My Kind of Business

In this forty-eighth episode of My Kind of Business, Alex is joined by Beth Taylor, Psychic and Intuitive Coach, for a powerful and thought-provoking conversation about intuition, awakening and building a business that truly aligns with who you are. Beth shares her journey from running a beauty business to stepping fully into her spiritual gifts, reflecting on the experiences that led her to trust her intuition and follow a completely different path. She opens up about her awakening during COVID-19, including her experience with Kundalini activation, and the process of learning to navigate fear, ego and external expectations while embracing a deeper sense of purpose. This episode explores what it really looks like to follow your inner call, especially when it doesn’t make logical sense or fit within traditional ideas of business and success. From identity shifts to self-expression, Beth’s story is a reminder that building a business isn’t just about strategy — it’s about alignment, trust and having the courage to be fully yourself. This conversation is honest, expansive and deeply reflective, offering reassurance and perspective for anyone who feels called to something more, but is still learning to trust themselves enough to follow it. In this episode, Alex and Beth explore: Beth’s journey from beauty business owner to spiritual entrepreneur Her awakening during COVID-19 and experience with Kundalini energy Recognising and trusting your intuition versus fear Letting go of ego, identity and societal expectations Expressing your authentic self in business and life Balancing structure, discipline and spontaneity Navigating judgement and external opinions Exploring new business models including coaching, community and retreats Practical advice for those feeling stuck, overwhelmed or disconnected from their purpose Trusting your uniqueness and allowing it to guide your path Whether you’re feeling pulled in a new direction, questioning your current path, or learning to trust your intuition more deeply, this episode offers a powerful reminder that your way is enough — and that sometimes the most aligned path is the one that doesn’t make sense to anyone else. Timestamps [00:00] Introduction and Beth’s background [02:27] Early influences and recognising spiritual gifts [06:25] Beth’s awakening during COVID-19 [11:06] Learning to trust and accept her spiritual path [13:10] Intuition vs fear [16:28] Ego, identity and personal shifts [17:17] Transitioning from beauty to spiritual business [22:29] Early experiences, therapy and self-awareness [25:12] Purpose, passion and play [28:29] Structure, discipline and breaking patterns [32:23] Visibility and authentic expression [36:28] Navigating judgement and societal expectations [40:15] Future plans for retreats and community [43:02] Advice for those holding themselves back [45:58] The essence of Beth’s work and message Key Highlights Trusting your intuition even when it doesn’t feel logical Awakening as a catalyst for personal and business transformation The role of ego and identity in holding you back Authenticity as the foundation of a soul-led business Balancing structure with flow and intuition Overcoming fear of judgement and stepping into visibility Building a business that aligns with your purpose Connect with Beth Beth Taylor is a psychic and spiritual mentor who supports individuals in reconnecting with their intuition, trusting their path and embracing their authentic self. Her work centres around helping people deepen their sense of purpose, move through fear and step into a more aligned way of living and working. You can connect with Beth and explore her work here: https://www.bethtaylorpsychic.com/ https://www.alexmccarthycoaching.com/business-connection-sessions https://www.instagram.com/alexmccarthycoaching/

In this forty-seventh episode of My Kind of Business, Alex is joined by Charlotte, Founder of Healthy Future Marketing and holistic health practitioner, for an honest conversation about courage, reinvention and building a business rooted in purpose. Charlotte’s entrepreneurial journey began long before she started her own company. Growing up around her family’s automotive business, she developed an early understanding of entrepreneurship, sales and the realities of running a company. Those formative experiences shaped her work ethic and gave her valuable insights into the world of business. But Charlotte’s path wasn’t linear. After spending years working within the family business and other roles, she found herself navigating personal challenges with her mental health. Searching for support and balance led her to discover yoga and holistic health practices — tools that ultimately transformed not only her wellbeing but also the direction of her career. Determined to understand these practices more deeply, Charlotte trained with the Academy of Healing Nutrition, where she explored Traditional Chinese Medicine, holistic wellbeing and longevity practices, graduating in 2022. These experiences became the foundation for a new mission: helping others access the support, calm and healing she once searched for herself. Today, through Healthy Future Marketing, Charlotte supports purpose-driven business owners — particularly those in the wellness space — to share their work with confidence. Through marketing guidance, networking events, workshops and community spaces such as Namaste Networking, she helps entrepreneurs connect, grow and dream bigger in ways that feel authentic and sustainable. In this episode, Alex and Charlotte explore the power of trusting yourself, taking courageous action and embracing the slower, more meaningful path in business. Charlotte opens up about stepping away from the family business when her parents retired, the lessons she carried with her from that chapter, and the pride she feels in building something that truly reflects her values. They also discuss the importance of kindness, resilience and patience in entrepreneurship — and why success doesn’t have to come from rushing or forcing growth, but from staying aligned with your purpose. Looking ahead, Charlotte shares her vision for the future, including beginning her yoga teacher training in 2026 and launching residential retreats designed to help more people experience the calm and connection that transformed her own life. If you’re navigating change, building a values-led business or learning to trust your own path — this episode is a powerful reminder that growth often begins with one brave step. In this episode, Alex and Charlotte explore: Charlotte’s childhood influences and early entrepreneurial curiosity Lessons learned from growing up in and working within her family’s automotive business Early ventures, challenges and the realities of starting out in business How mental health struggles led her to discover yoga and holistic health Her training in holistic nutrition and Traditional Chinese Medicine The transition from the family business to building her own brand Moving away and developing independence through life experiences The creation of Healthy Future Marketing and her work supporting purpose-led businesses Building community through networking events and Namaste Networking Moments of challenge, pride and personal growth in entrepreneurship Why slow, sustainable growth can be more powerful than rapid scaling The importance of trust, kindness and resilience in business Future plans including yoga teacher training and residential retreats Timestamps [00:00] Introduction: Charlotte’s entrepreneurial roots [02:13] Childhood influences and learning from the family business [05:24] Early ventures and entrepreneurial curiosity [09:29] Health challenges and discovering wellness through holistic practices [14:11] Choosing a different path from the family business [19:58] Moving away and learning independence [23:31] Reflecting on a decade in the family business [30:32] Navigating change when her parents retired [37:13] Discovering her passion for marketing and supporting small businesses [41:10] Celebrating creative wins and overcoming business triggers [44:38] Trusting yourself and embracing slow growth [47:39] Final reflections: kindness, authenticity and building a meaningful business Key Highlights Building a business after leaving a long-standing family company How personal wellbeing can shape entrepreneurial direction Using marketing as a tool to support purpose-driven businesses The value of slow, sustainable growth in business Creating community through networking and collaboration Trusting yourself when building a values-led career Kindness and resilience as core business principles Connect with Charlotte Charlotte is the Founder of Healthy Future Marketing and a holistic health practitioner from Shropshire with over a decade of experience in sales and marketing. After navigating her own mental health challenges, she discovered lasting support through yoga and holistic practices, which inspired her to train in holistic nutrition and Traditional Chinese Medicine. Today she supports purpose-driven business owners through compassionate and strategic marketing guidance, networking events and workshops that help them share their work both online and offline while building meaningful communities. In 2026, Charlotte will begin her yoga teacher training and plans to launch residential retreats to help more people access the sense of calm she spent years searching for. Business Instagram https://www.instagram.com/healthyfuturemarketing Personal Instagram https://www.instagram.com/healthyfuturecharlotteuk Email https://www.alexmccarthycoaching.com/ Book onto an upcoming Business Connection Session https://www.alexmccarthycoaching.com/business-connection-sessions

