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Welcome to "Google Business Buzz" - the podcast that simplifies the intricate world of Google Local for business owners like you. Join us as we unravel the complexities of the Google Local landscape, providing you with easy-to-digest pieces of information to help you optimize your online presence and attract more customers.
In each episode, our expert hosts dive deep into the various aspects of Google Local, breaking down the latest updates, features, and strategies that can make a significant impact on your business. We demystify key concepts such as Google Business Profile, local search ranking factors, customer reviews, and much more.
Through engaging discussions, interviews with industry leaders, and practical tips, we empower you with the knowledge and tools you need to harness the full potential of Google Local. Whether you're a small local business or a multi-location enterprise, this podcast will equip you with actionable insights to enhance your visibility, engage with your audience, and ultimately drive more foot traffic and revenue.
Join us on this journey as we bridge the gap between the intricacies of Google Local and your business goals. Subscribe to "Google Business Buzz" and let's navigate the digital landscape together, one episode at a time.
29 Episodes
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Is your phone ringing less? Has your Google Business Profile vanished? In this episode of Google Business Buzz, hosts Henry Heredia and Christopher Blake dive deep into the chaotic landscape of Google Business Profiles (GBP) in 2026. From the sudden rise in verification loops and suspensions to the controversial removal of the "Call" button on organic results, we uncover exactly what is happening to small businesses. Google is changing the rules. We discuss why the platform is moving toward...
Join Henry Heredia, Director of Product Development, and Digital Marketing Specialist Melanie Montaagudo from OMG National as they dive into the evolving world of Google Ads and Local Service Ads. Discover how the digital marketing landscape has transformed, what clients are experiencing, and the essential strategies businesses need to stay competitive and drive profitable leads. From understanding the "pay-to-play" reality of search results to leveraging comprehensive product stacks, H...
Is your Google Business Profile (GBP) suddenly suspended? You're not alone. In this episode of the Google Business Buzz podcast, we sit down with Kirby, our GBP Team Lead, to uncover why Google is enforcing stricter policies and what it means for legitimate small businesses like yours. We break down the complex process of getting reinstated and share expert strategies to protect your profile from future suspensions. Don't let your most valuable local marketing tool disappear overnight! In t...
Are your Facebook and Instagram ads not delivering the results you expected? 😫 The game has COMPLETELY changed! In this episode of Google Business Buzz, we sit down with Meta Ads expert and Director of Sales at OMG National, Christopher Blake, to uncover the secrets behind successful Meta advertising in 2025. Forget the old ways of hyper-specific targeting. Chris breaks down why your ad's creative—the video, the image, the text—is now the most powerful targeting tool you have. Learn how Meta...
AI is no longer the future of marketing—it's the present, and it's changing EVERYTHING for small businesses. In this episode of Google Business Buzz, we sit down with OMG National's Director of Marketing, Mike Jeremenko III, to break down the AI revolution in digital advertising. 🤖 Discover the shift from traditional SEO to "Search Everywhere Optimization" and learn how AI platforms like Google's Gemini and Meta's Advantage+ are transforming the way customers find your business. We'll explore...
Are you a local business owner looking to get found online? 🤔 On this episode of the Google Business Buzz, Henry Heredia and OMG National's Chief Product Officer Corain Cash break down Google Local Services Ads (LSAs) and how this game-changing platform is shaking up the local service industry. Discover why LSAs are strategically combining the best of Google Business Profile and Google Ads to provide high-intent leads directly to your business. Learn how Google's focus on user experience and ...
Is your local business suddenly invisible online? Artificial Intelligence like ChatGPT, Gemini, and Meta AI is changing how customers find you FOREVER. Google isn't the only game in town anymore. In this Google Business Buzz episode, Ajay & Henry reveal how AI impacts your traffic and why your old marketing might be failing. Learn the crucial steps (website, reviews, directories!) to ensure AI sees YOUR business, not your competitors'. Don't get left behind – future-proof your marketing N...
Join Henry and Alcira from OMG National as they discuss the evolution of digital marketing and advertising. Learn how the Google search landscape is changing, what you can do to keep your business visible, and how to use Google's resources to your advantage. ➡️ For help with digital marketing and advertising contact OMG National! #googleads #googlebusinessprofile #googlemarketing #digitalmarketingtips #marketing #advertising #seo #ai #omgnational Chapters: [00:00:23] Google Search is ...
🤯🤯 AI is transforming the marketing landscape! 🤯🤯 In this episode of Google Business Buzz, we dive deep into the mind-blowing advancements in AI and their real-world impact on small businesses. Discover how AI is evolving, the latest applications your business needs to know about, and what it all means for marketing in the near future. Subscribe to stay ahead of the curve and unlock the secrets to AI success in your business! #AI #Marketing #SmallBusiness #GoogleBusinessBuzz #ArtificialIntell...
