Family-Oriented Business Growers
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© 2026 Mark McAuley
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Everything business related from a family angle and all things family from a business angle. Hi, I'm Mark McAuley & I want to see you thrive in both your business & your family. Often what can happen with parents running a cleaning business is that the very business that they started in order to be more intentional about their family ends up taking over more than it's fair share of time & bandwidth. You might find yourself wondering how you will tame the kraken that your business has become! This podcast aims to help you ensure that your business serves your family; NOT the other way around. If you're really ready to whack this kraken, join our free Facebook group for Parents Running Cleaning Businesses via www.warplan.au - inside you will find free resources & challenges to help you take charge of your business & reclaim your time WHILST growing your business! The Family-Oriented Business Growers show delves into marketing, sales, systems, mental & emotional bandwidth, leadership, hiring, managing teams and ensuring that your cleaning business is really serving your family. The host and guests have experience with maid services, window cleaning, pressure washing, soft washing, gutter cleaning, carpet cleaning, upholstery cleaning, tile grout & natural stone cleaning, solar panel cleaning, office cleaning, general home cleaning, Airbnb cleaning, Christmas lighting, HVAC work, commercial cleaning, residential cleaning and other exterior cleaning & maintenance services.
This show has an exciting & expanding guest list including but not limited to Joshua Latimer, Brandon Vaughn, JC Chanowsky, Emma Arzate, Fiona Morris, Andrew Monnier, Joshua Ashdown Schiffman, Luke Abbott, Benjamin Barlow, Michael James Johnson, Jon Karmazyn, James Carder, Josh Kroehler, David Elam, Laura Helen & Pat Clark. Subscribe, turn the bell on, review & share if you get value from this podcast & these incredible guests!
55 Episodes
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Joshua Schiffman grew his business by red lining it for 10 years; all growth, no profit. The team that got him there has grown, changed shape & been treated like family. Now each year, every member of the team who hits their key metrics goes on a company trip. Josh talks about how through intentional experiences and gifts, his team is edified and stretched to grow. This is at an impressive scale for a pest control or home service business; but the difference is the intention not the scale. As you listen to this interview, think about what fostering a culture that develops your people would look like for you. Join the Facebook group for Parents Running Cleaning Businesses via warplan.au and get your FREE 2 minute "Save 5 Hours Per Week" Time AuditGet in touch with Josh via josh@mytribos.com
Luke Abbott runs All Clean Power Wash, a multi 7 figure business that serves his family & community. But it wasn't always that way. Luke started with nothing and worked really hard until finally he unlocked an EXTREMELY hard season of his life that acted as the catalyst for his success. He was essentially an absent father for a period of time when his kids were little because his business had taken over his life. He had to fight his way out and through. In this episode, Luke shares the lessons that he learnt along the way, what he wishes he knew earlier and the things that are working the best in his business right now. Join the free Facebook group for Parents Running Cleaning Businesses via www.warplan.au (and get your free "Save 5 Hours Per Week" Time Audit)Connect with Luke here: https://www.facebook.com/luke.abbott.77
In the words of Bluey: "This is gonna be great!" Enjoy all of these amazing guests & more in Season III of the Family-Oriented Business Growers Podcast. Join our free Facebook group for Parents Running Cleaning Businesses via www.warplan.au
Joshua Latimer, the founder of WarPlan, Send Jim & in another life able to deliver a pizza in a reasonable amount of time. In this episode he drops non-stop gold about growth through subtraction, F.O.P.O, identity ranges that are keeping you stuck AND the hard truth behind all of that that is REALLY keeping you stuck. Listen to this one more than once and don't forget to give it a great review! Join the free group for Parents Running Cleaning Businesses at www.warplan.auCheck out what Josh is up to with WarPlan at www.warplan.com
Have you ever thought "no one else can do this the way I can?" JC Chanowsky used to believe that and it was the moment when that belief shifted that EVERYTHING changed in his business. He has now mastered the art of outsourcing and militantly sticks to his own zone of Unique Genius. Not only has this allowed his businesses to thrive, but it also makes it a lot more fun for him in the day to day because he is working as much as possible on things that really light him up. JC runs a pressure washing company as well as a Christmas lights company & he helps his wife Angela with their Strategic Partner business Unique Genius. Join the free group for Parents Running Cleaning Businesses via www.warplan.auConnect with JC via unique-genius.comhttp://facebook.com/JCChanowsky
