UX Banter

In this episode, we’re joined by Feras Abdul Khayum, UX & Product Design Lead at Data D Solutions, who shares his journey from early startup work to leading UX in mission-critical U.S. healthcare insurance systems. The conversation dives deep into designing for trust, responsibility, and speed, especially when decisions can directly impact human lives.  Discussion Points: What’s your origin story—from your early life and education to becoming a design leader today? 2:09 You’re currently working in the insurance sector. Do you think this niche is receiving the attention and recognition it truly deserves? 7:22 Is this a double-edged challenge, serving end users while also enabling enterprise users to confidently make data-driven decisions? 10:43 Rapid fire round 13:00 What does it take to design AI solutions for healthcare in emergency situations, and what is your approach to it? 17:03 What advice would you give to your younger self or to the youth who want to follow in your footsteps? Anything they should watch out for? 29:01  Show notes:   In healthcare UX, you’re not designing for delight or engagement metrics — you’re designing for responsibility. Every decision has a real human impact, and that changes how seriously you approach the work. When systems influence life-critical decisions, trust isn’t built through visuals alone. It comes from clarity, transparency, and helping users understand why a decision was made. AI should never replace human accountability in healthcare. Its real value is in supporting faster, more informed decisions while keeping humans firmly in control. Speed in healthcare UX isn’t about moving fast for efficiency’s sake. It’s about reducing friction at moments where delays can affect outcomes and, sometimes, lives. Deep domain understanding is non-negotiable in complex systems. Without it, even the most beautiful interface can fail the people who depend on it. Ethical design becomes unavoidable when your work impacts real people. In healthcare, you don’t get the luxury of treating ethics as a secondary consideration.  Feras’s LinkedIn: https://www.linkedin.com/in/feras-ak-dezine-theuxguy/ 

In this episode, we’re joined by Michael Miller, Associate Creative Director at Level Studios, who brings over a decade of experience designing and scaling digital products across enterprise platforms. Michael leads multidisciplinary teams focused on UI strategy, design systems, and cross-functional collaboration. With a background spanning experiential design, marketing, and product design, he shares a grounded perspective on building systems that balance structure, creativity, and real business impact. Discussion Points  ~How did your journey into creative leadership begin? (1:39) ~Do your past experiences in marketing and creative projects influence the work you do today? (4:28) ~Why is understanding the business and domain critical for enterprise-level UX and product design? (6:26) ~Rapid fire round (9:35) ~Do UX designers often take on business analyst responsibilities, from understanding requirements to envisioning how solutions will be executed? (20:14) ~How is AI changing your role today, and where do you see it taking the future of design? (27:42) ~What advice would you give your younger self 10–15 years ago? (34:13) Show Notes  ~Design isn’t just about visuals—it’s about understanding people and what makes them engage. ~The real through line in my work has always been human connection, whether it’s the user or the client. ~Strong systems thinking and organization naturally translate into great product design. ~You don’t need to be the subject matter expert, but you need to understand how the business works. ~Good design comes from working closely with experts and understanding what actually works in the real world. ~Design systems aren’t about control; they’re about creating structures that allow things to grow. ~UX isn’t just about solving the problem given; it’s about understanding what the real problem is. Michael’s LinkedIn: https://www.linkedin.com/in/creationmod/ 

In this episode, we are joined by Kevin Watkins, Founder and Creative Director at Farewell. With over 250 websites launched, Kevin brings deep expertise in building fast, accessible, and future-ready digital experiences. We dive into his journey from WordPress to Webflow, embracing chaos in the creator world, and what it takes to design scalable, inclusive websites today.  Discussion Points -  What led you to start Farewell and your journey into web design? 2:23 What kind of clients or brands do you typically work with, and what excites you most about these projects? 5:05 What challenges did you face while building and scaling your studio? 6:09 Do designers naturally become good managers as teams grow? 8:21 Rapid fire round 9:41 How do you see AI influencing design and creativity? 16:25 What advice would you give to aspiring creative founders? 24:38 Show notes -  Embrace the chaos instead of running away from it. That has been our motto, and it reflects in everything we do. Original ideas will always win. AI is just reusing what's out there, pulling from a database of original ideas, so keep creating. Don't put all your eggs in one basket. Be flexible with the things you're doing and be ready to change direction. Fail forward is one of our core values here at the agency. Don't be afraid to make mistakes; they are part of the journey. If you're jumping into the creative space right now, buckle up because it's fun, it's chaotic, it's rewarding, you'll laugh, and you'll cry. But there's no better field to be a part of. Being a tool agnostic is key right now. If another tool comes around that serves our clients better, we will switch to that without hesitation.   Kevin’s LinkedIn: https://www.linkedin.com/in/kevinstanleywatkins/ Company’s Website: https://www.heyfarewell.com/  

