Real B2B Brands

By leaning into the unexpected & taking ideas from the best of other customer experience industries, Conor has built a world-class “effortless eyewear experience” and now teaches other independents to do the same. From choosing to use printed marketing materials to revolutionising how individuals shop for frames, Conor shares how he reinvented what it means to buy glasses and deliver wow for every client, whilst driving world class excellence in the independent optometrist sector.Conor shares his approach to not doing what everybody else is doing, building a business that operates without him and pricing to position the excellence and design in everything they offer.For anyone who wants to differentiate their business and build value beyond a product.

In this episode of the Real B2B Brands podcast, Ann interviews Lucy Ketley, the Marketing and Sales Director at ATG Access. With 14 years of experience at the company, Lucy discusses the evolution of ATG Access from a driveway security provider to a brand leader in physical security solutions. Lucy emphasises the importance of innovation driven by client needs and the dual role of sales and marketing in creating a cohesive strategy. The conversation also touches on the significance of company culture, the challenges of competitive pricing, and the strategies for global marketing and client engagement.

Explore how Helen Tonks MBE and her husband Mark, have built and scaled the multi-award winning business, Hydraulics Online, which now serves 130+ countries, via instinct and an unwavering obsession with consumer trust.