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Podcast Network Insights: Understanding the Business of Podcast "Networks"
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Podcast Network Insights: Understanding the Business of Podcast "Networks"

Author: Greg Wasserman, Podcast Leader & Relationship Generator

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What is a podcast network, really?

Is it a group of shows under one banner? A talent management agency? A content studio? Or something entirely new?

And while we’re asking, what is a podcast in today’s world?

With video, social, and streaming reshaping how creators publish and engage, even that definition is up for debate.

Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own.

For podcasters, it’s a resource to understand what to look for when joining a network and how to find the best podcast network for your goals.

For networks and media companies, it’s a space to reflect on how they differentiate, evolve, and deliver value.

For the industry as a whole, it’s a front-row seat to the transformation of what “network” and even “podcast” mean in today’s audio landscape.

Hosted by Greg Wasserman, a relationship-driven podcast professional who’s worked across media sales, podcast platforms, and creator tools, and now serving as Head of Relationships at RSS.com, the show brings curiosity and connection to the people shaping how creators collaborate and thrive.

Available everywhere you listen to podcasts, Podcast Network Insights embraces the openness and accessibility of RSS, because conversations about the podcast industry should live where podcasts themselves do, through open RSS feeds.

Whether you’re a network owner, a creator considering joining one, a production agency thinking about starting a network or partnering with one, or simply curious about how the industry is evolving, this show is your go-to resource for the business, relationships, and strategies that power podcast networks.

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Systems, Sponsors and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow

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As someone who believes Life is about Time & Relationships, reach out and connect with Greg to open a conversation: https://www.linkedin.com/in/gregwasserman or reach out to greg.wasserman@rss.com