In this episode, we sit down with Taylor Gurian, Director of User Experience at Nebo, to explore her journey across marketing, customer insights, and UX leadership. Taylor shares practical guidance on building a career in UX, why non-traditional backgrounds are an advantage, and how real-world experience shapes strong designers.    Discussion points - Walk us through your journey from architecture to marketing to UX and how each chapter shaped where you are today. 1:56 How do you use your marketing background in your day-to-day UX work? 10:19 Rapid fire round 13:43 Do you think defining product requirements should be part of a UX designer’s role, or should a business analyst handle that before the design process begins? 17:57 How is AI changing the way UX designers work, and what is your approach to using it responsibly? 21:16 How is your team at Nebo currently adopting AI tools, and what has the experience been like so far? 23:23 What advice would you give to someone trying to break into UX today when entry level jobs are harder to find than ever? 32:33 Show notes -  Use your past experience as a superpower. Whether you were a nurse, a marketer or anything else, you can always find your differentiator in what you did before. AI should do boring work for creative people, not creative things for boring people. Let it handle the grunt work, so you have more time and space for the creative stuff. Think of AI as your eager intern. It wants to move fast, it has a few ideas for you, but you always need to adjust and modify its work because you are the expert, not it. If you're trying to respond to human problems, try to stay away from AI. We, as humans helping other humans, must stay human no matter where efficiency takes us. The traditional UX path doesn't really exist, and it doesn't need to. What makes you unique is your differentiator, and that is what stands out when everything else looks the same. Get experience doing work with real people. Even if it never goes live, the interaction with a real human is what builds your portfolio and your instincts at the same time.   Taylor’s LinkedIn: https://www.linkedin.com/in/taylorgurian/ Company’s website: https://www.neboagency.com/  

S2 Episode. 6 - Designing Solutions That Make a Difference - Steve Cleff Introduction Steve Cleff is a gifted artist eager to develop innovative solutions for end users. From financial futures and workplace connections to breast cancer, he manages cross-functional teams to create elegant and innovative digital solutions that raise the bar. The Senior Director of UX at Comfy, Steve is an accomplished designer and artist whose works have appeared as the posters for several films including Neil Gaiman's Dream Dangerously.   Discussion Points How was your journey? What led you to this moment when you become the Senior Director of Design? 01:49 I was intrigued to learn that you have a condition called Synesthesia, how does it impact your life as a designer? 07:57 So talking about colleagues, the communication between colleagues, I think this is one of the core topics that you are quite interested in, you spoke at the conferences about it. So would you like to elaborate on that topic? 14:46 Rapid Fire 23:34 Communication overload is becoming a critical challenge for office productivity. How do you think your new app, Workplace Connect, resolves this issue and improves on the existing technology? 27:44 You have worked with Breastcancer.org and have received acclaim for the experience that was designed. What should a designer keep in mind while designing such purposeful solutions? 31:42 Being a designer, what is the advice that you would want to give to someone who’s just starting out in the field of UX & UI design? 37:32   Show Notes User experience is something I can do forever, people will always need to interact with software. 05:21 I just hired the best in the world, so that I can apprentice with them. 06:18 I'll tell people when I'm training them when they're new to the industry, that you'll spend five minutes figuring out the answer to 55 and convincing everybody that you're right. 18:56 If you're thinking about the goals from a production perspective or a development perspective, you're thinking about the goals from the product’s KPI perspective, it will make the process go faster. 21:14 They said, if I'd had this site, I think I would have gotten different treatment than I got. And that's, in many ways, what it's all about just trying to improve someone's life. And, you know, the people who did have that website, after that, hopefully, had a higher level of comfort and confidence of what they needed to do. 34:33 If you organize some things, it doesn't need to be complex or expensive. To try and help people, you just need to guide them a little bit. And it will make a huge impact. 35:53 There's nothing more humbling than the first time you put something that you've designed. Especially even if you're completely well-versed in user experience heuristics, you put that design in front of someone. Within a couple of minutes, you are humbled and you are enlightened, and you are improved as a designer. 44:13 It's sometimes hard for people to win when they go to a company that's not regularly doing usability testing, it's hard for them to get buy-in until you get that first test. Once you do, you can demonstrate this is actually a faster process.  45:58   Contact LinkedIn:   https://www.linkedin.com/in/stevecleff/ Twitter:    https://twitter.com/cleff Instagram:  https://www.instagram.com/fluidbeauty/ Company:   https://comfyapp.com/ Email:     artByCleff@gmail.com Portfolio:  https://stevecleff.com/ Facebook:   https://www.facebook.com/fluidbeauty YouTube:  https://www.youtube.com/user/fluidbeauty #design  #experience #productdesign #collaboration #workplace  #humancentereddesign #uxpodcast

