DiscoverThe Consulting Offer Blueprint: Strategy, Cases & MBB-Level Thinking
The Consulting Offer Blueprint: Strategy, Cases & MBB-Level Thinking
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The Consulting Offer Blueprint: Strategy, Cases & MBB-Level Thinking

Author: Custom Case Coach | Ian Glennon

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Custom Case Coach is founded by former BCG consultant Ian Glennon. Through coaching and training, Ian helps candidates prepare for consulting interviews at firms like McKinsey, BCG, Bain, and other top consultancies.

The Consulting Offer Blueprint podcast shares Ian’s frameworks, case strategies, and consulting insights, covering case interviews, market sizing, structuring, industry knowledge, and fit interviews. Episodes are generated from Ian’s proprietary training materials to make his thinking accessible to a wider audience.
16 Episodes
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Welcome to Decoding the Interview:A weekly behind-the-scenes breakdown of what interviewers are actually testing in case and fit interviews, and how to ace your interview.==============================================Two industries. Completely different economics.In this episode, we break down dental services and food delivery cases to show how structuring profitability cases must adapt to business model realities.We cover:• Fragmented vs platform-based markets• Pricing power and competition• Labor-driven vs technology-driven margins• What interviewers are testing in each scenarioCase interviews reward contextual thinking — not copy-paste logic.🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Mindset Shifts:Every Sunday we bring big ideas and mental models to reshape how you think about your consulting recruiting journey and your interviews.==============================================Most profitability cases go wrong in the first five minutes.Candidates jump into cost-cutting before diagnosing revenue.In this episode, we break down:• The structural difference between revenue and cost problems• How to avoid premature cost analysis• Diagnosing price vs volume drivers• When cost is actually the right leverProfitability isn’t about listing buckets — it’s about sequencing logic correctly.Consulting Mindset episode — designed to sharpen diagnostic thinking under pressure.🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to The Recruiting Playbook: Our weekly series where we discuss tactical strategies to get interview invites, referrals, and ultimately, offers.==============================================Most networking messages get deleted.Not because candidates aren’t smart — but because they don’t understand how consultants think.In this episode, we dissect real LinkedIn messages sent to an ex-BCG consultant and break down:• Why generic “can we chat?” messages fail• The cognitive load mistake most candidates make• Why asking for a referral in your first message kills credibility• The “shared niche” strategy that guarantees replies• How to use the similarity filter• The 10+ touchpoint rule that can 4x your interview odds• How to lower pressure and increase response ratesWe’re not giving templates.We’re reverse-engineering reality.Networking isn’t about being charismatic.It’s about reducing friction and building social capital systematically.I’m Ian Glennon — ex-BCG consultant (8/8 interviews), 5,000+ coaching sessions delivered, and 500+ candidates guided to offers across MBB and Tier-2 firms.If you want structured preparation that converts interviews into offers:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Knowledge: Our weekly series where we Deep dive into industries, business models, and core concepts you need to understand to ace your interviews and thrive as a consultant.==============================================  Private equity cases aren’t complicated — candidates make them complicated.In this episode, we simplify PE due diligence using a powerful analogy: house flipping.We break down:• The 3 core questions in any PE case• What actually drives returns• How to evaluate entry price vs. value creation• Operational improvement vs. financial engineering• Exit logic and multiple expansion• Why most candidates overthink PE frameworksIf you treat a PE case like buying, improving, and reselling a house, the logic becomes clear.This episode is part of the Consulting Knowledge pillar — building the business intuition top consultants develop over time.If you want structured preparation that converts interviews into offers:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTubehttps://www.youtube.com/@Coach_IanGlennon🔗 LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Decoding the Interview:A weekly behind-the-scenes breakdown of what interviewers are actually testing in case and fit interviews, and how to ace your interview.==============================================Growth cases look similar on the surface. They aren’t.In this episode, we compare electric vehicle and pharmaceutical growth cases to show:• Industry-specific growth constraints• Capital intensity vs regulatory barriers• Scale economics vs innovation cycles• How to tailor structure to contextInterviewers aren’t testing generic frameworks — they’re testing industry sensitivity.Decoding the Interview series — focused on what’s actually being evaluated in the room.🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Mindset Shifts:Every Sunday we bring big ideas and mental models to reshape how you think about your consulting recruiting journey and your interviews.==============================================Growth isn’t a buzzword. It’s math.In this episode, we break down the “physics” behind growth cases — market size, penetration, pricing, product expansion — and how consultants think through market entry structurally.We cover:• Organic vs inorganic growth logic• Market expansion vs share capture• Unit economics and scalability• Why growth cases collapse without structureThis episode reframes growth from vague ambition to mechanical logic.Part of the Consulting Mindset series — how consultants structure ambiguity before touching numbers.🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to The Recruiting Playbook: Our weekly series where we discuss tactical strategies to get interview invites, referrals, and ultimately, offers.