Slay The Spray

In this episode of Slay The Spray, Kelly Callaghan shares how to step into the highest version of yourself as a spray tan artist while keeping your business simple and sustainable. She dives into identity shifts after motherhood, the power of choosing who you want to become, and how her Bronzite solution helps artists avoid overwhelm and deliver consistent, natural-looking results. Use code PODCAST for 5% off your order at xtansunless.com. By the end of this episode, you will learn about: How to choose and embody your next-level identity instead of staying stuck in old patterns. How confirmation bias makes your brain prove whatever story you tell yourself. A thought-reframing exercise to turn negative self-talk into powerful new beliefs. A visualization practice to pre-live your goals and program your subconscious for success. Why simplifying your solutions (like using Bronzite Light) reduces overwhelm and creates consistent client results. To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes  and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, host Kelly Callaghan launches the refreshed show format for spray tan artists who want to be fully booked, confidently paid, and iconic. She kicks off with the Product of the Week: Bronzite Rapid by X-Tan Sunless, a 14% brown-based rapid solution. Kelly shares how she wore it overnight for a photoshoot as a skin type III and got a deep, true brown tan with no brassiness. By the end of this episode, you will learn about: The new episode structure with product highlights, X-TAN girly features, and community invites. How to position and use Bronzite Rapid for different skin types and tan depths. Why mindset and identity work matter more than tactics alone in business growth. How to set clear, tangible income goals and track your numbers with intention. How small, consistent actions compound into long-term success in your spray tan business. To follow Kelly’s story, connect with her on the Slay the Spray community at www.facebook.com/groups/beautybusinessbabes  and on Instagram at www.instagram.com/iam_kellyann.  Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan shares her 12-year journey from investing her last $2,176 in a mobile spray tan business to building a million-dollar sunless brand and the global Slay The Spray community. By the end of this episode, you will learn about: How Kelly went from broke and burned out in corporate to launching a mobile spray tan business with her last dollars. The core mindset that carried her from driving rideshare to running a seven-figure sunless brand. Why deep, genuine client relationships became a key growth driver. How she redesigned her business model to support freedom, flexibility, and motherhood. The bigger vision behind Slay The Spray and why she chooses collaboration over competition in the industry. To follow Kelly’s story, connect with her on the Slay the Spray Facebook group at www.facebook.com/groups/beautybusinessbabes  and on Instagram at www.instagram.com/iam_kellyann.  Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Beauty Business Babes, Kelly Callaghan shares her decision to sunset the Beauty Business Babes brand and fully rebrand everything under Slay the Spray. She reflects on how her personal journey from the pain of her annulment to launching “Wake Up to Level Up” and building powerhouse live events led her to realize that the spray tanning community is her true home. Kelly opens up about following her intuition, embracing a fresh start, and recommitting to serving spray tan artists through a more intentional, year‑round community. By the end of this episode, you will learn about: Why Kelly is retiring the Beauty Business Babes name and shifting everything to Slay the Spray How her past events and personal challenges shaped this new direction Why she’s choosing to focus specifically on the spray tan community What to expect from the new Slay the Spray podcast format and community involvement To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another beauty pro who needs this message. Your support helps us grow the Slay the Spray community.

In this episode of Beauty Business Babes, Anna Hollowell recaps the “Slay the Spray” event in San Diego and introduces WellnessLiving, the booking and business management software she recently switched to and partnered with. She’s joined by Luciana, Product Marketing Manager for Health & Beauty, and Sonya, Senior Product Demo Specialist, to share how WellnessLiving supports spray tan artists, mobile beauty pros, med spas, and salons. By the end of this episode, you will learn about: How WellnessLiving started and why it was built for real-world wellness and beauty business challenges. Why beauty pros need more than a simple booking app to truly scale. Key features that help spray tan artists and mobile providers save time and reduce no‑shows. Tools that boost client experience, retention, and referrals (loyalty, forms, automations). How to claim the special partner pricing and $500 cash‑back bonus through the Slay the Spray / X10 Sunless referral link.   Slay the Spray Exclusive Partner Offer Get 75% OFF for 4 months when you subscribe to our Business or BusinessPro Plan. Plus a $50 gift card for attending a demo. Offer Expires on March 20th, 2026 Follow Anna on Instagram at https://www.instagram.com/glowwithanna/ Follow Luciana on Instagram at https://www.instagram.com/lucianapbridges/ Follow Sonya on Instagram at https://www.instagram.com/soar_wellness/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Kelly Callaghan and Anna Hollowell discuss the real, behind-the-scenes experience of hosting Slay the Spray—from the emotional rollercoaster and personal challenges they faced to the wins, lessons, and powerful community moments that made this year feel different. By the end of this episode, you will learn about: The hidden work and logistics that go into producing Slay the Spray. How Kelly and Anna balanced major personal challenges while running the event. What makes the Slay the Spray community and energy so unique in the beauty industry. How the mastermind breakout sessions were structured and why they were so impactful. How to know if Slay the Spray 2027 is right for you—and what it means to bet on yourself and your business. Follow Anna on Instagram at