S2 Episode 5 - Shannon Kelly - Embracing the Unicorn Style for Better Product Designs   Introduction Shannon Kelly is a famous UX Designer known to marry business needs, marketing targets, and user-focused goals together. Drawing inspiration from a number of data-driven approaches like analytics and conversion rate optimization, she has helped brands like Fathom, New way and UMC see new horizons of success. A committed volunteer for UXPA Cleveland Board and a consultant for Usborne Books and More, Shannon Kelly is the UX Digital Strategist at Overdrive.   Discussion Points How is the journey that you've been on as a professional web designer to being a digital strategist? 01:07 What is your experience like engaging with the conference from the inside? 03:48 How has that inspired your work? Or change your career as a UX professional, while knowing that there is a lot of suffering in the world? 08:38 Rapid Fire. 13:04 You have won quite a few awards in your lifetime, how much inspiration that you get out of these recognitions? 32:02 What advice would you give to somebody just starting out in the journey of UX, and what should they do to stand out from the crowd and be hired? 34:43 Show Notes Hey, do you want to learn about conversion rate optimization? And I was like, sure, like, what's this? And they're like, oh, yeah, you can use data to justify your design decisions, and also, how you learn to make recommendations and stuff like that.  02:18 The one thing that kind of helped me as a catalyst, from a designer to a UX professional is that gap where I  learn how to use this data to not only help my clients but also make better recommendations for their users. 03:15 People say you shouldn't be a unicorn, but I'm a fan of being a unicorn because you get to know how things work throughout the whole process. 21:38 If we're at the table in the forefront, if we're planning, strategizing, and organizing things, we can make the process easier for everybody in the company. 24:07 It could be a really great thing if more companies had better, more mature UX practices in their companies. 23:47 The most important skill that you can have, as a UX person, in this industry is critical thinking. Don't take anything at face value, really think things through and be methodical, and always ask why why why why, whether it's why is this project coming to us? 35:23 Being a great team player on a good UX team, means you recognize how other people work and their styles and how they take feedback and how they receive feedback, and how they're giving it to you. 38:02 You just need to have patience and resilience. I think that's the hardest thing. I think a lot of people quit because they just can't handle the fact that people still don't get what UX is. 38:51 Contact LinkedIn: https://www.linkedin.com/in/shannonmkelly Company website: https://shannonkellyux.com/ Portfolio/ website: https://shannonkellyux.com/about/ Email: me@shannonkellyux.com   #designjob #datadrivendesign #designmentor #uxworkflow  #userexperience #uxdesign #uxresearch #webdesignonline #userexperiencejourney

In this episode, we are joined by Ranjithkumar Rajarethinam, Director of Design & Strategy at Esperia Studio. With over 20 years of experience, Ranjit has worked across industries from banking to manufacturing, blending empathy, process, and AI-driven tools to shape user experiences. He is also the founder of Learner at Large, a platform that mentors UX designers at every stage of their careers. Discussion Points ~ How did your design journey begin, and what were the turning points that shaped your career?  ~ How do you see AI impacting design careers today, especially for junior designers entering the field? ~ Rapid fire round  ~ Can you walk us through your stakeholder management framework and why stakeholder buy-in is critical in enterprise UX?  ~ How do you adapt your design approach across diverse industries like banking, manufacturing, and energy?  ~ What’s one key piece of advice you’d give to someone just starting out?  Show Notes ~ Everything I learned so far has come full circle with AI—today I can scale my skills in ways I couldn’t before. ~ When you build a portfolio, make sure it carries your stamp—don’t try to be another designer in the market. ~ Resources are the same for juniors and seniors now; the difference lies in vision and the willingness to iterate. ~ In enterprise UX, you’re not just designing screens—you’re designing alliances. ~Time is money. To succeed, you must understand the customer’s business context, not just their users. ~ The three skills that will define careers in the next decade are creative problem-solving, analytical thinking, and lifelong learning. Ranjith’s LinkedIn: https://www.linkedin.com/in/learneratlarge/ 