4 Episodes
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What would change if every podcast network made its integrity pledge public, and actually used it to decide who gets through the door? Building a network around editorial standards (instead of just downloads or scale) isn't the standard playbook, but that's where Dan Kendall's approach stands out.Dan Kendall brings decades of experience in health innovation and hands-on experience supporting podcasters. After starting in health tech, he became a full-time podcaster, then launched and expanded a health-focused podcast network, Health Podcast Library, developing rigorous selection criteria and testing multiple monetization models along the way. He'll unpack the pressures and choices behind curating science-based health shows with clarity and transparency.Listen for:05:29 Health Podcast Model Evolution16:04 Ethical Advertising and Trusted Referrals20:07 Healthcare Podcasting Innovation Summit22:15 Podcast Network Pricing Shift28:06 Success Requires Effort and Tools32:11 Podcast Growth Starts With Packaging37:16 Engaging Clients Anytime, Anywhere44:51 Rethinking Podcast Networks45:54 10X Over 2X Mindset51:38 Integrity and Dan's Network52:55 Time, Teams, & ConnectionsCONNECT WITH GUEST: DAN KENDALLFOUNDER & OPERATOR, HEALTH PODCAST LIBRARYLinkedIn | WebsiteDan's Book rec: 10x Is Easier Than 2x by: Dan SullivanDan's Podcast rec: Speak Up for Your HealthCONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COMWebsite | LinkedInSystems, Sponsors and Partners:Hosted with RSS.com Podcast HostingProduced by Stories and StrategiesContent Repurposed with CastmagicPodcast Project Management with Northflow
Can a million Instagram followers actually fill a podcast feed? How do you turn influencers into Podcasters?Podcast Nation co-founders Nadine Robinson & Clio De La Llave challenge familiar expectations about what a podcast network delivers, sharing lessons from their years helping creators, especially millennial and Gen Z women, build loyal audiences and sustainable businesses. Their on-the-ground experience shows just how much depends on the right fit, real partnership, and the daily grind.Nadine and Clio have worked together for 18 years, building businesses together, evolving from a digital agency, Booje Media, focused on social and influencer campaigns, to creating Podcast Nation. Their operational experience spans helping podcasters launch successfully, managing network relationships, and navigating the fast-changing demands of content formats. They've seen every side of how creators cross from social to audio and what real support looks like. Their approach is marked by a hands-on, customized model designed for long-term results.Listen for:00:00 Podcast Networks and Influencers10:01 Podcasting Requires Unique Skills11:02 Success: Niche is Key19:53 Show Development and Launch Strategy22:02 Tips for Podcaster Agreements27:36 Choosing Between Boutique and Large Networks34:54 Cross-Platform Branding Challenges41:17 From Social Media to Podcasts49:20 No Magic BulletCONNECT WITH GUESTS:CLIO DE LA LLAVE, FOUNDER OF PODCAST NATIONLinkedIn | Clio's IGNADINE ROBINSON, FOUNDER OF PODCAST NATIONLinkedInPODCAST NATIONPodcast NationNadine's Book rec: Rabbit: The Autobiography of Ms. PatNadine's Podcast rec: Petty CrimesClio's Book rec: Transforming ToddlerhoodClio's Podcast rec: Take Your Shoes OffCONNECT WITH GREG, HEAD OF RELATIONSHIPS FOR RSS.COMWebsite | LinkedInGreg's Book rec: GritSystems, Sponsors, and Partners:Hosted with RSS.com Podcast HostingProduced by Stories and StrategiesContent Repurposed with CastmagicPodcast Project Management with Northflow
What happens when a podcast network starts by experimenting with a “sampler feed," packing dozens of niche music shows into one place? This approach shaped how one podcast network helped new podcasts find listeners and revealed what truly matters for building a network that endures shifts in technology and creator needs.Peter Ferioli has been at the helm of Pantheon Podcast Network for nearly a decade, growing it from a passion project launched with a friend and co-founder, Christian Swain, into a home for more than 100 music-focused shows. In this conversation, he pulls back the curtain on how Pantheon was born out of a scripted rock history show that launched to crickets, why they walked away from ad money early on, and the counterintuitive moves that built one of the most respected independent networks in podcasting today.Greg and Peter go deep on the "magazine feed" strategy Pantheon pioneered before anyone else was talking about it, why Slack is the most valuable thing they've ever built (more than any tool or tech), what "liquid content" means for the future of audio, and the red flags every podcaster should watch for before signing with any network.Listen For:06:28 Early Podcast Growth Challenges13:22 Evolving Podcasts for Diverse Audiences18:50 Building Listener Loyalty Strategy27:11 Streamlining Podcast Tools for Creators37:13 Music, Tech, and AI Insights42:54 Gigaverse: Collaborative Content Platform48:23 Consistency Over Star Power51:48 Empowering Podcasters Through Support59:51 Insights on Podcasting SuccessCONNECT WITH GUEST: PETER FERIOLILinkedIn | Pantheon Podcasts | Instagram | YouTubePeter's Book rec: Notes on Being a Man by Scott GallowayPeter's Podcast rec: Possible with Reid Hoffman and Guy Kawasaki's Remarkable PeopleCONNECT WITH GREG WASSERMAN, CHIEF RELATIONSHIP OFFICER FOR RSS.COMWebsite | LinkedInSystems, Sponsors and Partners:Hosted with RSS.com Podcast HostingProduced by Stories and StrategiesContent Repurposed with CastmagicPodcast Project Management with Northflow
What exactly is a podcast network?Is it a group of shows under one banner?A talent manager?A distribution engine?A collective?Or something entirely different?Podcast networks are among the most talked about yet least understood parts of the podcast industry.Welcome to Podcast Network Insights, a show exploring how podcast networks actually operate.Hosted by Greg Wasserman, a relationship-driven podcast professional who has worked across podcast platforms, creator tools, and media partnerships, the show brings together conversations with the founders and operators behind today’s podcast networks.Because if you talk to podcasters, you’ll hear one set of stories about networks.And if you talk to the networks themselves, you’ll hear another.This podcast brings those perspectives together.In this show, you can expect:Candid conversations with podcast network founders and operatorsInsights into how networks grow shows and support creatorsHonest discussions about monetization, strategy, and industry changeReal examples of how different networks structure and run their businessesWhether you're a podcaster considering joining a network, a production company thinking about starting one, an advertiser looking for your next set of shows to buy, or someone curious about how the podcast industry works behind the scenes, this show is designed to help you understand the evolving role of podcast networks.Episodes are released on Thursdays. Subscribe now and listen to the trailer to learn what to expect from the conversations ahead.Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregwasserman/And follow the show: https://www.linkedin.com/company/podcast-network-insights/about/Systems, Sponsors and Partners:Hosted with RSS.com Podcast HostingProduced by Stories & StrategiesContent Repurposed with CastmagicPodcast Project Management with Northflow
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