DiscoverThe Consulting Offer Blueprint: Strategy, Cases & MBB-Level Thinking
The Consulting Offer Blueprint: Strategy, Cases & MBB-Level Thinking
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The Consulting Offer Blueprint: Strategy, Cases & MBB-Level Thinking

Author: Custom Case Coach | Ian Glennon

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Custom Case Coach is founded by former BCG consultant Ian Glennon. Through coaching and training, Ian helps candidates prepare for consulting interviews at firms like McKinsey, BCG, Bain, and other top consultancies.

The Consulting Offer Blueprint podcast shares Ian’s frameworks, case strategies, and consulting insights, covering case interviews, market sizing, structuring, industry knowledge, and fit interviews. Episodes are generated from Ian’s proprietary training materials to make his thinking accessible to a wider audience.
28 Episodes
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Welcome to Consulting Mindset Shifts:Every Sunday we bring big ideas and mental models to reshape how you think about your consulting recruiting journey and your interviews.==============================================Strong candidates don’t just answer questions — they lead the case.This episode shows how to think in pathways, navigate branches, and continuously re-structure the problem as new information appears.This is the difference between “good” and “hire”.🎯 ⁠Full 360° Consulting Recruiting Course⁠⁠🎥 ⁠YouTube Mock Cases & Strategy⁠⁠🔗 Connect on ⁠LinkedIn⁠⁠
Welcome to The Recruiting Playbook: Our weekly series where we discuss tactical strategies to get interview invites, referrals, and ultimately, offers.==============================================Writing 40–50 unique cover letters manually is a waste of time.But copying and pasting the same generic letter will get you rejected.In this episode, we break down how to mass produce high-quality consulting cover letters using the “Frankenstein method” — modular writing that scales without sacrificing precision.We cover:• Why writing from scratch every time is inefficient• How to build “Lego block” paragraphs• The difference between tailoring and rewriting• How to customize for firm culture and practice area• Avoiding generic AI-generated cover letters• Saving hours while increasing application volumeConsulting recruiting is a numbers game.If you want to apply to 40–50 firms, your system needs to be scalable.This episode shows you how.I’m Ian Glennon — ex-BCG consultant (8/8 interviews), 5,000+ coaching sessions delivered, and 500+ candidates guided to offers across MBB and Tier-2 firms.If you want structured preparation beyond resumes and cover letters:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Knowledge: Our weekly series where we Deep dive into industries, business models, and core concepts you need to understand to ace your interviews and thrive as a consultant.==============================================  The auto industry looks massive — but structurally it’s brutal.High fixed costs. Cyclical demand. Price pressure. Capital intensity.In this episode, we unpack:• Why scale doesn’t guarantee profits• The role of labor and union dynamics• Platform economics and manufacturing leverage• EV transition risk• Supply chain exposure• Why autos frequently appear in consulting casesUnderstanding auto economics builds intuition around heavy manufacturing, cost structures, and competitive intensity.This is part of the Consulting Knowledge pillar — developing industry fluency beyond memorized frameworks.🎯 Full 360° Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 Coachinghttps://www.joinleland.com/coach/ian-ghttps://www.preplounge.com/en/case-coach/profile/228116https://mconsultingprep.com/coaching/21852🎥 YouTubehttps://www.youtube.com/@Coach_IanGlennon🔗 LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Decoding the Interview:A weekly behind-the-scenes breakdown of what interviewers are actually testing in case and fit interviews, and how to ace your interview.==============================================Math in case interviews isn’t about calculation — it’s about structure, clarity, and communication.This episode breaks down how to set up, execute, and present math cleanly under pressure.This builds directly on the Case Template episode.🎯 ⁠Full 360° Consulting Recruiting Course⁠⁠🎥 ⁠YouTube Mock Cases & Strategy⁠⁠🔗 Connect on ⁠LinkedIn⁠⁠
Welcome to Consulting Mindset Shifts:Every Sunday we bring big ideas and mental models to reshape how you think about your consulting recruiting journey and your interviews.==============================================Your structure isn’t just mental — it’s physical.This episode breaks down how to organize your page, track information, and avoid losing the thread mid-case.Messy notes = messy thinking.🎯 Full 360° Consulting Recruiting Course⁠🎥 YouTube Mock Cases & Strategy⁠🔗 Connect on LinkedIn⁠