==============================================Submitting your resume and hoping for the best is a losing strategy.In this episode, we break down the data-backed networking strategy that can quadruple your odds of landing consulting interviews.Drawing from Custom Case Coach research (including 1,500+ recruiting data points), we cover:• Why 0 touchpoints = ~20% odds• Why 10+ touchpoints = 80%+ interview probability• Why networking gets you interviews (but not offers)• How to use the “similarity filter” to send better cold messages• The “play tag” method to turn one call into five• How to hint at referrals without awkwardly asking• Why networking isn’t schmoozing — it’s job simulationNetworking is not luck.It’s math.And if you treat it like a numbers game instead of an emotional one, your funnel changes dramatically.I’m Ian Glennon — ex-BCG consultant (8/8 interviews), 5,000+ coaching sessions delivered, and 500+ candidates guided to offers across MBB and Tier-2 firms.If you want structured preparation that actually converts interviews into offers:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Knowledge: Our weekly series where we Deep dive into industries, business models, and core concepts you need to understand to ace your interviews and thrive as a consultant.============================================== The Strait of Hormuz is only 21 miles wide.But right now, it’s holding 20% of the world’s oil supply hostage.Following the late February 2026 U.S. and Israeli strikes on Iran — and Iran’s retaliation across the Gulf — global energy markets are absorbing the shock in real time. Tankers are anchored. War-risk insurance is soaring. Brent crude is spiking. And the ripple effects are hitting inflation, equities, freight rates, and central bank policy.In this Knowledge Series deep dive, we break down:How the oil & gas value chain actually works (upstream, midstream, downstream)Why the Strait of Hormuz is the most fragile choke point in the global economyThe three risk scenarios: baseline, prolonged conflict, and tail-risk regional warWhat $85 vs $100 vs $130 oil actually means for inflation and interest ratesWhich sectors get crushed (airlines, petrochemicals, consumer discretionary)Which sectors win (upstream energy, defense, non-Gulf LNG, infrastructure)How to structure this analysis in a consulting case interviewIf you’re preparing for consulting interviews, this episode gives you something most candidates lack: macro-level pattern recognition. When you can connect geopolitics, supply chain vulnerability, energy economics, and sector impact in a clean framework — you immediately stand out.If you want structured preparation:🎯 Full 360° Course⁠https://customcasecoach.com/⁠🧠 BCG Casey Chatbot Practice Tests⁠https://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests⁠📍 1:1 CoachingLeland: ⁠https://www.joinleland.com/coach/ian-g⁠PrepLounge: ⁠https://www.preplounge.com/en/case-coach/profile/228116⁠MConsultingPrep: ⁠https://mconsultingprep.com/coaching/21852⁠🎥 YouTube⁠https://www.youtube.com/@Coach_IanGlennon⁠🔗 LinkedIn⁠https://www.linkedin.com/in/ianglennon/⁠
Welcome to Consulting Knowledge: Our weekly series where we Deep dive into industries, business models, and core concepts you need to understand to ace your interviews and thrive as a consultant.==============================================  Airlines are one of the most misunderstood industries in consulting cases.High revenue. High utilization. Massive brand presence.And yet — razor-thin margins.In this episode, we break down how airlines actually make money:• Fixed vs variable cost structure• Load factor and yield management• The role of ancillary revenue• Fuel exposure and hedging• Hub strategy vs point-to-point models• Why scale doesn’t guarantee profitabilityUnderstanding airline economics builds business intuition that applies to heavy manufacturing, capital-intensive industries, and beyond.This episode is part of the Consulting Knowledge series — strengthening the business fluency interviewers expect.If you want structured preparation:🎯 Full 360° Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTubehttps://www.youtube.com/@Coach_IanGlennon🔗 LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Decoding the Interview:A weekly behind-the-scenes breakdown of what interviewers are actually testing in case and fit interviews, and how to ace your interview.==============================================How do you double revenue in a niche, regulated pharmaceutical market?In this Decoding the Interview episode, we walk through a rare disease growth case and break down:• Revenue decomposition in pharma• Market expansion vs penetration trade-offs• Pricing power in regulated markets• Pipeline and lifecycle considerations• How interviewers evaluate your structureThis is a real-time breakdown of how growth logic is tested in consulting interviews — especially in healthcare-heavy offices.🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Mindset Shifts:Every Sunday we bring big ideas and mental models to reshape how you think about your consulting recruiting journey and your interviews.==============================================Frameworks aren’t the problem.Misusing them is.In this episode, we map the ecosystem of consulting frameworks — profitability, growth, market entry, M&A — and explain why most candidates treat them as scripts instead of strategic tools.You’ll learn:• Why memorized frameworks fail under pressure• How frameworks are meant to function (as project plans)• The difference between structure and recitation• How partners instantly detect robotic thinkingThis is a Consulting Mindset episode — focused on how real consultants think, not how students rehearse.🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to the Recruiting Playbook. Our weekly series where we discuss tactical strategies to get interview invites, referrals, and ultimately, offers.