In this episode, we are joined by Aysha Samrin, UX Design Architect at McAfee. Aysha’s journey is a testament to the power of creativity and resilience. From illustrating children’s books and building brands to leading UX strategy in global tech, her path has been shaped by cultural influences spanning India, Abu Dhabi, the UK, and Canada. Alongside her industry roles, she also mentors the next generation of designers as a Senior UX Instructor at the Vancouver Institute of Media Arts. Discussion Points - ~ What was your journey like from illustration and branding to becoming a UX leader? 1:47 ~ What is PropTech? 12:58 ~ How have cultural influences from India, Abu Dhabi, the UK, and Canada shaped your design approach? 13:45 ~ Rapid Fire Round 20:48 ~ How are you experimenting with AI tools, and what opportunities or challenges do you see for designers? 26:54 ~ What has your experience been like teaching UX at VanArts and mentoring the next generation of designers? 29:57 ~ What advice do you have for young designers who are just beginning their careers in this field? 35:34 Show notes - ~ A lot of cultural influences show up in my design without me consciously putting them in—it’s what I’ve grown up with and observed. ~ Illustration taught me storytelling, and that skill has been invaluable in UX. ~  Understanding cultural context, like payment methods, colors, or patterns, can make or break a user experience. ~ Exploring AI tools has been eye-opening, not to replace designers, but to see how they can support creativity. ~ Teaching reminds me that design fundamentals never go out of style. ~ Formal design education matters; it gives you a foundation to build a long-term career instead of realizing too late that you’re in the wrong field. ~ Living and working across different countries taught me that even simple design choices, like colors or payment methods, carry deep cultural meaning. Aysha’s LinkedIn: https://www.linkedin.com/in/aysha-samrin/   

In this episode, we are joined by Ryan Brink, Senior Product Designer at Michigan Software Labs. With a background that spans business, sports, and marketing, Ryan’s journey into UX is anything but traditional. His experience coaching soccer shaped his collaborative, people-first design mindset, while his early work in marketing and analytics honed his ability to combine creativity with data. Today, Ryan designs enterprise platforms, compliance tools, and AI-powered workflows—all with a focus on clarity, collaboration, and user-centered thinking. Discussion Points ~ How did your journey into UX design begin? 2:15  ~Since sports are data-heavy, do you see a connection between that and digital design dashboards? 6:36 ~ Do you think people from non-design backgrounds challenge or enrich your perspective in UX? 8:40 ~ Rapid Fire Round 10:16 ~ What unique challenges do you face when designing for enterprise software and compliance-heavy products? 15:25 ~ How are you leveraging AI in your design process, and what opportunities or risks does it bring? 20:31 ~ What inspired your book, Phony Confessions of a Designer, and how does humor play a role in your approach to design? 24:54 ~ What advice do you have for young designers starting their careers today? 26:57 Show notes  ~ UX is all about creating alignment; it’s not about who has the best idea, but about what’s best for the end user. ~ Coaching soccer taught me leadership and teamwork—skills I bring into every design project. ~ Metrics bridge the gap between creativity and strategy; they tell us what’s working and where we need to improve. ~ AI can’t replace the UX process. If you put in garbage, garbage will come out. ~ Creativity was the missing piece in my career. Once I found design, tinkering with problems stopped feeling like work. ~ Enterprise UX isn’t just about usability; it’s about navigating red tape, earning stakeholder buy-in, and still keeping the user at the center. ~ Humor helps us stay honest about our flaws as designers; sometimes laughing at our “confessions” makes us better at what we do. Ryan’s LinkedIn: https://www.linkedin.com/in/ryan-brink/ Ryan’s Website: https://brinkryan.com/ 