Welcome to The Recruiting Playbook: Our weekly series where we discuss tactical strategies to get interview invites, referrals, and ultimately, offers.==============================================Most resume bullet points are empty calories.They sound busy.They sound impressive.But they don’t prove impact.In this episode, we break down how to write calorie-dense bullet points that signal consultant-level thinking:• The difference between tasks and outcomes• Why “responsible for” kills credibility• The structure of a high-impact consulting bullet• Quantifying results without exaggerating• Turning student experience into strategic value• How to show ownership, analysis, and decision-makingConsulting firms aren’t scanning for buzzwords.They’re scanning for evidence of structured thinking, initiative, and measurable impact — in six seconds or less.I’m Ian Glennon — ex-BCG consultant (8/8 interviews), 5,000+ coaching sessions delivered, and 500+ candidates guided to offers across MBB and Tier-2 firms.If you want structured preparation that converts resumes into interviews:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
In this episode, Ian Glennon — ex-BCG consultant and founder of Custom Case Coach — takes live cases from the Hunger Warriors community. No prep. No script. Just real cases, real pressure, and real-time problem solving.If you want to see what strong case performance actually looks like from the inside, this is it.The case can be found in the 360° Consulting Recruiting Course at Custom Case Coach
Welcome to Consulting Knowledge: Our weekly series where we Deep dive into industries, business models, and core concepts you need to understand to ace your interviews and thrive as a consultant.==============================================  When competitors attack, most companies respond emotionally — and destroy value.In this episode, we unpack smarter competitive strategy:• When to fight vs when to reposition• Price wars and margin collapse• Strategic signaling and deterrence• Capacity moves and defensive plays• How consultants analyze competitive battlesNot every battle is worth fighting. Great strategy preserves capital while strengthening position.Part of the Consulting Knowledge series — building structural thinking around competition and market dynamics.🎯 Full 360° Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 Coachinghttps://www.joinleland.com/coach/ian-ghttps://www.preplounge.com/en/case-coach/profile/228116https://mconsultingprep.com/coaching/21852🎥 YouTubehttps://www.youtube.com/@Coach_IanGlennon🔗 LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Decoding the Interview:A weekly behind-the-scenes breakdown of what interviewers are actually testing in case and fit interviews, and how to ace your interview.==============================================Charts aren’t the problem — your approach to them is.This episode breaks down how to read exhibits, extract insight quickly, and integrate them into your case flow without losing structure.If charts slow you down, this fixes it.🎯 ⁠Full 360° Consulting Recruiting Course⁠⁠🎥 ⁠YouTube Mock Cases & Strategy⁠⁠🔗 Connect on ⁠LinkedIn⁠⁠
Welcome to Consulting Mindset Shifts:Every Sunday we bring big ideas and mental models to reshape how you think about your consulting recruiting journey and your interviews.==============================================Most candidates prepare frameworks. Then collapse when the case actually starts moving.This episode breaks down the full case flow — from structuring to exhibits to synthesis — and where candidates lose control.If your performance feels inconsistent, this is the missing layer.🎯 ⁠Full 360° Consulting Recruiting Course⁠⁠🎥 ⁠YouTube Mock Cases & Strategy⁠⁠🔗 Connect on ⁠LinkedIn⁠⁠
Welcome to The Recruiting Playbook: Our weekly series where we discuss tactical strategies to get interview invites, referrals, and ultimately, offers.==============================================Most consulting resumes fail in the first six seconds.Not because the candidate isn’t smart — but because the resume is structured like a student document, not a consulting deliverable.In this episode, we break down the architecture of a killer consulting resume:• The 6-second recruiter scan (and how to survive it)• Why formatting is a strategic decision• The difference between tasks and impact• The “light bulb” bullet formula• How to frame any experience like a consultant• Tailoring without rewriting your entire resume• Why generic corporate language kills credibilityA consulting resume is not a life story.It’s a strategic document designed to signal structured thinking, ownership, and measurable impact — immediately.I’m Ian Glennon — ex-BCG consultant (8/8 interviews), 5,000+ coaching sessions delivered, and 500+ candidates guided to offers across MBB and Tier-2 firms.If you want structured preparation that converts resumes into interviews:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Knowledge: Our weekly series where we Deep dive into industries, business models, and core concepts you need to understand to ace your interviews and thrive as a consultant.