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Soul Vibe Sessions

Author: Peter

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Soul Vibe Sessions is where tone meets the music business. For guitarists and independent artists, we cut through hype with unfiltered conversations with managers and makers on branding, rights, releases, touring, and fanbuilding. Practical playbooks, clear language, zero fluff—so you can create more, waste less, and build a career that lasts.
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He never went to music school. He wanted to be a pilot. Then a coincidence threw him on stage — and 30 years later, he's still there.Michael Schack joins Soul Vibe Sessions for a raw, wide-ranging conversation about what it actually takes to build a lasting career in music. From his accidental start with Blue Blot, to pioneering hybrid drumming with Roland, to playing live drum and bass at festival scale with Netsky — Michael has seen every version of the music industry and adapted to all of them.We go deep on the economics of music (why streaming killed the old model), the entrepreneurial mindset every artist needs, the bizarre history of the Roland TR-808, how he helped shape the SPD-SX, and his personal rules for longevity: no alcohol, no drugs, no negativity.Whether you're a drummer, a producer, or any kind of independent musician trying to figure out how to actually make a living doing this — Michael's 30 years of hard-won wisdom will shift your perspective.🎙️ Guest: Michael Schack — Hybrid Drummer, Roland Artist, Netsky Live🎸 Host: Peter — Soul Vibe SessionsKey topics: hybrid drumming, music business evolution, Roland TR-808 history, SPD-SX development, Netsky, Milk Inc, Blue Blot, musician mindset, live performance revenue, artist as entrepreneur, longevity in music.
He went from working in a pub to managing GOOSE and Vive La Fête — two of Belgium's most iconic touring acts.Hans Ascrawat, founder of AndR, joins Soul Vibe Sessions to break down what separates artists who build real careers from those who stay invisible. We go deep on artist identity, branding, the shift from album revenue to live performance income, and why Spotify is actually modern radio — not a revenue stream.Hans shares his "Full Body Yes" framework for decision-making, explains why most musicians are essentially running non-profits, and reveals the one thing every artist needs before they even think about marketing.Whether you're an independent musician, a manager, or just someone who loves the business behind the music — this one will shift your perspective.🎙️ Guest: Hans Ascrawat — Founder, AndR / Manager of GOOSE & Vive La Fête🎸 Host: Peter — Soul Vibe SessionsKey topics: artist branding, music management, Spotify as discovery tool, live music revenue, artist identity, the punk dilemma, content distribution, building touring brands, intuition in business.
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