In this forty-sixth episode of My Kind of Business, Business Coach Alex McCarthy shares five subtle but powerful ways your business might be unintentionally turning away potential clients and how to refine each one this month to improve client conversion. If you have been visible but not converting consistently, questioning your messaging, your offers or even your direction, this episode will help you step back and assess your business through a more strategic lens. Instead of assuming you need more visibility or a complete rebrand, Alex explains why small refinements in positioning, communication and leadership often create the biggest shifts in sales. Alex explores the quiet misalignments that frequently sit beneath slow business growth, including overly broad positioning, unclear calls to action, feature-led offers, lack of conviction in pricing, and creating content from pressure rather than confidence. She shares practical strategies to strengthen your foundations so you can attract clients with more clarity and ease. This episode is not about doing more, posting more or chasing trends. It is about refining your messaging, strengthening your offer positioning and leading your business with confidence so that the right clients feel safe and ready to invest. If you want to sharpen your approach, increase conversions, and build a sustainable business rooted in clarity and self-trust, this conversation will help you reset and refocus. This episode is perfect for small business owners, service providers, coaches, creatives, freelancers and founders who want consistent client attraction, stronger sales strategy and long-term growth without hustle or burnout. What You Will Learn Why broad or unclear positioning weakens client attraction and reduces conversions How to refine your messaging so your ideal client instantly recognises themselves The difference between creating valuable content and including clear calls to action that drive sales How to position your offer around emotional transformation and tangible results instead of features alone Why conviction in your pricing and messaging directly influences client trust and buying decisions How nervous system regulation and confidence affect your marketing and sales energy The difference between creating from pressure versus leading from clarity and authority Practical steps to strengthen one key area of your business this month Why refining your foundations is often more effective than reinventing your brand How confident leadership supports long-term client relationships and sustainable business growth Connect with Alex Explore 1:1 business coaching online or in person Website: https://alexmccarthycoaching.com Instagram: https://alexmccarthycoaching.as.me/claritycall Book a business connection session; https://www.alexmccarthycoaching.com/business-connection-sessions  

In this forty-fifth episode of My Kind of Business, Alex is joined by Becca Upton — also known as The No BS Therapist — for a candid conversation about authenticity, individuality and building a private practice that truly reflects who you are. Becca shares her journey from childhood dreams and traditional NHS therapy roles to creating a bold, personality-led private practice supporting organised, type A women navigating burnout, exhaustion and overthinking. Her style is realistic, honest and refreshingly direct — challenging long-held ideas about what a therapist “should” look and sound like. Together, Alex and Becca explore what happens when you stop trying to fit the professional mould. From dyeing her hair and ditching formal dress codes to swearing in sessions and showing up unapologetically online, Becca explains how embracing her true self didn’t repel clients — it attracted the right ones. This episode dives into perfectionism, black-and-white thinking, and the pressure to “get it right” — especially for high achievers building businesses. Becca opens up about balancing ambition with flexibility, managing workload boundaries, and redefining success in a way that prioritises freedom and fulfilment over societal expectations. They also break down what therapy actually looks like behind closed doors — the structure of a typical session, different therapeutic approaches such as CBT, person-centred, attachment and compassion-focused therapy — and how flexibility sits at the heart of meaningful client work. From workshops and retreats to her Destress Membership and live online sessions, Becca shares her vision for growing her impact without losing the authenticity that built her brand. If you’ve ever felt like you don’t quite fit the stereotype in your industry — this conversation is your permission slip to do things differently. In this episode, Alex and Becca explore: Becca’s childhood ambitions and early career influences The shift from NHS therapy to private practice Breaking professional stereotypes in the therapy industry Authentic self-expression in business and marketing How individuality attracts aligned clients Building a “no BS” brand and setting clear boundaries Managing perfectionism and black-and-white thinking The structure and flexibility of therapy sessions Different therapeutic approaches: CBT, person-centred, attachment and compassion-focused Balancing ambition with self-care and lifestyle freedom Redefining success beyond societal metrics Future plans: workshops, retreats, collaborations and expanded offerings The power of community, diversity in personality types and client preference Timestamps [00:00] Introduction: redefining therapy on your terms [01:00] Childhood dreams and early influences [02:30] From NHS to private practice [04:00] Dyeing hair, swearing and casual dress codes [05:45] Industry norms versus authenticity [07:00] Marketing self-expression and attracting the right clients [08:30] Building a no-BS brand [09:45] Breaking therapist stereotypes [11:00] Relatability and connection in therapy [12:30] Authenticity and client retention [14:00] What a typical therapy session looks like [15:45] Different therapy approaches explained [17:45] Overcoming first-session nerves [19:00] First-year lessons in business [20:30] Flexibility and freedom in private practice [22:00] Balancing ambition with self-care [23:45] Future plans and expansion [25:15] Workload balance and perfectionism [28:00] Advice for high achievers [30:00] Redefining success [32:00] Future experiments and growth [34:00] Community and authentic connections [36:00] Individuality in professional spaces [38:00] Letting go of rigid expectations [40:00] Business as an extension of your true self [41:30] Final reflections: My kind of business is… Key Highlights Authenticity as a client attraction strategy Breaking stereotypes in traditional industries Managing perfectionism in business Building flexibility without sacrificing ambition Redefining professionalism on your own terms Creating a business aligned with personality and values Connect with Becca Becca Upton is The No BS Therapist — helping organised, type A women with exhaustion, burnout and overthinking to find balance whilst still getting sh*t done. Her approach is realistic, honest and rooted in helping clients rewire their thinking and find their grey area. Instagram: https://www.instagram.com/the_no_bullshit_therapist Facebook: https://www.facebook.com/profile.php?id=61565579537810 Website: https://beccauptontherapy.co.uk/ Destress Membership (7 day free trial): https://buymeacoffee.com/thenobullshittherapist/membership Free 9-minute breathwork session: https://buymeacoffee.com/thenobullshittherapist/intro-breathing-9-mins Resources Mentioned The Confidence Code by Katty Kay & Claire Shipman Attachment Theory Overview CBT Resources Connect with Alex Website: https://www.alexmccarthycoaching.com/ Book onto an upcoming Business Connection Session: https://www.alexmccarthycoaching.com/business-connection-sessions

