The GEO Blueprint: AI Search

Why does ChatGPT recommend your competitors instead of your business? Malte Landwehr, CPO & CMO at Peec AI , joins George Vlasyev on The GEO Blueprint to explain what brands can do to improve their AI search visibility.This conversation breaks down generative engine optimization (GEO): finding the sources AI already cites, earning recommendations on those pages, and making your brand easier to understand across the web.We cover:- How to investigate a competitor’s ChatGPT recommendations- Why AI search sources vary by industry and country- How third-party content and consistent brand descriptions influence visibility- Writing self-contained answers that work when AI extracts a single passage- Measuring results with prompt tracking, analytics and customer feedback- How AI agents could change shopping and brand discoveryMalte also shares the AI agent workflows he uses at Peec AI and his thoughts on whether one AI platform will dominate.Connect with Malte and Peec AI:Peec AI on YouTube: https://www.youtube.com/@Peec-AIPeec AI website: https://peec.ai/Peec AI on LinkedIn: https://www.linkedin.com/company/peec-ai/home/Malte on LinkedIn: https://www.linkedin.com/in/landwehr/Subscribe to The GEO Blueprint for conversations about AI search, GEO and how brands get discovered.What shows up when you ask ChatGPT to recommend a business in your category? Share what you’ve found in the comments.#GenerativeEngineOptimization #AISearch #GEO

Is SEO dead—or is the way people find your business changing?In this episode of The GEO Blueprint, we explore the shift from traditional SEO to AI search, and what it means for marketers and founders trying to stay visible.The big question: what should your business do when customers turn to AI for answers?If you're navigating search engine optimization (SEO), generative engine optimization (GEO), or answer engine optimization (AEO), this conversation offers a starting point for thinking about what comes next.Subscribe to The GEO Blueprint for conversations about AI search, marketing, and brand visibility.What are you seeing in your business: fewer clicks, more AI referrals, or both? Share your experience in the comments.#SEO #AISearch #GEO

How do you get your brand recommended in AI search? Ross Hudgens, founder and CEO of Siege Media, joins George Vlasyev to break down generative engine optimization (GEO), AI SEO, and the content strategies that help brands show up in ChatGPT, Google Gemini, and other AI search engines.We explore how third-party reviews, YouTube creators, affiliate publishers, and comparison articles influence AI recommendations—and how to measure whether that visibility turns into customers. Ross also shares examples from Siege Media’s work with Zapier and explains why AI visibility scores should be treated as a compass, not a GPS.📊 Track your brand’s AI search visibility with Peec AI:https://try.peec.ai/george-vlasyev-comDisclosure: This is an affiliate link. I may earn a commission if you sign up through it.In this episode:• How GEO changes the traditional SEO playbook• Finding commercial-intent prompts your customers might use• Why “best” lists and comparison pages matter for AI visibility• Choosing YouTube creators and publishers to partner with• Measuring AI traffic, attribution, and return on investment• Zapier’s approach to content, digital PR, and community• Common mistakes in AI prompt tracking and reporting• Using AI to improve content without losing your expertiseChapters:00:00 Meet Ross Hudgens, founder of Siege Media01:20 Why third-party mentions matter for AI search04:09 How to choose prompts to track05:27 What AI visibility scores actually tell you07:04 Building an AI search strategy09:27 Reddit’s role in AI recommendations11:10 Measuring AI search traffic and ROI14:18 Choosing creators and publishers19:11 Helping AI understand your YouTube content20:25 AI tools, content quality, and originality27:43 Zapier case study: content, comparisons, and digital PR34:47 Will AI replace SaaS tools?38:35 Prompt tracking mistakes and misleading metrics41:55 Who will win the AI search race?45:30 Improving a YouTube channel’s AI visibility50:16 Ross’s book on generative engine optimizationSubscribe to The GEO Blueprint: AI Search for conversations about generative engine optimization, answer engine optimization (AEO), and helping your business get discovered through AI.

