Sales Funnel Radio

I haven’t had a funnel crush this hard in years. Our $19 book now averages an $81 cart, and almost every buyer chooses the version that includes a sales call.In this episode, Steve J Larsen explains where he’s been: writing a book three times, filming books on stage, and turning it all into Pursuit of Profit Publishing. He also shows the exact funnel tricks behind the numbers.In this episode:Why the order form isn’t on page one anymore, and the pop-up offer that floods the pipeline with leadsThe value decoy: the same offer twice, at the same price, with a call added to oneWhy two choices beat a yes-or-no question (84% picked the call version in a 2019 test)51% order bump, 27% first upsell, $81 average cart on a $19 bookWhy it costs about $70 to sell a $20 book with Facebook ads, and why that’s fine nowPlatform thinking vs. product thinking: every product hands the buyer a new problemTimestamps:00:00 Intro00:40 Where I’ve been01:00 Writing my first book three times02:30 Using our stage to test book material04:15 The StageBook model: speeches structured like chapters07:15 Ryan Lee: 4,000 copies in week one08:00 Marrying a sales funnel to a sales pipeline11:00 Don’t put the order form on page one12:00 The pop-up offer14:30 The value decoy: the same offer twice18:00 84% chose the call19:45 The same product twice on an upsell21:15 51% bump, 27% upsell, $81 cart22:30 $70 to sell a $20 book with ads25:30 Prediction Machines and platform thinking29:00 Follow-up problems33:00 Co-create your products34:30 The Wealthy AuthorLinks:See the funnel live: https://stagebookbook.comFollow The Wealthy Author on Apple: https://podcasts.apple.com/us/podcast/the-wealthy-author/id6826312147Pursuit of Profit Publishing: https://pursuitofprofitpublishing.com

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