Soft Ambition

Work with me 1:1Join Beyond The Noise waitlistResources & more:💌Join my newsletter, Off Script📲 Connect with me on Instagram and Threads📣 Free Life-first 15 min Weekly Review🐆 Check out my website

Is social media starting to feel like a black hole for your energy? If you’re showing up, doing “all the right things” and still feeling like you're screaming into the void, this episode is for you.I’m pulling back the curtain on why your social strategy might be falling flat, what’s actually changed in the last few years, and what to focus on instead. You’ll walk away with a reality check, a new perspecgive, and a plan that doesn’t require you to sell your soul to the algorithm gods.In this episode, I cover:The 5 massive shifts in social media that no one is warning you aboutWhy followers no longer = success (and what to focus on instead)How to use social media as a multi-dimensional personal brandWhy your content is flopping even if it's really good How I’m making my business social media optionaland more!Stuff mentioned in the episode:The waitlist for Beyond The Noise (save £1000)My new substack - first article dropping soon!Join my newsletter hereResources & more:📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🐆 Check out my website

Your personal brand is your best asset... and it can backfire when there are no boundaries between your life and your brand.Today we discuss online performance vs living your values out loud, and how you can do things differently.Stuff mentioned in the episode:Life-First Model - grab it before the price goes up Resources & more:🌀 Join Beyond The Noise waitlist💌Join my newsletter, Off Script📕Behind The Book - a free email series on writing and publishing my first book📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🐆 Check out my website

How I plan to my £250K year in <20h/week - a free videoJoin Life-first Model to grow your business doing less but better.In this episode, I’m breaking down the 5 strategic switches in this season of business (things I changed my mind about) so I can grow my life-first forever and ever amenWe talk about:Why I’m bringing something back I swore off (and why it actually works better this way)The strategy that makes my content work long after it’s postedThe tool I once thought was “gross” that’s now freeing up my brain + list growthHow I’m protecting my calendar while making it easier for clients to get resultsand more.Resources & more:🌀 Join Beyond The Noise waitlist💌Join my newsletter, Off Script📕Behind The Book - a free email series on writing and publishing my first book📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🐆 Check out my website

I used to think a successful business meant sacrificing everything else, until I discovered how to make it fit my life instead of the other way around. In this episode, I’m pulling back the curtain on what it really looks like to run a thriving business in 20 hours a week (or less), without burning out or missing out on what matters most.In this episode, I cover:Why your limitations are actually your biggest strategic advantageThe biggest strategic shift I made to my offers for this seasonHow to stop building a business for your “fantasy self” and so much more. Stuff mentioned in the episode:Get 50% off when you join the waitlist for Life-first Model 🦋💌Join my newsletter, Off ScriptResources & more:🌀 Join Beyond The Noise waitlist📕Behind The Book - a free email series on writing and publishing my first book📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🐆 Check out my website

In this episode, I’m pulling back the curtain on a message we’ve been force-fed for years: just be consistent. If you’ve ever felt like you’re doing all the right things but still not seeing the growth, the clarity, or the energy you want in your business — this one’s for you.I’m unpacking the real reason we cling to consistency (especially as women), the four faces of consistency no one talks about, and why true leadership has nothing to do with how often you post.Whether you’re building while navigating motherhood, burnout, or just a major life season shift — this episode will help you trade the guilt for grace, and the rigidity for a rhythm that actually respects your capacity.And if this speaks to you, you're going to love Life-first ModelIn this episode, I share:The toxic edge of “discipline” and why it often leads to self-abandonmentHow consistency gives the illusion of progress — but keeps you stuckWhat to focus on instead of frequency (especially if you’re feeling behind)A real-time reframe to stop building your business for your “fantasy self”The exact question to ask when you’re tempted to push through (again)Mentioned in the episode:🦋 Join Life-first Model to learn how to grow your business in 20h/week or less💌Join my newsletter, Off ScriptResources & more:📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🐆 Check out my website

You might be building a business that looks good on paper, but doesn’t actually fit your life. In this episode, I’m breaking down 3 sneaky mistakes and patterns smart women keep making when they’re trying to build and grow a “simple, life-first” business, and why it’s NOT working the way they hoped.If you’ve been feeling stretched, scattered, or just over it, this one’s for you.GET 50% OFF The Life-First Model when you join the waitlist.Resources & more:🌀 Join Beyond The Noise waitlist💌Join my newsletter, Off Script📕Behind The Book - a free email series on writing and publishing my first book📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🐆 Check out my website

