The Coach Business School Podcast

This is one of the biggest mistakes I see coaches make.Trying to help everyone… and ending up helping no one.In this episode, I break down one of the most important principles in building a successful coaching business, and that’s niching.I share a simple way to uncover your niche using something you already have, your story.What You’ll Learn In This EpisodeWhy generalist coaches struggle to stand outThe powerful shift from generalist to specialistHow your personal story reveals your ideal nicheWhy your professional background is a hidden goldmineHow niching makes building a coaching business simpler and fasterTimestamps00:00 – 03:00 The biggest mistake most coaches make03:00 – 06:00 Why people choose specialists over generalists06:00 – 08:30 Finding your niche through your personal story08:30 – 11:00 Using your professional background to unlock opportunities11:00 – End How to turn your niche into a successful coaching businessIf you want help building your coaching business the right way, come and join me at Coach Business School (https://coachbusiness.school/).If you’re new to coaching, I run a free live workshop where I’ll show you exactly how to get started and what it really takes to succeed. Register here. If you’re already qualified, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.Everything I’ve talked about in this episode is something we go deep on inside the training.Let’s do this.

In this episode, I share a powerful reminder of how the skills you develop on your journey to becoming a coach can often become more economically valuable than your actual one-to-one coaching.This conversation is for anyone who is coaching-curious, newly qualified, or already established and feels they have to leave their previous career behind. We explore how to identify your "superpowers”, those existing skills and hard-earned lessons from your past, and combine them with coaching to create high-value, unique offerings that the market is searching for.What you’ll learn in this episode:Why your best coaching opportunities are often hidden in your "warm leads" and existing networksThe mistake of walking away from your previous career's expertiseHow to leverage high-impact skills like documentary making or photography to build statureWhy the world’s most successful coaches (like Tony Robbins) make more from marketing than coachingHow to wrap your coaching skills around a specialist technical skill (like book publishing)Why every new skill you pick up is a potential new revenue streamHow to move from being a "generalist" to a "specialist" with a unique superpowerTimestamps00:00 – 02:00 Intro: Why coaching skills are more valuable than you think 02:00 – 04:00 The "Existing Career" Trap: Why you shouldn't say goodbye to your past 04:00 – 06:00 Nina’s Story: Leveraging documentary making as a coaching superpower 06:00 – 08:00 Beyond one-to-one: How technical skills generate inbound interest 08:00 – 10:00 The Book Coach example: Combining publishing expertise with coaching logic 10:00 – 11:30 Lessons from the pros: Why top coaches are actually master marketers 11:30 – End Reflective work: Identifying your own monetisable "wraparound" skillsIf this episode resonated and you want to go deeper, here are a few ways to continue the journey.If you’re thinking about becoming a coach, come and join me at Coach Business School (https://coachbusiness.school/). You can start with the Foundation Certificate in Coaching, which gives you a taste of what it’s like to train as a coach.If you’re already a qualified coach, you can train with me in specialist areas like Alcohol Free Performance Coaching (https://coachbusiness.school/alcohol-free-performance-coach/), or join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.You can also access two free courses at andyramage.com (https://andyramage.com/).The first is The Alcohol Free Advantage (https://andyramage.com/unlock-your-alcohol-free-advantage/), which explores the powerful benefits of removing alcohol.The second is Train Your Brain (https://andyramage.com/how-to-train-your-brain/), where I teach simple tools to help you run your mind more effectively.And if you’d like to work with me live, join my Limitless (https://andyramage.com/unleash-your-limitless/) self development event in London this 21st of March.I would love to see you on the journey.Let’s do this.

