe for deep-dive interviews, leadership lessons, and practical advice for future business leaders.
Join us on Waves of Change, the podcast celebrating trailblazers in the sailing world. In this episode, we sit down with Sacha McGregor, the first-ever female commodore of the New Plymouth Yacht Club in its 86-year history. From her first steps into sailing, to leading with vision, to her Olympic ambitions as a race officer for 2032, Sacha shares what it means to balance tradition and innovation while making the club more inclusive for future generations.
Discover how Atāwhai Trust drives empowerment and genuine inclusion in Taranaki in this episode of "Community Podcast: Atāwhai in Action." Host Anna Richardson sit's down with Rik Allen, GM of Atāwhai, to explore the organisation’s mission, diverse services, including: horticulture, arborist work, and food redistribution and their impact on local people. Hear inspiring stories, learn about core values like manaakitanga and aroha, and find out how Atāwhai fosters independence and fresh career paths. Curious about getting involved or upcoming projects? Tune in for a heartfelt look at Atāwhai’s role in creating a vibrant and supportive Taranaki.
Reflecting on 24 years of creativity, chaos, and culture! Welcome to Smokeylemon’s story. In this episode, Mandy shares the defining moments, toughest lessons, and funniest team traditions from our journey since 2001. We dive into the myths about running a creative business, our most unexpected client requests, and even imagine the film version of Smokeylemon. Packed with reflection, humour, and plenty of heart, this is a must watch for anyone curious about the reality of building a creative business and what the next 24 years might hold.
In this uplifting Lemon Drops conversation, Anna welcomes local legend Phil Gayton aka “Mr G”. Phil shares reflections from his decades shaping, coaching, and inspiring Spotswood College students. Phil discusses the school’s proud legacy, celebrates alumni achievements, and delves into the spirit that unites the Spotswood community. Listen for memorable stories of success from sport, the arts, business, and beyond, and discover how Spotswood’s traditions inspire every new generation.
In this episode, Anna Richardson is joined by Tash, the new owner of Guize Clothing in New Plymouth. Together, they dive into: The journey of taking over a local fashion store, behind-the-scenes shop stories (yes, mannequins included!) New brands and trends in store What fashion feels like in Taranaki This is a lighthearted, insightful chat about style, community, and the joy of doing what you love. Don’t forget to like, subscribe, and share if you love a good mix of fashion + local flavor!
Join us for a fun, behind-the-scenes chat at Shining Peak Brewing with Luke Anderson and Freddie Ponder. This episode is all about laughs, local flavor, and community vibes. We dive into: The magic of beer + food done right The 5% Project giving back to Taranaki Silly superpowers, funny hypotheticals, and plenty of giggles Whether you’re here for craft beer inspo, foodie tips, or just a good laugh with the Shining Peak crew, this one’s for you. Warning: R18. Please drink responsibly. Shining Peak encourages you to “Drink Beer, Do Good” — always in moderation.
This is your invite to join a real, heartfelt chat—not your usual marketing talk. We recorded this a while back and then thought why not use it! Step into the world of shoe love with Mands and Anna from Smokeylemon! In this episode, we’re not talking marketing – we’re talking PASSION. 👟✨ Shoes are so much more than a fashion statement for us: they inspire confidence, spark happiness, and give us a reason to walk a little taller every day. Whether you’re a sneakerhead, a heel aficionado, or just someone who knows the joy of comfy kicks, this episode is for you! In this episode, we cover: The instant confidence boost a new pair of shoes gives Why investing in good shoes is an investment in your well-being Our favorite shoe stories and go-to picks Plenty of laughs, honest moments, and pure shoe enthusiasm! So grab a cuppa, pop on your favourite pair, and tune in for a conversation full of sole. 👠💛 👉 Don’t forget to like, comment, and subscribe so you never miss a passion-packed episode!
Join host Anna Richardson as she sits down with artist Paul Rangiwahia and Richard Anderson, CEO of Age Concern Taranaki, for a warm and inspiring conversation about what it really means to age well. Discover the story behind the artwork “Age Is Just a Number” and learn how it’s helping change conversations—and lives—in our community. We dive into the heart of Age Concern Taranaki’s mission, explore how creativity can challenge stereotypes about growing older, and hear firsthand how every dollar raised supports vital local services—from elder abuse response, to health classes, to friendship initiatives. Whether you’re an art lover, care about community, or are simply curious about how we can all age with dignity and joy, this episode is for you! Don’t forget to like, subscribe, and share to support positive ageing! Buy the artwork: https://ageisjustanumber.org.nz/
In this episode , we sit down with Jimi Hunt, our Creative Director at Smokeylemon, to uncover what truly drives a successful rebrand. From strategic timing (yes, even in winter!) to real-world examples like Cruise Te Anau and Coastal Medical, Jimi walks us through the key signals a brand needs a refresh, the creative journey behind the scenes, and how to ensure a new identity resonates with both current and future audiences. Whether you're a small business owner wondering if it's time for a brand upgrade, or a marketer intrigued by rebranding strategy, this episode is packed with expert advice, inspiration, and plenty of practical takeaways. 🔔 Don't forget to like, comment, and subscribe for more insights from creatives and brand leaders!
Join us on Lemon Drops as we celebrate Dalgleish Diamonds — crowned Supreme Winner at the Taranaki Top Shop Awards 2025! Owners Bill Roy and Lynnette Rowan share their incredible journey, revealing the secrets behind over a century of brilliance in jewellery design and exceptional customer care. In this episode: Discover how Dalgleish crafts bespoke pieces that capture personal milestones and memories. Hear stories of creativity, technical mastery, and the challenges of innovation in a fast-evolving industry. Learn how community, legacy, and deep emotional connections drive everything they do. Tune in for a heartfelt conversation about artistry, tradition, and the enduring trust that makes Dalgleish Diamonds a true Taranaki icon. Don’t forget to like, subscribe, and share!
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