Wedding MBA Podcast

Shantel Campbell, CEO of I Do Marketing Group in Orlando. "Reel Rockstar: Create Show-Stopping Reels that Convert," using Instagram as a sales tool. Her three-phase approach: discovery (grabbing attention with scroll-stopping content), consideration (walking followers through the sales process and communicating value), and decision (outing next steps and packages). Create reels in 3-5 minutes, post 2-4 times per week, use a vertical video format, shoot in 4K, and add music that matches the content's tone. @ShantelSocial

Lyndzi Barnes, a systems architect and operations expert for small businesses. LyndziBarnes.com. Discussing her upcoming presentation at the Wedding MBA conference. How wedding industry businesses implement AI tools to streamline operations and create more time for client interaction. Various AI platforms, including ChatGPT, Claude, and Higgsfield.ai, and how wedding businesses can use AI to automate tasks like image and video generation, social media content creation, and administrative work without losing the personal human touch that clients value.

Andrea Eppolito, a luxury wedding planner. AndreaEppolito.com. Andrea explained that she defines luxury and ultra-luxury wedding planning. How certain "signature weddings" can transform a career by opening new opportunities and reinforcing a planner's brand identity. Andrea shared that a behind-the-scenes video she created with a videographer 10 years ago led to booking $2 million in weddings within three weeks.

Meghan Ely, OFDConsulting.com. The wedding industry is facing a rise in online reputation issues, including negative reviews and public complaints from couples and vendors. To prevent reputation crises, monitor mentions with tools like Talkwalker, build a strong base of positive reviews, and set up alerts and moderation. Not panicking when negativity occurs, taking time to assess the situation, and consulting legal and SEO professionals as needed.

Adrienna McDermott. AvaAndTheBee.com is a marketing company for wedding and event professionals based in Austin, Texas. Identifying and addressing marketing gaps that affect bookings. The importance of understanding what differentiates your business from competitors, using client testimonials to inform marketing language, and communicating clearly with both couples and their parents, especially with the involvement of Gen Z clients. @avaandthebee.