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1of10 Podcast

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Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

19 Episodes
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Meet Nate Curtiss, also known as n8wealth. He shares his experience and journey with YouTube, from uploading his first viral video reaching 200k views, to running his own agency and becoming a YouTube strategist.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSNate Curtiss' SocialsTwitter: https://x.com/natecurtiss_ytYouTube: https://www.youtube.com/@n8wealth/videosTIMESTAMPS:0:00 - Introductions0:17 - How old he is and how much he has earned this past year0:45 - How he got into YouTube4:32 - Was it at 15 or 16 that he started running the dev channel?5:27 - Why did his first video blow up after switching from NateDev to n8wealth5:38 - Can he show how fast it took off after the change?6:32 - What inspired his video idea and what made it blow up8:32 - He breaks down his most popular video and explains why it blew up15:59 - How 2 of his most viral videos come about21:12 - What KPIs he tracks for smaller YouTubers to measure growth24:48 - What are common mistakes he has seen creators do27:02 - What was the experience offering done-for-you services and what made him start31:59 - How he finds clients33:17 - Any advice for creators balancing jobs and studies35:18 - Why he still goes to college while making $200K at 1739:16 - What the best thing about going to college is41:40 - What the thought process is to come up with a title and thumbnail for this podcast52:56 - The most he has made in one month from YouTube53:36 - One piece of advice for YouTubers struggling to grow54:10 - Who he would invest in54:58 - What his dream is
JeremyB has generated $3.5M in revenue and has created 24 successful channels. He shares all his knowledge from producing viral content to scaling a great team and much more in today’s episode.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSJeremyB's SocialsTwitter: https://x.com/JeremyBYouTubeYouTube: https://www.youtube.com/@JeremyBYouTube/videosTIMESTAMPS:0:00 - Introduction0:28 - How many channels he has run and the revenue he has generated1:05 - How he grew from his first channel to a YouTube empire6:06 - What his first channel was and which one blew up first19:33 - How he identifies small markets and any tricks or tools he uses30:18 - How he grew his Minecraft channel to 400M views in four years37:44 - What led him to create an hour-and-a-half-long video and the back-end processes49:17 - How many team members he has and the main costs of running his empire52:01 - The general percentages he offers to his producers53:49 - The qualities he looks for when hiring a producer57:15 - The hiring mistakes he has made with producers1:02:48 - If he ever had a producer who wanted to take all the profits of a channel1:07:37 - How much he has invested in the five channels that have failed1:10:40 - The revenue he has made in the past year1:10:58 - The most that he has ever lost1:11:25 - The one piece of advice he’d give to someone starting YouTube today1:12:18 - How many views he generates each month across all channels1:12:36 - His dream
Tintin Smith is Ali Abdaal's lead producer, managing the entire team and ensuring videos are top quality. He shares his enitre experience and methods with us in today's episode.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSTintin Smith's SocialsTwitter: https://x.com/TintinSmithTIMESTAMPS:0:00 - Introduction0:47 - How did you become the lead producer for the top productivity channel?4:20 - What's one tip for someone wanting to work with their favourite YouTuber5:50 - Can you walk us through your pre-production, production and post-production process?9:36 - How far in advance do you plan from idea to publishing?12:37 - With ideas planned ahead, how do you approach the title and thumbnail to ensure they work?14:14 - Who ranks the ideas? Is it only you or is the team involved?17:19 - Once the title and thumbnail are set, what's next? Do you schedule it, script it, or something else?22:14 - He records four videos in a day, covering a whole month's uploads - how does he manage that?23:57 - After filming, what's the next step in the process?26:14 - How do you manage everyone?30:19 - If you could go back, what mistakes as a producer would you avoid now with your experience?32:56 - You optimize titles and thumbnails with A/B tests, even months later. What's that process like?36:09 - Is there a specific one that you or your team changed and felt you did really well?38:22 - How did you approach the thumbnail for your "My Evidence-Based Skincare Routine" video?42:15 - How did you come up with the thumbnail for the "How To Invest For Beginners" video?44:14 - What about "How To Stop Feeling Tired - 4 Ways To Boost Your Energy"?48:07 - Is your framework called the AHQ framework?50:56 - What do you think makes Ali a great leader, and how big is the team?52:02 - What makes him such a good leader for the team?53:49 - What's one piece of advice you would give to someone starting a YouTube channel today?55:10 - If you had to invest in one small, growing YouTuber today, who would it be?56:59 - You're living your dream job now, but what's your ultimate dream?
