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Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry.
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26 Episodes
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Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN and Alex Cooper’s polarizing new dating reality show on YouTube. They also break down Alix Earle’s launch strategy for her new skincare line, Reale Actives.Later, they’re joined by Julie Walsh Smith, CEO of Complexly, to discuss why Hank and John Green sold their shares in the company, turning it into a nonprofit, and how much it costs to make episodes of SciShow and Crash Course.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creators. They also explain why Meta is bringing back affiliate marketing and making a bigger bet on Edits by appointing the app’s first-ever head, Brett Westervelt. Later, they’re joined by Luka Đukić of the Chicago Bulls for a candid, inside look at the NBA team’s social and creator strategy.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be something in it for them.Plus, they discuss Jake Shane’s awkward moments at the Vanity Fair Oscar Party red carpet and what WME layoffs say about creators’ place in Hollywood. They’re also joined by special guest Max Tcheyan, who discusses his newly launched food media business, Caper. Tcheyan previously helped build other successful media companies including Puck, The Athletic and Bleacher Report.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoiler alert: They don’t ask hard questions. They also dive into LinkedIn’s new creator video program and what to expect from the IAB NewFronts this year.Later, they’re joined by California Attorney General Rob Bonta, who discusses why AI isn’t the bad guy, a landmark social media addiction case, the Paramount-Warner Bros. merger and his own creator strategy.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg discuss the rise and fall of lavish influencer brand trips and why they’ve been replaced by in-person events. They also dive into why suddenly every creator is pitching themselves as the next Disney and why their ambitions will inevitably fall short.They’re also joined by special guests Max Maddox and Nolan Sykes from Donut Media, a car-focused media company and YouTube channel with more than 9 million subscribers. Max and Nolan give Scalable a peek under the hood of their company and what it actually takes to make it in this industry.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg discuss how Dubai’s influencers are responding to the unrest in the Middle East as Iran’s retaliatory strikes against the US and Israel’s attack test the UAE’s efforts to become a global creator hub. They also dive deep into the evolution of social commerce and explain why creators will survive and thrive in the age of AI shopping. Later, they’re joined by LTK co-founder and president Amber Venz Box to discuss the launch of LTK AI.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg discuss mega YouTuber Dhar Mann’s pivot toward brand deals and how brands are leaning into entertainment, including new microdramas from Crocs and P&G. They’re also joined by Kate Ridley, chief brand officer of Stanley 1913, to explore how the 100+ year old brand is expanding beyond its TikTok-famous Stanley cup. Plus, watch Kaya’s interview with creator Kaz Sawyer from WebSummit Qatar.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg give their takeaways from Q4 earnings season, including which major social platforms have been the most consistent in talking up creators. They also discuss AI creators ripping off real-life creators’ videos and the true crime influencer mania around the disappearance of Nancy Guthrie. They’re also joined by special guest Ed Davidson, the chief growth officer of Lions, which is behind the major advertising festival in the South of France. Davidson gives a preview of what to expect this year and a new partnership with Adobe.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg sit down with New Jersey Senator Cory Booker to discuss why Democrats still lag Republicans when it comes to using social media and working with influencers—and what he's doing to change that. Booker also gives his take on the new US TikTok, whether he supports social media bans for teens in the US and what he makes of California Governor Gavin Newsom's social media strategy.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
KayaYurieff and Jasmine Enberg are on the road this week, traveling to Washington,D.C. to interview Senator Cory Booker. In today’s episode, Jasmine makes thecase for why YouTube should revisit original content and Kaya explains why notevery journalist can just start a Substack. They’re also joined by BrianAlbert, managing director of YouTube Media Partnerships and Creative Works, totalk about how YouTube works with creators and brands.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and JasmineEnberg discuss the biggest news stories in the creator economy this week,including the NFL inviting 160 creators to the Super Bowl and TikTokers winningbig at the Grammy’s. They’re also joined by Jennifer Quigley-Jones, CEO andfounder of Digital Voices, to discuss the sale of her company to PMG and whatit means to be a female founder in this industry.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg discuss the biggest news stories in the creator economy this week, including the rough start for TikTok's new US owners and why Instagram Reels is good now. They also discuss the creator studio deal spree, including Netflix's new reality show with Alix Earle and Dhar Mann's move into microdramas, as well why more creators like Alex Cooper are speaking out against ICE.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
KayaYurieff and Jasmine Enberg discuss the biggest news stories in the creatoreconomy this week, including ChatGPT’s launch of ads, a proposed “sin tax” onOnlyFans creators and why a crypto company is investing $200 million in BeastEnterprises. They also break the news of a first-evercreator summit to be held by Senate Democrats. And they’re joined by HernanLopez, founder of Wondery, who says vertical is the future for podcasts.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg discuss the biggest newsstories in the creator economy this week, including the United Arab Emirate’snew “influencer tax” and the FTC’s influencer marketing guidelines. They alsoexplore how creator economy companies from TikTok to Fanatics are preparing fora big sports year, which includes the Olympics and the FIFA World Cup. They’realso joined by special guest Criswell Fiordalis, co-founder of GuggenheimBrothers Media, which launched a new fund for creator economy startups.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the 1 Billion Followers Summit in Dubai and why the Middle East is becoming a creator economy hub. They also answer questions from listeners, such as how to measure ROI on influencer campaigns and discuss Spotify's new podcasting studios in Los Angeles. They're joined by special guest Scott Brown, the CEO of Second Rodeo, who produced a new microdrama musical starring mega creator Hannah Stocking. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg look ahead to the key themes that will shape the creator economy in 2026, including AI, where the money is flowing and how to break through. They also offer their predictions for the year ahead, including MrBeast IPOing, TikTok launching microdramas, and more.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg look back on the biggest moments and themes from the creator economy in 2025. Hollywood really embraced influencers, AI slop ran rampant and TikTok didn’t disappear in the US afterall. Plus, YouTube celebrated its 20th birthday and podcasting had another banner year. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the Oscars moving to YouTube and Instagram launching a TV app on Amazon Fire TV devices in the US. They also spoke with more than a dozen experts in the creator economy to get their takes on the state of the creator economy, what the industry should leave behind in 2025 and how the rise of AI will impact creators next year. Plus, Kaya and Jasmine share what they want to leave behind in 2025: the word authentic. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including how a Netflix-Warner Bros. Deal puts pressure on YouTube, MrBeast in the hot seat at DealBook and Golden Globes’ podcast nominees. They are joined by YouTuber Jon Youshaei to talk about his new creator finance company “Boring Stuff” and an upcoming docuseries with MrBeast.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok Shop’s Black Friday and Cyber Monday sales haul, MrBeast’s business ambitions, our first Spotify Wrapped, the ongoing Olivia Nuzzi scandal and more.Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.
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