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Elevate 2 Great

Author: Trey Fowler

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Elevate 2 Great is the podcast for athletes, sports organizations, and sports business leaders who want to build powerful brands, gain real exposure, and grow their impact both on and off the field.


Hosted by the team behind Factory // 11, this show breaks down the strategies shaping the modern sports industry. From athlete branding and recruiting exposure to digital marketing, NIL opportunities, and fan engagement, each episode explores what it takes to stand out in today’s competitive sports landscape.


You’ll hear conversations with athletes, coaches, sports executives, and industry leaders who are building successful programs, developing elite athletes, and creating brands that attract real opportunities.


If you’re serious about growing your brand, your program, or your athletic career, this podcast will give you the insights, strategies, and mindset needed to elevate your game.



Want help growing your brand, program, or athlete exposure?

Book a coaching session with the Factory // 11 team:
https://factoryeleven.net/coaching-session/

16 Episodes
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Your players know the game. But have they learned how to move? In this episode of Elevate 2 Great, powered by Factory // 11, Trey Fowler sits down with Leo Totten, a USA Weightlifting Hall of Famer with experience coaching at two Olympic Games and more than 30 years in physical education, to discuss what it takes to build better athletes for life. Leo shares lessons from more than 50 years in coaching, including: - Why fundamental movement skills matter beyond sport-specific drills. - How ...
Your team’s culture starts with you. In this episode of Elevate 2 Great, powered by Factory // 11, Trey Fowler sits down with Dr. Barry Davis, a coach with more than 1,000 wins and four national championships, to discuss how leaders build trust, accountability, and team buy-in. Barry shares lessons from 36 years as a head college baseball coach, including: How to hold players accountable without creating fear.How to build trust and help athletes embrace their roles.What championship teams hav...
Confidence isn’t enough when the pressure rises. In Episode 13 of Elevate 2 Great, Trey Fowler sits down with mental performance consultant Donovan Martin to explore how athletes build mental toughness through preparation, self-awareness, and emotional control. Donovan brings two decades of experience working with high achievers, including NFL and NBA players, Division I athletes, and Fortune 500 professionals. In this episode: • Build belief through preparation and consistent actions. • ...
Most parents want what's best for their athlete. But what if some of the things meant to help are actually holding them back? In Episode 12 of Elevate 2 Great, Trey Fowler sits down with leadership coach, author, speaker, and Florida PGF State Director Bill Hoopes to discuss the lessons every athlete, parent, and coach needs to hear. From overcoming childhood adversity and serving in the United States Navy to leading one of the nation's largest girls fastpitch softball organizations, Bill ...
What if the biggest mistake athletes make after an injury is the advice they're most often given? In this episode of Elevate 2 Great, Trey Fowler sits down with Dr. Drew Yeager, founder of Moveworx Sport and Spine Clinic, to discuss injury recovery, athletic performance, movement, mobility, and the habits that keep athletes on the field. After suffering multiple injuries that ended his opportunities to play college football, Drew was forced to confront the loss of his athletic identity. Tha...
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