In this episode, we are joined by Paige Maguire, Director of UX & Research at Fueled. With a background in philosophy and law, Paige’s journey into UX has been shaped by her deep curiosity about human behavior and communication. Over the years, she has blended strategic thinking with user empathy to design digital products that are both intuitive and impactful. Her leadership brings clarity to complexity, helping teams create smarter, human-centered solutions. Discussion Points ~ How did your journey evolve from studying philosophy and law to becoming a UX leader? 1:34 ~ How do you apply advocacy and negotiation skills from your legal background to UX practice? 3:19 ~ Rapid fire round 8:35 ~ How is your team navigating the rise of AI in tools and user experience design? 12:10 ~ How do you keep your team creatively inspired while experimenting with new tools and technologies? 19:50 ~ What advice do you have for young designers who are just beginning their careers in this field? 21:24 Show Notes ~ We do a little bit of advocacy every day, balancing technical feasibility, stakeholder needs, and usability while fighting for our users. ~ Data can tell us what happened in the past, but we must always leave space for the irrationality of human behavior. ~ Start slow, but start now. That’s our mantra at Fueled when integrating AI into design processes. ~ We put our foot down - at Fueled, we do not use synthetic users for research. Nothing replaces talking to real people. ~ Design is more than putting pixels together; it's about leaving space for the creative act, the magic that brings ideas to life. ~ Don’t be afraid of AI replacing you. Let it assist your creative act, not inhibit it. Paige’s LinkedIn: https://www.linkedin.com/in/paigemaguire/

In this episode, we are joined by Cathy Davenport Lee, Principal Creative Director of Product Design & Marketing at Eluvio. With over 15 years of experience blending product design, brand storytelling, and emerging tech, Cathy has led award-winning projects across industries. Formerly VP of Interaction Design at HBO, she has shaped iconic campaigns for series such as Game of Thrones and Westworld, while continually pushing the boundaries of digital experiences. Discussion Points ~ Can you take us through your journey from studying digital design to leading creative roles at HBO and Eluvio, and what it was like working on household names like Game of Thrones and Westworld? 1:33 ~ Can you tell us about your current role at Eluvio and the direction you’re headed in your career? 12:00 ~ Rapid fire round 13:00 ~ How do you feel about the creative industry's emphasis on awards and recognition? 16:23 ~ How are you using AI in your day-to-day work right now? 35:09 ~ Can you tell us about your podcast? 35:44 ~ What advice would you give to aspiring designers who want to follow in your footsteps? 37:10 Show notes ~ Back then, nobody knew what a digital designer was. We were inventing the role while still trying to explain what the internet could even do. ~ I spent years dreaming of working at HBO. When the call finally came, it felt surreal, like a moment I had manifested years before. ~ Awards are great, but they depend a lot on access. If your company can't afford to submit, your work might never get seen. ~ AI isn’t just something happening to creatives. If we want to influence where it's going, we have to engage with it now, not later. ~ Tools and technologies are shifting so fast that by the time you plan a project, the platform you started with may already be outdated. ~ Sometimes the most powerful thing a creative can do is pause, to protect their imagination, recharge, and create from a place of clarity. Links: Cathy’s LinkedIn: https://www.linkedin.com/in/cathydavenportlee/ Cathy’s Podcast: https://podcast.thecreativeleadworkshop.com/ 

In this episode, we are joined by Hernan Ibanez, Head of Art at Ogilvy New York. With over two decades of experience in advertising and design, Hernan has led creative work for prominent brands such as PlayStation, Oreo, and Toyota. His global journey and passion for storytelling continue to shape impactful campaigns and inspire creative teams worldwide. Discussion Points - ~ Tell us about your journey — how did you go from Rosario, Argentina, to leading creative work in New York? 1:32 ~ How did moving across cultures and cities from Argentina to LA, Miami, and then New York shape you professionally? 3:24 ~ Rapid fire round 12:45 ~ With AI-generated artwork becoming part of creative workflows, how do you see it reshaping the design process? 14:55 ~ In the age of AI and evolving creative workflows, how do you see the role of design leadership adapting? 20:34 ~ At Ogilvy, what key qualities are prioritized when bringing new talent on board? 23:27 Show notes - ~ You’re the only person that needs to coexist with yourself for your entire life, so don’t try to become someone else. ~ I can help people grow, but I can’t teach them passion. That has to come from within. ~ New York allows you to be part of different cultures while still being yourself—that’s what I love about it. ~ We’re still trying to insert AI into our old workflow, but the real shift will come when AI helps shape the workflow itself. ~ The most important part of creative leadership is making sure everyone feels like they own the work—it’s everybody’s puppy. ~ Some of the most rewarding moments aren’t about awards, they’re about seeing your work in the places that once inspired you.   Hernan’s LinkedIn: https://www.linkedin.com/in/hernanibanez/  

