DiscoverThe Braadcast by Norman Raad (Season 1)
The Braadcast by Norman Raad (Season 1)
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The Braadcast by Norman Raad (Season 1)

Author: Broll Auctions and Sales

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Welcome to The Braadcast, an exclusive podcast series hosted by Norman Raad, CEO of Broll Auctions and Sales.

In this series, we go beyond the hammer to sit down with the visionaries, entrepreneurs, and industry icons who are reshaping the South African property landscape. From high-stakes commercial auctions to innovative residential conversions and community-centric developments, The Braadcast uncovers the stories, strategies, and "smart-with-heart" philosophies behind the biggest deals in the country.

Why Subscribe to The Braadcast?

Visionary Insights: Deep dives into market trends with industry leaders.

People-First Property: Exploring how social capital and community impact drive long-term ROI.

Strategic Edge: Real-world lessons on identifying undervalued assets and repurposing portfolios for the future.

Exclusive Access: Behind-the-scenes perspectives from the desk of South Africa’s premier property auction house.

Whether you are a seasoned investor or a curious entrepreneur, The Braadcast is your invitation to join the conversation where passion meets property.

3 Episodes
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"Cities are never finished. They evolve, generation by generation, shaped by the people who imagine what they could become." In this landmark third episode of The Braadcast, our team flew to Cape Town to sit down with a man who has quite literally shaped the face of modern South Africa: John Rabie.With a career spanning nearly five decades, John has been at the helm of the country’s most transformative developments. From the pioneering Marconi Beam, opened by President Nelson Mandela in 1995, to the creation of Century City, a 250-hectare "city within a city," his work has redefined how South Africans live, work, and interact with their urban environments. Now, through Signatura, John continues to push boundaries with the Riverlands precinct, the new home of Amazon’s African headquarters. Join Norman Raad, CEO of Broll Auctions and Sales, as he explores John’s philosophy on navigating political upheaval, the art of urban revitalisation, and why building great cities requires a deep understanding of people, not just property. In this episode, we discuss:✅ The Long View: How South African cities have evolved over 50 years. ✅ Century City: The vision behind Africa’s most successful mixed-use precinct. ✅ The Marconi Beam Moment: What it meant to have Nelson Mandela open a landmark of public-private collaboration. ✅ Risk vs. Opportunity: How to see potential where others see uncertainty. ✅ The Next Chapter: Signatura, Woodstock and the impact of the Riverlands development. At Broll Auctions and Sales, we are as passionate about the people behind the projects as we are about the properties themselves. EPISODE CREDITS :🎙️ Host: Norman Raad (CEO, Broll Auctions and Sales) ✨ Guest: John Rabie (Founder, Rabie Property Group & Signatura) 🎬 Podcast Director: Codi Bentley (Multimedia Designer, Broll Auctions and Sales)🚀 Studio Production: Lwami Hlongwane (Marketing Assistant, Broll Auctions and Sales)
"In the world of property, value isn't just found; it’s created through vision, resilience, and a deep understanding of the people behind the assets."In the second episode of The Braadcast, Norman Raad, CEO of Broll Auctions and Sales, welcomes a true titan of the industry: Mike Flax. With a career spanning nearly four decades, Mike has been a pivotal force in the South African listed property sector, from founding Spearhead to leading Spear REIT to its JSE listing. Known as the man with "The Midas Touch," Mike joins us to share the strategic evolution of his career. We dive into the mechanics of his most iconic deals, his transition from CEO to global fund management with Visio, and his unwavering belief in the "owner-manager" philosophy. This is a masterclass in property investment, development, and the importance of goal congruency in business. In this episode, we discuss:- The Midas Touch: The philosophy behind Mike’s consistent record of unlocking value.- Building a REIT: The journey from Spearhead's success to Spear REIT’s JSE listing.- Strategic Repurposing: How to identify and transform underperforming assets.- Global Fund Management: Navigating the world of listed REITs and property-focused mutual funds.- Leadership & Mentorship: The importance of passing the baton and fostering the next generation of property leaders. At Broll Auctions and Sales, we are as passionate about people as we are about property. Join us as we uncover the stories of the industry’s most respected visionaries.EPISODE CREDITS- Host: Norman Raad (CEO, Broll Auctions and Sales)- Guest: Mike Flax (Executive Deputy Chairman, Spear REIT & Fund Advisor, Visio)- Podcast Director: Lesley Saunders (Head of Marketing, Broll Auctions and Sales)- Multimedia, Sound & Editing: Codi Bentley (Multimedia Director, Broll Auctions and Sales)- Studio Production: Lwami Hlongwane (Marketing Assistant, Broll Auctions and Sales)
"Property is more than bricks and mortar; it’s about the people who inhabit it and the vision to see what it can become."Welcome to the inaugural episode of The Braadcast, hosted by Norman Raad, CEO of Broll Auctions and Sales. In this debut conversation, we sit down with Justin Blend, Director of Africrest Properties, to explore the intersection of entrepreneurial passion and strategic property investment.Africrest has become a pioneer in the South African market by transforming underutilised spaces into thriving communities. From pioneering office-to-residential conversions to their innovative "Tenant Partnership Model," Justin shares the insights that have built an empire based on a "people-first" philosophy.In this episode, we discuss:✅ The Africrest Journey: From Braamfontein students to property leaders.✅ Unlocking Value: The art of seeing potential in "C-Grade" assets.✅ Community-Centric Development: Why tenant happiness is the ultimate ROI.✅ The Future of SA Property: Navigating a changing landscape with purpose.At Broll Auctions and Sales, we are as passionate about people as we are about property. Join us as we go beyond the hammer to uncover the stories and strategies of the industry’s most visionary minds.Don’t forget to Like, Subscribe, and hit the Notification bell to stay ahead of the property curve.EPISODE CREDITS:Host: Norman Raad (CEO, Broll Auctions and Sales)Guest: Justin Blend (Director, Africrest Properties)Podcast Director: Lesley Saunders (Head of Marketing, Broll Auctions and Sales)Videography & Editing: Codi Bentley (Multimedia Director, Codi Bentley)Sound Engineer: Malcolm Hadebe (Commercial Broker, Broll Auctions and Sales)Studio Production: Lwami Hlongwane (Marketing Assistant, Broll Auctions and Sales)
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