Neuromarketing Hub - The Brain in Business

In this episode of the Neuromarketing Hub Podcast, Karolina Albanowska explains the Decoy Effect, a powerful neuromarketing strategy used by companies to influence customer decisions. Why do people often choose a more expensive option when a third alternative appears? You will learn:what the Decoy Effect is and how it works in the brainwhy our brain prefers comparisons when making decisionsa famous experiment with The Economist subscription modelhow businesses use this strategy in pricing, restaurants, supermarkets and SaaS productshow to apply this technique ethically in your own businessIf you want to understand what really happens in a customer’s brain before they buy, this episode will show you how small changes in the offer can strongly influence decisions.You're listening to Neuromarketing Hub - The Brain in Business, where neuroscience meets marketing, consumer behavior and AI. Hosted by Karolina Albanowska. Follow the show to learn how the brain shapes decisions, brands and business.