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Description
Full Fat Marketing is a daily strategy podcast for food and hospitality brands that want to be chosen, and remembered.
Hosted by Leonora Brebner, a growth and marketing strategist specialising in restaurants, cafés, and food & drink brands, the show breaks down the real reasons some F&B businesses become the place people choose… while others struggle to stay relevant.
Through bite-sized episodes, you’ll learn the psychology behind restaurant marketing, food brand strategy, customer loyalty, and what actually drives repeat customers in today’s hospitality industry.
Expect honest insights, real brand examples, and practical thinking on topics like restaurant growth strategy, brand positioning, customer retention, café marketing, food product branding, and hospitality marketing.
If you run a restaurant, café, food brand, or hospitality business - and want customers to choose you again and again - this podcast will help you understand why.
New episodes every weekday.
10 Episodes
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Why do some brands instantly feel like they’re 'for you'? In this episode of Full Fat Marketing, Leonora explores why the fastest-growing food and drink brands don’t try to appeal to everyone, they build strong personalities that make a specific group of customers think: 'That’s a bit of me'. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. 💬 And leave a comment: what makes people come back to your restaurant? And if you’re ...
How do you turn the most boring product in the supermarket into a billion-dollar brand? In this episode of Full Fat Marketing, Leonora breaks down how Liquid Death transformed bottled water into one of the most talked-about brands in beverages by completely changing the personality of the category. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. 💬 And leave a comment: what makes people come back to your restaurant? And if you’re ...
Younger generations are drinking significantly less alcohol, but they haven’t stopped going out. In this episode of Full Fat Marketing, Leonora explores the rise of alcohol-free drinks and why brands like Athletic Brewing are turning non-alcoholic beverages into one of the fastest-growing categories in hospitality. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. 💬 And leave a comment: what makes people come back to your res...
Why would anyone pay $20 for a smoothie? In this episode of Full Fat Marketing, Leonora breaks down how Erewhon turned a simple drink into a cultural moment through celebrity collaborations, drop culture, and social-media-first product design. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. 💬 And leave a comment: what makes people come back to your restaurant? And if you’re building a food, drink or hospitality brand and wa...
Why do people keep buying the same food brands without thinking? In this episode of Full Fat Marketing, Leonora explores the psychology behind repeat purchases and how brands like Graza, Crumbl Cookies and OLIPOP turn products into habits through predictability, identity and emotional memory. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. 💬 And leave a comment: what makes people come back to your restaurant? And if you’re ...
Oatly didn’t win because oat milk was new. They won because they built a cultural brand instead of just selling a product. In this episode, Leonora breaks down the strategy that turned a small Swedish company into a billion-dollar brand. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. 💬 And leave a comment: what makes people come back to your restaurant? And if you’re building a food, drink or hospitality brand and want help appl...
Points and discounts don’t actually build loyalty. In this episode, Leonora explains the real reason most restaurant loyalty programmes fail, and introduces a much more powerful concept: the next-visit trigger. Because the best brands give customers a reason to come back before they leave. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. 💬 And leave a comment: what makes people come back to your restaurant? And if you’re building ...
Contraty to popular belief, people don’t choose restaurants based on food alone. They choose them based on the role the restaurant plays in their life. In this episode, Leonora explains the Restaurant Role Framework and the four positions every restaurant tends to fall into. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. 💬 And leave a comment: what makes people come back to your restaurant? And if you’re building a food, drink o...
There are thousands of smoothie bars in the world, yet most of them are forgettable. In this episode of Full Fat Marketing, Leonora breaks down how Joe & The Juice turned a simple juice concept into a global lifestyle brand. Because the secret wasn’t the juice. It was the identity. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. 💬 And leave a comment: what makes people come back to your restaurant? And if you’re building a fo...
Great food isn’t enough to build loyalty anymore. In this episode of Full Fat Marketing, Leonora explains why many restaurants get plenty of first-time customers, but struggle to turn them into regulars. You'll learn the three hidden strategy layers that actually drive repeat visits in hospitality. ⭐ If you enjoyed the episode, please leave a rating and review — it helps more founders discover the show. 💬 And leave a comment: what makes people come back to your restaurant? And if you’re...
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