The Gym Member Machine Podcast

We ranked 9 of the most common gym offers from S tier to F tier: the "free" 6-week challenge, challenge contests, the contrasting A/B offer, 12-week high ticket, PIFs, LBOs, short-term mid-ticket, free 7- and 14-day passes, and the free 30-day trial. One of them landed beyond F tier. One is Kyle's personal favorite. And one of the most successful training gyms on the planet runs the offer most gym owners swear will never work.Claim a (yes, actually) free 30-day trial with GMM hereFREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less.Instagram: @gymmembermachineVIDEOS WE MENTIONThe contrasting A/B offer, full breakdownWhy LBOs burn a hole in your gym's walletJames Pratt: 908 clients out of a wedding tentHow G.R. regrew his first gym—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS0:00 There is no magic offer (what 350 gyms show us)0:59 The offer tier list: 9 offers, no mercy2:23 The "free" 6-week challenge (is it free, actually?)13:48 Challenge contests: big prize vs 30-day21:26 Contrasting A/B: Kyle's personal favorite24:23 12-week high ticket28:58 PIFs and the Black Friday play34:24 LBOs: no man's land for most gyms38:51 Short-term mid-ticket ("that sounds sexy")42:55 Free 7- and 14-day "VIP" passes49:20 The free 30-day trial: who gives away a month?56:47 The final board57:08 Blooper 😂

CJ Appenzeller started in a 550 sq ft sublease in the back of a batting cage. Today he's a multi-7-figure owner with ATS Strength & Fitness plus 4 Active Personal Training studios (all opened in the last 3 years). We get into exactly how he gets a brand-new coach running sessions solo in 8 days when most gyms take a month, the site visit scorecard every coach has to pass, the hiring funnel that keeps 26 candidates on the bench, and why his new coaches get zero autonomy (on purpose).Claim a (yes, actually) free 30-day trial with GMM hereFREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less.Instagram: @gymmembermachineFollow CJ on Instagram: @appyhour—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS0:00 Meet the guy who's a better coach than we are3:11 550 sq ft in the back of a batting cage5:46 The mission: impact 1,000 South Jersey families a month8:03 The intern who wouldn't leave (now his director of ops)10:59 The quarterly review question: what do you love, what do you loathe?15:33 Why a baseball gym went all in on moms17:34 The weakness he had to fix first: hard conversations and sales20:27 Location #2: all confidence, zero competence22:41 What actually made him ready for a second location27:57 The coach hiring funnel (26 people on the bench)29:45 The onboarding course they finish before day 135:51 The 8-day coach onboarding, day by day36:41 The site visit scorecard (63/70 or you don't coach solo)42:18 The Active PT model and price points45:01 Typical gym: 4 weeks. ATS: 8 days.45:43 48 straight hours of Looms48:27 How he onboards facility leaders50:19 Banter, candor, challenge53:54 "Our best coach better be better than me"56:19 How to make more leaders: lead, manage, hold accountable58:46 Hot take: chatbots yes, voice bots not yet1:00:02 Zero autonomy for new coaches1:01:15 The weekly meeting cadence for 5 locations1:02:45 My Daniel Pink regret (autonomy is earned)1:05:04 Why multi-location owners outspend you on ads1:06:57 Where to find CJ

I just got back from a business event in Mexico where multiple people on stage were doing over a million dollars a month. The most "broke" person up there was at about $800K a month. Kyle and I break down the 7 lessons from those 8-figure owners that apply to your gym right now, from the 10-more-members test that tells you exactly what to fix first, to why one guy fired his whole team, to the shotgun clause every gym partnership should know about.Claim a (yes, actually) free 30-day trial with GMM hereFREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS0:00 I went to Mexico and felt like a minnow0:51 The kid who can't legally drink here (and does $1M a month)1:43 Our live event is back: San Antonio, January 20275:16 Lesson 1: Could you handle 10 more members this month?7:52 If your close rate isn't 66%+, start there9:40 Lesson 2: The best person writes the system11:46 How to SOP anything fast (Loom + AI)15:33 Lesson 3: He fired everybody (stallions, workhorses, donkeys)18:45 Lesson 4: Contracts are for the bad times19:36 The shotgun clause, explained22:45 Lesson 5: Think in units before you invest23:58 The #1 lever on your net worth is your main business25:22 What your gym is actually worth (hint: profit, not revenue)27:16 Lesson 6: Post the wins, even the tiny ones29:06 Lesson 7: The skill/will grid for grading your team31:50 Come hang with us in San Antonio

If you're the only person selling memberships at your gym, you've got a ceiling on your growth and a one-way ticket to burnout. This episode breaks down exactly how to hire, compensate, train, and coach a gym salesperson so your revenue doesn't stop the second you step away. Whether you're running personal training, small-group, or a multi-location operation, this is the playbook you need.Claim a (yes, actually) free 30-day trial with GMM hereFREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less.Instagram: @gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - Why You Can't Be the Only Rainmaker4:25 - The First Time Someone Else Closed for Me6:55 - 4 Reasons You Need a Sales Bench NOW9:04 - Sales Role Definitions: Booking vs. Closing11:18 - 3 Gym Sales Models That Actually Work12:38 - How to Structure Sales Compensation15:56 - The Hiring Process: Where to Start17:37 - The 4 C's: What to Screen Every Candidate For21:00 - Video Applications: The Vibe Check Filter22:37 - The Trial Role Play That Exposes Everything26:13 - Screening for Competitiveness and Grit28:41 - Screening for Care: The Hardest One to Fake30:42 - Internal Promotions: The Hidden Trap32:57 - Sneaky Hiring Tips They Don't Teach in HR34:57 - Scare Them Away Before You Hire Them36:07 - Onboarding: Async Libraries and Game Film38:20 - Training Structure: Orchids Not Succulents40:25 - Weekly Sales Meeting Blueprint41:50 - Role Play Done Right: Keeler's Framework47:48 - Objection Coaching: What to Look For49:43 - Free Hiring Script and Sales Toolkit

If your gym sessions aren't delivering a great experience, no marketing budget in the world is going to fix your retention or referrals. This episode breaks down the exact CCOS framework (Confidence, Care, Organization, Scaling), the 10-second rule, and the seven-touches system that turn every session into the kind of product members actually pay for month after month. Works for CrossFit, small group, semi-private, boot camp, one-on-one, whatever you're running.Claim a (yes, actually) free 30-day trial with GMM hereFREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less.Instagram: @gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - Why Your Sessions Are Your Real Marketing1:07 - Methodology Matters Less Than You Think2:15 - Principle 1: The Curtain Goes Up, You're On Stage3:39 - Introducing the CCOS Framework4:17 - First C: Confidence (Fake It Till You Make It)6:19 - Second C: Care (Nobody Cares What You Know)10:04 - The O: Organization and Preparation11:23 - The S: Scaling for Any Client Who Walks In13:52 - The 10-Second Rule for Coaching Sessions19:44 - The 7 Touches System20:08 - Touch 1: Greet by Name the Second They Walk In21:31 - The Post-Session Fist Bump and Micro Win23:06 - Individual Cues vs. Shouting at the Room27:16 - Notes and Handoffs: Consistency Across Coaches32:19 - Warm-Up Name Games and Building Real Rapport35:09 - Give Your Clients Dessert36:45 - Under-Indexing on Fun Is Killing Your Retention39:42 - Putting the Bow on CCOS