==============================================The old consulting playbook is dead.If you're still following advice from five years ago — polished resume, a few MBB applications, memorized frameworks — you’re already behind.In this episode, we break down the new reality of breaking into consulting:• Why recruiting timelines now start in March of junior year• The MBB-or-bust fallacy (and why it kills offers)• Why you should apply to 40–50 firms, not three• How to mass-produce high-quality applications (Light Bulb Resume + Frankenstein Cover Letter)• The regression data showing networking is the #1 controllable predictor of interview invites• How to use the “similarity filter” and play tag to build real referrals• Why memorized frameworks get you rejected• How to treat cases like live project plans, not textbook quizzes• Why AI should polish your work — not think for youMost candidates treat consulting prep like a test to hack.That mindset is wrong.Consulting interviews are simulations. The casing, the math drills, the ambiguity — that is the job.If you try to shortcut the interview process without building the underlying skill set, you might sneak in — but you won’t survive.This episode walks through the Custom Case Coach methodology for navigating today’s hyper-accelerated recruiting environment — and preparing at the level firms now expect.I’m Ian Glennon — ex-BCG consultant (8/8 interviews), 5,000+ coaching sessions delivered, and 500+ candidates guided to offers across MBB and Tier-2 firms.If you want structured preparation aligned with the new recruiting reality:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Knowledge: Our weekly series where we Deep dive into industries, business models, and core concepts you need to understand to ace your interviews and thrive as a consultant.============================================== Not all markets behave the same.A fragmented market requires a completely different strategy than a consolidated one — and consultants must recognize the difference instantly.In this episode, we break down:• What defines fragmented vs concentrated markets• Pricing power and competitive dynamics• M&A strategy in fragmented industries• Scale advantages in consolidated markets• Barriers to entry and capital intensity• How this logic appears in case interviewsIf you can identify market structure quickly, your case strategy becomes sharper immediately.This episode is part of the Consulting Knowledge series — building structural thinking beyond memorized frameworks.If you want to prepare like a consultant, not a case book:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTubehttps://www.youtube.com/@Coach_IanGlennon🔗 LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Decoding the Interview:A weekly behind-the-scenes breakdown of what interviewers are actually testing in case and fit interviews, and how to ace your interview.==============================================Watch Ian Glennon solve the full case live here: https://youtu.be/tJ3a_iUY2H4=============================================Manufacturing profitability cases punish vague thinking.In this episode, we walk through a Korean OEM case and break down:• Revenue vs cost drivers in heavy manufacturing• Fixed vs variable cost dynamics• Capacity utilization logic• Competitive pricing pressure• How to prioritize under time constraintsThis episode demonstrates structured case leadership in capital-intensive industries.🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Mindset Shifts:Every Sunday we bring big ideas and mental models to reshape how you think about your consulting recruiting journey and your interviews.==============================================Most candidates preparing for consulting interviews make the same mistake:They memorize frameworks.Profitability. 3Cs. Market entry. Risks at the end.And then under pressure, they sound generic. Robotic. Replaceable.In this episode, we break down why memorized templates fail — and what real structured thinking actually looks like.This is Part 1 of a mindset shift around frameworking. Instead of treating cases like a script to recite, you’ll learn how to treat them like mini-projects:• Why memorization is a trap• The difference between a process and a true analytical structure• How to define the primary and secondary objective before solving• What MECE actually means in practice (not just in theory)• How to build custom workstreams from messy information• Why buckets like “Risks” and “Other” instantly weaken your caseFrameworking isn’t about listing buzzwords.It’s about designing a logical project plan that an analyst team could execute independently.That’s what top firms are actually testing.I’m Ian Glennon — ex-BCG consultant (8/8 in interviews), 5,000+ coaching sessions delivered, and 500+ candidates guided to offers across MBB and Tier-2 firms.If you want structured, deliberate preparation beyond this episode:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Tests (modeled on real tests)https://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests🎥 More case strategy and breakdowns:https://www.youtube.com/@Coach_IanGlennonIf you’re serious about landing an offer, stop memorizing templates.Start thinking like a consultant.
Welcome to Consulting Mindset Shifts:Every Sunday we bring big ideas and mental models to reshape how you think about your consulting recruiting journey and your interviews.==============================================If you’re serious about landing McKinsey, BCG, or Bain, this is where you sharpen your edge.I’m Ian Glennon — ex-BCG consultant, founder of Custom Case Coach, and I’ve run 5,000+ coaching sessions helping 500+ candidates turn interviews into offers. I personally went 8 for 8 in consulting interviews, and I now teach candidates how to replicate that level of performance under pressure.This show breaks down what actually moves the needle:• Getting interview invites• Structuring cases at an elite level• Market sizing with clarity and confidence• Fit interviews that convert• How to stand out against top-tier MBA and undergrad candidatesNo fluff. No generic frameworks. Just the thinking that wins offers.If you want deeper, structured training, here’s where to go next:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Tests (modeled on real tests)https://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests🎥 YouTube: Case strategy, breakdowns, and live exampleshttps://www.youtube.com/@Coach_IanGlennon📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎓 Courses on Udemyhttps://www.udemy.com/user/ian-glennon-2/If you’re preparing right now, don’t just listen — execute.Take notes. Practice. Refine. Improve.And when you’re ready to accelerate, I’ll see you inside the program.
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