This might be a slightly controversial episode.The accreditation bodies probably won’t love what I’m about to say, but it’s something I’ve learned through years of coaching in the real world.When we train as coaches, we’re taught the pure essence of coaching. Client led. Minimal talking. Powerful questions. Silence. Reflection. And that skill is absolutely essential.But in the real world of coaching, something interesting happens.Sometimes coaching alone isn’t enough.In this episode, I explore the three modes I believe make truly great coaches: coaching, mentoring, and teaching. I share how my own coaching has evolved and why introducing teaching into coaching sessions can massively accelerate results for your clients.If you’re a coach, this could transform the way you structure your sessions and the impact you create.What You’ll Learn In This Episode:• Why pure coaching is the most important skill to master first• The common misconception many coaches have about accreditation rules• The three coaching modes that create transformational results• Why mentoring can be powerful when used at the right moment• How teaching can unlock breakthroughs for your clients• The concept of “the map is not the territory” and why beliefs shape everything• How introducing learning can accelerate the coaching process• Why real world coaching often evolves beyond textbook theory• How to structure sessions using teaching, coaching, and mentoring• Why courageous coaches are willing to challenge the rulebookTimestamps00:00 – 02:00 Why this conversation might be controversial02:00 – 04:00 The essence of pure coaching04:00 – 06:00 Where accreditation bodies focus their training06:00 – 08:00 The real world challenge many coaches face08:00 – 10:00 The three modes of coaching10:00 – 12:00 Why teaching can unlock powerful breakthroughs12:00 – 14:00 The “map is not the territory” concept14:00 – 16:00 Designing coaching journeys for clients16:00 – 17:30 Why great coaches challenge the rulebook17:30 – End Courage, creativity, and evolving as a coachIf you want to train as a coach and learn these skills properly, come and join me at Coach Business School (https://coachbusiness.school/).We run a treble accredited diploma in positive psychology and coaching psychology, and we also help qualified coaches build the coaching business of their dreams through our Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/).You can also train in specialist areas like Alcohol Free Performance Coaching (https://coachbusiness.school/alcohol-free-performance-coach/) and our upcoming ADHD Coaching (https://coachbusiness.school/adhd-coaching-specialism/) specialism.If you’d like to join us, explore the training, or book a call with the team, check out the links below.Keep coaching.

Most coaches train together… and then go it alone.And that’s where things start to unravel.In this episode, I’m diving into why coaching does not have to be a solo sport and how the comparison trap is quietly killing incredible coaching careers before they ever truly begin.I share the mindset shift that changed everything for me, from a win lose world as a professional footballer and broker to building a coaching business rooted in abundance, collaboration and collective success.If you have ever felt behind, not good enough, or stuck comparing yourself to other coaches online, this episode is for you.Because when we turn coaching into a team game, everything changes.What You’ll Learn In This Episode:• Why comparison is destroying great coaching careers• The difference between a scarcity mindset and an abundance mindset• How social media fuels insecurity for coaches• Why there are more than enough clients for all of us• How AI could actually grow the coaching industry• Why guarding your ideas keeps you small• The power of community and shared wins• What the CBS Coaching Collective really stands for• How collaboration accelerates success• Why coaching is more powerful as a movement than a solo missionTimestamps00:00 – 02:00 Why coaching feels like a solo sport02:00 – 04:00 The comparison trap and social media04:00 – 06:00 From win lose mindset to abundance06:00 – 08:00 There are more than enough clients08:00 – 10:00 Why AI could help human coaches10:00 – 12:00 Turning coaching into a team game12:00 – 14:00 Celebrating collective wins14:00 – 15:30 The future of the Coaching CollectiveIf you’re ready to stop comparing and start collaborating, come and join us inside the Coach Business School (https://coachbusiness.school/).Whether you’re brand new, building momentum, or ready to scale, we’ve got you covered.Enquire about training or the refresher course: team@andyramage.comAnd if this episode resonated, share it with a fellow coach who needs to hear it.Together, we move the needle.Keep coaching.

In this episode, I share a powerful reminder of why the name you give yourself as a coach is one of the most important business decisions you’ll make.This conversation is for anyone who is coaching-curious, newly qualified, or already coaching and has ever felt the stigma of the term "Life Coach." We explore whether it is more skillful to use a different name that better describes your unique value and the professional depth of what you actually do in the room with your clients.This is not about chasing titles or building something overnight. It is about creating clarity for your clients, stepping into a specialist arena, and understanding how to educate the world on the professional power of coaching as a tool for exploring the mind.What you’ll learn in this episode:Why the word "Coach" standalone is often misinterpretedThe truth about the stigma of "Life Coaching" and how to overcome itWhy professionalism and treble accreditation are the future of the industryWhere coaching sits on the wellbeing spectrum (The -10 to +10 team)How to use "Expert Arenas" to find a title that actually resonatesCreative alternatives to "Coach" like Strategist, Architect, and DesignerThe secret to being a specialist rather than a generalistTimestamps00:00 – 02:00 Is "Coach" the right word for what you do? 02:00 – 04:00 The stigma of life coaching vs. professional advice-giving04:00 – 06:00 Professionalism, accreditation, and the well-being spectrum 06:00 – 08:00 Educating your clients on what coaching actually is 08:00 – 10:00 Exploring expert arenas and niche-specific titles 10:00 – 12:00 Specialist vs. Generalist: The secret to a successful business 12:00 – End How to start your journey with the Foundational CertificateIf you have ever felt called to something more, or sensed that your current path is not fully using who you are, this episode is for you.If this episode resonated and you want to explore coaching further, here are a few ways to join me:If you want to train as a coach and work directly with me: Join us at Coach Business School (https://coachbusiness.school/).If you are already an accredited coach and want to build a sustainable coaching business: Join me inside Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/).I would love to see you on the journey.Let’s do this.