On the surface, Benjamin Barlow's story sounds like that of most window cleaners. He got started without much, it was kind of a side hustle and then it became his primary means to feed his family and he committed to the business on a long-term basis. He is very family focused and refused to allow his business to overshadow his identity as a family-oriented man. But this is where Ben's origin story diverges from that of most window cleaners: along with his business partner, Ben employs 120 window cleaners. How did they manage to grow & scale whilst maintaining a family focus? How was Ben able to make the shift from working on the tools to managing others and then to essentially acting as a consultant within his own business? How did his identity not get snagged in a specific stage along the way? Find out with me as you listen to this great conversation with the amazing & unassuming Benjamin Barlow. Join the free Parents Running Cleaning Businesses group via www.warplan.au
In this conversation, Andrew Monnier shares his journey of growing his maid service to over $1 million. He discusses what went right as well as several decisions that turned out to be the wrong move and highlights the value of seeking mentorship to avoid unnecessary pain & suffering. We cover the strategic choices he made, the importance of focus, and the identity shift that transformed his approach to business. He emphasizes the significance of building trust with clients to justify higher rates and the challenges of diversifying services. Andrew also highlights the need for a structured sales process and the impact of customer engagement on business growth. In this conversation, Andrew Monnier shares insights from his decade-long experience in the cleaning business, discussing the importance of confidence in business transactions, and strategies for scaling operations. He emphasizes the need for a mindset shift among entrepreneurs, particularly those struggling to grow their businesses beyond a certain revenue threshold. The discussion also covers the transition to remote business management and the significance of business coaching in achieving success. Join the free Parents Running Cleaning Businesses group via www.warplan.auConnect with Andrew here:https://www.facebook.com/andrew.d.monnierhttps://www.instagram.com/andrew_d_monnier/
Merry Christmas, Happy New Year & What can we do to carry that “family-focused-feeling-forward” into 2026? Book your FREE Freedom & Profit Quest here: www.warplan.au/coffeesandkrakensJoin the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506
How can your cleaning business better serve your family in 2026 than it did in 2025? What does that look like for you specifically? If you had the extra time, how would you spend it? The great thing about the 3 free & simple systems in today's episode is that even if you are already doing them (and, chances are, you probably have something in place for them) you can still easily improve upon them within a matter of minutes and get massive time savings across the next 12 months. If you're not convinced after you've listened to the episode, then I guess you'd better book your FREE Freedom & Profit Quest here: www.warplan.au/coffeesandkrakensJoin the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506Hiring Game-Changers Challenge: https://www.skool.com/family-oriented-biz-growers/classroom/7c908da0?md=458d98e2f78248dc9308cdbd8b341427Low Hanging Fruit Challenge: https://www.skool.com/family-oriented-biz-growers/classroom/4129aac0?md=616489de9c50476b9b7984643682fb16
What if your business is in groundhog year? What if you’re in the same position in 12 months time as you are right now? What if your effort, your hard work & sacrifices are made, the business doesn’t change and the only thing that does is that your kids are 1 year older. What if your business STILL wasn’t serving your family the way that you want it to? In this episode, there’s some questions like this that pack a punch as well as the 3 things that are keeping you stuck & what to do about them. Take a listen & make next year YOUR year; ensure it makes a difference. Book your FREE Freedom & Profit Quest via www.warplan.au/coffeesandkrakensJoin the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506Check out the 28 minute video I referenced on Limiting Beliefs (you will need a pen, paper & more than 28 minutes - 100% worth it!) https://www.youtube.com/watch?v=--raiEVZo2A&t=1194s&pp=ygUbMjggbWludXRlcyBsaW1pdGluZyBiZWxpZWZz
From searching the couch cushions for change to feed his family whilst he didn’t know his business was broken to becoming a respected coach who has helped thousands of service businesses to grow, Michael James Johnson has a lot of wisdom to share. In this episode, we focus on family & Michael’s belief that early is better than late when it comes to kids. Get a copy of Michael’s Amazon Best Seller The Profit Playbook here: https://www.amazon.com.au/PROFIT-PLAYBOOK-Guessing-Start-Growing/dp/1968250689Check out Michael’s YouTube Channel here: https://www.youtube.com/@TheMichaelJamesJohnsonBook your 5-Day Freedom & Profit Quest via www.warplan.au/coffeesandkrakensJoin the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506
Are your systems REALLY broken? Are your beliefs REALLY limiting? To answer those questions, you first need to answer these questions: What is your goal? What is your WHY? By answering these questions, you contextualize what your systems and beliefs ACTUALLY need to be. Maybe you are much closer than you think to where you are meant to be. You don’t need to build a business that serves someone else’s vision; your business is there to serve your family. Book your 5-Day Freedom & Profit Quest via www.warplan.au/coffeesandkrakensJoin the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506