==============================================  The Iran war isn’t just geopolitical — it’s breaking the global aviation system.In this episode, we break down how the conflict is affecting the Airline industry. We use the current crisis to talk in depth about the airline industry, helping you understand the business better for your case interviews AND the current context affecting them.You’ll understand the full chain:oil → jet fuel → airline costs → flight disruptions.If you want to speak intelligently about this in interviews, this is the level expected.🎯 ⁠⁠Full 360° Consulting Recruiting Course⁠⁠⁠🎥 ⁠⁠YouTube Mock Cases & Strategy⁠⁠⁠🔗 Connect on ⁠⁠LinkedIn
Welcome to Decoding the Interview:A weekly behind-the-scenes breakdown of what interviewers are actually testing in case and fit interviews, and how to ace your interview.==============================================Two industries. Completely different economics.In this episode, we break down dental services and food delivery cases to show how structuring profitability cases must adapt to business model realities.We cover:• Fragmented vs platform-based markets• Pricing power and competition• Labor-driven vs technology-driven margins• What interviewers are testing in each scenarioCase interviews reward contextual thinking — not copy-paste logic.🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Mindset Shifts:Every Sunday we bring big ideas and mental models to reshape how you think about your consulting recruiting journey and your interviews.==============================================Most profitability cases go wrong in the first five minutes.Candidates jump into cost-cutting before diagnosing revenue.In this episode, we break down:• The structural difference between revenue and cost problems• How to avoid premature cost analysis• Diagnosing price vs volume drivers• When cost is actually the right leverProfitability isn’t about listing buckets — it’s about sequencing logic correctly.Consulting Mindset episode — designed to sharpen diagnostic thinking under pressure.🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to The Recruiting Playbook: Our weekly series where we discuss tactical strategies to get interview invites, referrals, and ultimately, offers.==============================================Most networking messages get deleted.Not because candidates aren’t smart — but because they don’t understand how consultants think.In this episode, we dissect real LinkedIn messages sent to an ex-BCG consultant and break down:• Why generic “can we chat?” messages fail• The cognitive load mistake most candidates make• Why asking for a referral in your first message kills credibility• The “shared niche” strategy that guarantees replies• How to use the similarity filter• The 10+ touchpoint rule that can 4x your interview odds• How to lower pressure and increase response ratesWe’re not giving templates.We’re reverse-engineering reality.Networking isn’t about being charismatic.It’s about reducing friction and building social capital systematically.I’m Ian Glennon — ex-BCG consultant (8/8 interviews), 5,000+ coaching sessions delivered, and 500+ candidates guided to offers across MBB and Tier-2 firms.If you want structured preparation that converts interviews into offers:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Knowledge: Our weekly series where we Deep dive into industries, business models, and core concepts you need to understand to ace your interviews and thrive as a consultant.==============================================  Private equity cases aren’t complicated — candidates make them complicated.In this episode, we simplify PE due diligence using a powerful analogy: house flipping.We break down:• The 3 core questions in any PE case• What actually drives returns• How to evaluate entry price vs. value creation• Operational improvement vs. financial engineering• Exit logic and multiple expansion• Why most candidates overthink PE frameworksIf you treat a PE case like buying, improving, and reselling a house, the logic becomes clear.This episode is part of the Consulting Knowledge pillar — building the business intuition top consultants develop over time.If you want structured preparation that converts interviews into offers:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTubehttps://www.youtube.com/@Coach_IanGlennon🔗 LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Decoding the Interview:A weekly behind-the-scenes breakdown of what interviewers are actually testing in case and fit interviews, and how to ace your interview.