Join Beyond The Noise waitlist to save £1000💌 Join my newsletter, Off Script📕 Behind The Book - a free email series on writing and publishing my first book📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🐆 Check out my website

Think summer has to mean falling behind on your goals,? Think again.In this episode, I’m sharing the exact mindset and strategy to stay visible, anchored, and connected to your work without being online 24/7 or pushing through a season that’s MEANT to feel softer, especially when you believe in LIFE first growth, like I do.In this episode, I cover:The practice I do every summer not to worry about business slowing downHow to move the needle on your goals without making your business your whole personalityA 90 day content strategy to make things 10X easier WITHOUT creating moreand so much more JUICY stuff.Resources & more:🌀 Join Beyond The Noise waitlist💌Join my newsletter, Off Script📕Behind The Book - a free email series on writing and publishing my first book📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🐆 Check out my website

After more than a decade of marketing on Instagram, I’m taking a step back to focus on other things 👀In this open and honest episode, I’m sharing the ins and outs of that decision, and helping you reflect on your own relationship with social media.Whether you love Instagram or dream of logging off, this one’s for you.In this episode, I cover:The unseen cost of staying on social media (even when it “works”)What I’m focusing on instead and how I’m still growing without InstagramA challenge for you if you’re tired of chasing visibility on social media Some of my favourite people on Instagram:Xanthe AppleyardLois McKenzieMadison TinderNicole from Groovy Social Resources & more:🌀 Join Beyond The Noise waitlist💌Join my newsletter, Off Script📕Behind The Book - a free email series on writing and publishing my first book📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🐆 Check out my website

If content has ever felt like a full-time job on top of your actual business,you’re not doing it wrong, you’re just doing it in a way that doesn’t fit YOU.In this episode, I’m walking you through 5 simple but powerful shifts to help you create content in a way that’s actually sustainable, spacious, and strategic.Specifically, I cover:The first thing you must build your strategy around (hint: it’s not a content calendar)How to use your current capacity as your compassWhat premium content repurposing actually looks like (and why it’s not lazy)The platform strategy I recommend to all my clients in 2025Mentioned in the episode:Episode 054 about the dinner party vs club marketing philosophy Resources & more:💌Join my newsletter, Off Script📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🌀 Join Beyond The Noise waitlist🐆 Check out my website

I'm currently sick as a dog & have lost my voice, so no new episode this week.BUT what better time to bring back one of my most popular episodes where I talk about exactly this? What I do when life is life-ing, business feels like a lot, and I just want to burn it all down. (I literally recorded this as I was sick and about to move countries)Because this is what life-first leadership really looks like - welcome to the messy middle of entrepreneurship.It’s honest, a little chaotic, and exactly what we all need sometimes.PS: The program & freebie I mention in this episode are no longer live, but the sentiment and lessons? Still FIREEE.Resources & more:💌Join my newsletter, Off Script📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🌀 Join Beyond The Noise waitlist🐆 Check out my website

If you've ever felt like burning your whole business down... this one's for you.You don’t hate your business. You hate the way you’ve been taught to market it.In this episode, I’m sharing the 3 moves that finally give you permission to grow your business without building it on a content hamster wheel.In this episode, I cover:How to shift from marketing that drains you to marketing that actually compoundsThe foundation you need before you even think about “getting off Instagram”or other platformsWhat I wish someone had told me before I spent 1000+ hours on IG Stories oopsWhat building a real social media optional business actually looks like (it’s not “just post less”)Resources & more:🌀 Join Beyond The Noise waitlist💌Join my newsletter, Off Script📕Behind The Book - a free email series on writing and publishing my first book📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🐆 Check out my website

Join this messy middle journey inside my exclusive email series, Behind The Book here. Stuff mentioned in the episode:"Make something heavy" substackAmie's transparent book numbersResources & more:💌Join my newsletter, Off Script📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🌀 Join Beyond The Noise waitlist🐆 Check out my website

