NAR REALTOR® News Change Agents

In this episode, NAR CMCO Bennett Richardson sits down with Daniel Heider—TTR Sotheby's International Realty EVP and The Heider Company founder. Heider shares how a service-driven mindset, deep preparation and bold social media marketing built one of the world's most-followed real estate brands. Show Notes R StreetThis piece marked an early shift in how we approached our property videos, incorporating lighting and popular music in a way that felt new at the time and immediately captured attention.  Cecilia's PointThis was an opportunity to push further with our marketing initiatives given the scale and volume of the property. Through that campaign, we sourced a $12M offer directly from social, submitted prior to a tour, and ultimately closed within a week. 2025 RecapOur year-end video captured the challenges of the market over the last few years and how our small team persereved to deliver record results. It is a testament to the mindset and commitment of the people who are part of HEIDER Real Estate. International Women's DayOur most recent piece, and one that speaks more to our brand rather than a specific property. It reflects where we're heading creatively in a forward-looking marketing approach.

Brown Harris Stevens CEO Bess Freedman doesn't chase quick wins—she builds lasting value. In this episode, Freedman and NAR CEO Nykia Wright unpack the critical role of professionalism, fair housing and why putting consumers first is an important sustainable strategy for long-term real estate leadership. Freedman also dives deep to share her perspective on private listing networks and potential impact on the marketplace.

In this compelling conversation/inaugural episode, NAR CEO Nykia Wright goes deep with eXp Realty CEO Leo Pareja on how tech and AI are reshaping the real estate industry at record speed. Hear his take on industry consolidation, shifts in consumer behavior, changes in the housing market, the power of global transparency and the rising importance of cultural alignment when choosing a brokerage. A timely, insightful look at where the industry is headed next.