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Description
CRM Soundbytes is a micro-podcast where CRM and retention experts share quick, powerful insights on what actually drives growth. From boosting retention and LTV to using AI in email marketing, each episode delivers practical ideas you can apply right away—in just a few minutes.
I’m your host, Catherine Quiambao. I’ve spent more than 20 years in marketing, starting in brand marketing and communications, and more recently focusing on email marketing, CRM, and customer retention.
I started this podcast because some of the best insights in marketing don’t need a 60-minute interview. Sometimes all you need are a few sharp ideas from people doing great work in the field.
Three questions. One expert. Let’s jump in.
5 Episodes
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In this episode of CRM Soundbytes, Julee Foster, founder of That Email Chick, breaks down the three most effective ways to boost retention and lifetime value—fast. From optimizing high-intent moments to building smarter segmentation and mapping the real customer journey, Julee shares a clear, actionable framework for turning CRM into a true growth driver. If you’re still focused on campaigns over lifecycle, this episode is your wake-up call. What You’ll Learn The 3 highest-impact moves ...
Email deliverability isn’t just a technical problem, it’s the backbone of retention. In this episode, Lauren Mayer, email deliverability expert and Founder of Send it Right, breaks down what actually determines whether your emails get seen and why most marketers are focusing on the wrong levers. From protecting your sender reputation to aligning email frequency with real subscriber behavior, Lauren walks through the fundamentals that are often overlooked but have the biggest impact. She also ...
Are you optimizing retention… or just fixing the wrong problem? In this episode of CRM Soundbytes, Chloe Thomas shares why lifetime value starts before the first purchase—and the three moves she’d make to immediately improve retention. We also dive into: Why most brands are attracting the wrong customersHow customer research transforms your messagingThe truth about AI in CRM (and why timing matters)A surprisingly powerful tool you’ve probably never heard ofPlus, Chloe shares the one piece of ...
Most brands overlook the secret to boosting customer lifetime value your post-purchase experience. Melanie Balke, founder of The Email Marketers, reveals the counterintuitive moves that turn one-time buyers into loyal fans and dramatically increase revenue. A Klaviyo Master Partner serving 8-9 figure brands, she helps ecommerce, SaaS, and B2B companies turn email and SMS into powerful revenue and retention channels. Her clients include brands like Forbes, Outer Furniture, Automob...
Welcome to CRM Soundbytes, the micro-podcast where CRM and retention experts share quick insights on what actually drives growth. In each episode of CRM Soundbytes, I’ll ask one expert three simple questions about retention, lifetime value, and how they’re using AI in their email marketing workflows — all designed to give you practical ideas you can apply right away. Three questions. One expert. Let’s jump in. Let's jump in! If you’re interested in smarter retention, higher LTV, and better e...
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