Jamie's YouTube blueprint increased videos to 3M views, 7M views and some even reaching 34M views. He shares everything he knows about YouTube, his experience on the platform and more in today's episode.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSJamie Rawsthorne's SocialsTwitter: https://x.com/jamierawsthorneTIMESTAMPS:0:00 - Introduction0:37 - Where did you get the inspiration for this video?2:16 - How did you come up with that thumbnail and title?3:22 - What made you go from 10-15 minute videos to 1-2.5 hour ones?4:20 - Was the title inspired by something, or how did you come up with it?6:19 - What was the process for making a 1-2.5 hour video?11:36 - How did you create the thumbnail and title for that video?13:04 - What percentage of a video's success is due to the idea, title and thumbnail compared to editing and storytelling?15:29 - How did you think about the video with 3.3M views?17:45 - What does your analysis process look like, and what do you focus on?19:00 - How long does it take you to do the research?22:10 - What was the most fun experience you had during those years?31:10 - How did you come up with the "I Asked Millionaires If I Could [ACTION]" format?33:06 - How do you prepare for those videos? What's the production process like for sneaking into places?35:29 - What are the three most common mistakes YouTubers make when trying to grow their channels?40:49 - How was your experience working with Morning Brew?45:59 - What data do you focus on during those three weeks of market research to find the right idea?47:30 - Do you focus on the idea first, or combine it with thumbnail planning from the start?51:32 - How are you growing your agency?54:29 - What does a week in your life look like while running this business?56:18 - What is your learning process?58:20 - What lessons have you learned in running your business that you wish you had known two years ago?59:57 - What can creators do to prevent burnout while growing their YouTube business?1:03:05 - What are your thoughts on Shorts? Are they beneficial for business YouTubers, or a waste of time?1:05:01 - Which small YouTuber do you see as having potential for growth that you'd invest in?
Mini Katana grew from 1000 subscribers to 15 MILLION in around 2 years, generating over $10M/Year. Their creative director reveals the exact blueprint she used to blow up that channel.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSNoelle Ireland's SocialsTwitter: https://x.com/noelle_irelandTIMESTAMPS:0:00 - Introduction0:39 - How did you grow from 10K to 15M subscribers?2:53 - Why not work with 100 UGC creators?3:47 - How did you find an in-house creator?5:49 - Do you think it's harder to grow a brand now compared to 2 or 3 years ago?7:00 - How do you scale to 100K subscribers? Was the company making seven figures by then?9:03 - How did you create that model and why was it key to conversions?10:52 - What's the conversion rate between Instagram, YouTube and TikTok?13:20 - What was your content strategy when you went all-in on YouTube? How did you come up with the billion-view idea?15:35 - What's your system for getting shorts to go viral?19:37 - How did you come up with the 1 billion view short and why it did so well?21:15 - What kind of shorts lead to higher conversion rates?23:00 - What's the best CTA you've seen at the end of a short that led to higher conversions?24:34 - Did removing links from pinned comments impact the business significantly?26:08 - What was the team like when you left?28:02 - How did you end up in your position?29:17 - What tools or software did you use to grow your short-form content?30:46 - Did you notice any differences in what goes viral on TikTok, Shorts and Instagram Reels?34:12 - When did you start with Sticki Rolls and how did you grow it?35:38 - What system did you use to push content and then sell?38:13 - How do you manage targeting a younger audience with less purchasing power to drive sales?42:30 - Can we dive into how you came up with the hook for your most viewed shorts?51:30 - If you had to blow up a brand again, how would you do it?1:03:10 - What's one piece of advice for someone starting a YouTube channel today who wants to grow quickly?1:05:30 - What's your dream?
We spent 24 hours with Jordan Welch to find out how he's made more than $10,000,000 from YouTube and how you can do the same!Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSJordan Welch SocialsYT Channel: ‪@JordanWelch‬ Twitter: https://x.com/jrdnwelchTIMESTAMPS0:00 - Introduction3:23 - How one video can change your life7:15 - The strategy that took his channel to the next level8:43 - The video that made Jordan $337,00012:12 - The importance of experimenting12:31 - How to overcome struggle on YouTube?12:56 - If someone were starting a channel today, here’s how to go viral
Check out https://1of10.com/ and use code "POD24" for a 1-month free trial to grow your channel!Book a call with us: https://1of10.com/strategyCheck out the 1of10 newsletter: https://1of10.com/newsletterhttps://x.com/1of10mediahttps://x.com/prodbyoceanFollow me on Twitter: https://x.com/richard_YTSTIMESTAMPS0:00 - Introduction0:51 - How to become a YouTuber starting from scratch6:50 - How he went from 40k to half a million subscribers12:27 - His strategy to reach 1 million subscribers14:18 - Why being a content & music creator is so difficult22:51 - How to win sponsorships (and earn more money)Music from #InAudio: https://inaudio.org/Track Name: Infraction- Sax Beat
Zack Blank, the producer behind Nick DiGiovanni’s YouTube empire, who helped scale the channel to over a billion long-form views and 10 billion short-form views. After turning overlooked videos into breakout hits and reviving old uploads from 100 views a day to 15,000+, Zach breaks down how he engineers ideas, builds months-long production pipelines, and obsessively optimizes thumbnails, retention, and storytelling to stay at the top of the creator economy.Get 20% off 1of10 with code "POD20" at https://www.1of10.com