In this forty-fourth episode of My Kind of Business, Alex is joined by Jodie Faitakis, COO of Entrepreneurial Spark and Founder of Entspired, for a powerful conversation about authenticity, resilience and the real rhythm of entrepreneurial growth. Jodie shares her journey from childhood creativity and DIY ventures to leading national entrepreneurial operations and building community-led spaces for founders in Bedford. Her story is one of lived experience — from starting her own businesses to returning to Entrepreneurial Spark in a leadership role — proving that growth rarely follows a straight line. Together, Alex and Jodie explore the myth of overnight success and what it truly means to build something sustainable. They talk candidly about juggling motherhood, side projects and full-time leadership, navigating imposter syndrome, and learning to embrace seasons of focus. This episode is a refreshing reminder that entrepreneurship isn’t about doing more — it’s about creating space. Space to think. Space to reflect. Space to grow. Jodie speaks openly about vulnerability as a business superpower, the importance of removing “human blockers”, and why no founder should have to build alone. From the lessons behind the Resilience Festival to the simple power of a brain dump, this conversation is full of grounded wisdom and practical mindset shifts. If you’ve ever questioned your pace, doubted your capability, or felt the pressure to keep up — this episode will remind you that authenticity and patience are your greatest assets. In this episode, Alex and Jodie explore: Jodie’s childhood entrepreneurial spirit and early creative ventures First jobs, retail experiences and university projects Why experiential learning often outweighs rigid frameworks Building confidence through mentorship and real-world exposure The origin and growth of entspired in Bedford The myth of overnight success and the importance of patience Balancing motherhood, full-time leadership and side projects Creating white space to unlock creativity and clarity Managing imposter syndrome and mindset blocks Authenticity as a business advantage Community, local storytelling and founder support Preparing financially and solving real problems Practical tools for overcoming overwhelm and mental clutter Embracing holistic success across life and business Whether you’re at the beginning of your business journey or navigating a new season of growth, Jodie’s story is a powerful reminder that resilience is built quietly, community matters deeply, and your way of doing business is enough. Timestamps [00:00] Introduction to Jodie’s entrepreneurial journey [01:30] Childhood creativity and early ventures [03:45] First jobs and formative work experiences [05:20] University, internships and real-world lessons [07:15] Learning beyond academic frameworks [09:05] Founding entspired and building community [11:45] Patience and the myth of overnight success [13:05] Multiple startups and the challenge of focus [15:20] Financial preparation and solving real problems [17:45] Flexibility and planning with buffer time [19:20] Creativity and the power of white space [21:00] Confidence and imposter syndrome [24:10] Authenticity as a business superpower [26:00] Personal growth through highs and lows [28:10] Resilience and overcoming setbacks [30:15] Testing ideas and identifying community needs [32:00] The power of local entrepreneurial storytelling [34:50] Juggling career, side projects and motherhood [36:35] Tough decisions and working in seasons [38:10] Quality over quantity [40:05] Creating personal rhythm and joy [42:30] Holistic success and alignment [44:15] Mindset tools: brain dumping and mental clarity [45:40] The value of space and the “Harry Potter wand” analogy [47:00] The Resilience Festival story [48:10] Removing human blockers in business [49:00] Final reflections and encouragement Key Highlights Why authenticity creates sustainable success The power of community in entrepreneurship Embracing patience over pressure Balancing ambition with motherhood and life Removing mindset blockers to unlock growth Redefining success beyond hustle culture Creating space as a strategy, not a luxury Connect with Jodie Jodie Faitakis is the COO of Entrepreneurial Spark and founder of entspired, a Bedford-based platform hosting inspirational events and community spaces for entrepreneurs. A lifelong advocate for the entrepreneurial spirit, Jodie has built her career around helping founders turn ideas into reality. From founding her own businesses to coaching startups and now leading national operations, her mission remains the same: ensuring no entrepreneur has to build alone. LinkedIn: https://www.linkedin.com/in/jodiefaitakis Entrepreneurial Spark: https://entrepreneurial-spark.com entspired: https://www.entspired.co.uk Connect with Alex Website: https://www.alexmccarthycoaching.com/ Book onto an upcoming Business Connection: https://www.alexmccarthycoaching.com/business-connection-sessions

In this forty-third episode of My Kind of Business, Alex is joined by Rachel McGrath, family solicitor and founder of RJS Family Law, for an honest and powerful conversation about resilience, values and building a business in one of the most emotionally demanding industries. Rachel shares her non-traditional journey into law, from leaving home at 17 and working full-time while studying part-time, to qualifying as a solicitor alongside raising a family. Her story is one of grit, determination and a deep belief that there had to be a more human way to practise family law. She opens up about the realities of working in family law, including the emotional toll of supporting clients through divorce, child arrangements and domestic abuse, and how learning to manage her own emotions has been essential to both her wellbeing and her leadership. This episode explores what it really looks like to step away from the “stuffy old solicitor” stereotype and build a modern, values-led legal practice rooted in empathy, clarity and strong representation. Rachel reflects on the leap of faith it took to start her own firm, the loneliness that can come with entrepreneurship, and the mindset shifts that helped her push through fear and comparison. From outsourcing and strategic support to celebrating milestones and hiring her first team member, Rachel’s journey is a powerful reminder that success doesn’t have to mean scaling fast or losing yourself. Instead, it can mean building something boutique, intentional and deeply aligned with who you are. This conversation is grounding, inspiring and reassuring for anyone building a business in a high-pressure industry, navigating self-doubt, or carving out a path that truly reflects their values. In this episode, Alex and Rachel explore: Rachel’s childhood and unconventional route into law Qualifying as a solicitor while working full-time and raising a family The resilience and mindset required to overcome setbacks Why family law felt aligned, and the emotional landscape of the work Navigating a male-dominated industry and empowering women The decision to start her own practice and take the leap Building a boutique law firm rooted in empathy and trust Managing comparison and embracing the strengths of small business Outsourcing, support and sustainable business growth Balancing success, wellbeing and life outside of work Defining “my kind of business” as client-first and purpose-driven Whether you’re running a service-based business, working in an emotionally demanding role, or feeling the pull to do things differently, Rachel’s story offers perspective, encouragement and a reminder that there’s no single right way to build a successful business. Timestamps [00:00] Introduction and Rachel’s journey into family law [02:13] Childhood experiences and discovering law [03:08] Qualifying part-time alongside family life [05:43] Resilience, determination and self-belief [07:42] Choosing family law and supporting clients emotionally [11:04] Deciding to start her own practice [14:01] Launching the business and early foundations [17:30] Competition, comparison and boutique business strengths [22:44] Hiring her first staff member and celebrating growth [28:37] Outsourcing, support and working smarter [33:39] Emotional resilience and personal wellbeing [37:33] Future plans and maintaining a boutique ethos [44:31] Defining “My Kind of Business” Key Highlights Building a business rooted in values and empathy Redefining success beyond traditional legal norms The emotional realities of people-focused work Why independence and control matter in business How support and outsourcing create sustainability Success as alignment, impact and integrity Connect with Rachel Rachel McGrath is a family solicitor and the founder and director of RJS Family Law, an independent specialist firm supporting individuals and families through some of life’s most challenging transitions. Her work is grounded in empathy, clear advice and practical solutions, alongside robust and fearless representation when it matters most. Website: https://www.rjsfamilylaw.co.uk Instagram: https://www.instagram.com/rjsfamilylaw/ Facebook: https://www.facebook.com/rjsfamilylaw/ LinkedIn: https://www.linkedin.com/company/75015479/ Connect with Alex https://www.alexmccarthycoaching.com/ Book onto an upcoming Business Connection; https://www.alexmccarthycoaching.com/business-connection-sessions    

