The Calum Johnson Show

Seth Godin invented Modern Marketing. He's written over 20 bestselling books, including Purple Cow, which grew from 5,000 copies to a million through word of mouth. In this episode, he explains how to build a brand, not just a business, in the age of AI. Use Granola in your next meeting (for free!): https://www.granola.ai?via=calum Head to https://yt.link/fBQ35H6 to experience Rabanne 1 Million Black today! Subscribe to our newsletter, New Era: https://calumjohnsonshowlinks.lovable.app/ Follow Us! https://x.com/calum_johnson9 https://www.instagram.com/calumjohnson1/?hl=en https://www.sethgodin.com/ Timestamps: 00:00 Intro 02:03 Why your ideas aren't selling 11:13 How to get your DREAM customers to trust you 20:02 How To Win In The New Era of AI (Will AI work for you?) 26:57 How to find a MAGIC business idea 38:39 You can get high-paying clients (do this now!) 46:07 How to never stress about getting more customers 49:19 How to become the TOP brand in your category 01:00:26 You don't need to go viral! 01:07:06 How to get customers to buy again and again 01:19:19 The key to getting referrals 01:22:27 How to build a timeless brand in the age of AI

Rachel Woods is Ex Facebook AI & is the Founder of AI Momentum Protocols. She runs her business with AI Agents. Her AI even did over eight hours of work in her business while she took a sick day. In this episode, she shows you how to use AI Agents in your business, content, & life. Get $1,000 off Vanta at https://Vanta.com/calum Sign up for Hyperagent to get $100 in bonus credits: https://www.hyperagent.com/calum Subscribe to our newsletter, New Era for Rachel's step by step guide to build your first Claude Playbook: https://calumjohnsonshowlinks.lovable.app/ Follow Us! https://x.com/calum_johnson9 https://www.instagram.com/calumjohnson1/?hl=en Timestamps: 00:00 Intro 02:02 Watch this if you feel behind with AI 15:05 How my AI did 8 hours of work while I was sick 18:22 How to actually get AI agents to do good work 29:04 You can build AI employees with Claude 35:17 [LIVE CLAUDE DEMO STARTS] 48:42 How to use AI Agents in your content 58:45 What should I automate first? 01:03:36 These 4 things prevent AI slop 01:10:54 Claude skills is a goldmine! 01:19:55 How to build a team of AI employees 01:28:20 Do this first to get started with AI agents

Kane Kallaway recently built a new Instagram account to 50,000 followers and drove over $100,000 in revenue in just 82 days. He did it without a single video reaching a million views. In this episode, he breaks down his 3-2-1 method for building an audience that buys using Claude. Start using Gamma today: https://gamma.app/?utm_source=youtube&utm_medium=influencer&utm_campaign=July&utm_content=akg_TheCalumJohnsonShow Sign up to Hyperagent & get $100 in bonus credits: https://www.hyperagent.com/calum Follow Us!https://x.com/calum_johnson9https://www.instagram.com/calumjohnson1/?hl=en https://www.instagram.com/kallawaymarketing/?hl=en Timestamps: 00:00 Intro 09:51 Why your audience isn't buying 20:03 The TRUTH about what AI is good at 26:18 Do this before you build an audience 30:18 How I made $100,000 in 82 days 35:20 How to write a bio that attracts buyers 40:07 Why going viral can kill your revenue 44:31 How to build an audience that buys (3-2-1 method) 53:26 [LIVE SCREEN SHARE STARTS] 58:32 Claude skill that helps you find your ideal audience 01:09:43 How to know if your content is attracting buyers 01:13:31 How to find the best content ideas 01:23:08 Use this MCP to turn Claude into your content strategist 01:35:02 Get them addicted in 4 seconds (use this skill!) 01:40:27 Do this exercise this weekend

Briar Cochran runs a $2–3 million-a-year content agency with just three employees. His AI-powered systems help clients generate roughly a quarter-billion views per month and have cut content ideation from 15 hours to 15 minutes. In this episode, Briar shows you how to use AI agents to find proven ideas, create better content, save hours of work, and grow a personal brand. Use Granola in your next meeting (for free!): https://www.granola.ai?via=calum Get Briar's skill through our newsletter, New Era: https://calumjohnsonshowlinks.lovable.app/ Follow Us! https://x.com/calum_johnson9 https://www.instagram.com/calumjohnson1/?hl=en https://www.instagram.com/briarcochran/?hl=en https://www.tiktok.com/@briarcochran Timestamps: 00:00 Intro 02:12 Why hooks aren't the secret to going viral 05:42 How 3 people run a $2–3M agency with OpenClaw 15:44 How OpenClaw saved me 15 hours of work 21:33 How 10,000 followers can make you rich 28:02 How to stand out in any niche 34:23 The secret to growing your brand 40:47 How I use AI agents to make content for clients 46:28 The 3 ingredients of a viral content idea 58:19 How to prevent AI Slop 01:19:07 How often should you post to grow fast? 01:24:23 [LIVE OpenClaw CONTENT AGENT DEMO STARTS] 01:36:08 Do this first to start growing your brand

Jack Roberts has spent thousands of hours using Claude Code and hundreds mastering Hermes Agent. In this episode, he shows non-technical people how to build $10,000 websites, get their first paying client, and set up an AI agent that saves more than 20 hours a week. Use Granola in your next meeting (for free!): https://www.granola.ai?via=calum Sign up for a paid plan to Hyperagent and get $100 in bonus credits: https://www.hyperagent.com/calum Want to get Jack's guide to building websites with Claude, subscribe to New Era, our weekly newsletter: https://calumjohnsonshowlinks.lovable.app/ Follow Us! https://x.com/calum_johnson9 https://www.instagram.com/calumjohnson1/?hl=en https://www.youtube.com/@Itssssss_Jack Timestamps: 00:00 Intro 01:34 The difference between Hermes Agent and Claude Code 05:14 What can Hermes Agent actually do? 20:37 Why Claude Code is a cheat code for non-technical people 25:27 How to make $10,000 websites with Claude Code 34:43 [LIVE CLAUDE WEBSITE DEMO STARTS] 56:36 How to set up Hermes Agent 01:02:36 How to use Hermes Agent from your phone 01:08:47 How to save 20+ hours a week with Hermes Agent 01:15:18 How to build your own AI operating system 01:19:54 Do this first if you're non-technical