DigitalMile - The Digital Marketing Podcast

In this podcast, we discuss whether it is still possible to rank quickly on Google and in #AISearch.We share content like this on our website regularly, check it out now: https://extramiledigital.com/ From #SchemaMarkup to #ContentClusters and #EEATGuidelines, Hollie Rowe and Jim Keeble go under the surface of an SEO strategy that provides tangible results. Admittedly SEO can be a little bit of a long game when it comes to leads but in terms of ranking, SEO and AEO success can still be achieved quickly. Aside from dives into how to write high quality content for Google and the importance of schema, Hollie and Jim look at the importance of technical SEO in 2026 and beyond. It’s imperative to have Googlebot and bots from LLMs be able to scrape your website efficiently so URL structure is imperative. Core Web Vitals must be in place for higher quality user experience. Ranking quickly is possible in 2026 with careful consideration and a high quality B2B SEO strategy.

The way people search is changing. With the rise of generative AI tools like Gemini, ChatGPT, and Perplexity, simply ranking on page one of Google isn't enough anymore. You need to be the answer the AI provides.In this second episode of DigitalMile, James (Key Account Manager) and Jim (SEO Account Manager) at Extramile Digital break down the shift in search behaviour and provide a practical roadmap for B2B businesses to stay ahead.From mastering E-E-A-T to implementing the "Answer First" strategy, learn how to turn AI from a "threat" into your biggest lead-generation opportunity.📌 In This Episode, You’ll Learn:The Shift in Search: Why users are moving away from traditional links and toward succinct AI answers.The E-E-A-T Framework: How to prove Experience, Expertise, Authoritativeness, and Trustworthiness to AI bots.Technical Fundamentals: Why a clean site structure and sitemap are the "digital handshake" your website needs.The TL;DR Strategy: How adding summaries to your content can win you a spot in AI overviews.Why Bing Matters: Why Microsoft’s growing international share means you can’t ignore Bing SEO.Social Signals: The power of LinkedIn in establishing B2B authority for AI scrapers.Found this helpful? Don't forget to Like, Subscribe, and hit the Notification Bell 🔔 so you never miss an episode of DigitalMile!#AI #SEO #DigitalMarketing #ContentOptimisation #B2BMarketing #GoogleSearch #GenerativeAI #DigitalMile #ContentStrategy

The ideas, insights, and industry trends shaping B2B digital marketing today.Hear about the tools and techniques to make your digital marketing succeed, and gain knowledge from our 25 years in business and seeing the landscape shift. We’re experts in B2B marketing for manufacturing, engineering, chemical, and defence, so listen to our episodes for practical help and actionable tips.