==============================================Growth cases look similar on the surface. They aren’t.In this episode, we compare electric vehicle and pharmaceutical growth cases to show:• Industry-specific growth constraints• Capital intensity vs regulatory barriers• Scale economics vs innovation cycles• How to tailor structure to contextInterviewers aren’t testing generic frameworks — they’re testing industry sensitivity.Decoding the Interview series — focused on what’s actually being evaluated in the room.🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Mindset Shifts:Every Sunday we bring big ideas and mental models to reshape how you think about your consulting recruiting journey and your interviews.==============================================Growth isn’t a buzzword. It’s math.In this episode, we break down the “physics” behind growth cases — market size, penetration, pricing, product expansion — and how consultants think through market entry structurally.We cover:• Organic vs inorganic growth logic• Market expansion vs share capture• Unit economics and scalability• Why growth cases collapse without structureThis episode reframes growth from vague ambition to mechanical logic.Part of the Consulting Mindset series — how consultants structure ambiguity before touching numbers.🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to The Recruiting Playbook: Our weekly series where we discuss tactical strategies to get interview invites, referrals, and ultimately, offers.==============================================Submitting your resume and hoping for the best is a losing strategy.In this episode, we break down the data-backed networking strategy that can quadruple your odds of landing consulting interviews.Drawing from Custom Case Coach research (including 1,500+ recruiting data points), we cover:• Why 0 touchpoints = ~20% odds• Why 10+ touchpoints = 80%+ interview probability• Why networking gets you interviews (but not offers)• How to use the “similarity filter” to send better cold messages• The “play tag” method to turn one call into five• How to hint at referrals without awkwardly asking• Why networking isn’t schmoozing — it’s job simulationNetworking is not luck.It’s math.And if you treat it like a numbers game instead of an emotional one, your funnel changes dramatically.I’m Ian Glennon — ex-BCG consultant (8/8 interviews), 5,000+ coaching sessions delivered, and 500+ candidates guided to offers across MBB and Tier-2 firms.If you want structured preparation that actually converts interviews into offers:🎯 Full 360° Consulting Recruiting Coursehttps://customcasecoach.com/🧠 BCG Casey Chatbot Practice Testshttps://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests📍 1:1 CoachingLeland: https://www.joinleland.com/coach/ian-gPrepLounge: https://www.preplounge.com/en/case-coach/profile/228116MConsultingPrep: https://mconsultingprep.com/coaching/21852🎥 YouTube Mock Cases & Strategyhttps://www.youtube.com/@Coach_IanGlennon🔗 Connect on LinkedInhttps://www.linkedin.com/in/ianglennon/
Welcome to Consulting Knowledge: Our weekly series where we Deep dive into industries, business models, and core concepts you need to understand to ace your interviews and thrive as a consultant.============================================== The Strait of Hormuz is only 21 miles wide.But right now, it’s holding 20% of the world’s oil supply hostage.Following the late February 2026 U.S. and Israeli strikes on Iran — and Iran’s retaliation across the Gulf — global energy markets are absorbing the shock in real time. Tankers are anchored. War-risk insurance is soaring. Brent crude is spiking. And the ripple effects are hitting inflation, equities, freight rates, and central bank policy.In this Knowledge Series deep dive, we break down:How the oil & gas value chain actually works (upstream, midstream, downstream)Why the Strait of Hormuz is the most fragile choke point in the global economyThe three risk scenarios: baseline, prolonged conflict, and tail-risk regional warWhat $85 vs $100 vs $130 oil actually means for inflation and interest ratesWhich sectors get crushed (airlines, petrochemicals, consumer discretionary)Which sectors win (upstream energy, defense, non-Gulf LNG, infrastructure)How to structure this analysis in a consulting case interviewIf you’re preparing for consulting interviews, this episode gives you something most candidates lack: macro-level pattern recognition. When you can connect geopolitics, supply chain vulnerability, energy economics, and sector impact in a clean framework — you immediately stand out.If you want structured preparation:🎯 Full 360° Course⁠https://customcasecoach.com/⁠🧠 BCG Casey Chatbot Practice Tests⁠https://www.joinleland.com/coach/ian-g/p/master-the-bcg-casey-chatbot-5-practice-tests-modeled-on-real-bcg-tests⁠📍 1:1 CoachingLeland: ⁠https://www.joinleland.com/coach/ian-g⁠PrepLounge: ⁠https://www.preplounge.com/en/case-coach/profile/228116⁠MConsultingPrep: ⁠https://mconsultingprep.com/coaching/21852⁠🎥 YouTube⁠https://www.youtube.com/@Coach_IanGlennon⁠🔗 LinkedIn⁠https://www.linkedin.com/in/ianglennon/⁠
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