Wedding MBA Podcast

Don Mamone, who owns a photography studio in Dallas. Photographers often undercharge for their services and struggle to set appropriate prices. They can calculate hourly rates by factoring in all hours spent on a wedding beyond the day itself, including consultations, collection creation, and post-production work. Pricing integrity: don't lower rates based on referral sources; encourage photographers to focus on their value proposition rather than competing on price. Advised photographers to shift from asking about budgets to asking how important photography is to the couple. Don's website sheddingthewedding.com provides resources for photographers looking to diversify and increase their revenue.

Terrica, TerricaInc.com. Three strategies for wedding professionals to generate leads and income. "Evening with the Experts," an intimate event where vendors can connect with engaged couples. How to curate the event, the importance of strategic follow-up, and the value of building a strong network for referrals. She will also cover two other strategies: venue tours and vendor matchmaking. The benefits of collaboration and the importance of creating personal connections with potential clients. @introducingterrica and TerricaInc.com.

Broc Barton, BrocBarton.com." The wedding industry is evolving because Gen Z couples prefer direct communication and pre-decided information. Emphasized the importance of providing detailed information online to pre-qualify clients and explained that value should be communicated in terms of client benefits, not internal costs. Recommended better collaboration with other wedding vendors and the book "They Ask, You Answer" by Marcus Sheridan. [email protected].

Nayri, LovellaBridal.com. Converting leads from Instagram, TikTok, and YouTube Shorts. Nayri emphasized the importance of using business accounts over creator accounts to avoid being shadow-banned, and discussed how personal content showing specific products has generated more buzz than generic transition videos. Create behind-the-scenes content to build trust with potential clients, and share experiences from industry conferences like Wedding MBA to demonstrate expertise and build social proof. @lovellabridal, @lovellaplus, @weddingfashionexpert.

Jen Sulak, WeirdoWeddings.com. Helping wedding industry professionals identify and communicate with their niche markets. The importance of speaking directly to specific client groups. Jen shared that she uses Instagram and TikTok and how she tailors content for each platform. Opus Clips for editing video content. Reintroducing oneself to the broader audience and the benefit of cross-industry inspiration. @PinkHairJen, WeirdoWeddings.com.