Leroy ter Braak, a veteran YouTube strategist who’s been building channels since 2008 and now generates over $25,000 a month working with creators across gaming, travel, education, and entertainment. After helping launch and scale multiple high-growth channels, Leroy breaks down why ideas matter more than metrics, how niche-to-niche “bionic” formats create viral hits, and the systems he uses to build sustainable creator businesses.Get 20% off 1of10 with code "POD20" at https://www.1of10.com
Leander Hofkes, a YouTube strategist and former creator who went from near burnout and financial collapse to building multiple million-view channels across gaming, documentaries, and faceless media. After pivoting through Fortnite, long-form storytelling, and data-driven research, Leander breaks down how he finds hidden gaps, validates ideas, and helps creators turn struggling channels into sustainable brands.Get 20% off 1of10 with code "POD20" at https://www.1of10.com
Justin Moore, a sponsorship coach and the founder of Creator Wizard, who has helped hundreds of creators land better brand deals without relying only on AdSense. With over 15 years of experience as a creator and agency owner, Justin breaks down how sponsorships really work, how to pitch brands the right way, and how to negotiate deals that grow with your channel over time.Get 20% off 1of10 with code "POD20" athttps://www.1of10.com\
David Altizer, a professional thumbnail designer and former filmmaker who went from zero experience to making over $100,000 a year working with top creators like Curtis Connor and Max Fosh. With over 100 million clicks on his thumbnails, David breaks down how he designs high-performing visuals, uses AI tools like generative fill, and builds systems that turn simple ideas into viral videos.Get 20% off 1of10 with code "POD20" athttps://www.1of10.com
LowKeyJude, a YouTube strategist and creative director who helped scale multiple creators from early growth to millions of subscribers through systematic ideation and packaging. Jude breaks down how top channels build idea backlogs, how formats and topics drive clicks, how to find real outliers, and the process behind testing, doubling down, and fixing the biggest growth bottlenecks.Get 20% off 1of10 with code "POD20" at https://www.1of10.com/
Brandon, the fastest-growing creator we interviewed before he blew up, who won a $10,000 creator competition after being voted the top growth prospect by 10 industry judges. Brendan breaks down how he went from a few hundred views to multi-million-view videos, how he engineered viral packaging through titles and thumbnails, how he trained the algorithm to find his audience, and the system he uses to consistently raise the bar for what YouTube content should be.Get 20% off 1of10 with code "POD20" at https://www.1of10.com/
Dr. Dabi, An Expert storytelling strategist, breaks down how tension, open loops, and emotional payoffs drive retention, sharing the systems behind crafting videos that hold attention from start to finish. He explains how creators use hook–event–payoff structures, reaffirm the click through visuals and emotion, and adapt proven formats to their own niche—showing how small changes in pacing, rhythm, and structure can turn similar ideas into videos that consistently earn higher watch time and millions of views.Get 20% off 1of10 with code "POD20" at https://www.1of10.com/
Noah, a high-volume YouTube automation operator and niche strategist, breaks down how he scales trendy faceless channels by treating them like “waves”: he launches lots of bets, doubles down aggressively when a topic spikes, and lets a small percentage of winners cover the losses. He explains the exact factory-style workflow (clusters, managers, Trello), the per-video cost structure, and the decision rules he uses to find viable niches fast—so channels can go from flatlining to 1M+ views in days and stack into six-figure months when the timing is right.Get 20% off 1of10 with code "POD20" at https://www.1of10.com/
Sprouht breaks down how he built a billion-view short-form machine by turning simple street interviews into ultra-relatable, highly shareable moments—and then repackaging them across every platform. He walks through the lightweight production setup (wireless mic + a tiny crew), the “question-first” ideation system he validates on Reddit, and the on-the-ground instincts that help him pick the right strangers (vibe, confidence, pacing, age bands) to consistently get strong answers. He also gets honest about the business: why viral shorts can pay almost nothing in AdSense, how consistency compounds trust (so one breakout can turn into massive follower growth), and how he scaled from early $500 integrations to multi-thousand-dollar brand deals once the format clicked.​Get 20% off 1of10 with code "POD20" at https://www.1of10.com/
Tim Haubeil, a key operator behind Sidemen’s channel operations and optimization. Tim breaks down how he got hired, what his week actually looks like on one of the biggest channels in the world, and the systems they use to make better decisions at scale.Get 20% off 1of10 with code "POD20" at https://www.1of10.com
George Blackman, a scriptwriter with over 25 million views under his belt, and credits with creators like Mike Shake and Ali Abdaal. George breaks down the retention frameworks he uses to keep viewers watching, how he edits messy footage into a tight story, and how he went from freelance scripts to a course launch that made $80,000 in one weekend.Get 20% off 1of10 with code "POD20" at https://www.1of10.com
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