In this episode, I’m joined by Felicity Williams for a powerful conversation about taking action, overcoming fear, and turning ideas into reality.Felicity shares her journey from total beginner to published author in just six weeks, while navigating a major life transition, a full-time career, and coach training. This is not a story about perfection or having it all figured out. It is a story about courage, momentum, and saying yes before you feel ready.This episode is for coaches, aspiring coaches, and anyone who has an idea they keep putting off and knows it is time to move from intention to action.What you’ll learn in this episode:Why action beats overthinking every timeHow confidence is built through doingWhy perfection is the enemy of progressHow coaching accelerates personal changeWhat it takes to publish a book quicklyHow fear can become a compassWhy taking imperfect action changes everythingTimestamps00:00 – Why action matters03:00 – Felicity’s turning point06:00 – From coaching to confidence10:00 – Action over perfection14:00 – Writing and publishing a book18:00 – Growth mindset in real lifeEnd – Why doing it scared worksIf this episode resonated and you want to take action in your own coaching or business journey, here are a few ways to join me.If you want to train as a coach and work directly with me, join us at Coach Business Schoolhttps://coachbusiness.school/If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBAhttps://coachbusiness.school/business-and-marketing-mastery/I would love to see you on the journey.Let’s do this.

In this episode, I share my prediction for the future of coaching and why it is both exciting and unsettling at the same time.The world is changing fast. AI is accelerating everything. And many people are understandably wondering what that means for coaching, human connection, and meaningful work. In this conversation, I explain why I believe coaching is not under threat, but on the brink of its biggest expansion ever.This is not about competing with technology. It is about understanding why human connection, presence, and real-world coaching will become more valuable, not less.This episode is for coaches, aspiring coaches, and anyone who wants to understand where coaching is heading and how to stay relevant, impactful, and ahead of the curve.What you’ll learn in this episode:Why the future of coaching is brighter than everHow AI will increase demand for human coachesWhy access creates awareness and opportunityThe difference between information and transformationWhy human connection cannot be replacedHow coaching helps people navigate rapid changeWhat it means to future-proof yourself as a coachTimestamps00:00 – Why the future of coaching matters02:00 – Lessons from past industry disruption05:00 – AI and the accessibility of coaching08:00 – Why human coaches still win12:00 – Connection, energy, and transformation15:00 – The rise of in-person coaching18:00 – Why now is the time to be a coachEnd – The coaching opportunity aheadIf this episode resonated and you want to explore coaching further, here are a few ways to join me.If you want to train as a coach and work directly with me, join us at Coach Business Schoolhttps://coachbusiness.school/If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBAhttps://coachbusiness.school/business-and-marketing-mastery/I would love to see you on the journey.Let’s do this.

In this episode, I’m joined by Gabrielle Harverson for a powerful reminder of one of the most underrated skills in coaching and in life: holding the space.This conversation is about presence, listening, and the impact of simply being with another human being without fixing, advising, or interrupting. We explore why silence is not awkward, but powerful, and how real change often happens when we create the safety for someone to think, feel, and discover their own answers.This is not about techniques or clever questions. It is about humanity, trust, and the quality of attention we bring to a conversation.This episode is for coaches, aspiring coaches, and anyone who wants to communicate more deeply, lead with empathy, and create conversations that truly matter.What you’ll learn in this episode:Why holding the space is one of the most powerful coaching skillsHow silence creates clarity and insightWhy being present beats giving adviceThe role of non-judgement in transformationHow deep listening builds trustWhy coaching is about being with, not fixingHow presence creates meaningful connectionTimestamps:00:00 – Why holding the space matters02:00 – Presence over performance05:00 – The power of silence08:00 – Listening without fixing10:00 – Trust, safety, and non-judgement12:00 – Coaching as a human connectionEnd – Why this skill changes everythingIf this episode resonated and you want to develop your coaching skills further, here are a few ways to join me.If you want to train as a coach and work directly with me, join us at Coach Business Schoolhttps://coachbusiness.school/If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBAhttps://coachbusiness.school/business-and-marketing-mastery/I would love to see you on the journey.Let’s do this.