In this forty-second episode of My Kind of Business, Alex is joined by Merryn Tenalach – death doula, funeral celebrant, writer and space holder – for a grounding, honest and deeply human conversation about grief, intuition and building a business that honours life’s thresholds. Merryn’s work sits at the meeting point of grief, ritual, psychology and the living world. She is the guardian of Soulton Long Barrow, an ancient burial place in Shropshire, where she facilitates seasonal gatherings, art-led programmes and threshold ceremonies that invite people into deeper relationship with land, loss and meaning. With a background in psychology and ongoing studies towards a Clinical Doctorate in Counselling Psychology, Merryn weaves evidence-based understanding with intuitive, earth-connected practice. Her work supports individuals and communities to navigate life’s great thresholds, including death, birth, illness, identity change and spiritual reorientation. She is particularly interested in how we might reclaim ceremony as a living, relational act rather than a rigid tradition. In this episode, Merryn shares her journey from a nurturing childhood and an early fascination with psychology, to starting a business straight out of university and supporting children and families. She opens up about burnout, the moment she knew something had to change, and how that transition eventually led her to her work as a doula and death doula. This conversation explores authenticity, intuition and self-care, the quiet power of word of mouth, and what it really looks like to build a business rooted in compassion rather than hustle. Merryn also shares her vision for the future, including her doctoral studies, her writing and her ongoing exploration of ceremony as something deeply human, embodied and shared. This episode is a gentle reminder that success doesn’t have to be loud, fast or polished to be meaningful – and that allowing your work to change as you do can be one of the most powerful choices you make. In This Episode, Alex and Merryn Explore: Merryn’s nurturing childhood and early interest in psychology Starting a business straight out of university Supporting children and families and the path to burnout Recognising when something needs to change Transitioning into work as a doula and death doula Grief, ritual and reclaiming ceremony in modern life Balancing evidence-based psychology with intuition Building a business rooted in compassion, care and presence The role of word of mouth in sustainable business growth Studying towards a Clinical Doctorate and future visions Timestamps [00:00] Introduction and Merryn’s background [03:00] Early nurturing instincts and psychology [06:00] Starting a business and early career choices [09:00] Supporting children and families [12:00] Burnout and the moment of change [15:00] Becoming a doula and death doula [18:00] Word of mouth and organic growth [21:00] Ceremony, study and future work Key Highlights Burnout as an invitation to realign Why ceremony still matters in modern life Blending psychology with intuitive practice Redefining success beyond hustle culture Building meaningful work that evolves with you Connect with Merryn Merryn Tenalach is the founder of a Community Interest Company dedicated to compassionate presence, end-of-life care and education for those who hold space for others, including celebrants, therapists and volunteers. She also works one-to-one, offering accompaniment through grief, anticipatory loss and periods of profound transition. She is the author of Guided, a reflective and ritual-based book exploring how we might meet life’s thresholds with intention, tenderness and courage. Across her writing, teaching and spoken work, Merryn invites people to slow down, listen deeply and remember that transformation is rarely neat, but it can be meaningful, held and shared. Find Merryn’s work here: Guided (book): https://www.merryntenalach.com/product-page/guided Shropshire Grief Tending (CIC): https://www.shropshiregrieftending.com/ Independent work and current offering The Turning Year: https://www.merryntenalach.com/ Connect with Alex here: https://www.alexmccarthycoaching.com/ Book a business connection session here; https://www.alexmccarthycoaching.com/business-connection-sessions  

In this forty-first episode of My Kind of Business, Alex is joined by Gabbie, founder of Tilted Crown, for an honest and deeply human conversation about creativity, intuition and building a business alongside motherhood. Gabbie shares her journey from aspiring journalist to hairdresser and creative entrepreneur, reflecting on the early influences that shaped her path and the moments that invited her to rethink what she really wanted from life and work. She opens up about the loss of her father and how grief became a turning point that led her to reconnect with her intuition, trust herself more deeply and pursue a business that truly aligned with who she is. This episode explores what it looks like to build a business rooted in authenticity, creativity and spirituality, while navigating self-doubt, growth and the realities of life as a mum. From creating a home studio to stepping into new opportunities through fashion events, Gabbie’s story is a reminder that success doesn’t always follow a straight line and that sometimes the bravest thing you can do is trust the process, even when you’re winging it. This conversation is reflective, encouraging and full of reassurance for anyone building a business in a season of change, loss or growth and especially for mums learning to hold ambition and motherhood side by side. In this episode, Alex and Gabbie explore: Gabbie’s journey from aspiring journalist to hairdresser and business owner The role of creativity and family influence in shaping her career path How loss can become a catalyst for clarity and change Trusting intuition and authenticity in business decisions Navigating self-doubt and stepping into new opportunities Building a home studio and creating a business that fits around life Fashion events, visibility and saying yes before you feel ready Balancing ambition, motherhood and presence as a mum Redefining success through alignment, meaning and personal growth Whether you’re navigating change, rebuilding after loss, or learning to trust yourself more deeply in business, Gabbie’s story offers comfort, perspective and a reminder that there’s no one right way to do this. Timestamps [00:00] Introduction and Gabbie’s background [02:30] Early creativity and the shift from journalism to hairdressing [05:40] Family influence and finding her own path [08:50] Losing her father and reevaluating life and work [12:20] Authenticity, intuition and spirituality in business [15:45] Overcoming self-doubt and embracing new opportunities [18:30] Building a home studio and creating flexibility [21:10] Fashion events and expanding creative confidence [24:00] Motherhood, balance and being present [27:30] Encouragement for anyone feeling unsure or behind Key Highlights How following creativity can lead to unexpected success Loss as a turning point for deeper alignment Why intuition and authenticity matter in business Building confidence through action, not certainty Creating a business that supports life and motherhood Success as growth, meaning and self-trust Connect with Gabbie Gabbie is the founder and creative mind behind Tilted Crown, where she shares her journey of building a name in the hair industry through consistency, creativity and self-belief. She’s passionate about growth, trusting the process and building a business while navigating motherhood as a mum of soon-to-be two. You can connect with Gabbie and follow her work here: https://www.tiltedcrownhairstudio.com/ https://www.instagram.com/tilted.crown.hair/  

