Influence Anyone

Hundreds of Ku Klux Klan members have handed their robes to Daryl Davis, a Black jazz musician who won them over by listening instead of arguing. His opening question: How can you hate me if you don't even know me? Howie Chan sits down with Joshua Bandoch, former academic, speechwriter, and author of How to Get What You Want, to unpack why that approach works and why most persuasion fails before it starts. Josh defines persuasion as shared action, not winning, and makes the case that leading with logic is itself illogical, because every human being is wired to feel first and reason second. You'll learn the four questions that get people to yes without a pitch, why asking how someone feels opens doors that asking what they think keeps shut, how moral foundations theory helps you persuade people who don't share your values, and why the most persuasive leaders of the last century were all for something rather than against someone. Chapters: 00:00:00 The Daryl Davis KKK Story 00:05:20 Biggest Persuasion Misconception 00:08:04 Persuasion as Shared Action 00:12:24 Why We're Wired to Talk About Ourselves 00:15:46 Questions That Reveal What People Want 00:17:43 Leading with Emotion Versus Logic 00:24:57 How to Read an Audience You Can't Talk To 00:27:07 Appealing to Values Without Pandering 00:36:26 Be For Something 00:42:18 The 4 Questions That Get People to Yes 00:50:18 Why Experts Struggle to Lead With Feelings 00:58:05 Stories That Move People to Act 01:00:56 Crashing Through Glass Ceilings From Joshua Bandoch: Website (https://joshuabandoch.com/) LinkedIn (https://www.linkedin.com/in/joshua-bandoch-02211b167) Book (https://joshuabandoch.com/book/) Mentioned in this episode: Mark Victor Hansen’s episode: How to Ask for What You Want: The Skill Mark V Hansen Used to Sell 500M Books (after 144 rejections) (https://www.howiechan.com/podcast) (Aug 18) Your Expertise Deserves to Be Known The Behavioring Lab is a new community for experienced professionals who want to build a professional brand that gets them known, trusted, and chosen by the right people. → http://behavioringlab.com/ Join the founding member waitlist. — Produced by https://ideablossoms.com

Every leader, parent, and consultant runs into the same wall: resistance. Someone pushes back on an idea or a change, and the instinct is to push harder. Travis Hahler, who has led transformation work inside Google and Salesforce and worked with over 100 organizations, says that instinct is exactly backwards. In this conversation, Howie Chan sits down with Travis to unpack why the human brain treats change as a threat before it treats it as an opportunity. Travis breaks down the six neurological barriers behind every no, from routine and ambiguity to loss and exclusion, and explains why treating resistance as a personal attack only makes it worse. You'll learn why leaders who spin their message trigger more resistance, how to influence people who outrank you using data, why "no" can actually be a doorway instead of a dead end, and how to apply this same framework to your own resistance to change. Chapters: 00:00:00 Why We Resist Change 00:04:33 The Spin Trap Leaders Fall Into 00:06:59 Cultural Differences to Change 00:09:54 The 6 Neurological Barriers to Change 00:15:14 Why Resistance Isn't Personal 00:18:15 Change in Action: Getting People to Attend Events 00:22:10 How Coaches Can Help Participants Be Successful 00:28:05 Influencing Up Without Authority 00:33:59 Using "No" as a Way In 00:39:01 How to Change Your Own Behaviors 00:45:39 Peaks & Pitfalls from 100+ Organizations 00:50:47 Say This, Not That (Quick Fire) 00:52:51 Final Advice: Get Curious, Not Combative From Travis Hahler: Website (https://travishahler.com/) LinkedIn (https://www.linkedin.com/in/travisdhahler/) Book (https://travishahler.com/book/) Mentioned in this episode: Owen Fitzpatrick’s episode: How To Create Any Reality (The Belief Blueprint) (https://www.howiechan.com/podcast) (Aug 4) Your Expertise Deserves to Be Known The Behavioring Lab is a new community for experienced professionals who want to build a professional brand that gets them known, trusted, and chosen by the right people. → http://behavioringlab.com/ Join the founding member waitlist. — Produced by Ideablossoms (https://ideablossoms.com/)