In this episode, I share a powerful reminder of why coaching can be one of the most life-changing paths you can choose.This conversation is for anyone who is coaching-curious, newly qualified, or already coaching and wants to reconnect with why this work matters. We explore what coaching really gives you beyond a qualification, including freedom, meaning, growth, and the opportunity to design a life that feels aligned and purposeful.This is not about chasing titles or building something overnight. It is about creating work that matters, developing yourself as a human being, and using your skills to make a genuine difference in the world.What you’ll learn in this episode:Why freedom and autonomy matter more than moneyHow coaching creates meaning and purposeWhy personal growth is non-negotiableHow contribution leads to fulfilmentWhat income with integrity looks likeWhy coaching supports an intentional lifestyleHow coaching skills improve every area of lifeTimestamps00:00 – 02:00 Why this conversation matters02:00 – 05:00 Freedom, autonomy, and well-being05:00 – 08:00 Meaning and purpose through coaching08:00 – 10:00 Growth mindset and lifelong development10:00 – 12:00 Contribution and doing good in the world12:00 – 14:00 Income with integrity14:00 – 16:00 Lifestyle design and true intelligence16:00 – End Leverage, impact, and becoming a coach in 2026If you have ever felt called to something more, or sensed that your current path is not fully using who you are, this episode is for you.If this episode resonated and you want to explore coaching further, here are a few ways to join me.If you want to train as a coach and work directly with me, join us at Coach Business School(https://coachbusiness.school/).If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA(https://coachbusiness.school/business-and-marketing-mastery/).I would love to see you on the journey.Let’s do this.

In this episode, I sit down with Helen Alfano, PhD, elite performance coach and former leader inside England Netball during their historic Commonwealth Games gold medal win.We explore why elite sport has understood the power of coaching for decades and why business professionals are now waking up to the same truth.Athletes would never leave performance to chance. They train their bodies, their minds, their recovery, and their environment. Yet in business, we often expect people to perform at an elite level with no support at all.This conversation is about closing that gap.Helen brings deep experience from high-performance sport, leadership, and coaching, and together we unpack what business can learn from elite athletes about mindset, wellbeing, longevity, and sustainable success.If you are a coach, a leader, or someone who wants to perform at a higher level without burning out, this episode is for you.What You Will Learn:• Why elite athletes treat mindset coaching as non-negotiable• How performance in business mirrors performance in sport• The hidden cost of ignoring wellbeing and recovery• Why coaching improves results, retention, and longevity• How marginal gains in mindset create massive advantages• The difference between winning at all costs and winning well• Why elite performance starts with how you run your mind• How leaders can perform better by becoming more human• Why coaching creates better professionals and better peopleTimestamps00:00 – Why sport leads the way in elite performance05:30 – Helen’s journey from elite sport to coaching10:20 – The Commonwealth Games gold medal mindset15:40 – Coaching the people behind the athletes20:50 – Why business professionals are under supported26:30 – The real cost of burnout and poor recovery32:10 – Marginal gains and mindset mastery38:00 – Winning well versus winning at all costs44:30 – Identity, values, and performance50:30 – Why coaching is the unfair advantageLinks and ResourcesCoach Business Schoolhttps://www.coachbusiness.schoolAuthentic Brew Alcohol Free Beerhttps://authenticbrew.coAndy’s Dryy Apphttps://dryy.appConnect with Helen on LinkedInSearch Helen Alfano PhDIf you enjoyed this episode, please subscribe, follow, and share it with someone who needs to hear this conversation.Until next time, keep coaching.