In this fortieth episode of My Kind of Business, Alex is joined by Jay, founder of Mayfair Decorating Contractors for a grounded and honest conversation about entrepreneurship, mindset, and building a business from the ground up. Jay shares his journey into business ownership, including the family influences that shaped his work ethic, what it was really like starting a business at a young age and the lessons he’s learned through both challenge and growth. From navigating financial responsibility to learning how to balance work with personal life, this episode offers a realistic and refreshing take on sustainable success in business. This conversation is thoughtful, practical, and full of insight for anyone building a business particularly in hands-on or service-based industries and for anyone redefining what success looks like beyond just financial gain. In this episode, Alex and Jay explore: Jay’s journey into entrepreneurship and building Mayfair Decorating Contractors The role of family influence in shaping his approach to business Starting a business young: opportunities, pressure, and responsibility Why financial literacy is a non-negotiable for business owners The importance of efficiency and productivity as you grow How mindset plays a crucial role during challenging seasons Balancing business growth with personal life and wellbeing Redefining success beyond money and milestones Whether you’re at the beginning of your business journey, in a season of growth, or reflecting on what success truly means to you, Jay’s story offers grounding perspective and real-life insight. Timestamps [00:00] Introduction and Jay’s background [02:10] Family influence and early exposure to business [05:12] Starting Mayfair and the early challenges [08:45] Learning financial responsibility in business [12:30] Efficiency, productivity and growing sustainably [16:05] Mindset, resilience and handling pressure [19:40] Balancing work and personal life [23:10] Redefining success beyond financial gain Key Highlights The impact of growing up around business and entrepreneurship Lessons learned from starting young and learning on the job Why understanding money is essential, not optional The role of mindset in navigating pressure and responsibility Building a business that supports life, not consumes it Success as more than just profit or growth Connect with Jay If you’d like to connect with Jay or find out more about his work, you can reach him directly at: jay@mayfairdecorating.co.uk

In this thirty-ninth episode of My Kind of Business, Business Coach Alex McCarthy reflects on the past eight years of running her business and shares what she would do differently if she were starting again in 2026. With the new year often bringing pressure to move fast, set big goals, and have everything figured out, Alex invites you to slow down and take a more intentional, grounded approach instead. She talks honestly about the lessons that only come with experience — the things she rushed, the mistakes she learned from, and the shifts she’d make now with clearer boundaries, stronger self-trust, and a deeper understanding of how seasons of life impact the way we do business. This episode isn’t about dramatic reinvention or forcing change. It’s about thoughtful reflection, realistic planning, and choosing growth that actually feels sustainable. Alex encourages you to look back before you leap forward, using your own experiences as valuable data to shape what comes next. If you’re feeling the weight of a new year, questioning your direction, or craving a calmer way to approach business growth, this episode will help you reset your mindset and start 2026 with clarity and intention. This episode is perfect for business owners, creatives, freelancers, and anyone who wants to build a business that supports their life — not the other way around. What You’ll Learn Why starting the year with intention matters more than rushing into action How reflecting on past experiences can guide smarter, more aligned decisions What eight years of business has taught Alex about growth, pace, and priorities Why a seasonal approach to business planning creates sustainability How personal growth and business growth are deeply connected The cost of rushing into new year resolutions — and what to do instead How to learn from past mistakes without judgement or regret Why realistic goals often lead to better long-term results How to balance motivation with a grounded, steady mindset Why long-term success comes from clarity, not constant pressure Connect with Alex Explore 1:1 business coaching (online or in person) Website: alexmccarthycoaching.com Instagram: @alexmccarthycoaching Book a free clarity call; https://alexmccarthycoaching.as.me/claritycall

In this thirty-eighth episode of My Kind of Business, Alex is joined by Sanne van der Ende – personal trainer, community-builder, and founder on a mission to bring kindness, compassion, and joy back into fitness. Sanne shares her journey from growing up in an entrepreneurial household to completely rebuilding her life after years of depression, negative body image, and an unhealthy relationship with exercise. She talks about the pivotal moments that shaped her path: transitioning from hospitality to personal training, moving abroad to create a fresh start, rediscovering movement as something nourishing, and ultimately stepping into a business that reflects her values and belief in accessible, kind fitness. This conversation is honest, grounding, and full of real insight for anyone navigating self-doubt, early-stage entrepreneurship, or the pressure to fit into an industry that doesn’t always feel aligned. In this episode, Alex and Sanne explore: How Sanne’s upbringing shaped her entrepreneurial spirit The transition from hospitality to becoming a personal trainer in 2019 Rebuilding her relationship with exercise after years of struggle Navigating self-doubt, comparison, and fear in the early days of business How COVID became the unexpected catalyst that allowed her to grow The role of therapy in building confidence and managing negative thoughts The importance of community in her bootcamps and business model How motherhood has influenced her work-life balance and mindset Her vision to reach more women globally through accessible home workouts Why kindness can be your business strategy Whether you’re starting out in business, rebuilding confidence, or wanting to create something more aligned with your values, Sanne’s story is both grounding and inspiring. Timestamps [00:00] The roots of entrepreneurship [03:08] Transitioning from hospitality to personal training [06:11] Early business challenges, fear and comparison [08:59] Motherhood and finding balance [11:57] Building confidence and community [15:03] Therapy and rewiring negative thoughts [18:01] Growing a business during COVID [21:03] A vision for global impact [24:00] The power of kindness and community in business Key Highlights The entrepreneurial influences that shaped Sanne’s belief that she could work for herself Turning her own struggles with mental health and body image into her mission Allowing movement to become joyful rather than punishing The messy early days of self-doubt and comparison Therapy as a powerful tool for confidence and clarity Community as the heart of her bootcamps and online presence Building a business aligned with kindness, accessibility, and empowerment Holding a bigger vision without losing authenticity Connect with Sanne YouTube (Strong Squad – 15-minute workouts): https://www.youtube.com/@sanne.personaltraining Instagram: https://www.instagram.com/sanne.personaltraining/ https://www.instagram.com/strongsquad.london/ Website: https://sannevanderende.com/ Connect with Alex Instagram: @alexmccarthycoaching LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/ Website: alexmccarthycoaching.com