In this episode, we are joined by Larry Marine, a pioneer in UX research with over three decades of experience and more than 250 successful projects. He's elevated product leadership for companies like ProFlowers and FedEx Print Services and is the author of Disruptive Research. He currently serves as the Director of Research and Design at LSA Digital. Discussion Points: ~ How was the journey for you, starting back in the 90s—how do you see the changes in UX from then to now? 1:57 ~ How different is the workload you're managing now, and what are the key differences compared to the early years of UX? 4:44 ~ Does your life experience—military discipline, moving across the country—reflect in the way you approach design? 8:00   ~ How can applying AI to large-scale research repositories help identify and bridge user knowledge gaps more effectively than traditional personas? 13:57 ~ What is advanced UX, and how does it differ from traditional UX methods? 16:39 ~ What advice do you have for senior UX professionals who are at a crossroads—either learning AI or moving into management? 26:38 Show notes:  ~ Excellent design tries to address that knowledge gap by embedding what you know about the product into the design. ~ Personas are far too vague. They don't describe anything that will affect your design. ~ I didn’t like the whole management track. I’m an individual contributor, and I do hands-on work because that’s where I add the most value. ~ Observations are far better than interviews. People often say one thing and do another. ~ If 100 people are doing the same thing 100 different ways, it means nobody knows how to do it right. Let’s design to guide them to the best practice. Links: https://www.linkedin.com/in/larrymarine/ https://lsadigital.com  

In this episode, we are joined by Derek Boman, Director of Product Design, Liminal. With a strong background in brand design, digital experiences, and UX leadership, Derek is building transformative tools at the intersection of AI, design, and finance. He’s passionate about mentoring future designers and solving complex problems through creativity and empathy. Discussion Points ~ Can you tell us about your career journey—from growing up in a tech-savvy environment to leading at Socrates AI? 1:28 ~ What is your leadership style and how do you empower your teams in today’s fast-evolving tech space? 3:50 ~ Are you navigating the rapid changes in AI technology, and how often do you need to adapt your tools? 7:30 ~ What inspired the creation of Socrates AI, especially coming from a UX background into FinTech? 9:25 ~ Rapid Fire 15:02 ~ How do you ensure the use of AI in your product is meaningful and not just trendy? 17:52 ~ As a mentor and educator, what advice do you give to young designers and job seekers in tech? 24:24 Show notes  ~ Good leadership means removing roadblocks, not controlling outcomes. Give your team space, context, and trust—then get out of their way. ~ AI should solve real user pain, not just be sprinkled in for novelty. Ask: What becomes possible now that wasn’t before? ~ Design can drive adoption and understanding in even the driest industries—finance included. That’s where real impact lives. ~ If you're a junior designer, this is your moment. Learn AI now—because everyone is learning it together, and you can lead the charge. ~ Don’t aim to replace humans with AI. Use it to free them from the grind so they can focus on strategic, high-value work. ~ Hiring isn’t about who’s perfect today—it’s about who’s growing fastest. Coachability and curiosity beat static skills every time. Derek's LinkedIn: https://www.linkedin.com/in/bomanderek/

In this episode, we are joined by Ruwan Fernando, a seasoned UX leader with expertise in AAA games, SaaS, and gamification. With experience across five countries, he brings a unique perspective on design, storytelling, and user engagement. Tune in as we explore his journey, industry insights, and the evolving role of UX in gaming. Discussion points: ~ How did your journey into UX and game design begin? 1:45 ~ How did your expectations of the gaming industry change over time? 7:20 ~ Do you need to be a gamer to succeed in the industry? 12:50 ~ Rapid fire round 17:55 ~ What are you looking forward to at GDC, and how can people connect with you? 22:59 ~ Which of your work/accomplishments are you most proud of? 23:23 ~ What’s your top advice for aspiring game designers and UX professionals? 29:33 Show notes: ~ UX is a job of communication. Design just happens along the way. UX is all about communicating your vision as someone making a product to the expectations of a user who's expecting to use it. It's shortening the distance between the two. ~ Technology is experienced through the interface. If you don't build the interface, then you've built a technology that will never be experienced. ~ The longer we leave people out of the discussion, the more the product itself fails to connect with its audience. ~ We use things like pressure, time, scarcity, and tension to ramp up or down the emotional connection to a story. If a game isn’t emotionally engaging, it’s not an engaging story. ~ If you only ever observe other people's solutions, what you're observing is a list of compromises that you have never seen. So you take that solution and all the compromises with it without understanding what they were. Then you build something based on compromises on which you further compromise. ~ The minute you say ‘I prefer it this way,’ you take what is a wide-angle perspective and narrow it to one. But we need to appeal to millions of people, not just ourselves. ~ Instead of going wide, I recommend you narrow focus, become incredible at it, and then graduate to the next. Link: https://www.linkedin.com/in/ruwan-f/  https://adplist.org/mentors/ruwan-fernando