In this episode, I’m joined by my sister-in-law and academic lead at Coach Business School, Louise Ramage, to explore one of the fastest-growing areas in coaching right now. Neurodiversity.More and more adults are discovering their own neurodiversity, often through their children, and it is changing how people understand themselves, their work, and their potential. We talk about ADHD coaching, lived experience, confidence, belief systems, and why being neurodiverse can actually make you an exceptional coach.This conversation is practical, honest, and deeply human. If you are neurodiverse, work with neurodiverse clients, or are considering a coaching niche that truly matters, this episode will open your eyes.What You’ll Learn in This EpisodeWhy neurodiverse coaching is growing so rapidlyHow lived experience strengthens coaching impactThe link between neurodiversity and confidenceWhy many adults discover neurodiversity later in lifeHow coaching supports neurodiverse thinking stylesThe role of beliefs, shame, and self-criticismWhy neurodiversity can be a coaching superpowerHow specialisms help coaches stand outThe connection between neurodiversity and alcoholWhy coaching creates real, lasting changeTimestamps00:00 – 02:00 Why neurodiverse coaching is exploding02:00 – 04:00 Adult diagnosis and self-discovery04:00 – 06:00 Lived experience and coaching credibility06:00 – 08:00 Confidence, belief systems, and shame08:00 – 10:00 Neurodiversity as a superpower10:00 – 12:00 Coaching tools that really work12:00 – 14:00 The rise of ADHD coaching14:00 – 16:00 Specialisms and building a niche16:00 – 18:00 Neurodiversity, dopamine, and alcohol18:00 – End Why coaching changes lives at the deepest levelIf this episode resonated and you want to explore this work further, here are a few ways to join me.If you want to become an accredited coach and train at a world-class level, come and join me at Coach Business School (https://coachbusiness.school/). Louise and I are deeply involved in the training, observations, and development of every coach.If you are already an accredited coach and want to grow your coaching business with clarity and confidence, join me inside Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.If living alcohol free is part of your journey, check out Authentic Brew (https://www.authenticbrew.com/), a functional alcohol free drink designed to support focus, energy, and connection without compromise.And if you want daily structure, support, and community around living alcohol free, download DRYY (https://www.dryyapp.com/), my alcohol free app and community designed to help you build consistency and momentum without doing it alone.I would love to see you in the training very soon.Let’s do this.

In this episode, I share one of the most personal and philosophical podcasts I have ever recorded. This is about moral ambition, meaning, and what we choose to do with our short and precious lives.For many years, I lived in a career that was brilliant at generating income but bankrupt of meaning. Coaching became the doorway that helped me question everything and ultimately change the direction of my life.This episode is an invitation to reflect deeply on how you use your time, your energy, and your talents. Coaching is not just a profession. It is a vehicle for contribution, service, and doing real good in the world without burning your life to the ground.What You’ll Learn in This EpisodeWhat moral ambition really means and why it mattersWhy so many people feel unfulfilled in their careersThe difference between generating income and creating impactHow coaching creates meaning through serviceWhy contribution is essential for long-term fulfilmentHow coaching fits alongside a career rather than replacing itThe danger of grinding through life without reflectionWhy courage is required to live differentlyHow to use your skills to do real good in the worldWhy coaching is one of the most powerful vehicles for changeTimestamps00:00 – 02:00 Moral ambition and why this conversation matters02:00 – 04:00 Career success without meaning04:00 – 06:00 The illusion that money equals fulfilment06:00 – 08:00 Discovering coaching and reflective thinking08:00 – 10:00 Doing good better and effective contribution10:00 – 12:00 Coaching as a gateway to purpose12:00 – 14:00 Building contribution alongside a career14:00 – 16:00 Why most people never question their path16:00 – 18:00 Using your life force to serve others18:00 – End Planting trees you may never sit underIf this episode resonated and stirred something in you, here are a few ways to take the next step.If you want to become an accredited coach and learn the skills to change lives, come and join me at Coach Business School. I will guide you personally through the training.If you are already an accredited coach and want to build a sustainable, impactful coaching business, join me inside Coach MBA, where I teach marketing and business specifically for coaches.If living alcohol free is part of your journey, check out Authentic Brew, a functional alcohol free drink designed to support focus, energy, and connection without compromise. 25% of net profits go into building a foundation to do good in the world.And if you want daily structure, support, and connection around living alcohol free, download DRYY, my alcohol free app and community. It is designed to help you build consistency, clarity, and momentum without doing it alone.I would love to see you in the training very soon.Let’s do this.

