In Good Company: EliseAI Multifamily Podcast

Erica White fell into student housing when she was part of the demographic it serves, and has now spent more than a decade in the sector. Today, she’s SVP of Innovation & Technology at PeakMade Real Estate, a leading student housing provider that has managed more than 140,000 beds since 2011. She also serves as President of Redpoint Connect, PeakMade’s technology consulting arm. She was named a 2026 GlobeSt Woman of Influence in the PropTech Executive/Innovator category.Jacob Kosior and Erica get into what Gen Z renters expect from technology, why she thinks the best resident tech is invisible, and the questions she asks before backing a new tool. They also talk about why student housing is a proving ground for new tech and how conference conversations around software have changed in 2026.In this episode:00:00 - Titles fade, character doesn’t00:20 - Jacob’s introduction of Erica01:37 - This or That03:05 - Falling into student housing05:50 - Coming home to PeakMade08:26 - What it takes to lead in 202610:46 - What student renters expect from tech12:39 - “Talk to apply” and the next five years14:02 - How she decides which tech is worth it16:04 - What’s changing in the conference conversation16:50 - What conventional can learn from student housing19:02 - How Erica uses AINew episodes twice a month. Follow the show so you never miss one. In Good Company is a multifamily podcast by EliseAI. 🔗 Learn more: https://meet.eliseai.com/4nSeP7b

Ian Mattingly joined his family's rental housing company, LUMA Residential, almost two decades ago. As President of the company, he now manages the team who operates close to 8,000 units. Before coming to multifamily, he built e-commerce platforms and CRMs in industries from legal services to automotive, giving him a rare view of both operations and technology.Jacob Kosior and Ian get into what technology should ultimately achieve, why fragmented ownership has slowed tech adoption across the industry, and how AI is lowering the barrier to innovation. They also talk about why culture grows out of norms, why leaders have to explain the ‘why’ when asking teams to change, and Ian’s daily AI workflows.In this episode:00:26 - Jacob's introduction of Ian01:23 - This or That03:59 - A temporary job that lasted two decades06:19 - What hasn't changed in multifamily09:02 - Culture starts with norms10:55 - Balancing technology and the human touch13:03 - Why multifamily has been slow to adopt tech16:13 - Leading through change19:39 - How Ian actually uses AI dailyNew episodes twice a month. Follow the show so you never miss one. In Good Company is a multifamily podcast by EliseAI. 🔗 Learn more: https://meet.eliseai.com/4nSeP7b

Julianne Goodfellow spends her days explaining rental housing to the people trying to regulate it. As Head of Community and Policy at RETTC, the Real Estate Technology & Transformation Center, she leads the national network of committees where housing providers and tech partners work through the industry's biggest technology questions. She has spent 15 years with NMHC and RETTC, after starting her career on Capitol Hill.Jacob Kosior and Julianne get into how around 35 companies with very different interests agreed on rental housing's first AI governance framework, why a patchwork of state AI laws worries the industry, and where transparency actually matters for renters. They also talk about the headline-chasing AI mistake she sees in the C-suite, why data privacy should come before AI governance, and what's coming at OPTECH 2026.In this episode:00:56 - This or That02:01 - From Capitol Hill to rental housing03:27 - Why RETTC was built06:02 - The group project behind the framework09:25 - Where transparency actually matters for renters11:20 - How the framework evolves in year two13:57 - The companies using AI best, and the C-suite mistake15:08 - Who owns governance, and why privacy comes first17:28 - What's coming at OPTECH 202619:47 - How Julianne actually uses AINew episodes twice a month. Follow the show so you never miss one. In Good Company is a multifamily podcast by EliseAI. 🔗 Learn more: https://meet.eliseai.com/4nSeP7b

Clover Sharpe holds one of the more unusual seats in multifamily. After over two decades in the industry, she’s now the VP of People & Brand Experience at Zocalo Community Development, a Colorado-based real estate developer. She initially began in learning and development training onsite teams, but now has ownership across people, brand, and technology adoption under one role. Jacob Kosior and Clover get into why Zocalo removed "manager" from every onsite leadership title and replaced it with "director," the mentorship program that helped one of her properties cut turnover from 36% to 13%, and why she thinks resident retention comes down to details as small as knowing a resident's dog's name. They also talk about what she believes actually separates the leaders and innovators moving multifamily forward, and her hot take on using AI as a thinking tool. This episode was recorded live at TechCon with the Apartment Association of Metro Denver.In this episode: 01:08 - This or That 02:06 - Her role: people, brand, and technology under one seat 03:09 - Why brand isn't the logo 05:02 - The hospitality bar for resident retention 08:31 - The real root cause of multifamily turnover 11:59 - Building the next generation of leaders before promoting them 15:23 - What changed when technology adoption became her job too 20:51 - The one trait she sees across every strong leader 22:52 - Her AI hot takeNew episodes twice a month. Follow the show so you never miss one. In Good Company is a multifamily podcast by EliseAI. 🔗 Learn more: https://meet.eliseai.com/4nSeP7b

Teddy Abdelmalek is SVP of Business Development at HH Red Stone, the management arm of HH Group. He’s spent more than 20 years in student housing and conventional housing. Today, HH Red Stone now manages more than 10,000 units across the country. Teddy is leading their gradual expansion. Jacob Kosior and Teddy get into why owners grow jaded after cycling through management companies, the fee model that ties a manager's pay to NOI so they only win when the owner does, and why passive management no longer holds up. They also dig into the owner operator edge in a shared market, methodical growth over excessive speed, and how AI fits into the puzzle. The throughline underneath all of it: manage every asset like you own it.In this episode:00:26 - Jacob’s introduction of Teddy01:08 - This or That03:20 - What separates the managers who win from the ones who stall07:32 - Property management vs asset management09:12 - Rethinking the fee: sharing the risk with owners11:00 - The math that misaligns managers and owners13:49 - Winning over an owner who has been burned before16:28 - Methodical growth over chasing scale19:43 - Why reputation outlasts any single deal20:33 - How Teddy actually uses AINew episodes twice a month. Follow the show so you never miss one. In Good Company is a multifamily podcast by EliseAI. 🔗 Learn more: https://meet.eliseai.com/4nSeP7b