https://www.instagram.com/glowwithanna/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Anna Hollowell interviews Grant Kantsios, founder of Go Happy Beauty, about how beauty pros can build a powerful online presence and leverage modern marketing, websites, and AI to grow their businesses. By the end of this episode, you will learn about: Grant's journey from spray tan artist to Go Happy Beauty founder. Essential website elements like service pages and effective calls to action. The impact of AI on SEO and the value of long-form content. How marketing channels like your website, Google Business Profile, and social media work together to boost bookings. You can reach Glow Beauty & Piercing Academy here: Website: https://gohappybeauty.com/ Instagram: https://www.instagram.com/gohappybeauty Facebook: https://www.facebook.com/gohappybeauty To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Anna Hollowell interviews Krissy Cressler & Kali Hammer from Glow Beauty & Piercing Academy about building a successful education brand alongside their local spray tan businesses. They discuss the importance of adding complementary services and the mindset shifts needed to grow beyond just being busy. By the end of this episode, you will learn about: Growing from a single piercing course to diverse offerings. Using add-on services to stabilize income during slow seasons. The value of ongoing support and community in training. Strategies for balancing a training brand and local services. Mindset shifts needed for long-term success, including embracing imperfection. You can reach Glow Beauty & Piercing Academy here: Website: https://piercedbyglow.com/ Instagram & Facebook: https://www.instagram.com/glowbeautypiercingacademy/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Anna Hollowell chats with Pamela Price & Eden Sammy about the Content Lab workshop at Slay the Spray 2026—a hands-on experience designed to help beauty pros create high-converting, scroll-stopping content. By the end of this episode, you will learn about: Why in-person events can fast-track your growth and networking. What’s included in the Content Lab workshop and how it works. How to create better content using just your phone. What you get with General Admission vs. VIP tickets. How to leave Slay the Spray with ready-to-post content and a clear strategy. Ready to turn your spray tan business into a content machine? Grab your Slay the Spray 2026 ticket and reserve your spot in the Content Lab workshop with Pamela & Eden before seats sell out. 👉 Visit the Slay the Spray website and secure your General Admission or VIP upgrade today. Follow Pamela Price on Instagram at https://www.instagram.com/pricelessbeautygram/ Follow Eden Sammy on Instagram at https://www.instagram.com/edensammystudios/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Anna Hollowell interviews Jenna Staico, founder of Kynxies, a reusable spray tan adhesive undie created to help clients feel comfortable, covered, and confident during their spray tans. By the end of this episode, you will learn about: How Jenna turned a personal spray tan problem into an innovative, size-inclusive product The real timeline and process of developing a physical product from idea to launch How spray tan artists can retail Kynxies as a new revenue stream Jenna’s biggest mindset lessons from stepping into entrepreneurship Follow Jenna Staico on Instagram at https://www.instagram.com/kynxies TikTok at https://tiktok.com/kynxiesbyjenna Website: https://kynxies.com/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Anna Hollowell interviews Emily Turner, owner of Golden Hour in Denver and founder of V Cool Tanning Co. Emily shares how her frustration with traditional barrier creams inspired her to create an innovative barrier spray that works through a spray tan gun to save time and elevate spray tan results, plus what she’s bringing to Slay the Spray this year. By the end of this episode, you will learn about: How Emily turned a common spray tan problem into a niche product line. What makes barrier spray different from (and easier than) traditional barrier cream. How using barrier spray can streamline your workflow and shorten appointment times. How you can see and try the product in person at Slay the Spray. Follow Emily Turner on Instagram at https://www.instagram.com/goldenhour_denver/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Anna Hollowell interviews Madeline Kolb, an 18-year-old nail tech and new salon owner in Wichita, Kansas. After posting one vulnerable TikTok about needing clients to keep her business alive, Madeline went viral and filled her books almost overnight. She shares how she moved out right after high school, chose nails over college, and used a 30-day series to document her journey and attract dream clients. By the end of this episode, you will learn about: How one honest video took Madeline from one client to fully booked The “do it scared” mindset that helped her take big risks at 18 Simple ways to start showing up authentically on social media Why every small action in your business compounds over time Follow Madeline Kolb on Instagram at https://www.instagram.com/nailsby.madilyn/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Anna Hollowell interviews Brittaney Sturgill, founder of BLB Luxury, about how she grew from a finance manager and tanning bed lover to a seven-figure, multi-location spray tan studio owner in the Tampa Bay area. Brittaney shares how starting her business just two months before COVID, moving states, and rebuilding from scratch shaped her mindset, leadership style, and passion for skin health and client care. By the end of this episode, you will learn about: How Brittaney grew BLB Luxury from a hobby into three thriving brick-and-mortar locations. Why having a deep-rooted “why” is critical to pushing through rock-bottom seasons and setbacks. The foundational business numbers and back-end setup to understand before hiring your first employee. Brittaney’s step-by-step hiring and interview process (Zoom, in-person, and on-floor trial) and the traits she prioritizes. How events like Slay the Spray, investing in education, and community connections helped her stand out and hit over $1M in annual sales. Follow Brittaney Sturgill on Instagram at https://www.instagram.com/brittaneylee_/?hl=en To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Anna