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GoldDust

Author: Kate Baxter

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The GoldDust Podcast is a behind-the-scenes look at what it really takes to build a successful jewellery business today. Hosted by jewellery consultant and The Cut London founder Kate Baxter, each episode features candid conversations with independent designers, retailers and industry experts shaping the modern jewellery landscape.

Together we explore the realities of building a jewellery brand in the current climate, from developing a recognisable design language, to pricing, production, wholesale, and marketing ideas - why do some jewellery brands fail when others succeed?

Practical, real, open and honest, GoldDust offers an insider look at the creative and commercial sides of the jewellery industry, and gets to the crux of what really makes a difference when building a brand.

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In this episode of the GoldDust Podcast, I’m joined by Polly Wales, a true pioneer in contemporary fine jewellery who built her career by challenging many of the traditional rules of the craft.Known for her cast-in-place gemstone technique, Polly creates pieces that are intentionally organic, unpredictable, and completely unique. We talk about how this unconventional approach first developed, why she never felt entirely at home within the traditional fine jewellery world, and how embracing imperfection became the foundation of her work.We also discuss the pivotal moment when Polly took the huge step of moving her entire business from the countryside of the UK to Los Angeles, a decision that transformed the trajectory of her brand and helped her find an audience that truly connected with her work.For independent jewellers, this conversation offers an honest look at creative risk, originality, and what can happen when you build a jewellery career by doing things differently.Episode NotesGuest: Polly WalesWebsite: www.pollywales.comInstagram: @pollywalesFind out more about GoldDust Collective, the memnbership for ambitious independent jewellery designers at www.katebaxterstudio.comFollow Kate Baxter at @golddust_by_kate_baxterand @thecutlondonExplore more conversations on the business of jewellery by liking and subscribing this podcast. Thank you for listening!
What really happens when you're the name behind the brand?Jewellery designer Hannah Martin joins the GoldDust Podcast to discuss the realities of building a career in fine jewellery with her bold, sexy, sculptural designs.We talk about how she grew her one-woman brand from Central St Martin's graduate to a 3 story East London showroom over the last 20 years. From the pressures of being the name behind the brand, trying stuff that doesn't work, and designing jewellery that isn't for everyone, to the decisions she made that changed everything.Hannah also shares insights on creative conviction, the power of building a community - if you haven't been to one of her legendary parties you need to - and what it really takes to grow a jewellery business that stands the test of time.With clients ranging from Rhianna to Zaha Hadid, Hannah Martin is one of the rare fine jewellery success stories where the work remains truly unique, undiluted, and uncompromised.Episode Notes01:21 Hannah's early influences and education at Central Saint Martins02:18 Her experience at Cartier and starting her own brand02:47 The evolution of her design philosophy and style07:32 The importance of authenticity in her work12:10 Launching her first collection and materials used17:15 Her unique creative process and character-driven collections23:02 Balancing artistic integrity with commercial success26:36 Her signature style and recognisability30:06 Brand growth, studio space, and community building37:37 Setting trends and her influence on jewellery design44:16 The significance of her creative space and studio environment49:50 Business growth, diversification, and her teaching roles52:29 Bespoke work, bridal, and engagement jewellery58:36 Lessons learned and mistakes made along the way01:02:48 The future of her brand and industry insightsGuest: Hannah MartinWebsite: hannahmartinlondon.comInstagram: @hannahmartinldnFind out more about GoldDust Collective, the membership for ambitious independent jewellery designers at www.katebaxterstudio.comYou can also follow the host, Kate Baxter, at @golddust_by_kate_baxterand @thecutlondonExplore more conversations on the business of jewellery by liking and subscribing this podcast.Thank you for listening!
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