This is kind of like Rock, Paper, Scissors except completely not like that at all. Coffees defeat the Krakens within your business which then makes way for the big dreams by means of the little changes. If you’d like more clarity on this as well as how to get more time and profit in your cleaning business, then listen to the episode. :) Book your 5-Day Freedom & Profit Quest via www.warplan.au/coffeesandkrakensJoin the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506
What is The 5-Day Freedom & Profit Quest? Honestly, it is the coolest thing I’ve ever done in business! This episode gives a detailed breakdown of its origins as well as its format and how you can get extreme value from it. Remember, sometimes when you can’t is why you must. If you enjoyed this episode, then check out the 5-Day Freedom & Profit Quest via www.warplan.au/coffeesandkrakensJoin the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506
David & Blanca Elam were working 60-80 hours per week in their cleaning business; and the harder they worked, the faster they sank. Listen as David explains what the problem was and what they were able to accomplish once they began fixing the right things in the right order. MASSIVE shout out to David, if you’d like to connect with him, visit https://winningmadeeasy.io/If you enjoyed this episode, then check out the 5-Day Freedom & Profit Quest via www.warplan.au/coffeesandkrakensBook a free clarity call with Mark via the link below: https://api.leadconnectorhq.com/widget/bookings/epic-call-ey-with-mark-mc-call-ey-12ca8f42-939b-4ba7-9c72-33b00bb6e151Join the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506
Last episode we left Shackleton & his crew in October of 1915 after they had survived the Antarctic winter trapped in the ice. This episode picks up from there and we follow their journey as EVERYTHING changes and Endurance is sunk but not lost. Whether you are familiar with the details of the story of Endurance or not, this mini series will inspire you and hopefully will include details that you didn’t know as well as ways of thinking about this century old story in the context of your own quests as a Family-Oriented Business Grower. If you enjoyed this episode, then check out the 5-Day Freedom & Profit Quest via www.warplan.au/coffeesandkrakensBook a free clarity call with Mark via the link below: https://api.leadconnectorhq.com/widget/bookings/epic-call-ey-with-mark-mc-call-ey-12ca8f42-939b-4ba7-9c72-33b00bb6e151Join the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506Get more leverage in your business with the F.R.A.P.P.É Framework: www.warplan.au/frappe
Ernest Shackleton’s story is just so amazing. I set out to reference 1 small part of it within a single episode and instead ended up committing to a 3 part Shackleton Series. Whether you are familiar with the details of the story of Endurance or not, this mini series will inspire you and hopefully will include details that you didn’t know as well as ways of thinking about this century old story in the context of your own quests as a Family-Oriented Business Grower.If you enjoyed this episode, then check out the 5-Day Freedom & Profit Quest via www.warplan.au/coffeesandkrakensBook a free clarity call with Mark via the link below: https://api.leadconnectorhq.com/widget/bookings/epic-call-ey-with-mark-mc-call-ey-12ca8f42-939b-4ba7-9c72-33b00bb6e151Join the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506
Are your relationships with your top 5 friends worth more or less to you than your aspirations in the areas of your life that you are saying matter the most to you? There’s not a wrong answer to that question; it is your question to ask yourself. But just be aware that answering the question with authenticity and following through with alignment might be one of the hardest things you ever have to do. A HUGE THANK YOU to my beautiful wife Mikayla for her level of belief in me and for always being in my corner. Book a free clarity call with Mark via the link below: https://api.leadconnectorhq.com/widget/bookings/epic-call-ey-with-mark-mc-call-ey-12ca8f42-939b-4ba7-9c72-33b00bb6e151Join the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506Get more leverage in your business with the F.R.A.P.P.É Framework: www.warplan.au/frappe
Your kids are watching you. I know, terrifying isn’t it!? They will model what you do and even why you do what you do. So you’d best be on your best behaviour! In this episode I explore the “shadow mirror effect” and how the fact that your kids are watching you can help you to demonstrate some more love & grace for yourself as you strive to juggle your family, your business and all aspects of your life. Book a free clarity call with Mark via the link below: https://api.leadconnectorhq.com/widget/bookings/epic-call-ey-with-mark-mc-call-ey-12ca8f42-939b-4ba7-9c72-33b00bb6e151Join the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506Get more leverage in your business with the F.R.A.P.P.É Framework: www.warplan.au/frappe
Well? What do you need right now? This episode tackles 7 common needs that you may have in your business and how to meet them. Sometimes the biggest changes happen from small, intentional shifts. Let me know which of the 7 (or perhaps your own personal #8) hit home for you. Send me a dm in our free Skool group below. Book a free clarity call with Mark via the link below: https://api.leadconnectorhq.com/widget/bookings/epic-call-ey-with-mark-mc-call-ey-12ca8f42-939b-4ba7-9c72-33b00bb6e151Join the FREE Family-Oriented Business Growers Skool group via www.warplan.auFamily-Oriented Business Growers on Facebook: https://www.facebook.com/profile.php?id=61570934519506Get more leverage in your business with the F.R.A.P.P.É Framework: www.warplan.au/frappe
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