In this thirty-seventh episode of My Kind of Business, Alex is joined by Bec Johnson – funeral industry marketer, speaker, and Founder on a mission to support independent funeral directors and change the way we talk about death. Bec shares her journey from uncertainty in her career to finding purpose in the funeral industry. She discusses pivotal moments that shaped her path, including transformative experiences at Camp America, personal tragedy, stepping into her family business, and ultimately building a business that reflects her values and passion. This conversation is raw, honest, and full of insight for anyone navigating career transitions, entrepreneurship, or the challenge of tackling difficult topics in business. In this episode, Alex and Bec explore: How personal experiences shaped Bec’s purpose and confidence The challenges of leaving a family business and stepping into independence Building a client base from scratch with honesty and integrity The importance of values in defining business identity Networking, word of mouth, and meaningful relationships in business Creating provocative content and sparking important conversations Normalising discussions about death to reduce stigma Reframing rejection and using it as a learning opportunity Whether you’re looking to build a business that aligns with your values, tackle difficult topics, or step into a leadership role in a niche industry, Bec’s story is both inspiring and practical. Timestamps [00:00] Journey of self-discovery [05:53] Catalyst for change [11:51] Stepping into the family business [18:09] Transitioning to independence [24:03] Building a new vision [26:58] The leap of faith into full-time entrepreneurship [30:39] Building a client base from zero [33:15] Defining values and identity [35:04] Networking, relationships and word of mouth [38:14] Provoking conversations through content [41:10] Talking about death openly [45:34] Looking ahead: the potential in business [47:38] Advice for new entrepreneurs Key Highlights Transformative experiences that shaped Bec’s entrepreneurial path Turning personal tragedy into opportunity and purpose The messy early days of starting a business and building confidence Using values as a compass for decision-making Networking and word of mouth as key business tools Provoking meaningful conversations in a sensitive industry Reducing stigma by normalizing discussions about death Learning from rejection and using it to grow Connect with Bec Instagram: https://www.instagram.com/remarketing.ltd/ LinkedIn: https://www.linkedin.com/in/remarketingbec/ Connect with Alex Instagram: @alexmccarthycoaching LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/ Website: alexmccarthycoaching.com

In this thirty-sixth episode of My Kind of Business, Alex is joined by Sue Chalmers – founder of Willow & Hen and former motor industry professional turned lifestyle store owner. After years working in the motor industry, Sue reached a point where she knew she wanted to build something more aligned with who she was. That intention led her to open Willow & Hen – the calm, community-focused lifestyle store she’d dreamed about since she was young. Sue’s journey is a beautiful example of following your interests, trusting your timing and allowing your business to evolve naturally. She speaks openly about what it was really like to step out of a fast-paced, male-dominated industry into the world of mindful retail, the lessons she’s learned along the way, and the joy of building a business that feels purposeful and personal. In this conversation, Alex and Sue explore: transitioning from the motor industry to running a lifestyle store the early influences that shaped her entrepreneurial path creating a business rooted in community and connection sourcing products locally and working with purpose the evolution of Willow & Hen over time navigating change with resilience and curiosity building a business that feels calm, intentional and aligned what it really takes to follow a long-held dream Whether you’re thinking about a career shift, dreaming of a more creative path, or wanting to build a business that feels like you, Sue’s story is an inspiring reminder that it’s never too late to create something meaningful. Timestamps [00:00] Introduction and welcome to Sue [02:10] From the motor industry to mindful retail [06:45] The early influences behind Willow & Hen [11:20] Creating community through a lifestyle store [16:00] Sourcing locally and working with purpose [21:05] Building a business that evolves with you [26:30] Lessons learned from navigating major career change [31:40] What alignment and fulfilment look like in business [35:20] Sue’s hopes and plans for the future of Willow & Hen Key Highlights Following your long-held interests even when the path looks unexpected Shifting from a fast-paced corporate environment into intentional entrepreneurship Building a community-focused business rooted in connection Supporting local makers and choosing products with purpose Navigating big career changes with courage and curiosity Allowing your business to grow and evolve season by season Creating a work life that feels calm, aligned and meaningful Connect with Sue Instagram: @willowandhen Website: willowandhen.co.uk    Connect with Alex Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

In this thirty-fifth episode of My Kind of Business Business Coach Alex McCarthy invites you to slow down, breathe and take an honest look back at 2025 so far - the wins, the wobbles, the surprises and the spaces where you grew without even noticing. Alex shares her own reflections from this year, including the fears she faced when launching this very podcast, the moments of doubt that nearly stopped her, and the unexpected confidence that came from simply taking the next brave step. With warmth and realness, she reminds you that self-reflection isn’t just a ‘nice to do’ - it’s one of the most powerful tools you have for building a business (and life) that actually feels good. You’ll be guided through intentional questions, simple mindset shifts, and a visualisation exercise to help you reconnect with your future self; the version of you who already knows what you want next. Whether you’re craving momentum, clarity, expansion, or even a gentler pace, this episode will help you reconnect with what matters and build the confidence to act on it. Alex closes the episode with an invitation to her upcoming 2026 Business Planning Workshop - a supportive, energising space to turn your ideas, visions, and goals into a plan you’ll actually follow through on. This episode is perfect for business owners, creatives, freelancers, and anyone ready to step into the next chapter with more intention, courage, and clarity. What You’ll Learn Why reflecting on your 2025 achievements (and challenges) creates momentum for your next chapter How self-reflection becomes a practical tool for business clarity and long-term growth Simple questions to ask yourself to understand what’s working — and what isn’t How visualising your future self builds direction, focus, and inner confidence Why bold actions often bring rewards you couldn’t plan for What Alex learned about fear, visibility, and starting before you feel “ready” How to anchor your goals with mindset so you stay committed throughout 2026 Why your vision is valid, important, and absolutely worth pursuing A gentle reminder that you are ready, capable, and more equipped than you think How the 2026 Business Planning Workshop can support you to turn ideas into real, sustainable action Connect with Alex https://alexmccarthycoaching.as.me/businessplanning2026 Explore 1:1 business coaching (online or in person) Join a monthly Business Connection Session for networking and support Website: alexmccarthycoaching.com Instagram: @alexmccarthycoaching Closing Note Self-reflection is one of the most underrated tools for business growth. When you pause long enough to see what you’ve achieved, what you’ve survived, and who you’re becoming, you make space for a braver, clearer, more aligned future. This episode will help you reconnect with your vision, honour your progress, and step into 2026 with confidence, clarity, and intention.