Growing your business and making more money doesn’t have to mean doing more, faster. In this episode, I’m breaking down how to grow a business that makes more WITHOUT it taking over your life. Get ready to scale calmer!Specifically, I cover:the real reason you’re stuck in overwhelm (it’s NOT your to-do list)the 4-part approach I use to help clients scale calmera mindset shift that’ll change how you see success and timewhat most people miss when they try to simplify, and why it’s costing them A LOTStuff mentioned in the episode:Beyond The Noise waitlist10x is Easier than 2x - a book by Dan Sullivan & Benjamin HardyResources & more💌Join my newsletter, Off Script📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🌀 Join Beyond The Noise waitlist🐆 Check out my website

Something about marketing just isn’t hitting the same anymore for A LOT of people. In this episode, I’m breaking down why that is, and what most people are getting wrong.Specifically, I cover:the real reason why creating content feels hard (and how to fix it)a whole new lens for building a brand that people actually want to followwhat depth over dopamine marketing looks like IRLwhat happens when you market from survival mode instead of self-trustMentioned in the episode:Beyond The Noise waitlistResources & more💌Join my newsletter, Off Script📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🌀 Join Beyond The Noise waitlist🐆 Check out my website

It’s been a minute. 18 months to be exact.This episode is raw, real, and ridiculously overdue. It’s me voice-noting you with life updates, behind-the-scenes truths, and the insane clarity I got from taking the longest break I’ve ever taken from marketing, content… and more.In this part 1/3 comeback episode, I’m sharing:Why maternity leave, a house purchase falling through and medical bed rest led to the most “life-first” season of my lifeThe two business models I see women getting trapped in, and why neither one actually worksWhat soft ambition really means (and why you’ll be hearing this everywhere)The 5 types of leadership you’re already embodying — even if you don’t see it yetResources & more💌Join my newsletter, Off Script📲 Connect with me on Instagram and Threads📣 Free 25 min "Leadership Content" training❤️‍🔥 1:1 Coaching Options🌀 Join Beyond The Noise waitlist🐆 Check out my website

Hey friend! Today we dive in deep into the *sometimes dreaded* topic of consistency. As a qualified coach who has worked with hundreds of entrepreneurs on this, I want to give you my 2 very unfiltered, "been there done that" cents on WHY that happens and why it's NOT what you think, plus my best advice. We go in deep on the struggles of the systems, the procrastination, the self-doubt and sooo much more. Seriously, this could be a mini-masterclass in itself lol. Hope you enjoy and if you do, let's go one step further below yay!Connect with me on⁠⁠ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠.⁠⁠⁠⁠⁠⁠Grab your free Consistent Sales Planner ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. Join BSA ⁠⁠here⁠⁠⁠⁠⁠⁠ to master consistent sales with ease every month.Want authority content for an engaged audience & effortless sales? Get In Demand ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠.If you'd rather work with me 1:1, find all the options ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.Sign up to my newsletter for twice weekly emails on everything life-first business. ⁠⁠⁠⁠⁠⁠⁠⁠Now go make some magic happen!

Hey friend! In today's episode, I get real and deep with you about the ONE thing that has truly changed my business over the past year. This is also the thing that has helped me develop a lot more self-confidence, 10X my productivity and clarity of mind, and generally just bring me a lot more inner peace as an entrepreneur. I hope you enjoy it! My links: Connect with me on⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠.⁠⁠⁠⁠⁠ Grab your free Consistent Sales Planner ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Join BSA ⁠here⁠⁠⁠⁠⁠ to master consistent sales with ease every month. Want authority content for an engaged audience & effortless sales? Get In Demand ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. If you'd rather work with me 1:1, find all the options ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠. Sign up to my ⁠⁠⁠⁠⁠⁠⁠⁠free email list ⁠⁠⁠⁠⁠⁠⁠for realllly good story-based emails a few times a week.

Hey friend! In today's episode, I share with you a story based on how I was able to sell something COMPLETELY unexpectedly outside my business this week. I'm then using this as a lesson to help you do exactly the same IN your business. It'll make sense once you listen! Meanwhile, have we connected? 👇 Connect with me on⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠.⁠⁠⁠⁠ Grab your free Consistent Sales Planner ⁠⁠⁠⁠here⁠⁠⁠⁠. Join BSA here⁠⁠⁠⁠ to master consistent sales with ease every month. Want authority content for an engaged audience & effortless sales? Get In Demand ⁠⁠⁠⁠here⁠⁠⁠⁠. If you'd rather work with me 1:1, find all the options ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. Sign up to my ⁠⁠⁠⁠⁠⁠⁠free email list ⁠⁠⁠⁠⁠⁠for realllly good story-based emails a few times a week.