In this episode, I speak directly to you as a coach about what I believe is the real foundation of long-term success. Your own self-development.Coaching is not something you switch on for clients and switch off afterwards. It is a way of running your mind, challenging your thinking, and choosing beliefs that create clarity, confidence, and momentum. If you are not living the learning, something has been missed.This episode is an invitation to turn the coaching lens back on yourself and apply the same tools you give to others to your own life and business.What You’ll Learn in This EpisodeWhy self-development is the foundation of great coachingHow untrained thinking quietly limits performanceWhy belief-level work creates lasting changeThe danger of treating the future like a factHow negativity bias shapes your experience of lifeWhy comfort zones shrink as coaches growThe link between courage, growth, and fulfilmentHow goal setting activates opportunityWhy coaches must apply the work to themselves firstHow to live in a friendly universeTimestamps00:00 – 02:00 Why self-development matters more than technique02:00 – 04:00 Coaching as a philosophy for life04:00 – 06:00 The untrained brain and negativity bias06:00 – 08:00 Belief-level coaching and real transformation08:00 – 10:00 Options versus outcomes10:00 – 12:00 Catching your own thinking traps12:00 – 14:00 Why the future is always made up14:00 – 16:00 Comfort zones, courage, and growth16:00 – 18:00 Goals, focus, and activating opportunity18:00 – End Living the learning and leading by exampleIf this episode resonated and you want to take your development further, come and join me at Coach Business School. If you want to get accredited as a coach, I will personally guide you through the training from start to finish.If you are already an accredited coach and want to master the business and marketing side of coaching, join me inside Coach MBA.And if part of your self-development journey includes living alcohol free, check out Authentic Brew, a functional alcohol free drink designed to support focus, energy, and connection without compromise.I would love to see you in the training very soon.Let’s do this.

In this episode, I dive into one of the biggest questions I get asked. Can you really build a thriving coaching practice part-time alongside a busy career and family life? The answer is yes. In fact, I built my coaching business this way before ever stepping into coaching full-time. I’ll walk you through how I did it, what I learned, and how you can use the same approach to create freedom, purpose, and possibility without burning your bridges.If you’re ready to unlock a coaching career that fits your life rather than takes over your life, this one is for you.What You’ll LearnWhy part-time coaching is often the smartest routeHow to build your coaching skills while staying in your current careerThe mindset shift that creates courage instead of fearHow to create more time without sacrificing family or incomeWhen to know it is time to go full-timeWhy your current job is your greatest coaching opportunityHow to avoid early pressure that kills most coaching dreamsThe real path to freedom, meaning, and purposePractical steps to build momentum immediatelyHow to transition beautifully into a coaching life you loveTimestamps00:00 – 02:00 The part-time versus full-time coaching question02:00 – 04:00 Why I never burned my bridges04:00 – 06:00 How coaching transformed my performance at work06:00 – 08:00 Finding meaning and purpose on the side08:00 – 10:00 Experimenting safely and learning what works10:00 – 12:00 Creating time from a busy life12:00 – 14:00 Spotting the economic potential of coaching14:00 – 16:00 Becoming courageous inside your existing career16:00 – 20:00 Stepping stones toward full-time coaching20:00 – 23:00 How coaching gives you freedom, purpose, and impact23:00 – End Your job is your coaching launchpad and the pathway forwardIf this episode sparked something inside you and you want to take the next step on your coaching journey, here is how you can join me.If you want to get accredited as a coach, come join me inside Coach Business School. I deliver the training personally and I would love to support you.If you are already an accredited coach and want to master the business and marketing side of coaching, join my Coach MBA programme for accredited coaches.I would love to see you inside the training very soon.Let’s do this.

In this episode, I sit down with the brilliant Sara Vening to talk about something every coach needs to revisit time and time again. Your whys. Why you coach. Why you want to help people. Why this work matters to you.Sara shares her journey from the collapse of Northern Rock, to leadership roles, to being coached herself, to eventually stepping forward and becoming a coach. We explore the fear, the learning curve, the breakthroughs, and the joy of helping real humans create real change.If you ever lose sight of your purpose, this conversation will bring you back to centre.What You Will Learn in This EpisodeWhy understanding your whys is essential for staying motivated as a coachHow Sara went from leadership roles to coachingWhy early experiences of being coached can be life-changingHow to build confidence by coaching real peopleWhy offline networking often beats social mediaHow to create a meaningful, flexible coaching careerTimestamps00:00 – 02:00 Why your whys matter and setting up the conversation02:00 – 04:30 Sara’s first experience of coaching at Northern Rock04:30 – 07:00 Emotional breakthroughs and the power of being coached07:00 – 09:30 Taking the plunge into formal coach training09:30 – 12:00 Coaching real humans and building early confidence12:00 – 14:30 Transformative client stories and aha moments14:30 – 17:00 Celebrating her EMCC accreditation and next steps17:00 – 19:30 Offline networking and why it outperforms social media19:30 – 22:00 Building relationships, referrals and real opportunities22:00 – End Designing a meaningful coaching life and the future aheadIf Sara’s story inspires you and you want to take the next step into coaching, come and join me at the Coach Business School.Let’s do this.