In this thirty-fourth episode of My Kind of Business, Alex McCarthy speaks with Sareena and Nim, sisters and co-founders of Serene Baby, a Bedford-based business supporting parents and babies through baby massage, yoga and wellbeing classes. What began as Sareena teaching baby massage from her living room has grown into a thriving community-led business helping families across Bedfordshire feel more connected, calm and confident. Joined later by her sister Nim, who brought her passion for mental health and parent wellbeing, together they’ve built a business grounded in care, connection and community. In this heart-centred episode, Sareena and Nim open up about the realities of starting a small business, navigating challenges, balancing motherhood and entrepreneurship and the power of word-of-mouth marketing and community support in growing Serene Baby. This conversation is a must-listen for female founders, Bedfordshire business owners and anyone building a purpose-driven business that aligns with their values and lifestyle. In this episode, Alex, Sareena and Nim explore: The story behind Serene Baby and how it began with baby massage Building a Bedford community business from scratch The importance of creativity, flexibility, and perseverance in business How word of mouth and community support fuel growth Balancing motherhood, family life, and entrepreneurship Adapting during COVID-19 and finding resilience through challenges Running a business that supports parents’ wellbeing and connection Timestamps [00:00] Introduction and welcome to Sareena & Nim [02:15] The beginnings of Serene Baby and early challenges [06:40] From baby massage classes to a Bedford community hub [11:20] Growing through word of mouth and connection [15:45] Navigating COVID-19 and business adaptation [20:30] Balancing motherhood and running a business [25:00] Lessons in creativity, flexibility, and perseverance [30:10] Community impact and what’s next for Serene Baby Key Highlights Turning a passion for baby massage into a thriving business Building a community-focused business in Bedford How flexibility supports long-term business sustainability The power of authentic relationships and community impact Balancing motherhood and entrepreneurship with intention Why purpose-driven businesses create the biggest impact Connect with Serene Baby 🌐 www.serene-baby.com 📸 @serenebabyuk Connect with Alex 📅 Book a 2026 Business Planning Workshop: alexmccarthycoaching.as.me/2026businessplanning 📸 @alexmccarthycoaching 🌐 alexmccarthycoaching.com

In this thirty-third episode of My Kind of Business, Alex is joined by Lauren Troiano, a Female Founder and Entrepreneur behind two Bedfordshire-based businesses: The Little Marketing Company and The Little Yoga Company. Lauren shares her journey from corporate marketing to entrepreneurship, explaining how maternity leave inspired her to build businesses that align with her values. Through The Little Marketing Company, she supports small and medium-sized businesses with marketing strategy, branding, and business growth, offering creative, out-of-the-box solutions to help businesses stand out. Meanwhile, The Little Yoga Company brings mindfulness, movement, and wellbeing to the local Bedford community. This episode is packed with practical insights for female founders, entrepreneurs, and small business owners, covering how to grow a business with confidence, overcome imposter syndrome, and build a supportive community around your work. In this conversation, Alex and Lauren explore: How maternity leave became a launchpad for entrepreneurship Growing small businesses through personal branding and marketing strategy Building confidence, creativity, and courage as a female founder Balancing family life with running multiple businesses The power of community and collaboration in business growth Overcoming imposter syndrome and embracing self-belief Running purpose-driven businesses with flexibility and impact Timestamps [00:00] Introduction and welcome to Lauren [02:20] Maternity leave as the spark for entrepreneurship [06:40] Launching The Little Marketing Company [10:55] Building confidence and community in business [15:30] Balancing family and entrepreneurship [20:45] Personal branding and business growth [25:10] Overcoming imposter syndrome [30:00] Community and collaboration in business [34:20] Future plans for The Little Marketing Company & The Little Yoga Company Key Highlights Turning maternity leave into a business opportunity Growing small businesses with marketing and branding expertise Building confidence, courage, and creativity as a female entrepreneur Creating a supportive community for business and personal growth Running multiple purpose-driven businesses while staying aligned with values Sustainable business growth without stress or hustle The importance of collaboration, mentorship, and community Connect with Lauren LinkedIn: Lauren Troiano Instagram: @thelittlemarketingco Connect with Alex Book a 2026 Business Planning Workshop: https://alexmccarthycoaching.as.me/2026businessplanning Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

In this thirty-second episode of My Kind of Business, Alex is joined by Jessica Leader – co-founder of SureStay Group and former corporate marketing professional turned property entrepreneur. After a successful career managing marketing budgets and brand reputations in the corporate world, Jess realised she wanted to do work that created both profit and purpose. That realisation led her to co-found SureStay Group – a property investment company that generates strong returns for investors while providing safe, stable homes for vulnerable families. Jess’s journey is a powerful example of how aligning your business with your values can create a more fulfilling and impactful path. She shares openly about the transition from the security of corporate life to the challenges and freedoms of entrepreneurship, the importance of trust and relationships in business, and how she’s built a model that combines financial success with social good. In this conversation, Alex and Jess explore: How to transition from corporate marketing to entrepreneurship The power of aligning personal values with business goals Building trust and supportive networks for growth Creating social impact through property investment Balancing profit with purpose in business Managing investor relationships with integrity Finding flexibility and freedom as an entrepreneur The importance of quick execution and learning through action Balancing family life and business with intention Whether you’re considering a shift from corporate to entrepreneurship, or simply want to build a business that feels meaningful and values-led, Jess’s story will leave you inspired to take bold, purpose-driven action. Timestamps [00:00] Introduction and welcome to Jess [02:15] From corporate marketing to property investment [07:00] The story behind founding SureStay Group [11:40] Creating profit with purpose [16:25] Building a trusted network and managing investor relationships [21:10] Lessons from entrepreneurship and taking action quickly [26:00] Balancing family life and business growth [30:15] Continuous learning and the evolution of SureStay Group [34:30] Jess’s vision for the future of socially impactful housing Key Highlights Aligning personal values with business goals for greater fulfillment Transitioning from corporate life to entrepreneurship with confidence Combining profit with social impact through purpose-driven property investment Building strong, trustworthy relationships with investors and partners Balancing family life while growing a meaningful business The importance of learning, mentorship, and community in business growth Connect with Jess LinkedIn: Jessica Leader SureStay Group: alexmccarthycoaching.as.me/businessconnectionsession Join the 2026 Business Planning Workshop: https://alexmccarthycoaching.as.me/2026businessplanning Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