Confidence, according to one of the world’s leading voice coaches, Caroline Goyder, comes from shutting your mouth. It's a strange claim from someone who has spent her career teaching leaders how to command a room, but she has the science, the client stories, and the physiology to back it up. Howie Chan sits down with Caroline, author of Gravitas and Find Your Voice, to unpack why competence alone rarely earns anyone's attention, and why the stillest, most breath-regulated person in a meeting is usually the one people trust most. They get into the physiology of speech, the nervous system science behind stage fright, and the difference between a voice that comes from the head, the heart, and the gut. Caroline also walks through a live grounding exercise built around breath control. You'll learn how to project your voice without shouting, why rehearsed spontaneity beats scripted perfection, how the Gravitas Equation predicts who commands a room, and how to build a transforming insight that makes any talk unforgettable. Chapters: 00:00:00 The Paradox of the Out Breath 00:02:45 Becoming a Magnet in the Room 00:07:04 Rehearsed Spontaneity 00:11:54 The Pratfall Effect 00:13:56 How to Get People to Pay Attention to You 00:17:23 Head Voice, Heart Voice, Gut Voice 00:22:06 A Live Grounding Exercise 00:30:01 The Gravitas Equation 00:35:51 Reframing Anxiety 00:41:09 Building a Transforming Insight 00:44:49 Meetings, Pitches, and Disengaged Rooms 00:54:24 Stillness Is Power From Caroline Goyder: Website (https://carolinegoyder.com/) LinkedIn (https://www.linkedin.com/in/carolinegoyder/) Books (https://carolinegoyder.com/books/) Mentioned in this episode: Dr. Carmen Simon’s episode: B2B or B2C: The Only 10% That Matters in Marketing & Sales (https://www.howiechan.com/podcast) (June 23) Your Expertise Deserves to Be Known The Behavioring Lab is a new community for experienced professionals who want to build a professional brand that gets them known, trusted, and chosen by the right people. → http://behavioringlab.com/ Join the founding member waitlist. — Produced by Ideablossoms (https://ideablossoms.com/)

Despite what many people think, going viral is NOT luck. According to Michael Schein, author of The Hype Handbook, it's a formula, and it starts with picking a fight, not with a person, but with an idea everyone else has agreed to accept without question. In this conversation, Howie Chan sits down with Michael to unpack how he turned himself from a broke, forgettable marketing copywriter into an in-demand ghostwriter and hype strategist, using the same psychological principles that built cult followings, packed stadiums, and turned unknown authors into household names. He explains why the advice to niche down is usually wrong, why almost every credible expert eventually needs a Bible, a foundational book that gives followers something to rally around, and why the fastest way to build an audience is to strategically borrow someone else's. You'll learn why picking the right fight matters more than being liked, how to find a hyper-specific niche instead of a generic one, what separates a ‘Bible’ from an ordinary business book, and how to build a secret society of powerful connections. Chapters: 00:00:00 Why Opposition Builds a Tribe Faster Than Merit 00:08:36 The Alice Cooper Billboard That Broke London 00:11:43 Picking a Fight with an Idea, Not a Person 00:15:28 How to Dig Past the Generic Answer 00:17:19 The Niche Myth 00:22:53 Life After Writing the ‘Bible’ 00:26:45 A Regular Business Book Versus a ‘Bible’ 00:30:19 When Hype Goes Too Far 00:32:09 Build a Secret Society 00:41:19 Should You Write a Book? 00:43:42 Self-Publishing Versus Traditional Publishing 00:51:42 Final Advice: Own What You're Against From Michael Schein: Website (https://michaelfschein.com/) LinkedIn (http://linkedin.com/in/michaelfrancisschein) Book (https://michaelfschein.com/the-hype-handbook/) Mentioned in this episode: How to Ask for What You Want: The Skill Mark V Hansen Used to Sell 500M Books (after 144 rejections) (https://www.howiechan.com/podcast) (August 18) Your Expertise Deserves to Be Known The Behavioring Lab is a new community for experienced professionals who want to build a professional brand that gets them known, trusted, and chosen by the right people. → http://behavioringlab.com/ Join the founding member waitlist. — Produced by Ideablossoms (https://ideablossoms.com/)

Most professionals think branding starts with picking the right customer. Howie Chan says that’s the wrong question to ask. In this solo episode, Howie breaks down the positioning framework he uses to build some of the world's biggest brands, translated for executives, founders, and professionals who want to be remembered instead of overlooked. He explains why a brand is not a logo or a tagline but a memory sitting in someone else's mind, and why trying to serve everyone leaves that memory blank. You'll learn how to plot your brand on the relevance and difference matrix, why trigger-first targeting beats picking a persona or title, how to map your direct, indirect, and alternative competition, and how to build a star anchor that sticks through point of view, repetition, and expression across visual, verbal, and experiential touchpoints. Chapters: 00:00:00 What Brand Actually Means 00:03:25 The Relevance vs Difference Matrix 00:05:54 The Trigger First Strategy 00:10:11 Finding Your Difference 00:14:24 Expression: Point of View and Memorable Idea 00:18:09 Visual, Verbal, Experiential Branding Mentioned in this video: Neuroscientist: “Attention spans are NOT shorter” (7 tactics that get anyone’s attention) (July 28) Your Expertise Deserves to Be Known The Behavioring Lab is a new community for experienced professionals who want to build a professional brand that gets them known, trusted, and chosen by the right people. → http://behavioringlab.com/ Join the founding member waitlist. — Produced by Ideablossoms