Create Cool Sh*t

Create Cool Sh*t Podcast is for builders, brand thinkers, and creative operators who are done with copy-paste marketing advice and cookie-cutter careers.

This show goes inside the real process of building brands, hiring talent, and making work that actually stands out in a sea of sameness. We talk about taste, judgment, originality, and why proof of work beats bullet points every time. From trend analysis and content strategy to hiring without resumes and building personal brands that open doors — nothing is theoretical.

You’ll hear the messy thinking behind ideas that land, the debates around reach vs. integrity, and the frameworks we use to turn raw trends into on-brand stories with purpose.

If you’re applying for creative roles, growing a brand, or trying to build something original in an algorithm-driven world, this podcast is your playbook.

Create cool sh*t. Show your work. Don’t blend in.