In this thirty-first episode of My Kind of Business, business coach Alex McCarthy dives into the crucial role of mindset in business success, exploring how self-belief and emotional intelligence shape everything from your confidence to your decision-making. Alex shares five powerful mindset shifts that help business owners grow with clarity and calm — from replacing pressure with presence, to focusing on progress over perfection, building self-trust, regulating emotions before reacting, and celebrating achievements along the way. Through honest stories from her own journey and client experiences, Alex illustrates how mastering your mindset isn’t just about positivity — it’s about creating a foundation for sustainable growth, stronger leadership, and a business that truly works for you. This episode is perfect for entrepreneurs, freelancers and small business owners who want to strengthen their mindset, feel more grounded in business, and learn how to lead with self-awareness and confidence. What You’ll Learn Why your mindset is the foundation of lasting business success How self-belief often outweighs knowledge in building a business The importance of emotional intelligence in creating resilience and strong leadership How to replace pressure with presence and still achieve great results Why progress over perfection helps you overcome self-sabotage How to cultivate self-trust and simplify decision-making The power of regulating emotions before responding Why it’s essential to celebrate your achievements to reinforce growth Connect with Alex https://alexmccarthycoaching.as.me/businessplanning2026 - Explore 1:1 business coaching (online or in person) - Join a monthly Business Connection Session for networking and support - Website: alexmccarthycoaching.com - Instagram: @alexmccarthycoaching Closing Note Your mindset shapes your success. By replacing pressure with presence and focusing on progress, not perfection, you’ll find more ease, confidence, and joy in your business journey. Growth starts with how you think and this episode will help you think differently.

In this thirtieth episode of My Kind of Business, Alex is joined by Sarah Summers – Registered Nutritionist and founder of Sarah Summers Nutrition. Sarah helps midlife women navigate menopause with clarity, energy, and confidence, without confusion, fad diets, or endless Googling. After 30 years in the corporate world, Sarah’s own breast cancer diagnosis became a turning point that reshaped her life. She left the boardrooms behind to become a nutritionist, driven by her passion for how food, lifestyle, and mindset can support hormones, energy, resilience, and overall health in midlife. Sarah’s story is a powerful reminder of the role of gut instinct, community, and informed choices in creating a life that aligns with your values. In this episode, she shares her journey of personal growth, resilience, and empowerment, and offers practical tips for navigating midlife health and lifestyle changes. In this conversation, Alex and Sarah explore: How gut instinct can guide life-changing decisions Breast cancer as a catalyst for lifestyle transformation Nutrition’s vital role in energy, hormone balance, and resilience Community support and networking as keys to personal growth Menopause as a time for self-discovery and empowerment Managing overwhelm from social media and seeking trusted sources Continual learning and developing sustainable healthy habits Whether you’re navigating menopause, seeking a healthier lifestyle, or wanting to make empowered choices for your health and business, Sarah’s insights are honest, practical, and inspiring. Timestamps [00:00] Introduction and welcome to Sarah [02:15] Corporate career and early life [06:10] Breast cancer and lifestyle shift [10:45] Embracing nutrition and further education [15:20] Building a new career and supportive community [20:05] Gut instinct and making empowered choices [25:40] Resilience through challenges [32:15] Navigating menopause and self-discovery [38:00] Practical tips for health, growth, and networking [44:10] Reflections and what’s next for Sarah Key Highlights Transitioning from a corporate career to midlife nutrition and coaching Using health challenges as a catalyst for empowerment and lifestyle change Nutrition, lifestyle, and mindset strategies to support midlife health Building resilience and community support for personal growth Networking for learning and growth, not just selling Connect with Sarah Instagram: @sarahsummers_nutritionist Website: Standard | VIP Shropshire Women in Business Networking Group: shropshirewomeninbusiness.com Connect with Alex Book a Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

In this twenty-ninth episode of My Kind of Business, Alex is joined by Emma Davies – former teacher and Founder of Is It Time to Play? a creative online business supporting early years and KS1 teachers with playful, practical resources. Through her website isittimetoplay.co.uk and social media community @isittimetoplay, Emma has built a vibrant space for educators who believe in the power of learning through play. What began as sharing simple ideas on Facebook during lockdown has grown into a thriving online business offering downloadable planning packs, themed play provocations and time-saving classroom resources. In this episode, Emma shares her inspiring journey from teaching in the classroom to running her own successful business, and the lessons she’s learned along the way. From balancing part-time teaching while starting out, to navigating the leap from security to self-employment — her story is full of honesty, encouragement and practical advice for anyone considering turning their experience into a business. Emma’s story is a reminder that with creativity, courage and a clear sense of purpose, you can build a business that reflects your values and supports others in meaningful ways. In this conversation Alex and Emma explore: How Emma balanced part-time teaching while growing her business The challenges (and freedom) of leaving a secure job behind Turning a simple Facebook group into a full-time business The mindset, resilience and personal growth behind entrepreneurship Navigating freedom, flexibility and boundaries as a solo business owner The power of community and staying true to your mission Timestamps [00:00] Introduction and welcome to Emma [02:10] Emma’s background and where Is It Time to Play? began [06:30] Balancing part-time teaching with building a business [10:45] Making the leap from secure employment to entrepreneurship [15:20] Growing a Facebook community into a full-time business [20:05] The importance of mindset, resilience and personal growth [25:40] Freedom, flexibility and the challenge of boundaries [32:15] Building a values-led, sustainable business [38:00] Advice for teachers and creatives starting a business [44:10] Final reflections and what’s next for Emma Key Highlights How Emma turned her teaching experience into a thriving online business The mindset shifts that helped her transition from employment to entrepreneurship Lessons on balancing passion with practicality Why play and creativity matter — in education and business Practical advice for teachers, creatives and early years professionals considering self-employment Connect with Emma 🌐 Website: isittimetoplay.co.uk 📸 Instagram: instagram.com/isittimetoplay 📘 Facebook: facebook.com/isittimetoplay Connect with Alex 💻 Book a Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession 📸 Instagram: @alexmccarthycoaching 🌐 Website: alexmccarthycoaching.com