Are you ready for the 2024 holiday season? Don't let changes to Google Local Services Ads (LSA) leave you in the dark. This episode of the Google Business Buzz dives deep into the recent update to the LSA platform, how it differs from traditional Google Ads, and how to adapt your business strategy. This conversation between OMG National's Henry Heredia & Ajay Gaikwad unpacks the challenges and opportunities presented, specifically for the towing industry and more! Learn how Google is opti...
Google Ads and Local Service Ads are getting HUGE updates, and we're breaking them all down for you! In this video, we'll discuss the latest changes to Performance Max and LSA, including AI-powered lead validation, negative keywords for PMax, and the importance of a multi-channel approach. Plus, learn why email marketing is more important than ever! Don't get left behind – stay ahead of the curve with these game-changing updates. Chapters: 0:00 Introduction 0:20 What’s new for Google LSA? 1:...
Google Business Profile (GBP) is more important than ever in 2024, but it's NOT just about the listing! 🤯 In this episode of Google Business Buzz, Ajay and Henry sit down with OMG National's digital marketing specialist, Aleyna, to unpack the TRUTH about organic traffic and how to dominate local search. 💥 Get insider perspectives on: The surprising truth about Google's prominence factor. 🤫 How Google uses directories and websites to rank your business (and why consistency is KEY!) 🗝️ Why ...
Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business. In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into: 0:00 Introduction & Season 2 Welcome 👋 1:00 Google Ads Privacy & Cookie Updates 🍪 2:13 Why User Experience Matters for Google Ads 👍 3:57 The Shift from Keywords to Audiences 🔑➡️👥 7:09 What is the Google Display Network? ...
In 2024, the marketing landscape is more complex than ever. It's crucial to have a trusted and experienced partner to help you navigate the ever-changing world of digital marketing. But how do you choose the right agency for your business? 🤔 In this video, we'll share expert insights on what to look for in a marketing agency, including: Experience and Expertise: Look for agencies with a proven track record of success and a deep understanding of the latest marketing trends and technologies.Cr...
Want to know how AI is impacting small businesses? We're diving deep into the world of websites and the critical role they play in today's AI-driven landscape. On the latest episode of the Google Business Buzz, Ajay and Henry discuss how AI models are leveraging website data and what that means for small to medium-sized enterprises. Listen now and learn how to keep your website relevant in this ever-changing digital world! Ready to take your marketing to the next level? 📈 Click to watch and ...
As a small business owner, you're probably wondering how to reach more people online. 🤔 The good news is, you don't have to be a tech whiz to get started! 🎉 In this episode, we break down how using Google and Facebook together can be a game-changer for your business. 🤝 We'll discuss: 🛣️ Creating a smooth customer journey 🧲 Connecting with customers on Facebook & Instagram 🎯 Targeting the right audience 💰 Getting results without breaking the bank Ready to take your marketing to th...
In this engaging episode of Google Business Buzz, Henry and Ajay explore the synergistic power of Google Ads and Local Services Ads (LSA) for small and medium-sized businesses. Delve into the evolving digital landscape of 2024 and beyond, where the duo unveils how combining the strengths of both advertising platforms can lead to unparalleled marketing success. From understanding consumer behavior shifts to leveraging AI for smarter campaigns, this episode is packed with actionable insights fo...
Join Ajay and Henry in this action-packed episode of the Google Business Buzz podcast, where they delve deep into the world of Google Business Profile. Discover the importance of Google's most influential layer in search engine results and learn how it can be the key to your business's success. From high-performing profiles to the significance of customer actions, relevance, distance, and prominence, this episode covers everything you need to know to optimize your presence and leverage organi...
In this podcast, Ajay Gaikwad and Henry Heredia discuss various aspects of online marketing and advertising for businesses. They break down four common customer scenarios and provide insights on how to approach each one effectively. Scenario One: "Get Calls Fast" This scenario is suitable for businesses in need of immediate leads, such as local service businesses. The focus is on using paid advertising channels like Google Ads, Facebook Ads, and Local Services Ads (LSA) to generate quick inbo...
The future of advertising asks one question: Are you Trusted or Untrusted? OMG Product Managers Henry & Ajay give us an overview of the Local Services Ads (LSA) platform, explaining how smart businesses can make the most of these ads and become Trusted. Surprise Guest Jared Fischgrund then uses decades of Towing & Automotive experience to speak to the opportunity this inventory presents for businesses in the Automotive space! Google Business Buzz Podcast Brought to you b...
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