In this episode, we are joined by Kim Feenstra Kuiper, a senior UX researcher at King. With a background in AI and human-computer interaction, she has led impactful research at companies like Spotify and GoodNotes. Passionate about storytelling and mentorship, she empowers teams to create user-centered, meaningful designs. Discussion points - ~ Tell us about your journey into UX research. 1:51 ~ Do you think the key difference between these worlds is the focus on logic versus human impact? 6:22 ~ How did you land roles at major companies like Spotify, King, and GoodNotes? 8:13 ~Do you think a strong portfolio matters more, or is it all about how you handle the interview? 10:53 ~ Rapid fire round 15:51 ~ How does working on widely used products, like Candy Crush or Spotify, impact the research process? 26:48 Show notes - ~ I never had a big goal of working at a major company. I just kept building my skills, taking opportunities as they came, and growing my network. ~ Foundational research helps teams shape new products, validate ideas, and inspire innovation—it's about asking 'why' before jumping to 'what' and 'how'. ~ A good UX research portfolio isn’t just about showcasing work; it’s about communicating impact in a way that both recruiters and hiring managers understand. ~ Working on a widely used product means every research decision carries weight—you're not just solving for one group, but for millions of diverse users. ~ The hardest part about breaking into UX research isn’t just skill—it’s networking, being in the right place, and finding people who can open doors for you. ~ I love seeing messy sketches and raw research notes in portfolios—real work isn’t polished, and that’s what makes it authentic and valuable. Links - www.linkedin.com/in/kimfeenstrakuiper www.careers.king.com

In this episode, we are joined by Wayne Pelletier, Founder and CEO of Resonant Pixel Company. With extensive experience in web design and digital strategy, Wayne is transforming the industry with a subscription-based model that simplifies website management for businesses. A Squarespace expert, he’s passionate about delivering scalable, high-value web solutions that empower brands to grow effortlessly. Discussion points - ~ How did you start your career? 1:17 ~ What differentiates low-code and no-code platforms from traditional coding, and how has your experience in web development shaped your perspective on them?  4:16 ~Every business is essentially in the business of content creation. Can you elaborate on that concept and its importance for website success? 6:23 ~Do you think we are moving toward a 'post-website world,' and what role do social media and AI-driven feeds play in this shift? 8:21 ~ Rapid fire round 17:23 ~Your business operates on a subscription-based web design model. What makes this approach successful, and how does it benefit small businesses? 20:01 ~ How do you ensure a strong user experience for websites focused solely on information rather than business outcomes? 24:00 ~What advice would you give to young professionals or designers looking to build a long-term career in web design and digital strategy? 27:55 Show notes - ~ Understanding how things are built goes a long way to building better things, no matter your platform. ~ When you have a website, you have a shack in the woods—without content and marketing, there's no traffic and no one around. ~ The idea behind productizing services is to level out revenue so that it's mostly only ever-growing instead of dealing with the feast-or-famine cycle. ~ Hiring you is a ton of work, and hiring someone else is also a ton of work—so clients don’t just leave as easily as people fear. ~ From a UX standpoint, I’ve made hundreds of websites over the years, and I have a deep understanding of how user behavior differs across industries. ~ Going to lunch and getting to know the people you work with now pays dividends—because one day, they’ll be decision-makers who need what you do. ~ Social platforms sell fast, but the problem is when you make sales on another platform, those customers are not yours—you can’t contact them, and u don’t own that relationship. Links - www.linkedin.com/in/waynepelletier/ www.resonantpixel.co  

In this episode, we are joined by Santhosh Ragalpavi Balasubramaniam, a seasoned UX leader, design thinking facilitator, and founder of UX Ahead. With experience leading digital transformations for global brands like BP, HSBC, and SAP, he shares insights on inclusive design, UX leadership, and the evolving role of individual contributors in enterprise environments. Discussion points: ~ What was your journey like when you decided to become a designer? Who inspired you, and how did you get here? 3:51 ~ Is a formal degree essential for a UX career, especially in regions like India, where company policies may require it? 18:33 ~ Rapid fire round 24:44 ~ Whenever the discussion arises about being an in-house designer versus an agency designer, it often gets framed as working at a startup or freelancing—how do you see this distinction, and do you think it's that simple? 31:01 ~ Being on the strategy side, are you ever tempted to pursue a role like Director of UX, Chief Design Officer, or Design Principal?40:10 ~ What advice would you give to aspiring UX professionals on choosing the right career path? 42:16 Show notes: ~ As an individual contributor, you may not have decision-making authority, but you still need to influence decisions and drive collaboration across teams. ~ Design is not just about making things look good; it’s about solving real problems for users and businesses alike. ~ Early on, businesses didn’t understand why they needed UX. They just wanted a website or a brochure without considering the actual user needs. ~ A designer’s job isn’t just to take requirements and create something in isolation—it’s about understanding the business, the users, and bridging that gap. ~ The biggest challenge for UX professionals is not just mastering tools, but developing the ability to collaborate, influence, and educate stakeholders. ~ Chasing job titles won’t make you a better designer. Focus on what you can learn and how you can apply your skills in real-world scenarios.  ~ Mindset is key in design. You have to detach from your work, accept feedback, and always remember that design is about the user, not the designer. Links: https://www.linkedin.com/in/santhoshrb/ www.uxahead.com/  