In this episode, I sit down with the brilliant Danny Wicks to explore what it really takes to build a coaching business that supports your life rather than consumes it.We talk honestly about corporate pressure, anxiety, burnout, identity shifts, and the courage it takes to move away from chasing money and exits towards building a business and life you actually love.Danny shares his journey from banking and consultancy into coaching, what the Ibiza retreat unlocked for him, and why you cannot shortcut the process if you want something real and sustainable.What You Will Learn in This EpisodeWhy chasing money and exits leads to emptinessHow anxiety and personal struggle led Danny into coachingWhy you cannot skip the process in coaching or businessHow he built a successful business without social mediaWhat it really means to create a business and life you loveTimestamps 00:00 – 02:00 Welcome, retreat reflections, and why this conversation matters02:00 – 06:30 Danny’s corporate life, anxiety, and breaking point06:30 – 10:30 Therapy, self-work, and discovering coaching10:30 – 15:30 Why the Ibiza retreat became a life-changing moment15:30 – 20:30 Transitioning from consultant to coach while staying employed20:30 – 25:30 Building a business by earning your stripes25:30 – 30:30 Do not skip the process in coaching or business30:30 – 36:00 Scaling without social media and doing the opposite36:00 – 42:30 Redefining success and creating a business and life you love42:30 – End The long game, meaningful work, and Danny’s message to coaches If this conversation resonated and you want to become an accredited coach or take your coaching business to the next level, come and train with me at the Coach Business School.I’ll personally guide you through both your coaching skills and your business growth.I’d love to support you.Let’s do this.

In this episode, I explore one of the most powerful truths in coaching. Your biggest life struggle, the thing you thought might break you, can become the greatest gift you ever bring to others. I see this time and time again. Coaches are often drawn to this work because they have overcome something significant. Burnout, redundancy, divorce, injury, menopause, alcohol, anxiety, loss. These moments wake us up, shake us out of the middle lane, and open the door to growth, meaning, and contribution.I walk you through why your struggle is not a weakness but your coaching superpower. It is the bridge that allows you to connect deeply with the people you are meant to help. When you talk about the struggle you have lived through and the success you created on the other side, you draw in the right clients, build trust instantly, and create a transformation that is real and grounded in lived experience.What You Will Learn in This Episode:Why your biggest challenge can become the foundation of your coaching careerHow adversity wakes us up to our potential and purposeWhy lived experience builds stronger, more authentic coaching relationshipsHow your story attracts the right clients without forcing or sellingWhy people invest in help when they are in a struggle, not when they feel fineHow to use your story ethically without giving endless adviceWhy you do not need to be perfect to be a powerful coachHow to turn struggle into meaning, contribution, and sustainable business successTimestamps 00:00 – 01:30 Your struggle is your superpower01:30 – 03:00 Why you’re drawn to coaching03:00 – 04:30 From minus five to plus five04:30 – 06:00 When life wakes you up06:00 – 07:30 Pain is the doorway07:30 – 09:00 Talking to the struggle09:00 – 10:30 Success ≠ perfection10:30 – 11:30 The empathy advantage11:30 – 12:00 Turning pain into purpose12:00 – End Your struggle → your story → your successLinks & Resources:Join me at the Coach Business School: Whether you’re brand new and want to get accredited as a coach, or you’re already qualified and ready to grow your business, I’ll guide you through world-class coach and business training so you can truly succeed. 👉 Explore programs and free resources at coachbusiness.schoolAlready Accredited? Check out the Coach MBA — Marketing and Business for Accredited Coaches, my program designed to help you build a thriving, purpose-driven coaching business. 👉 Learn more at coachbusiness.schoolIf this episode resonated with you, share it with your coaching community, subscribe, and keep showing up and shining your message.Let’s do this.

