More than the Brand

In episode 5, we sit down with Kristin Carnegie to talk about the real role content plays in building a business from the ground up. From growing her personal brand to launching Mondays in Waterloo, Kristin shares how authentic content, community, and consistency helped drive real momentum before and after opening. We get into the difference between organic and paid media, why overly polished brands can miss the mark, and how showing the process often matters more than showing the finished re...

Episode four is a deep dive into content creation, strategy, and what it really looks like to build something through consistent storytelling. This conversation explores how content evolves over time, from early experimentation and trial and error to developing a style that actually connects with people. We talk about the balance between authentic content and trending formats, why chasing viral moments is not always the goal, and how creators and businesses can build trust through the stories...

In this episode, we sit down with Cassidy Clemmer to talk about the real side of building a creative career and why consistency matters more than chasing perfect content. From photography school to brand campaigns, Cass shares how shadowing other photographers, building relationships, and staying authentic has helped her grow her business. We dive into imposter syndrome, the pressure creators feel to show up online, and the challenge of balancing personal identity with professional content. T...

Dallas Kipfer has lived every side of the game. Three-time Team Canada alumni, long-time coach, and someone who’s spent years right in the middle of high-level softball. In this episode, Dallas walks through his path from dropping out of college and framing houses to building DK Softball, coaching at Conestoga, working with the Mo Bearcats, partnering with Rawlings Canada, and still competing at the national level. We talk about what actually drives long-term athlete development: confidence, ...

An unfiltered first conversation. We talk about why Club 60 almost stayed an idea, what it actually takes to build an online platform from scratch, and the real decisions behind branding, content, and going all in. From community and accountability to marketing strategy, creative overwhelm, and betting on yourself before anything exists. This episode is messy, honest, and exactly how the early stages really feel. A podcast about what really goes on behind the scenes of building br...