In this episode, we are joined by Jonas Bröms, a globally recognized senior product designer and mentor with years of expertise in UX and user-centered design. Named among the top product designers worldwide, Jonas combines creative brilliance with technical acumen to craft impactful digital solutions for innovative startups. From overcoming personal and professional challenges to shaping the future of UX through mentorship, Jonas shares valuable insights that inspire and empower the next generation of designers. Discussion Points: ~ How does it feel to be recognized as the top authority in your field and at the top of your game? 1:30 ~ You’ve been deeply involved in mentorship; what inspired you to start mentoring, and how has it impacted your own growth? 8:28 ~ How has traveling and working across Sweden, UAE, Cyprus, and other places shaped you as an individual and professional? 12:16 ~ What advice would you give to your younger self or to those who want to follow in your footsteps? 26:38 ~ As technology evolves, what are your thoughts on the future of UX design, especially with AI and voice interfaces changing user interactions? 30:50 Show notes: ~ I haven’t sunk it in yet, but I try not to feed my impostor syndrome. Instead, I focus on being proud of what I’ve achieved and the people I’ve helped along the way. ~ Mentorship has been a journey where I not only help others but also gain perspective on myself and my work. It’s a transfer of knowledge and experiences that challenges and inspires me. ~ When everything fell apart last year, I remembered a friend's advice: 'Do something for somebody else.' It changed my perspective and gave me purpose during difficult times. ~ The way we interact with technology is going to change drastically. It’s no longer just about screens; it’s about creating experiences through voice, augmented reality, and more natural interactions. ~ Be inspired by what others create instead of feeling afraid or envious of it. Use it to fuel your own journey and creativity. ~ The accumulation of small, meaningful questions over time leads to deeper understanding and better collaboration. Links: www.linkedin.com/in/jonas-broms/ www.odduse.com

In this episode, we are joined by Olivier Cottin, an experienced product design leader with 18 years in venture building and human-centered design. Olivier has worked with top companies like Careem, Uber, and Shell, helping startups achieve product-market fit through innovative design strategies. Currently an advisor and product design leader at Nyla Bank, he brings invaluable insights into transforming customer needs into successful digital products. Discussion points - ~ Can you share your journey with us and what it has been like so far? 1:46 ~ How has your multicultural and diverse background influenced your approach to work? 7:28 ~ Rapid fire round 10:45 ~ How has your background in human-computer interaction shaped your approach to fintech design and understanding user psychology? 16:54 ~ How does designing for Middle Eastern and Asian markets differ from working in Europe or the West? 20:28 ~ Now that you’re on the other side as a venture capitalist, how has that perspective shifted your approach to design and innovation? 28:59 ~ What common mistakes do you see in startup pitches, and what advice would you offer to entrepreneurs to stand out. 30:16 Show notes - ~ I’ve realized there’s a whole part of the world that does things differently. It’s not that it’s the wrong way; it’s just different, and it takes time to adapt and relearn. ~ In emerging markets, it’s not always about the quality of execution; it’s about being first to market, locking in your distribution, and eliminating competition early. ~ Founders often get so obsessed with their product that they skip validation, pouring time and money into something without knowing who will buy it or how to distribute it. ~ Having a mixed heritage and career across different regions has taught me to approach problems with multiple perspectives and adapt to unique ways of doing things. ~ Accounting taught me the value of structure, but I also realized that creativity within such rigid frameworks often leads to undesirable consequences. ~ Business is all about people. To create value, you need to deeply understand your customers—their behaviors, demographics, and what problems you’re solving for them. Links - www.linkedin.com/in/oliviercottin www.nylabank.com