Maybe you’ve wondered if you’re too old to start a new career as a coach. I hear that all the time, and I’m here to tell you it’s simply not true. In fact, coaching is one of the few professions that actually gets better with age. In this episode, I’ll share why your experience, your wisdom, and your story are your greatest assets and how your 40s, 50s, 60s, and beyond might just be the perfect time to start your encore career doing something deeply meaningful.What You’ll Learn in This Episode:Why coaching gets better as you get olderThe two types of intelligence and why one keeps growing for lifeWhat an “encore career” really is (and why it’s about meaning, not just money)How to use your life experience to coach with confidence and authorityWhy so many world-class coaches thrive into their 70s, 80s, and even 90How to build a coaching business you’ll never want to retire fromTimestamps:00:00 – 01:00 Too old to coach? Think again01:00 – 02:00 Building successful coaches02:00 – 03:30 Coaching legends who prove the point03:30 – 05:00 The age advantage05:00 – 06:30 The science of growing wiser06:30 – 08:00 The shift from speed to wisdom08:00 – 09:30 The encore career revolution09:30 – 10:30 From money to meaning10:30 – 11:30 Never retire from purpose11:30 – End Your encore starts nowLinks & Resources:Join me at the Coach Business School: Whether you’re brand new and want to get accredited as a coach, or you’re already qualified and ready to grow your business, I’ll guide you through world-class coach and business training so you can truly succeed. 👉 Explore programs and free resources at coachbusiness.schoolAlready Accredited? Check out the Coach MBA - Marketing and Business for Accredited Coaches, my program designed to help you build a thriving, purpose-driven coaching business. 👉 Learn more at coachbusiness.schoolIf you’re ready to start your encore career and create more meaning, impact, and freedom, this episode is for you. Let’s do this.

Episode 5: What Have I Got To Offer As a Coach? I’m Just A Normal Person!Have you ever thought, “What have I got to offer as a coach?” I get it - I’ve been there too. In this episode, I’m sharing why you already have everything you need to become a world-class coach. Forget the myth of the “perfect expert” - clients don’t want flawless; they want real. I’ll explain how your story, your struggles, and your unique experiences are your greatest assets when it comes to building a thriving coaching business.What You’ll Learn in This Episode:Why “normal” is your coaching superpowerThe myth of the expert coach (and why it holds people back)How storytelling builds instant trust and connectionWhy real people want to work with real peopleHow to turn your experience into your expertiseThe truth about accreditations and what really attracts clientsTimestamps:00:00 – 01:00 The real reason you’re enough01:00 – 02:30 The mission behind the Coach Business School02:30 – 04:00 The myth of the expert coach04:00 – 05:30 Real people want real coaches05:30 – 07:00 The story that hooks hearts07:00 – 08:30 The authenticity advantage08:30 – 10:00 From experience to expertise10:00 – 11:30 Everyone’s tuned to ‘What’s in it for me?’11:30 – 12:30 Forget accreditations — tell your story12:30 – End The one thing you must rememberLinks & Resources:Join the Coach Business School: Ready to start or grow your coaching journey? Whether you want to get accredited as a coach or master the business of coaching, you can train directly with Andy at the Coach Business School — the home of successful coaches. 👉 Explore programs and free resources at coachbusiness.schoolAlready Accredited? Take your next step with the Coach MBA — Marketing and Business for Accredited Coaches, designed to help you build a sustainable, thriving coaching business. 👉 Learn more at coachbusiness.schoolIf this episode inspired you, please follow, share, and review the show — and don’t forget to visit coachbusiness.school to join me and the community of successful coaches.Let’s do this.

Episode 4: Coaching Online or In-person: Which Is Most Effective and EconomicalIn this episode, Andy explores one of the most important questions for modern coaches: should you focus on in-person or online coaching? Drawing on over a decade of experience, Andy shares how reconnecting with in-person coaching - through retreats, corporate clients, and one-to-one sessions - reignited his passion and deepened the impact of his work.What You’ll Learn in This Episode:The real differences between in-person and online coachingWhy in-person connection can elevate your coaching practiceHow to price and structure in-person coaching effectivelyThe surprising business benefits of being physically presentHow to balance time, travel, and income as a hybrid coachWhy authentic, human connection is becoming more valuable than everTimestamps:00:00 – 01:30 The human touch question01:30 – 03:00 The rise of online coaching03:00 – 05:00 Rediscovering real connection05:00 – 06:30 The power of being in the room06:30 – 08:30 A bold business opportunity08:30 – 10:30 Inside the corporate world10:30 – 13:00 The logistics of presence13:00 – 16:00 The coffee shop coach16:00 – 19:00 The friendship dilemma19:00 – End The return of real coachingLinks & Resources:Join the Coach Business School: Want to become a successful, accredited coach? Train directly with Andy through the Coach Business School - where we combine elite-level coaching skills with world-class business training. 👉 Explore programs and free resources at coachbusiness.schoolAlready Accredited? Join the Coach MBA - Marketing and Business for Accredited Coaches, designed to help you master the business of coaching and build a thriving practice.👉 Learn more at coachbusiness.schoolIf you enjoy this episode, please share it with your coaching community, follow the show, and leave a review - it helps more coaches discover these insights.Let’s do this.