Hollowell chats with Jaclyn Cook, founder of Phoenix Sunless and innovative product creator in the spray tan industry. Jaclyn shares her journey from starting as a spray tan artist to building her own brand and developing industry-changing products, including her Sunless Edit line. The conversation dives into the realities of product formulation, entrepreneurial challenges, and the importance of community in the beauty business. By the end of this episode, you will learn about: Spotting and solving real-world beauty industry problems. Navigating the journey of launching new beauty products. Pricing and upselling signature services. The power of networking and community support. Steps for starting your own product line. Follow Jaclyn on Instagram at https://www.instagram.com/phx.sunless/ Website : https://phxsunless.com/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Kelly Callahan interviews Audrey Lyons, owner of Blaze and a leading figure in the spray tanning industry. Audrey shares her inspiring journey from a chance discovery of a spray tan machine to building a thriving business and cult-favorite product line. By the end of this episode, you will learn about: Audrey’s path from spray tan artist to founder of Glaze Sunless. Turning passion and obsession into business success. Building loyal communities and professional relationships. Tips for getting the most from Slay the Spray 2026. Growing a solo beauty business and handling its challenges. Follow Audre’s on Instagram at https://www.instagram.com/glazedsunless/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, host Anna Hollowell shares timely mindset shifts and concrete strategies for beauty entrepreneurs facing a challenging economy. Anna addresses common concerns about slowed business, debunks the myth that “the economy” is the only factor holding you back, and empowers listeners to focus on what’s within their control. She highlights the importance of adapting business strategies, refining messaging, and staying visible and consistent—even when times are tough. By the end of this episode, you will learn about: Moving past blaming the economy for slowdowns. Adapting your business and marketing to current trends. Refining your messaging and showing up authentically. Building trust and connection through content and consistency. Trying fresh strategies and flexible offers for clients.   To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Anna Hollowell chats with Brittney Bennett, founder of Be Bronze Studio. Brittney shares her inspiring journey from the hospitality industry to leading the way in professional spray tanning, revealing how her focus on excellence and customer service has shaped her brand. Anna and Brittney discuss the real challenges and opportunities in building a successful business, how to empower your team, and what it takes to stand out in the beauty industry. By the end of this episode, you will learn about: - How Brittney's hospitality background enhances her beauty business. - The importance of exceptional customer service and practical implementation strategies. - Key steps to empower employees while upholding high standards. - The benefits of attending industry events like Slay the Spray for networking and development. - Tips for establishing a resilient brand and staying true to your unique business path. You can connect with Brittney on Instagram at https://www.instagram.com/bebronzestudio/ LinkedIn at https://www.linkedin.com/in/brittney-bennett-7594487/  To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes. and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, host Anna Hallwell shares her strategic four-pillar framework for closing out the business year strong and setting the tone for 2026. Drawing from her extensive experience in the beauty industry, she offers a nuanced approach to navigating the holiday season as a beauty professional.   By the end of this episode, you will learn about: Reflect: Audit your year, celebrate growth, and assess unmet goals Refine: Declutter business processes, eliminate what's not working Reconnect: Strengthen client and team relationships through appreciation Reignite: Rediscover your passion and envision your 2026 business goals Leverage holiday momentum without burning out, setting the stage for a successful new year To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes  and on Instagram at www.instagram.com/iam_kellyann Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Anna Hollowell chats with AYU Sunless owner Vibha Makwana about the science and artistry behind sunless tanning. Vibha, a cosmetic chemist with 30 years of experience, shares her journey of creating innovative skincare-infused tanning solutions that bridge the gap between beauty and science. By the end of this episode, you will learn about: The importance of understanding the chemical reaction in sunless tanning Key ingredients that make a high-quality tanning solution How to choose the right DHA percentage for different skin types The significance of skin preparation and aftercare in achieving the perfect tan Vibha's entrepreneurial journey and resilience in the beauty industry Special Highlight: Vibha will be a diamond sponsor at Slay the Spray 2026, where attendees can meet her, try product samples, and learn more about AYU Sunless's innovative approach to tanning solutions. To connect with Vibha, check her out on Instagram at https://www.instagram.com/ayusunless/ Website at https://www.ayusunless.com/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

In this episode of Beauty Business Babes, Anna Hollowell chats with Anna Herman-Evans about her inspiring journey in the spray tanning industry. Anna Herman shares her transformation from a corporate professional to a full-time spray tan artist and entrepreneur, highlighting her business growth and personal development. By the end of this episode, you will learn about: Transitioning from side hustle to full-time business The power of industry events and networking Creating a spray tan certification training program Investing in personal and professional development Building a successful spray tanning business To connect with Anna Herman-Evans, check her out on Instagram at https://www.instagram.com/theglowhaven_florida/ To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!