In this episode of The GEO Blueprint, Michał Suski, co-founder of Surfer SEO, breaks down Generative Engine Optimization (GEO) and how brands can rank inside AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn why writing for AI requires a different mindset than writing for humans, how the token economy is shifting content strategy, why traditional link building metrics fail in AI search, and how to build a clear brand centroid to capture AI citations. 📌 Timestamps00:00 - Intro 00:49 - Who is Michal and what does he do at Surfer? 03:02 - Writing for AI is easier 05:05 - 38% of AI citations come from the first 100 words 05:39 - GEO vs SEO — where they overlap and where they split 09:49 - Are there SEO practices that are actively hurting brands in AI search? 12:31 - How do you win in AI search — the 3 elements 15:07 - How to choose which third party sites to get published on 17:33 - Can a small company compete in AI search against a big brand? 20:24 - Does content freshness affect AI citation frequency? 22:41 - Source surplus — Wikipedia and Healthline as AI infrastructure 25:28 - Zero AI visibility — the one tactical advice 30:43 - Centroid — what AI knows about you and how to fix inconsistency 36:39 - Does strategy differ across ChatGPT, Gemini, AI Mode and Claude? 41:35 - What is uniquely valuable about the human mind? 43:59 - Execution is cheap now — ideas are valued more 46:41 - How to force AI to hallucinate and get original ideas 48:17 - How Michal uses AI in his own work — data analysis and repurposing 50:32 - Vibe coded his entire personal website with Claude 53:30 - LLM of choice — Claude Cowork for deep work, ChatGPT for coloring pages 54:18 - Outro Optimize for the Token Economy: AI search engines prioritize direct, concise answers. Data shows that 38% of citations pulled by AI come directly from the first 100 words of a page. PageRank ≠ Citation Frequency: High domain authority and traditional link-building metrics do not strongly correlate with how frequently an AI retrieves your domain as a source. Fix Your Brand Centroid: AI search models crawl your entire digital footprint—including social profiles, YouTube descriptions, websites, and schema markup—to understand who you are. Maintaining message consistency across these touchpoints builds a strong brand centroid. Leverage Third-Party Distribution: Placing brand mentions across frequently cited third-party sites helps act as your "sales team" inside AI retrieval engines. Surfer SEO: https://surferseo.comMichał Suski on LinkedIn: https://www.linkedin.com/in/michal-suski/💡 Core Takeaways & GEO Strategies🔗 Connect & Resources#GEO #SEO #AISearch #SurferSEO #GenerativeEngineOptimization #ChatGPT #Perplexity #GoogleAIOverviews #ContentMarketing #DigitalMarketing

Tye DeGrange—founder and CEO of Round Barn Labs—joins me to break down how partner-led growth and AI search are transforming digital marketing strategy. As traditional ad channels get noisier and search algorithms evolve with AI, building sustainable customer acquisition requires a shift toward collaborative, technology-driven channels. Tye shares actionable insights on how to integrate AI tools into daily operations, leverage partner ecosystems, and keep your growth engine competitive.Whether you're building a growth strategy from scratch or scaling an existing team, this conversation offers a clear blueprint for navigating the intersection of human partnerships and AI tools.---📌 WHAT YOU'LL LEARN IN THIS EPISODE:• How partner-led growth is replacing traditional acquisition models• Practical integrations for AI in daily marketing operations and planning• How Generative Engine Optimization and AI search impact modern growth strategy• Key mental shifts leaders must make to stay competitive as AI tools evolve• How to blend tech automation with high-trust human partnerships---🔗 CONNECT WITH TYE DEGRANGE & ROUND BARN LABS:🌐 Website: https://www.roundbarnlabs.com/💼 LinkedIn: https://www.linkedin.com/in/tyedegrange/🔗 CONNECT WITH GEORGE:💼 LinkedIn: https://www.linkedin.com/in/georgevlasyev#GenerativeEngineOptimization #GEOSearch #AISearch #PartnerLedGrowth #GrowthMarketing #TyeDeGrange #RoundBarnLabs #GEOBlueprints #MarketingStrategy #AIMarketing